What Is Core Based Statistical Area?

HERE Mapping Resources core based statistical areaThe US Office of Management and Budget utilizes different terms to define geographical locations. One of those terms is a core based statistical area. A core based statistical area is the county or counties included in and surrounding an urban center that contains at least 10,000 people.

The term is a catchphrase designed to simplify the census. A core based statistical area includes metropolitan statistical areas and micropolitan statistical areas. There are 362 metropolitan areas in the United States and 560 micropolitan areas.

A modern metropolitan statistical area has a population of over 50,000. On the other hand, a micropolitan area has less than 50,000 people in it and more than 10,000.

Before the 2000 census, the term metropolitan statistical area existed, but it had a different definition. Not every previous metro area is still considered one and not every current one, used to be one. The terms are not interchangeable.

There are multiple ways an area may have changed:

  • Addition or Removal of a County(ies)
  • Merging of Previous Areas
  • Splitting Previous Areas
  • Switching to a Micropolitan Area

Each core based statistical area is assigned a three-digit code that is used as an identifier. The codes are unique in the United States and not reused. Numerous core based statistical areas are consolidated into combined statistical areas.

To qualify as a core based statistical area, the locality has to see at least 25% of its workforce commute in from the outlying areas.

There are currently 229 different core based statistical areas in the US, including Puerto Rico. Twelve of the codes are assigned to Puerto Rico.

The idea behind the creation of the core based statistical area was to simplify the terms used in the census. Classification names are supposed to be clear and define a logical space. Before the CBSA was announced, there were many different terms used to describe regions.

Understanding the definition of a core based statistical area will help you better comprehend the data on US censuses and other information released by the Office of Management and Budget. You also gain a better understanding of the population of the United States and how it is geographically laid out. Those looking for further information can always visit the US Census Bureau website: https://www.census.gov/topics/housing/housing-patterns/about/core-based-statistical-areas.html.

To learn more about how GeoMetrx can help your business successfully use Core Based Statistical Area information to increase sales, contact us.

How To Use Census Data For Market Research

HERE Mapping Resources census dataThe thought of using the census data might not cross the minds of business owners, but census data can be a beneficial tool containing useful information as well as resources for the business. Through the use of census data, companies can analyze the economic and demographic data to obtain invaluable insights for determining the markets of potential customers. There are different ways in which the census data can be productively used for market research.

Creation of sample population: due to the availability of census data, it becomes quite easy to pick a sample by age, race, ethnicity, economic status, marital status, and household income. It not only helps to fill the sample but also to define the sample. It is difficult to decide who to target in a marketing campaign if a proper identification of the target population is not completed. The census data helps to determine the ideal potential customers who enable the business to develop a high impact marketing campaign.

Obtaining demographics: Demographics are useful for every business from setting up business plans to deciding the premise and creating targeted marketing campaigns. The economic census data provides information such as number and type of companies, employment counts, industry size and geography which you can use to do market research and launch a targeted marketing campaign.

Industry competition: the economic census data also provides in-depth information and statistics about various businesses like sales, receipts, shipments value, revenue, expenses, products, etc. It also has the information about the business owner characteristics by their industry, gender, race, religion, ethnicity, etc. It can be filtered to the level of city and county. This useful census data information can be beneficial for the start-up businesses that can use it to learn about the competition in their relevant industry and their target market. This information can also be utilized to expand the outreach to potential customers.

Locating potential sites for the businesses: the census data can be a useful tool to identify potential sites for the company. For instance, someone wants to open a casual restaurant primarily for the Hispanic families with young children then the census data can be used to identify the segment of the community by age, race, ethnicity and their housing status in a suitable area that shows the maximum amount of potential customers.

To learn more about how GeoMetrx can help your business successfully use census data, contact us.

3 Ways Geo-Location Can Help Business

HERE Mapping Resources location intelligenceWith the changing trends, using location intelligence is becoming increasingly popular among businesses. Location-based marketing helps firms to convert the physical and online traffic into paying customers. By using geo-location intelligence, companies can persuade the potential targeted customers to try out their business. Once the customers are aware of a business, there are many ways in which customers can be tempted to convert to repeat customer.

The following are three significant ways in which geo-location can help a business grow and expand.

Improves the Search Engine Ranking

Location-based services are often ranked higher in the search engine rankings on Google, Bing, and Yahoo search page results. By adding a business on different location-based services platforms such as Google My Business, Facebook Places, and Yelp, it is more likely to appear higher up in the search engine rankings when someone searches the relevant keywords.

Creates Location-Based Content and Marketing Campaigns

There are multiple ways in which the location-based customized content helps to drive online traffic to a business. For instance, taking advantage of the local weather forecasting. One of the local drug companies attained the highest level of brand loyalty among its competitors in allergy medicine because they emailed a daily outlook of pollen-level and other allergy-related information based on customers locations in their email database. Other businesses can also take advantage of this localized approach towards advertising. The location history of an audience can be used to build a profile which then allows for targeted ads based on specific demographics.

Attracts Lots of New Customers

By combining location intelligence with social media advertising, businesses can attract a large group of potential customers. Creating engaging content and targeting prospects on platforms where they frequent, puts brands in front of their target audience, thus raising awareness.

Through location-based marketing, it becomes easier to remove the barriers that hinder sales. Once prospects of the target audience becomes aware of a business, there are far better opportunities to attract them to buy or make a purchase.

With the use of location intelligence, businesses can increase online traffic, develop engaging and more relevant marketing campaigns, raise the awareness of their brand, and convert prospects to become paying and loyal customers.

To learn more about HERE Mapping Resources and how we can help you grow your customers with location intelligence, contact us.

Location Intelligence Enhances Business Insights

HERE Mapping Resources location intelligenceBig data has been playing a significant role in improving business in nearly every industry. It is everywhere, and the amount of produced data is increasing day by day. One of the essential components of data collection is location data and the ways to leverage it is location intelligence.

What is meant by location intelligence?

Location Intelligence is the outcome of the raw data that is created through a smartphone, online platforms, roaming data, applications, GPS and the latest ‘internet of things’. It gives insights and helps in developing actionable strategies.

No doubt, location intelligence is proving a necessary asset for the companies who are looking for the competitive edge in their respective industry. By leveraging location data, the organizations can make better decisions, optimize their operations and improve their overall performance.

How location intelligence is benefitting various sectors

Marketing and sales: The use of location intelligence in marketing and sales help businesses to have a more comprehensive picture of their customers. It helps gives an in-depth understanding of their customers, their behaviors and habits. This information enables an unprecedented level of accuracy of their target audience giving a higher conversion rate, a reduction in costs and helps save money.

Selection of site: Through location intelligence, businesses can choose the perfect place to open their business. It helps by identification of area demographics, population size, transport accessibility, available public services and forecasting about the future developments in the area.

Logistics and supply chain: The field of transport planning, the use of location data not just help in designing the optimum route for the supply chains but also in analyzing the risks that could disrupt deliveries. Through monitoring of location data, it is possible to avoid potential problems that occur in routes such as traffic jams, roadworks, accidents, etc.

Retail business: By assessing the departmental store or shop performance, it is possible to understand the behavior of customers and the products to which they are drawn. It helps in improving the sales and marketing strategy to boost sales. Even better is the use of the application on smartphones to detect potential customers in particular areas and send them personalized text and email messages about their favorite products.

Government and health departments: The use of location intelligence is not limited to the private sector. The government entities and departments can also take advantage of it to improve the state of towns, cities, and citizens as a whole.

For more information on location intelligence contact HERE Mapping Resources at 888-848-4436.