Mapping And Eco-Tourism Destinations Around The US

HERE Mapping Resources mapping Vacationing and jaunting around the world is fun.  Well over 1 million people travel every year.  They use planes, trains, and automobiles to get around.  But this vacation has come at a price, and not just the hit it takes on the wallet.  It has cost us natural areas and damaged our environment.  The idea of ecotourism is all about traveling while not harming the world.

When mapping out your next road trip, let’s take a look at some of the places ecotourism can take you.

Earthship Rentals

In a desert town in New Mexico, you will find Earthship Rentals, known for being a place for the eco-friendly.  The Earthship rentals themselves are a collection of eco-friendly buildings that you can rent out.  A lot of thought has gone into designing them, and just as much work went into making them.  Created in the 1970’s, this destination has been in place since before eco-tourism was popular.

All of the buildings at the rental facility have recycled materials used in the construction, and a portion of the food onsite is grown there.  While all of the modern amenities of a rental are available, the view and Taos are enough to entertain you and capture your imagination.

Nurture Through Nature

Near the Maine town of Denmark, you will find the Nurture Through Nature retreat.  It is the first of its kind in Maine to be certified green.  You will discover that the wilderness region of Maine’s Lakes and Mountains is the perfect place to go on a vacation or to get away and get work done without distraction.  In 1999 they opened their doors and are available to individuals and large groups.

There are plenty of things to do at Nurture Through Nature from exploring the wilderness to relaxing and healing.  Nurture Through Nature is more than just a retreat, it is a guiding light in Maine’s effort to preserve their ecosystem while still encouraging tourists to do business.

Omega Institute

If healing and learning about the world is something that you are interested in, the Omega Institute is an eco-tourism destination for you.  Located in Rhinebeck, New York it is a beautiful place to visit less than two hours from NYC.  Omega has over 200 acres with everything from dining options to a library.  All of it was constructed with sustainable living in mind.

Activities at the Omega Institute are designed to help awaken your spirit and educate you about the world.  They are most well-known for the yoga hosted on-site.  You can also find a sustainable living education center on the property if you are interested in how you can become self-sustaining.

These are just three of the places that you will find when mapping ecotourism.  There are many more destinations that support sustainable living, ecotourism, and green traveling around the United States and more are popping up every year.

For more information on mapping, contact HERE Mapping Resources at 888-848-4436.

Which Location Platforms are Most Effective

HERE Mapping Resources location platformsLocation-based marketing is gaining popularity among the marketers. It is due to its many advantages and increased effectiveness in attracting customers towards the businesses. The increase in the demand for location-based marketing has made the experts to build technologies which help the firms to attract more and more customers. There are many location platforms available, but the most effective ones are the following;

Beacons: It is one of the pioneer location platforms which have helped the marketers to implement the location-based marketing and advertising campaigns. This technology comprises of the low-energy consuming Bluetooth based hardware devices that are fixed at various locations like shops and broadcast the information to other devices that could receive their signals. Usually, this location platform is used for alerting customers about discounts and offers when they reach the store. These can also be used for delivering unique experiences to the customers.

HERE location-based services: It is the latest in the location-based platforms. This platform provides highly location-centric, advanced and accurate customers location data to the business. It uses the combination of data from various data repositories and combines them on one open location platform. The data received through this service is nearly precise and can be used for promotion and marketing of the business, creating awareness, giving knowledge to the customers and for many other purposes.

WiFi Hotspots: One of the common ways to do marketing is creating Wi-Fi Hotspots. Nowadays, most of the retail stores and shopping places have wi-fi hotspots which can be efficiently utilized for the marketing and promotion of products and services to the customers. These hotspots can also be used for collecting data from the customers such as email addresses, phone numbers, and names. The wi-fi hotspots are easy to create and virtually attach to all kinds of mobile devices, so people are encouraged to connect to it.

Geofencing: this location platform uses the GPS technology to create virtual geographic boundaries. For instance, the business could spot the GPS boundaries of the physical locations and based on these create a mobile app that promptly pinpoints the customers when they enter those geographical boundaries. For GPS, there is no need for any expensive hardware installation.

However, all kinds of location platforms have some limitations. Therefore, it is advisable to choose the platform that suits the budget, requirements, and needs of the businesses.

For more information on HERE Location platform, contact HERE Mapping Resources at 888-848-4436.

How Mapping Plays a Part in Smart Cities

HERE Mapping Resources mappingSmart cities concept of what cities of the future will be like; the HERE Mapping Resources provides a sneak-peek into the future offering companies services including primary routing, mapping, geo-fencing and navigational functionality.

HERE Postal Content

Postal coding software as the name suggests deals with postal codes by covering a vast area, creating boundaries and targeting postal codes on specific streets. This information includes postal code parcels which are land records that help real estate economy have a better sense of property on a global scale.

Here Map Data

With maps of more than 190 countries along with voice-guided navigation for 118 of these, transit directions and real traffic services available for 44 countries, Here Map Data is the ultimate tool that can assist organizations in providing high-quality services while maintaining minimized cost.  By developing a precise route keeping in mind the speed limits, traffic, toll costs and accurate weather risk analysis for timely delivery. It can be connected to devices including mobile phones maintaining contact with everyone which allows the organization to better monitor the supply and demand and focus on customer care resulting in business efficiency.

HERE Location Platform

Manufacturing reliable data which is available on a global scale makes HERE Location Platform unique and highly applicable. It serves a variety of business venture tasks like the cloud on on-premise services that cater to the needs of every customer. The customer support program assists with pre- and post-sale advice that is in the best interest of the client.

Features include Geocoder encompassing global coverage on a large scale; connectivity to places and events giving opportunities for the business to grow; reliable route directions with the mode of transport referencing current road conditions.

HERE Traffic is a well-organized database of real-time traffic. The system maps the fastest and safest route regarding traffic flow, highlighting accidents and road construction with map markers.  Color coding real-time traffic flow makes the map more user-friendly, reflecting speed patterns by the day and specific time.

HERE Census Content

Census Content consists of two features that primarily deal with cost-effective transport, business efficiency and urban planning.

Census Boundaries

Permitting usage of demographic data from secondary sources Census Boundaries issues the US and Canada with two-layer products incorporating maps with and without marked shorelines. Mexico supports maps both with and without demographic data.

Census IDs

These IDs form the necessary link between boundaries authorizing secondary geocoding which can be manipulated to design better ways for geo-marketing. This product incorporates five geographic IDs and provides an organized model which assigns numbers for each street division.

For more information on  mapping contact HERE Mapping Resources at 888-848-4436.

Defining a Franchise Territory

Before someone buys or sells a franchise, a common practice is to define the franchise territory.  According to the one study, above 90% of the successful business franchises use the concept of establishing territory.

There is no single method for dividing territories, which may be defined by criteria such as:

  • Zip Codes
  • Lines on a map (city boundaries, counties, roads, waterways, etc. or a combination of these)
  • Radius around franchise unit

There are legal as well as business implications of defining the franchise territory.  The franchisor and the franchisee both have to consider specific essential factors while undergoing the process.

The ‘territory’ definition is a mandatory requirement for the Franchise Disclosure Document (FDD). According to it, the territory should be defined and explained in the franchisor and franchisee agreement because it is one of the most common disputes which lead to lawsuits between the franchisor and franchisee.

Some franchises utilize the concept of exclusive territories while others employ a non-exclusive approach. In case of the proprietary method, the franchisee does not have to face the competition by other franchisees for the same branded business. The protected territories are defined in the franchise agreement depending on geographical parameters like zip codes, distance, etc. Many franchises stick with a non-exclusive approach, which means there are no guarantees that the franchisor will not sell other franchises in the defined territory.  Franchisees may have the option to buy additional franchises within their non-exclusive areas.  Even, if the exclusive method is adopted for franchise territory, it is mandatory for the franchisee to adhere to all conditions of the franchise agreement.

The next thing to consider is how the territory should be defined, whether by population or by radius (using zip codes or the area mapped out around the franchise). This definition is crucial for the franchisor. Irrespective of the specific territory allocation method, the primary factor often observed is the population served within the territory of the franchise. Similarly, the zip code clusters can also be the source of defining boundary because they are based on the total present population served.  With the passage of time, the rise in population in an area can be adequately met by increasing the number of franchises in the area. This growth is required to be handled and addressed in the franchise agreement.

If your business is ready to become franchised or you need help with determining the best method of defining territories, contact GeoMetrx today.