What Is Geolocation Data?

HERE Mapping Resources geolocation dataGeolocation is the process of identifying where in the world you are, where an object is, or where something was retrieved. This information is gathered using satellites and often enhanced by adding details from location networks. People and businesses use geolocation information for a lot of different purposes.

How Is Geolocation Data Presented?

Generally, geolocation data is presented with basic outputs, such as longitude and latitude. Depending on what tool you are using and why you are looking at the data it may be accessed differently.

Some data is bundled in folders on a device which is most common in GPS devices. Another place you can find it is in the properties of a file. For example, geolocation data on images or videos taken by your smartphone is stored in properties (or metadata).

The exact file for viewing the data is specific to your device and purpose. You may need to get a program to interpret the data or open the file in Notepad. Many data files that you open in Notepad view as raw data and will have to be sorted through to interpret.

Why Use Geolocation Data?

On the consumer side, this data is most commonly used to store information on where a picture was taken. You can then look up and see the exact location on a map. Another use is to create maps of your exercise routines (running, walking and bicycling routes). There might be times when you want to share your location with someone on your smartphone.

Businesses have even more purposes for geolocation data. They could use it for the same reasons that a consumer might. But more often than not, it is used to track employee locations. For example, a trucking company can use the data to find out where their trucks are and where they have been.

Mapping out routes and other information is another big reason that businesses might want to use geolocation data.

Although geolocation data is not new, it is still something that many people don’t understand. Once you have the data, you will need mapping software to interpret where exactly the location is. You can do it by hand with a map but will end up with a far less precise data point.

For more information on geolocation data go to HERE Mapping Resources.

Connectivity and Digitalization will Disrupt the Automotive Business Model by 2025

HERE Mapping Resources automotive business modelThe automotive industry has seen a lot of changes since the introduction of the internet. For example, used car sales are easier to conduct when you can advertise to a larger population over the internet. But that same connectivity that the internet provides is going to change much more.

Consumers in the automotive industry are increasingly seeking more futuristic versions of cars. And the next evolution we expect to see in vehicles is not just the electric car. What we hope to see are cars that start connecting with the world around them.

Technology helps us accomplish this goal. In the near future, digitizing your car and connecting it with the world will disrupt the automotive industry.

Only those who are willing to think forward will survive past 2025. It will take time for these services to start changing. It won’t happen immediately.

Experts have said that only one out of every three organizations are going to be equipped to meet the changes that are going to be set forth by industry leaders and then demanded by consumers. That means you need to work with other industries to start facing the changes. Three-quarters of industry executives back this statement.

One of the major components needed by the automotive industry is maps and mapping services. Cars will be driving by themselves, showing you where other vehicles are and continuing to deliver top-tier directions.

There are many services that you can choose from but HERE is one of the top in the industry. If your car company is going to succeed you need to embrace vendors such as Here Mapping Resources. Take a look at the company website and see what Here Mapping Resources can start doing for your company.

All of the changes in the automotive industry are similar to that of other sectors in the last few years. Take a look at the phone industry. Before the release of the first truly consumer-friendly smartphones, the landline business was booming. Only those companies that were willing to embrace the change were ready to move forward into the future where they offer cellular devices. Then those devices moved toward smartphones.

The world is continuously changing, and consumers are demanding innovation every day. How is your company going to drive innovation so that it doesn’t fall behind?

Location and Cellular Data Work Together to Maximize Efficiency

HERE Mapping Resources location and cellular dataHERE is working to make driving safer by using location and cellular data together with traffic and weather data to spot hazards. In many places, such as the stretch of the I-70 that goes through the Colorado Rocky Mountains and Denver, driving conditions are often hazardous. Unexpected or severe weather, road hazards, accidents, and many other things can make driving dangerous if the driver is unaware. Fortunately, HERE has a solution, a Digital Transportation Infrastructure solution to be exact. This program is the first of its kind to be launched in North America.

This program is ambitious. Dubbed the RoadX project, it is currently in its pilot phase and will be initially tested in Colorado, primarily along the I-70. This location was chosen because the I-70 is a heavily traveled highway that also happens to present a host of potential hazards and is, therefore, the perfect setting to test the HERE Digital Transportation Infrastructure (DTI) solution. This test is being done in collaboration with the Colorado Department of Transportation (CDOT) in the hopes of making roads, especially busy mountain roads, safer.

The RoadX project works by utilizing vehicle sensors as well as smartphone data. It gathers the information and then synthesizes it with data collected from sources such as traffic management centers, making special note of any hazards. Once a risk is detected, HERE’s DTI solution then sends out an alert, thereby making sure that drivers are aware of the potential danger and are in a position to react accordingly. By utilizing location and cellular data together, HERE can very efficiently collect crucial data that otherwise would take far too long to gather, and potentially save lives in the process. This technology is still in the pilot stage but, provided all goes well; it will start to become much more widespread soon.

This project, HERE and the CDOT are up for the challenge. HERE’s vast array of technology that goes into implementing the RoadX project works to make sure that information is correctly processed and delivered as fast as possible so that the intended recipients of hazard alerts get them almost in real time. By collaborating with the CDOT, HERE can more efficiently access traffic alerts and road hazards that are noted by the department and seamlessly integrate that information with their location and cellular data that is gathered from drivers and devices.

For more information on location and cellular data contact HERE Mapping Resources at 888-848-4436.

Mapping Tools Can Equip Policymakers

HERE Mapping Resources mapping toolsThe world is changing quickly. Populations are rising, the climate is changing, and people need to be prepared for whatever the road has in store for them. Cities need to be able to support more traffic and to plan for severe weather to mitigate the impact that these changes and events will have on the general population. Fortunately, HERE has an answer. By giving policymakers access to mapping tools, HERE is allowing these people to make an informed decision based on live data. City Planners will be able to use this data to decide where certain improvements, such as parks, are most needed and will be able to see how increasing traffic impacts cities. Having this knowledge will allow them to better serve their constituents by making the best decisions regarding urban planning.

Many cities already suffer from extreme traffic congestion, and this is only projected to get worse in some regions of the country. As more and more people move to cities, the traffic problems increase. Policymakers who have access to mapping tools can look at real-time data and propose public works projects designed to accommodate the increase in traffic, thereby helping to reduce the impact that the new residents will have on the already overcrowded roads.

Cities and towns that are at risk for severe weather can benefit from these mapping tools as well. Policymakers can look across their cities and see data broken down by many different categories and demographics. They can then use this information to decide what kinds of improvement projects to undertake, as well as see what areas of the city are underserved. For example, a city that gets a lot of rain will require many “green spaces” to help soak up all of the rainfall. Policymakers can use HERE’s mapping tools to determine the best strategic location for a park, both to soak up the rain and to improve the areas of the community which are already at a higher risk for damage during the storm.

Policymakers with these mapping tools will be able to prepare cities for the challenges of the future. Cities will be able to be equipped for an influx of new residents and new drivers on the roads. Cities that are routinely subjected to severe weather will be able to mitigate the damage that the infrastructure and their residents suffer.

If your city policymakers could benefit from HERE mapping tools and data, HERE.mappingresources.com is your answer.