Blockchains Help With Location-Based Apps

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The most widely known blockchain is the technology behind Bitcoin. The core working principle of the blockchain system is to use a decentralized ledger to record cryptocurrency transactions on multiple computers. Cryptocurrency is used as a medium of exchange for any content transmitted between network users. Local businesses rely on word of mouth to grow and foster local advocates. Many offer discounts or coupons for products as part of their advertising based on a customer’s location. With blockchains, location-based applications can be promoted or advertised because it adjusts to the interests of the target user.

Location-based application tokens can be used at a local store, just like cash, or in the form of a “completed service” discount. In this way, the self-sustaining system reclaims the value in an integrated, local approach. Local stores don’t have to spend money on advertising to consumers who aren’t loyal to their business. Instead, they can achieve “advertising” results in exchange for small discounts, or even do something to enrich the local area where the store is located.

To earn coins, users need to leave their homes to explore, and the currency has a standard blockchain for recording and verifying all transactions. People seek to establish closer ties with local communities. However, many people don’t know how to make connections, so choose a shopping mall that is easy to patronize or a website that has no connection to their place of residence. The blockchain provides local businesses with access to data that optimizes their work in a way that is easier than ever from a financial perspective. This technology has been built to ensure that user data is protected. The blockchain has no middlemen, so it can provide local businesses with the ability to fine-tune their promotions to capture the best audience.

Mobile devices can be the gateway to the best local experience. Blockchain and location-based applications are helping to build a fast lane where locals can quickly find the companies that are most interested in attracting business. Location-based apps are a response to technology for anonymous globalization.

For more information on using location-based applications contact HERE Mapping Resources at 888-848-4436.

Why Car Companies Bought a Mapping Business

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Whether printed on a globe for teaching children country locations or navigating streets of an unfamiliar city maps have always been valuable. Therefore, it should come as no surprise that three German car manufacturing giants (Audi, BMW, Daimler) paid three billion dollars for Nokia’s HERE mapping division. This move will give the car companies a powerful asset that has drawn the admiration of several tech giants like Facebook for its incredible quality and reliability.

Nokia’s HERE mapping software is regarded as one of the four best in the technological world. The company has been in the digital mapping market since 2001 and has steadily acquired its assets as it has built HERE and expanded upon its capabilities. Since Nokia is restructuring its company and organization, they have decided to part with HERE and get out of the mapping business to focus on reentry into the smartphone and cell phone market.

One of the biggest reasons for the sale is that HERE mapping powers over 80% of all in-car GPS systems on the market today. As cars continue to get more and more advanced, and as we continue towards the automation of driving, the reliable and consistent mapping will provide these companies with an incredible advantage. Over half of the one billion dollars in revenue that HERE generated in the year 2014 was tied directly to the automotive industry. This connection keeps one of the best-kept secrets of the auto industry still in the family.

There’s also a competitive reason for the sale. The other rumored buyer is the ride-sharing app Uber. The Uber app is compatible with several of the mapping apps currently on the market, including Google Maps and Waze. Having their mapping system in-house, especially one this valuable would provide investors another reason to be excited about the company’s IPO launch on the New York Stock Exchange. The German car retailers also ensured that this technology would stay in their cars and not become exclusive to an app many see as exploitive to their employees.

To learn how HERE Mapping Resources can help your business navigate, contact us.

What is the Difference Between HERE Maps and Google Maps

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A Global Positioning System (GPS) navigation device, GPS receiver, or simply GPS is a device that receives information from satellites and calculates the unit’s geographical position. GPS was initially developed for use by the United States military, but in the 1980s, the United States government opened the system to be used for civilian purposes.

In 1989, Magellan Navigation Inc. unveiled its Magellan NAV 1000, the world’s first commercial handheld GPS receiver. Soon automobile manufacturers, like Mazda, started installed GPS systems in cars. Many cars today have a GPS installed for people to maneuver around easily.

For many people, their phones have become their navigation devices. Even with a large number of cellphone towers available, there are plenty of places in the world that don’t have network coverage. For these situations, you want to have offline maps available.

The two major competitors for offline maps are HERE Maps and Google Maps.

Cost

Both offer their services free of charge. You don’t have to pay anything to download the app or to download maps.

Offline Maps

Google Maps offers the ability to download custom areas for offline maps. That being said, you need to plan those areas out and download them beforehand. Google doesn’t necessarily make it easy to download offline maps.

HERE Maps was designed to have offline maps as a feature. You can download cities, states, and surrounding areas by looking it up on the system. Many users prefer the option to download by named areas they plan to travel without having to do too much research or planning.

Storage Space

In general, Google Maps is known to use more storage space than HERE Maps. During testing performed by Guiding Tech, Google Maps used about double the storage space in 15 days. That being said, both apps used less than 500 MB, not much space when you consider modern phones have around 64 GB of data as a baseline.

Traffic Updates And Rerouting

Both systems use active users to help predict traffic. Due to both systems having a large number of active users, you can get reasonably good traffic estimations from both. Google claims to be able to show you traffic on a per street basis, but this is only as accurate as a prediction can be.

HERE Maps does not offer traffic-based rerouting while you are driving. But the original route provided by HERE Maps tends to be better than the Google Maps.

HERE Maps tends to perform better for a lot of users. It was initially only available on Nokia devices; however, customer demand made it possible on other devices. Users have flocked to the app, giving HERE a more massive user-base than first anticipated.

To learn how HERE maps can help your business navigate, contact us.

Top Industries That Use GIS

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Geographic Information Systems (GIS) are designed to collect and analyze spatial or geographic data. These systems allow businesses to utilize technology to make strategic decisions based on the data gathered by GIS. Here are some of the top industries currently using GIS technology:

Water Utility Companies

Water utility companies use GIS to view and analyze their assets that lie beneath the surface. Through the use of GIS, they can locate and identify pipes or valves that need maintenance, a feat that is made substantially easier by GIS. They also use GIS to plot their customers and track their water usage, allowing them to service an extensive area more efficiently.

Insurance Companies

Determining the price of insurance for a customer involves the amount of risk involved for the insurance company. One of the most significant indicators of risk is location, as certain regions are more prone to things like natural disasters or crime. Insurance companies use GIS to collect historical records, demographics, and local geography to determine the amount of risk involved.

Supply Chain Management

Delivering product from one place to another involves a great deal of planning and tracking to make the process as efficient as possible. Supply chain professionals rely on GIS to help ensure that things like fresh produce are delivered in good quality via the most efficient route.

Forestry and Timber

The forestry industry uses GIS to map out the weather of specific regions to help re-establish plant species in land plots where they will thrive. It also uses GIS to help preserve ecosystems by recording information on the species in an area and the change of populations over time.

Urban Planning

City planners use GIS technology to account for the impact their work has on the animal and plant life in their city. They use spatial information to decide where to best introduce alternative energy resources like a solar or wind farm to a city.

Health And Human Services

Public health uses GIS to analyze trends in disease, identifying high-risk areas or common origin points of infection. This information allows them to properly direct prevention efforts to best treat and contain illness within communities.

Banking

Banks use GIS to determine which branches to close and where to open new ones based on factors like potential customer base and local crime rates.

For more information on how you can use GIS for your business, contact HERE Mapping Resources at 888-848-4436.