Optimize Your Fleet Management with HERE Solutions

HERE Mapping Resources fleet managementManaging any fleet, no matter the industry, is incredibly difficult. There are a lot of different factors to be taken into consideration. Fortunately for the modern fleet company, technology has come in to simplify the process. But that still leaves a big question. What technology do you use to optimize your fleet management?

Standing above all of the other options is HERE solutions. HERE works as a location services fleet planning platform. It allows you to manage planning, routing, tracking, navigation and even takes into account safety. That is a whole lot for one program. Despite that, HERE has lived up to the challenge.

Planning with HERE

Some of HEREs competitors rely merely on maps of cities to plan routing, that is not a viable solution. What about construction? Traffic? All of this can significantly impact your ability to arrive at a destination on time. With HERE, your planning takes all of this into account before routing your fleet.

You get a step further than that too, HERE uses an industry-leading level of accuracy to plot out each point on a trip. All of this accuracy is displayed on one of the wealthiest and most easily read maps that you have used.

Routing With HERE

The routing solutions that HERE utilizes can take into account all of the information. For example, a lot of programs operate on a general routing setting. What happens if you have different trucks or hazmat cargo? You have to plan out some routes manually. Not with HERE. HERE is capable of planning routes based on specific attributes of every vehicle being deployed in the field.

All of the information about the route is also accessible through the map. That means being able to see the traffic lights, height clearances, conditions of the roads, and even the geographical layout of individual parts of the way. Imagine all of that routing power.

HERE Solutions brings with it additional features, such as the ability to send dispatches to drivers via mobile devices. This ability allows for easy tracking and transmission of relevant information – no more relying on phone calls and bad connections.

At HERE you know you are getting one of the best solutions in the industry. Not only will your delivery times and efficiency improve, but your overall safety will too. All of this will work to save you money and improve your ability to serve customers. It isn’t just an investment, for now, it is an investment for your business as it grows. HERE is entirely scalable for any level of fleet management. It becomes with you as you grow.

For more information on fleet management contact HERE Mapping Resources at  888-848-4436.

The Connected Driver: Disrupting the Automotive Industry

HERE Mapping Resources map dataThe trends of technology in the automotive industry have revolutionized the way the industry players respond to all the various consumer behaviors. It drives transformational change and develops partnerships effectively.

Automobile drivers are used to the smart technology installed in their vehicles which have provided them with easy to access information. Map data has helped drivers navigate many things happening on the roads. They have learned shortcuts and have determined the most accessible routes to reach destinations.

HERE Mapping Resources has made it easy for the automotive industry to stay connected to the updated, accurate maps and keep drivers safe on the roads. Today’s economy is dramatically dynamic, triggered by development in rising markets, the accelerated rise of latest technologies, property policies, and changing client preferences. Digitization, increasing automation, and new business models have revolutionized different industries, and the automotive industry is no exception. These forces give rise to four technology-driven trends within the automotive sector: various quality, autonomous driving, electrification, and property.

Most business players and consultants agree that the four tech trends can reinforce and accelerate each other, thus making the automotive business ripe for disruption. Given the widespread understanding that game-changing disruption is already on the horizon, there’s still no integrated perspective on, however, the industry can look in ten to fifteen years as a result of these trends.

There are eight critical views on the “2030 automotive revolution” geared toward providing situations that could reasonably be expected to change, and the way they’ll affect vehicle makers and suppliers, potential new players, regulators, consumers, markets, and, therefore, the automotive price chain.

This study aims to create the upcoming changes tangible and to be able to forecast the first probable assumptions across all four trends. There is no guarantee these trends will happen, however, it provides businesses a higher certainty of potential disruption.

Apart from disruption by connected smart technology, actual driving may be disrupted as well. In situations like these, HERE mapping resources have provided the users with the map data to give the drivers the best road choices.

To learn more about how HERE map data can help your business grow and prepare for technology-driven disruption, contact us.

Using Map Data to Improve Location-Based Advertising

HERE Mapping Resources location-based mappingSmall businesses all over the world are finding ways to bring more traffic to their websites. Ever since location-based mobile advertising (LBA) was introduced, they are now able to target potential customers within their geographic location with more accuracy. According to eWeek.com, location-based advertising is expected to hit $15 billion by the year 2018. If you want to use LBA to bring leads for your business, here are three elements on which to focus.

  • Accurate location data of your target audience
  • In-depth knowledge of the behavior of your consumer
  • Compelling creatives

In the competitive advertising world of today, without an accurate and complete dataset representation of the real world, it is difficult to apply data science in real time. HERE can help you in creating compelling campaigns using map data. Whether you want to understand your consumers, improve segmentation and targeting, or boost the effectiveness of your campaign, you can optimize the region of interest (ROI). HERE uses geometry-based location data for enhancing media buys and optimizing your spending.

Location-based data for advertising is precious, but only 74 percent of the marketers think the data available at hand is accurate. With LBA, you can vary your marketing message by where your target audience is located. You can tailor your message by weather, retail locations, transport routes, etc. Once you know where your customers are and how they behave, you can tap into their behavior for encouraging them to opt for your offers. Since it is a personal form of advertising, you must make sure the results you get from map data is accurate.

Location-based advertising is a little bit complex. You will need specific parameters and use information for productively reaching the target groups. One of the techniques used is hyper-contextual targeting. It uses data in a meaningful way to offer an exceptional experience to the target group. This technique uses local data for delivering contextual messages to the audience and for driving purchase intent. Then there is geo-aware targeting. It has been around for a while and uses real-time location data which is supplied by mobile providers to display mobile ads to customers who are close to the location you want to target. Long story short, the more accurate data you have, the more effective your advertising technique will be.

If you are interested in running location-based advertising, we can help with data. Contact us for a quote.

How One City Partnered with HERE Maps to Improve Safety, Pollution, and Noise

HERE Mapping Resources HERE MapsAs urban centers around the world grow, the city planners face the problems of safety, particulate pollution, and noise. Noise pollution has a drastic impact on the quality of life and activities of residents. It is mainly caused by transport systems, machines, trains, and automobiles. The sound created outside of buildings is known worldwide as environmental noise. Inefficient urban planning has given a significant rise in noise pollution in commercial and residential areas.

HERE maps, in conjunction with urban areas, is assisting in mapping areas where this noise may get deafening. Hamburg, Germany is one of the first cities to work with HERE maps with the goal being to increase safety and reduce noise and vehicle emissions.

By providing HERE maps with information about public transportation, construction sites, significant events and congested areas such as parking venues the city can plan or redirect traffic flow to reduce noise and polluting emissions. Studying the present conditions gives the city planners the information they need to design new areas, thus keeping environmental factors in check. These changes in a city create a much more desirable environment for its residents.

Mapping Noise Pollution

Using location-based data, HERE Maps Technology can pinpoint areas in a city where environmental pollution is significant. This information can then be used to create solutions to those problems. Defining problem areas clearly results in public money not being wasted on creating solutions for non-problem zones.

Planning traffic flow through urban areas now includes the use of autonomous (self-driving) cars. Looking into the future as more and more autonomous vehicles are put into service, this will become a bigger issue for planners.

However, it may be great for the planners, since being able to control traffic flow also allows them to control environmental pollution.

City planners on the cutting edge of this information and technology will make their city a city to watch.

For more information on HERE maps and how the technology can be applied in the world, contact HERE Mapping Resources.