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GeoMetrx Common Ground News: Volume 2: Issue 4 – Tax Preparation Industry

See the newsletter with all graphics at COMMON GROUND VOLUME 2 : ISSUE 4 NEWSLETTER ARCHIVE LINK.  Text only version provided below, links only work in the full archived version via the link above.

Volume 2 : Issue 4

April 2013

Welcome to Common Ground News

In this Issue:

* Feature Article – Tax Preparation Industry

* Tips & Techniques – helping you get the most out of our online mapping
application at [1]GeoMetrx “How to Create a Territory Heirarchy from Scratch”

* Thematic Map – Tax Preparation: A Year Round Opportunity

* Trivia Challenge​​ – Third Time is the Charm…

This and all our newsletters are available through our Knowledge Center resource
listed on our website. We encourage you to share our Common Ground News with
your friends and colleagues and we welcome your feedback. Visit our website and
make a comment on the [2]contact us page or send us an email
at [3]info@geo-e.com.

—-Kent Hargesheimer,

Managing Partner

Geo-Legend

Phone: 1.888.848.4436

Web: [4]www.geo-e.com

[5]www.geometrx.com

[6]www.geoprinter.com

[7]www.gis4less.com

Email:

[8] [9]info@geo-e.com

Follow Us:

[10][11] [12][gif] [13]

Blog: [14]Common Ground Blog

Newsletter Archives
• [15]March 2013
• [16]February 2013
• [17]January 2013
• [18]December 2012
• [19]Previous Issues

Tax Preparation Industry

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Many tax professionals can be found this week relaxing on beaches around the
globe, basking in the sunshine and the relief of making it through yet another
frenzied tax season. The vast majority of Americans rely heavily on these
professionals, especially as the annual impending approach of tax day on April
15th creates a ‘sinking’ feeling for many of us. The Titanic also sank on April
15th, 1912… coincidence??? Maybe, maybe not! The 16th amendment permanently
establishing the federal income tax was ratified the following year in 1913,
though it wouldn’t be for another 41 years, in 1954, that April 15th would
officially become tax day; it had previously been March 15th.

Thankfully, this industry of tax professionals, more than 1.2 million strong, is
there to take the helm and steer us safely through each year. Over 140 million
individual and family tax returns are filed annually. Of those, three out of
five, or 60%, pay someone else to fill out the forms, and another 29% turn to
software to help navigate the complexity of the tax code. In the last decade
alone, the U.S. tax code has more than tripled in size, comprising over 73,000
pages, and containing more than 3.8 million words. In comparison, War and Peace
consists of 1,440 pages, and just under 600,000 words. The average adult reads
300 wpm – that’s more than 210 hours of reading to get through all of the rules
and regulations.

This is why so many Americans turn to tax professionals. Not keeping up with the
latest tax code changes can be costly, whether as a result of not taking
advantage of all eligible tax deductions and credits, or by filing an inaccurate
return that may result in an audit by the IRS. In 2013, some of the biggest
changes included payroll tax hikes, Medicare and Social Security wage ceiling
shifts, and Affordable Care Act surcharges on unearned income, just to name a
few.

The tax preparation industry was estimated to have generated $7.7 billion in
revenue last year. According to [20]Franchise Help, the majority of tax
preparations are performed by individuals (37%) or small mom and pop firms
operated by less than ten employees (53%). The three largest tax preparation
franchises are:

* H&R Block
* Liberty Tax
* Jackson Hewitt

While Americans and politicians continue to clamor for a flat tax, or at least a
simplified tax code, industry experts don’t expect this to happen any time soon,
if ever. The reasons for this are myriad, and accordingly, the tax preparation
industry is expected to continue growing at an estimated rate of 4%, compounded
annually, through 2015, and most likely beyond.

Under our current system, there will always be a demand for competent tax
preparers, despite the fear that an increase in tax preparation software will
displace the experts. According to [21]Franchise Help, “…the data is contrary to
this perspective. Studies confirm that no magic tax calculator has enabled
people to easily find all their deductions and hiring someone with a tax
preparer certification translates into larger tax refunds. As Americans reach
higher tax brackets they become more willing to outsource this stressful
task.”

It should be noted, however, that under new IRS rules, tax professionals are now
required to have specific credentials. For those who have been in the profession
for the past several decades, many are opting to leave the industry rather than
go through retraining and certification. This is creating an opportunity for new
and energetic entrepreneurs to enter the market.

There are many opportunities for entrepreneurs and franchisors within the tax
preparation industry. As with any business, location is important, and our
[22]GeoMetrx web-based mapping software is loaded with rich demographic data for
retail site selection, consumer profiling and market analysis. For more
information or a demo call us at 1.888.848.4436.

Tips & Techniques –

​How to Create a Territory Hierarchy from Scratch

One of the most common tasks performed utilizing our [23]GeoMetrx application is
creating a territory heirarchy. A territory heirarchy can have multiple levels.
For example, ZIP Codes can be assigned to individual representatives, which are
part of a larger District, and several districts can comprise a Region, which
then reports to a larger Division.

This month’s Tip & Technique guide provides a step-by-step walk-through on how
to create a territory heirarchy from scratch, as well as some optional steps to
further customize your territory heirarchy(ies).

[24]”How to Create a Territory Hierarchy from Scratch”

[25]

Tax Preparation: A Year-Round Opportunity

[facebooklike][twittertweet]

Many tax prepareration specialists, as well as other tax professionals, offer
year-round services including tax debt settlement, tax resolutions, audit
assistance, bookkeeping, record keeping, financial advice and consultation, tax
education, payroll services and more.

Tax professionals are dedicated to the challenge of keeping up with the tax code
and informing their clients of important changes that need to be addressed
throughout the year, rather than simply focusing on January 1st through April
15th only. Tax code changes often affect the way individuals and businesses need
to operate throughout the year in order to minimize the tax liability they will
incur. And as the tax code continues to become increasingly complex, the demand
for tax preparation professionals continues to grow as well.

Whether you are interested in opening a sole proprietorship, becoming part of an
existing franchise or creating a new franchise, at [26]GeoMetrx we have the
tools you need to assess the opportunities, locate the ideal site location, and
create, evaluate and align territories. Additionally, we have an exhaustive list
of Business Establishment datasets by NAICS code including the one depicted
below displaying the concentration of Accounting / Tax Preparation / Bookkeeping
and Payroll Services businesses. Each red dot represents 25 establishments
within that geographical region.

Click here to see a [27]larger version of this map.

For more information on how to obtain access to [28]GeoMetrx datasets, contact
us today at 1.888.848.4436.

April 2013 – Trivia Challenge

It took three tries to get the Federal Income Tax to stick, eventually becoming
the 16th Amendment to the U.S. Constitution in 1913.

Prior to that:

1) In what year was the first income tax imposed and how many years was it in
place before being repealed?

2) In what year was the income tax revived for a second time before being ruled
unconstitutional the following year?

[29]Click Here for the Answers

References

1. http://here.mappingresources.com/
2. http://here.mappingresources.com/contact-us/
3. mailto:info@geo-e.com?subject=October%202012%20Newsletter%20Feedback
4. http://www.geo-e.com/
5. http://here.mappingresources.com/
6. http://www.geoprinter.com/
7. http://www.gis4less.com/
8. mailto:info@geo-e.com
9. mailto:info@geo-e.com
10. http://www.facebook.com/GeoMetrx
11. https://twitter.com/#!/geometrx_
12. http://www.linkedin.com/company/691866
13. http://here.mappingresources.com/feed/
14. http://here.mappingresources.com/blog/
15. http://here.mappingresources.com/2013/03/geometrx-common-ground-news-volume-2-issue-3/
16. http://here.mappingresources.com/2013/02/geometrx-common-ground-news-volume-2-issue-2/
17. http://here.mappingresources.com/2013/01/geometrx-common-ground-news-volume-2-issue-1/
18. http://here.mappingresources.com/2012/12/geometrx-common-ground-news-volume-1-issue-12/
19. http://here.mappingresources.com/category/newsletters/
20. http://www.franchisehelp.com/industry-reports/tax-preparation-industry-report
21. http://www.franchisehelp.com/industry-reports/tax-preparation-industry-report
22. http://here.mappingresources.com/
23. http://here.mappingresources.com/
24. http://here.mappingresources.com/wp-content/uploads/2013/04/Creating-a-Territory-Hierarchy-from-Scratch.pdf
25. http://here.mappingresources.com/wp-content/uploads/2013/04/Creating-a-Territory-Hierarchy-from-Scratch.pdf
26. http://here.mappingresources.com/
27. http://here.mappingresources.com/common-ground-news-trivia-maps/
28. http://here.mappingresources.com/
29. http://here.mappingresources.com/newsletter-trivia-answers/

GeoMetrx Common Ground News: Volume 2: Issue 3 – Home Organization Industry: A Clean Sweep

See the newsletter with all graphics at COMMON GROUND VOLUME 2 : ISSUE 3 NEWSLETTER ARCHIVE LINK.  Text only version provided below, links only work in the full archived version via the link above.

Volume 2 : Issue 3

March 2013

Welcome to Common Ground News

Upcoming Events:

• GeoMetrx will be attending the [1]Multi-Unit Franchising Conference at
Caesars Palace in Las Vegas, March 27-29. Come by Booth #627 to meet Kent
Hargesheimer, Rich Mithoff and Patrick O’Neill.

In this Issue:

* Feature Article – Home Organization Industry: A Clean Sweep

* Tips & Techniques – helping you get the most out of our online mapping
application at [2]GeoMetrx “How to Create a National Level Data Table of
Miscellaneous Geographies”

* Thematic Map – Consumer Attitudes: “Can’t Stand Untidiness”

* Trivia Challenge​​ – A Big Basket or…?

This and all our newsletters are available through our Knowledge Center resource
listed on our website. We encourage you to share our Common Ground News with
your friends and colleagues and we welcome your feedback. Visit our website and
make a comment on the [3]contact us page or send us an email
at [4]info@geo-e.com.

—-Kent Hargesheimer,

Managing Partner

Geo-Legend

Phone: 1.888.848.4436

Web: [5]www.geo-e.com

[6]www.geometrx.com

[7]www.geoprinter.com

[8]www.gis4less.com

Email:

[9] [10]info@geo-e.com

Follow Us:

[11][12] [13][gif] [14]

Blog: [15]Common Ground Blog

Newsletter Archives
• [16]February 2013
• [17]January 2013
• [18]December 2012
• [19]November 2012
• [20]Previous Issues

Home Organization Industry: A Clean Sweep

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It’s that time of year when the sun starts to shine more, temperatures begin to
rise, birds are chirping, delicate flowers push through the earth, fresh breezes
gently waft through open windows and many of us are inspired to do our annual
spring cleaning, giving ourselves a fresh clean start to the season. For many
this also means uncluttering the clutter, and getting ourselves organized. As
Isabella Mary Betton wrote in The Book of Household Management, 1861:

“A place for everything and everything in its place”

It’s easy to become overwhelmed by clutter with the sheer amount of ‘stuff’ we
accumulate every day from junk mail to household sundries to all the other bits
and pieces that come through the door every day. Whether we are packrats who
have difficulty parting with things or minimalists who are compelled to toss out
the excess, organization is the key to maintaining one’s sanity. An entire
industry of both products and services has been built around our need to
organize our homes and offices, and that industry continues to grow even in a
sluggish economy.

HOME ORGANIZATION PRODUCTS

According to the [21]Freedonia Group, a leading international business research
company, the US Demand for home organization products will increase 3.6%
annually, reaching $8.6 billion in 2015.

Decorative products such as bins, baskets and totes account for the largest
share of product sales at 37%, while modular unit products are expected to
exhibit the largest annual gains of nearly 5% annually through 2015. The dual
role of baskets, et.al., being both decorative and functional, is particularly
appealing to consumers, as home organizers can easily add on to these storage
systems and rearrange them as their needs change. Modular units, while not
necessarily decorative in nature are also highly adaptable, making them a
popular choice as well.

Product market segments particularly driving the growth of the home organization
industry include closet systems and garage systems. Also, the impact of the
shifting lifestage of baby boomers is creating a growing number of empty nesters
who are moving to smaller homes at the same time their children are moving into
college housing. Both groups represent an increased opportunity for marketing
space-saving home organization products.

Source: The Freedonia Group, “Home Organization Products: US Industry Study”
June 2011

Garage systems are anticipated to grow most rapidly at 5.5% annually through
2015. The [22]Freedonia Group credits this growth to several factors including
the relative newness of the segment and increased product offerings combined
with larger garage spaces and consumer desires to modify garages into hobby and
other activity spaces. More information can be obtained through the full study
[23]#2774.

PROFESSIONAL ORGANIZATION SERVICES

In January 2011, Office Max and Kelton Research teamed up to conduct a
[24]workplace organization survey of 1,000 adults. The survey assessed their
attitudes and behaviors regarding organization and revealed that “clutter at
home or the office plagues their productivity, mentality, happiness and
confidence as many feel embarrassed by how untidy they are.” ​Despite this,
actually getting organized is difficult for many of us.

Have no fear, there is help out there! The National Association of Professional
Organizers ([25]NAPO) is a non-profit association representing the home and
office organization industry around the world. The association has approximately
4,000 members, and 35 active chapters worldwide, representing the full spectrum
of the global industry including professional organizers, productivity
specialists, authors, educators, trainers, manufacturers, and more.

Professional organizers and productivity specialists serve both the home and
business sectors helping clients manage space, information, time, events, and
even photos and other collections. In 2007, the industry began certifying
professionals, and the resulting CPO world-class certification is recognized as
the industry standard. According to NAPO, the top five reasons professional
organizers are hired are:

• Too much clutter
• General disorganization
• Difficulty determining what to keep
and/or discard
• Difficulty finding things
• Selling a home or moving

There are many opportunities for entrepreneurs and franchisors within the
professional organizing industry from sole proprietorships to consultancy or
subcrontractor companies to multi-faceted corporations. Individuals with a
passion for order and efficiency are perfect for this industry. As with any
business, location is important. Our [26]GeoMetrx web-based mapping software is
loaded with rich demographic data for retail site selection, consumer profiling
and market analysis. For more information or a demo call us at 1.888.848.4436.

Tips & Techniques –

​How to Create a National Level Data Table of Miscellaneous Geographies

[27]GeoMetrx offers a variety of options for starting any project or analysis.
The ‘Geography Selection’ option is particularly useful when desiring to create
reports based on standard geographies such as states, counties, etc. as well as
creating custom regions, trade areas, labor sheds or territories.

This month’s Tip & Technique guide provides a walk-through on how to create a
National Level Data Table of Miscellaneous Geographies analysis report. In this
example we have generated an analysis report of ranked MSAs for Population and
Income across all states.

[28]”How to Create a National Level Data Table of Miscellaneious Geographies”

[29]

Consumer Attitudes:

“Can’t Bear Untidiness”

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Whether at home or in the office, it is easy to become overwhelmed by clutter.
The amount of information and products bombarding us in our daily lives is
astounding. Controlling our environment is key to improving productivity, mental
sanity and overall happiness. According to a recent [30]study conducted
in January 2011, by Office Max and Kelton Research, only 32% of adults feel they
are very organized, and of the remaining 68%, only 1% claim they don’t want to
be. That means nearly 2 out of every 3 adults in the U.S. admit there is much
room for improvement. Men admit to being less organized than women, and women
admit to being more motivated to get organized.

At [31]GeoMetrx, we have a variety of consumer attitude datasets including the
one depicted below showing the percentage of adults who “can’t bear untidiness.”
The darker the brown, the higher the percentage of adults who feel this way
within that geographical region.

[32]

Click here to see a [33]larger version of this map.

For more information on how to obtain access to [34]GeoMetrx datasets, contact
us today at 1.888.848.4436.

March 2013 – Trivia Challenge

1) Where is the world’s largest basket and what is it?

[35]Click Here for the Answers

References

1. http://www.multiunitfranchisingconference.com/
2. http://here.mappingresources.com/
3. http://here.mappingresources.com/contact-us/
4. mailto:info@geo-e.com?subject=October%202012%20Newsletter%20Feedback
5. http://www.geo-e.com/
6. http://here.mappingresources.com/
7. http://www.geoprinter.com/
8. http://www.gis4less.com/
9. mailto:info@geo-e.com
10. mailto:info@geo-e.com
11. http://www.facebook.com/GeoMetrx
12. https://twitter.com/#!/geometrx_
13. http://www.linkedin.com/company/691866
14. http://here.mappingresources.com/feed/
15. http://here.mappingresources.com/blog/
16. http://here.mappingresources.com/2013/02/geometrx-common-ground-news-volume-2-issue-2/
17. http://here.mappingresources.com/2013/01/geometrx-common-ground-news-volume-2-issue-1/
18. http://here.mappingresources.com/2012/12/geometrx-common-ground-news-volume-1-issue-12/
19. http://here.mappingresources.com/2012/11/geometrx-common-ground-news-volume-1-issue-11/
20. http://here.mappingresources.com/category/newsletters/
21. http://www.freedoniagroup.com/
22. http://www.freedoniagroup.com/
23. http://www.freedoniagroup.com/FractionalDetails.aspx?DocumentId=557388
24. http://multivu.prnewswire.com/mnr/officemax/46659/docs/46659-NewsWorthy_Analysis.pdf
25. http://www.napo.net/
26. http://here.mappingresources.com/
27. http://here.mappingresources.com/
28. http://here.mappingresources.com/wp-content/uploads/2013/03/Creating-a-National-Data-Table-of-Miscellaneous-Geographies.pdf
29. http://here.mappingresources.com/wp-content/uploads/2013/03/Creating-a-National-Data-Table-of-Miscellaneous-Geographies.pdf
30. http://multivu.prnewswire.com/mnr/officemax/46659/docs/46659-NewsWorthy_Analysis.pdf
31. http://here.mappingresources.com/
32. http://here.mappingresources.com/common-ground-news-trivia-maps/
33. http://here.mappingresources.com/common-ground-news-trivia-maps/
34. http://here.mappingresources.com/
35. http://here.mappingresources.com/newsletter-trivia-answers/

GeoMetrx Common Ground News: Volume 2: Issue 2 – The Evolution of the Grocery Industry: Newly Emerging Niche Market Opportunities

See the newsletter with all graphics at COMMON GROUND VOLUME 2 : ISSUE 2 NEWSLETTER ARCHIVE LINK.  Text only version provided below, links only work in the full archived version via the link above.

Volume 2 : Issue 2

February 2013

Welcome to Common Ground News

Upcoming Events:

• GeoMetrx will be attending the [1]Multi-Unit Franchising Conference at
Caesars Palace in Las Vegas, March 27-29. Come by Booth #627 to meet Kent
Hargesheimer, Rich Mithoff and Patrick O’Neill.

In this Issue:

* Feature Article – The Evolution of the Grocery Industry: Newly Emerging
Niche Market Opportunities

* Tips & Techniques – helping you get the most out of our online mapping
application at [2]GeoMetrx “How to Edit Overlay – Boundary Lines”

* Thematic Map – Weekly Grocery Spending – Put Your Money Where Your Mouth Is!

* Trivia Challenge​​ – Grocery Store Trivia: When / What / Where / Who

This and all our newsletters are available through our Knowledge Center resource
listed on our website. We encourage you to share our Common Ground News with
your friends and colleagues and we welcome your feedback. Visit our website and
make a comment on the [3]contact us page or send us an email
at [4]info@geo-e.com.

—-Kent Hargesheimer,

Managing Partner

The Evolution of the Grocery Store Industry:

Newly Emerging Niche Market Opportunities

Back in the 1800s, long before we had cars and refrigeration, food shopping was

a much different task than it is now in the modern era. In order to gather all
the food items needed, shoppers had to visit several different shopkeepers.
Grocers at that time sold mostly canned goods and non-perishable staples (‘dry
goods’), while greengrocers sold produce and butchers sold meat. These
shopkeepers were separate entities, though they often clustered together for
convenience. Additionally, these shops were not self-serve as they are today.
Employees worked behind the counter and filled customers’ orders. Many offered
delivery services as well.

“The only constant is change”

And the grocery industry is no exception! After years of little change, the
1920s ushered in a new trend for grocery stores. Owners began establishing
regional networks, or chains, of stores. The result was a newly realized economy
of scale, offering lower prices for customers than the many small ‘mom and
pop’ owned stores could provide. By the 1930s, these grocery store chains not
only continued to expand their market areas, they also began to expand their
stock. This new supermarket concept encompassed selling a wider variety of food
items beyond just dry goods, as well as offering health and beauty products and
more, all under one roof.

The Great Depression further influenced the grocery industry with supermarkets
focusing less on personal service and becoming more utilitarian in nature.
Store owners sold goods by placing the stock on shelves and leaving the work of
selecting and handling prodcuts to the customer. In some stores the goods were
simply left in the packing crate in a no-frills format. By the end of the decade
the expanding grocery chains began consolidating their locations. Industry
leaders, such as A&P, were replacing five or six smaller stores with one large
super store wherever possible. This created even greater profit margins on an
inverse scale – sales were increasing as the number of actual stores was
decreasing.

By the 1950s, as the advent of the automobile contributed to the redistribution
of the population from city centers to suburban communities, so too did it
increase consumers’ choices. Competition among neighboring grocery stores made
it necessary to increase advertising and introduce customer loyalty programs
such as trading stamps, games and contests. However, these programs increased
overhead at a rate faster than gross margins and eventually most if not all of
these programs were abandoned. In order to remain competitive and profitable in
the following decades, supermarkets chains tried a new approach – discounting
– by expanding their offerings with additional general merchandise and cutting
prices. Many chains accomplished this by either placing grocery and discount
stores side by side or housing both under one roof. A new customer loyalty
tactic, an evolution of price-cutting, was the introduction of savings card
programs which provide loyal shoppers with sales prices and reward points.

As we’ve entered a new millennium, the grocery industry continues to carve out
creative strategies to maintain growth and profitability. These strategies
include offering private label brands, larger store sizes, and specialty
services such as delicatessens, ready-to-eat dishes, bakeries, pharmacies, etc.
Some grocery stores rent space to other businesses such as banks, barbershops
and other consumer services.

“Everything old is new again”

As technology infiltrates our lives, many of us long for a simpler and more
nostalgic way of life. There is a growing demand among consumers for local,
community-oriented businesses. The grocery industry is responding. Small
business owners are popping up in communities everywhere to fill niche markets
including ethnic food, natural and organic foods and locally produced goods. As
with any business, location is important. Our [21]GeoMetrx web-based mapping
software is loaded with rich demographic data for retail site selection,
consumer profiling and market analysis. For more information or a demo call us
at 1.888.848.4436.

Tips & Techniques –

​How to Edit Overlay – Boundary Lines

Overlays are the visual layers depicting the map features offered
in [22]GeoMetrx. These include physical features such as roadways, parks,
airports, rivers, lakes and city centers. Overlays also include conceptual
features such as ZIP Code, County and State boundaries as well as other census
and marketing area designations.

Our mapping tool allows the user to control which features are displayed on the
map and how they are displayed including style, color and more. Boundary lines
are especially useful for visualing franchise and sales territory areas. This
month’s Tip & Technique guide provides a walk-through on how to access and
utilize the setting controls for boundary lines.

[23]”How to Edit Overlay – Boundary Lines”

[24][How-to-Edit-Overlay-Boundary-Lines.png]

Weekly Grocery Store Expenditures:

Put Your Money Where Your Mouth Is!

Food is one of the most basic necessities of life along with water, shelter and clothing. Meals and snacks are a major component of our day to day existence. One of the first things we do each day is ‘break’ our overnight ‘fast,’ hence the meaning of the term breakfast. Just a few short hours later we are thinking about lunch, only to return home at the end of the day for yet another meal; some call it supper, some call it dinner. And in between all those meals, many of us pepper our day with snacks to keep us energized. With all this eating, it’s no surprise that our weekly grocery bill can be quite large, especially the larger our families or the more eclectic our tastes.

At [25]GeoMetrx, we have variety of grocery spending datasets including the one
depicted below showing the distribution of households spending $150 or more per
week on groceries. The darker the green, the higher the percentage of households
doing so within that geographical region. Additional data sets include a range
of weekly grocery spending as well as money-saving coupon usage.

[26][2013.02-Grocery-Shopping-Expenditures.png]

Click here to see a [27]larger version of this map.

For more information on how to obtain access to [28]GeoMetrx datasets, contact
us today at 1.888.848.4436.

February 2013 – Trivia Challenge

This month’s trivia challenge is a four-part series:

1) WHEN was the first ‘self-service’ grocery store opened?

2) WHERE was it opened?

3) WHAT was it named?

4) WHO was the founder?

[29]Click Here for the Answers

References

1. http://www.multiunitfranchisingconference.com/
2. http://here.mappingresources.com/
3. http://here.mappingresources.com/contact-us/
4. mailto:info@geo-e.com?subject=October%202012%20Newsletter%20Feedback
5. http://www.geo-e.com/
6. http://here.mappingresources.com/
7. http://www.geoprinter.com/
8. http://www.gis4less.com/
9. mailto:info@geo-e.com
10. mailto:info@geo-e.com
11. http://www.facebook.com/GeoMetrx
12. https://twitter.com/#!/geometrx_
13. http://www.linkedin.com/company/691866
14. http://here.mappingresources.com/feed/
15. http://here.mappingresources.com/blog/
16. http://here.mappingresources.com/2013/02/geometrx-common-ground-news-volume-2-issue-1/
17. http://here.mappingresources.com/2012/12/geometrx-common-ground-news-volume-1-issue-12/
18. http://here.mappingresources.com/2012/11/geometrx-common-ground-news-volume-1-issue-11/
19. http://here.mappingresources.com/2012/10/geometrx-common-ground-news-volume-1-issue-10/
20. http://here.mappingresources.com/category/newsletters/
21. http://here.mappingresources.com/
22. http://here.mappingresources.com/
23. http://here.mappingresources.com/wp-content/uploads/2013/02/How-to-Edit-Overlay-Boundary-Lines.pdf
24. http://here.mappingresources.com/wp-content/uploads/2013/02/How-to-Edit-Overlay-Boundary-Lines.pdf
25. http://here.mappingresources.com/
26. http://here.mappingresources.com/common-ground-news-trivia-maps/
27. http://here.mappingresources.com/common-ground-news-trivia-maps/
28. http://here.mappingresources.com/
29. http://here.mappingresources.com/newsletter-trivia-answers/

 

GeoMetrx Common Ground News: Volume 2: Issue 1 – Movie Rental Kiosks – A “Reel” Opportunity

See the newsletter with all graphics at COMMON GROUND VOLUME 2 : ISSUE 1 NEWSLETTER ARCHIVE LINK.  Text only version provided below, links only work in the full archived version via the link above.

Volume 2 : Issue 1

January 2013

Welcome to Common Ground News

Upcoming Events:

• GeoMetrx will be attending the [1]Multi-Unit Franchising Conference at
Caesars Palace in Las Vegas, March 27-29. Come by Booth #627 to meet Kent
Hargesheimer, Rich Mithoff and Patrick O’Neill.

In this Issue:

* Feature Article – Movie Rental Kiosks – A “Reel” Opportunity

* Tips & Techniques – helping you get the most out of our online mapping
application at [2]GeoMetrx “How to Change Thematic Overlay Design – Color Fill”

* Thematic Map – Movie Attedance

* Trivia Challenge​​ – The “Big 5” Oscar winning movies… can you name them?

This and all our newsletters are available through our Knowledge Center resource
listed on our website. We encourage you to share our Common Ground News with
your friends and colleagues and we welcome your feedback. Visit our website and
make a comment on the [3]contact us page or send us an email at
[4]info@geo-e.com.

—-Kent Hargesheimer,

Managing Partner

Movie Rental Kiosks: A “Reel” Opportunity

Hollywood has long held a special place in the hearts of Americans, and watchingmovies has become one of our most beloved pastimes. A good movie catapults us into another world and allows our imaginations to run free, creating an almost hypnotic-like state of being. For a couple of precious hours we can leave the realities of our own world behind whether sitting in a darkened theater or in the comfort of our own living room. Regardless of how we obtain access to movies our hunger for them is likely to never be satisfied, as we’re always anxiously awaiting our next escape.

It’s amazing to think how far the movie industry has come in such a short time
– just a little over a century – and it boggles the mind to imagine where it
will be in another century. The changes in the movie distribution marketplace
are gradual as one technology eventually replaces another, such as “talkies”
signaling an end to the Silent Era with the release of The Jazz Singer in 1927.
Next, televisions began to appear in living rooms little by little, creating the
first real competition for the big studios. By 1962, more than 90% of American
homes had television sets, pushing the motion picture industry to create more
spectacular entertainment in order to keep audiences filling the theaters.

In 1976, JVC marketed the first VHS (Video Home System) device and forever
changed the motion picture industry. Audiences could now rent movies from the
myriad of neighborhood video stores that popped up overnight, and gave rise to
industry giants such as Blockbuster, Hollywood Video and Family Video. The VHS
era had nearly a 30 year run before being outmoded by digital technology. The
last major motion picture on VHS was A History of Violence, released in 2006.
Digital technology has swept away the industry, and ironically, the first major
motion picture to be released on DVD (digital video disc) was Twister in 1997.

The digital era offers a wide variety of options in addition to DVDs for the
home audience including:

• DVR (digital video recording) of broadcast and cable programming

• Instant streaming access to free and subscription programming

• On-demand viewing – rent from home/pay-per-view

Americans have become accustomed to convenience and control, and the digital era
of home entertainment provides both in abundance. Online streaming has come a
long way in the past few years and continues to be the wave of the future.
Full-length, high resolution movies can now be downloaded in just a few moments
to smartphones or any other electronic device – wow! We can watch nearly
anything, anywhere, anytime.

Despite instant access, DVDs are still a major aspect of the industry and
distribution channels are the name of the game. DVDs can be rented from a video
store, a stand-alone kiosk or through a mail order subscription. Brick and
mortar stores are becoming dinosaurs. While physical stores can offer a large
variety both locally and in-network, the overhead cost makes them much less
competitive with newer distribution channels. Video rental giant, Blockbuster,
continues to struggle in the brick and mortar format. At its peak in 2004,
there were more than 9,000 stores around the world; now less than 500 remain.
New owners, Dish Network, plan to keep these stores operating as long as they
remain profitable.

Netflix and similar companies dealt the first blow to brick and mortar stores by
offering mail-order subscriptions at a much lower per movie cost. Mail-order
rentals allow customers to ‘rent from home’ at their convenience by selecting
movies online, waiting for delivery and simply returning the movie in a pre-paid
envelope when finished viewing. Many of these subscription services offer a
variety of monthly plans with different levels of concurrent rentals and
exchanges. The biggest advantages of these programs are low cost and a large
inventory of movie selections, while the biggest disadvantage is waiting for
delivery.

DVD kiosk rentals delivered a second blow to brick and mortar stores offering
the advantage of both lower prices and increased convenience. Industry leaders
such as Redbox, with its nationwide network, as well as regional giants such as
DVDXpress, have greatly penetrated the market. DVD rental kiosks can be found in
variety of locations including gas station/mini-marts, grocery stores,
restaurants, and more. Customers can select and rent movies at any kiosk through
an interactive display or movies can be selected and reserved online,
guaranteeing the movie will be available at a chosen location until a specified
time. The disadvantages of kiosks are two-fold. Kiosks have a limited amount of
storage and therefore offer a reduced inventory selection. As a result kiosks
run the risk of being out of stock of specific titles, especially popular
new-releases.

The DVD Kiosk business is still booming despite the competition of online
streaming and instant downloads. Entry into the market is fairly low cost
compared to other start-ups which require more space and overhead. Check out
this infographic from [21]www.onlinedegrees.com for a more detailed review of
the DVD rental vs. online streaming landscape. The [22]GeoMetrx online territory
mapping application can assist new and existing entrants into the market with
territory mapping and management as well. Contact us for a demo today at
1.888.848.4436.

Tips & Techniques –

​Changing Thematic Overlay Design – Color Fill

Thematic overlays are a helpful visual tool offered in [23]GeoMetrx which
display the data from the many data sets available including demographics,
Simmons attitudinal and behavioral data and much more. The overlays can be shown
using colors or patterns. In this Tip & Technique guide we focus on how to
change the Color Fill style.

[24] “How to Change Thematic Overlay Design – Color Fill Guide”

[25][Change-Thematic-Overlay-Design-Color-Fill-Cover-Page.png]

Roll Out the Red Carpet – It’s Oscar Night!!!

The Oscars are almost here once again! It’s time for the 85th Academy Awards on

Sunday, February 24th. Movie fans everywhere are anxious. Will their favorite
stars take home that coveted golden statue? Which film will be honored with the
Best Picture award? With 12 nominations, how many awards will Spielberg’s
“Lincoln” win?

America’s mesmerization of Hollywood is as strong as ever. We love a good film
and we still enjoy the movie theater experience, despite movies being more
accessible than ever through online streaming, instant downloads and DVD rental
kiosks on every corner. At [26]GeoMetrx, we have variety of movie behavior
datasets including the one depicted below showing how many people usually attend
a new movie release within the first two weeks. The darker the purple, the
higher the percentage of attendees within that geographical region. Our data
also reveals that between 42% and 82% of adults have attended a movie within the
last 6 months regionally. That’s a lot of popcorn!

[27][2013.01-Movies-Attend-within-2-Wks.png]

Click here to see a [28]larger version of this map.

For more information on how to obtain access to [29]GeoMetrx datasets, contact
us today at 1.888.848.4436.

Januaary 2013 – Trivia Challenge

1) Only 3 films have won all of the “Big 5” Oscars for Best Picture, Best
Director, Best Actor, Best Actress and Writing. Can you name them?

[30]Click here for the answers!

References

1. http://www.multiunitfranchisingconference.com/
2. http://here.mappingresources.com/
3. http://here.mappingresources.com/contact-us/
4. mailto:info@geo-e.com?subject=October%202012%20Newsletter%20Feedback
5. http://www.geo-e.com/
6. http://here.mappingresources.com/
7. http://www.geoprinter.com/
8. http://www.gis4less.com/
9. mailto:info@geo-e.com
10. mailto:info@geo-e.com
11. http://www.facebook.com/GeoMetrx
12. https://twitter.com/#!/geometrx_
13. http://www.linkedin.com/company/691866
14. http://here.mappingresources.com/feed/
15. http://here.mappingresources.com/blog/
16. http://here.mappingresources.com/2012/12/geometrx-common-ground-news-volume-1-issue-12/
17. http://here.mappingresources.com/2012/11/geometrx-common-ground-news-volume-1-issue-11/
18. http://here.mappingresources.com/2012/10/geometrx-common-ground-news-volume-1-issue-10/
19. http://here.mappingresources.com/2012/09/geometrx-common-ground-news-volume-1-issue-9/
20. http://here.mappingresources.com/category/newsletters/
21. http://www.onlinedegrees.com/degree360/visuals/death-of-dvd.html
22. http://here.mappingresources.com/
23. http://here.mappingresources.com/
24. http://here.mappingresources.com/wp-content/uploads/2013/01/Change-Thematic-Overaly-Design-Color-Fill.pdf
25. http://here.mappingresources.com/wp-content/uploads/2013/01/Change-Thematic-Overaly-Design-Color-Fill.pdf
26. http://here.mappingresources.com/
27. http://here.mappingresources.com/common-ground-news-trivia-maps/
28. http://here.mappingresources.com/common-ground-news-trivia-maps/
29. http://here.mappingresources.com/
30. http://here.mappingresources.com/newsletter-trivia-answers/

GeoMetrx Common Ground News: Volume 1: Issue 12 – Christmas Tree Farms: An Industry to Celebrate!

See the newsletter with all graphics at COMMON GROUND VOLUME 1 : ISSUE 12 NEWSLETTER ARCHIVE LINK.  Text only version provided below, links only work in the full archived version via the link above.

Volume I : Issue 12

December 2012

Welcome to Common Ground News

Wishing you Happy Holidays!

In this issue:

* Feature Article – Christmas Tree Farms: An Industry to Celebrate!

* Tips & Techniques – helping you get the most out of our online mapping
application at [1]GeoMetrx “How to Remove ZIP Codes from a Territory”

* Thematic Map – Charitable Contributions

* Trivia Challenge​​ – Rockefeller Center Christmas Tree Trivia

This and all our newsletters are available through our Knowledge Center resource
listed on our website. We encourage you to share our Common Ground News with
your friends and colleagues and we welcome your feedback. Visit our website and
make a comment on the [2]contact us page or send us an email at
[3]info@geo-e.com.

—-Kent Hargesheimer,

Managing Partner

Christmas Tree Farms: An Industry to Celebrate

Even before the advent of Christianity, plants and trees that remained green all
year had special meaning in many cultures, particularly during winter. Evergreen
boughs were often hung over doors and windows in celebration of the winter
solstice. Christmas trees can trace their roots to these ancient traditions,
with the earliest written records dating back to the 1500s. In 1510 there is
reference to a tree in the market place in Riga, Latvia decorated with roses
representing the Virgin Mary. The members of the Merchant Guild danced around
the tree and then set it afire. By the 17th century trees in Germany were
decorated with apples to commemorate Adam and Eve Day celebrated on December
24th on the early Christian calendar. Soon after, edible ornaments and lighted
candles became popular tree decorations in parts of Europe. By the 1800s,
Christmas trees were introduced in the United States, and not surprisingly they
quickly morphed from small tabletop decorations to large floor-to-ceiling
displays; our innovative bigger, better, faster spirit has been alive and well
in America from the get-go!

In 1851, the first Christmas trees were sold commercially in the U.S. and the
manufacture and sale of commercial ornaments and other decorations soon
followed. The first trees sold were selected randomly from local forests;
however, by the early 1900s overharvesting was a serious problem, and the
evergreen population was becoming decimated. The first Christmas Tree Farm in
the U.S. was established in 1901 in New Jersey. Teddy Roosevelt, the great
outdoorsman and naturalist that he was, tried to put an end to the Christmas
tree tradition in an effort to preserve the forests. His two sons persuaded him
that if managed properly, Christmas tree farming would not be harmful to the
environment, and in fact, would support wildlife and ecosystems, which they do
to this day.

According to the [20]USDA 2007 Census of Agriculture (conducted every 5 years),
there are more than 13 thousand tree farms in the U.S. representing nearly every
state and providing an estimated 100,000 jobs. In 2007, these farms harvested
nearly 17.5 million trees. The top 5 states are shown in the table below:

The following maps visually depict Christmas Tree Farms across the U.S.

[21][Christmas-Tree-Farms-Establishments-by-State.jpg] [22][Christmas-Tree-Farms-Harvested-by-State.jpg]

It is estimated that approximately 350 million Christmas trees are growing
across the country at this moment. The time it takes for a Christmas tree to
mature and reach its ideal height of 6-7 feet ranges from 4 to 15 years
depending on location and variety. The average growing time is 7 years. For each
tree harvested annually, one to three seedlings are replanted the following
spring.

The [23]National Christmas Tree Association (NCTA), representing the Christmas
tree industry, conducts an annual consumer poll and estimates 30.8 million trees
were sold in 2011, from more than 15,000 farms. The market value of the trees
was $1.07 billion, with the mean average of dollars spent resting at $34.87.
The vast majority of those trees were pre-cut (84%), and the remainder were
harvested at ‘cut-your-own’ establishments (16%). In comparison to real trees,
artificial trees accounted for 9.5 million purchases in 2011, with consumers
spending $670 million. The average artificial tree lasts for 5 to 7 years before
being sent to a landfill, where it could last for hundreds of years, whereas
real trees are biodegradable and completely recyclable.

The most common Christmas Tree species are: Balsam Fir, Douglas-Fir, Fraser Fir,
Noble Fir, Scotch Pine, Virginia Pine and White Pine. There are more than 4,000
Christmas tree recycling programs for real trees in the U.S., and 93% of
consumers participate in these programs each year. Some reuses of the trees
include:

• Mulch from chipped branches
• Path and trail cover from shredded trees
• Sand and soil erosion barriers around lakes, rivers and deltas
• Refuge and feeding areas for fish when sunk in private fish ponds
• Living (replanted) trees when purchased with a containerized root ball

Entrepreneurial opportunities in the Christmas Tree industry are abundant from
growers to sellers to recyclers. Our [24]GeoMetrx online mapping appliation is
the perfect business tool allowing you to visualize the market landscape,
measure your competitors and carve out your niche.

Tips & Techniques –

Removing ZIPs from a Territory

Creating territories in [25]GeoMetrx is one of the most valuable assets of our
online application. Once territories are created there are many ways to
customize them to meet your exact needs. ZIP Codes can be helpful for some
companies and ‘clutter’ for others. Additionally, when realigning territories it
may become necessary to remove certain ZIP Codes. It’s easy to do, just follow
the simple steps in our:

[26]”How to Remove ZIP Codes from a Territory Guide”

[27][Tip-Image-Remove-ZIP-Codes.png]

Charitable Contributions Map

[facebooklike][twittertweet]

America is a generous country. In 2011, $298B was donated to charities by
individuals, corporations and foundations. With 65% of households giving
annually, individuals accounted for the lion’s share of donations at $217.8B.
Additional information on charitable contributions can be found by visiting the
[28]National Philanthropic Trust website.

At [29]GeoMetrx, we have variety of charitable contribution datasets including
overall giving as reflected in the map below. Other charitable contribution
datasets include:

• Arts/Culture/Humanities
• Education
• Environmental
• Health
• Political Organizations
• Private Foundations
​• Public Radio
• Public Television
• Religious
​• Social Services/Welfare
• Other

[30]

Click here to see a [31]larger version of this map.

For more information on how to obtain access to [32]GeoMetrx datasets, contact
us today at 1.888.848.4436.

❀ ❀ ❀

December 2012 – Trivia Challenge

1) When did the Rockefeller Center Christmas tree

tradition begin?

2) In 2007 the tree has been lit with HOW MANY

energy-effiecient LED’s powered by solar panels?

[33]Click here for the answers!

References

1. http://here.mappingresources.com/
2. http://here.mappingresources.com/contact-us/
3. mailto:info@geo-e.com?subject=October%202012%20Newsletter%20Feedback
4. http://www.geo-e.com/
5. http://here.mappingresources.com/
6. http://www.geoprinter.com/
7. http://www.gis4less.com/
8. mailto:info@geo-e.com
9. mailto:info@geo-e.com
10. http://www.facebook.com/GeoMetrx
11. https://twitter.com/#!/geometrx_
12. http://www.linkedin.com/company/691866
13. http://here.mappingresources.com/feed/
14. http://here.mappingresources.com/blog/
15. http://www.icontact-archive.com/Gp73aByODKH-ry6sYclS3euLhMZkxZby?w=3
16. http://here.mappingresources.com/2012/10/geometrx-common-ground-news-volume-1-issue-10/
17. http://here.mappingresources.com/2012/09/geometrx-common-ground-news-volume-1-issue-9/
18. http://here.mappingresources.com/2012/08/geometrx-common-ground-news-volume-1-issue-8/
19. http://here.mappingresources.com/category/newsletters/
20. http://www.agcensus.usda.gov/index.php
21. http://here.mappingresources.com/wp-content/uploads/2012/12/Christmas-Tree-Farms-Establishments-by-State.jpg
22. http://here.mappingresources.com/wp-content/uploads/2012/12/Christmas-Tree-Farms-Harvested-by-State.jpg
23. http://www.realchristmastrees.org/dnn/default.aspx
24. http://here.mappingresources.com/
25. http://here.mappingresources.com/
26. http://here.mappingresources.com/wp-content/uploads/2012/12/How-to-Remove-ZIP-Codes-from-a-Territory.pdf
27. http://here.mappingresources.com/wp-content/uploads/2012/12/How-to-Remove-ZIP-Codes-from-a-Territory.pdf
28. http://www.nptrust.org/philanthropic-resources/charitable-giving-statistics
29. http://here.mappingresources.com/
30. http://here.mappingresources.com/common-ground-news-trivia-maps/
31. http://here.mappingresources.com/common-ground-news-trivia-maps/
32. http://here.mappingresources.com/
33. http://here.mappingresources.com/newsletter-trivia-answers/

GeoMetrx Common Ground News: Volume 1: Issue 11 – Hunting Industry Overview

See the newsletter with all graphics at COMMON GROUND VOLUME 1 : ISSUE 11 NEWSLETTER ARCHIVE LINK.  Text only version provided below, links only work in the full archived version via the link above.

Volume I : Issue 11

November 2012

Welcome to Common Ground News

Wishing you a Happy Thanksgiving!

In this issue:

* Feature Article – Hunting Industry Overview

* Tips & Techniques – helping you get the most out of our online mapping
application at [1]GeoMetrx “How to Build a Territory”

* Thematic Map – Hunting Heat Map

* Trivia Challenge​​ – Wild Turkeys

This and all our newsletters are available through our Knowledge Center resource
listed on our website. We encourage you to share our Common Ground News with
your friends and colleagues and we welcome your feedback. Visit our website and
make a comment on the [2]contact us page or send us an email at
[3]info@geo-e.com.

—-Kent Hargesheimer,

Managing Partner

Geo-Legend

Phone: 1.888.848.4436

Web: [4]www.geo-e.com

[5]www.geometrx.com

[6]www.geoprinter.com

[7]www.gis4less.com

Email:

[8] [9]info@geo-e.com

Follow Us:

[10][11] [12][gif] [13]

Blog: [14]Common Ground Blog

Newsletter Archives
• [15]October 2012
• [16]September 2012
• [17]August 2012
• [18]July 2012
• [19]Previous Issues

Hunting Industry Overview

[facebooklike][twittertweet]

Fall is in the air and our thoughts turn to a bountiful harvest table. The
leaves have turned beautiful and brilliant colors and now gently drift downward
landing softly and creating nature’s most amazing carpet. In yards everywhere
the leaves are raked into piles readied for composting or burning. In the forest
they remain undisturbed except for the wildlife foraging among them… and those
hunting the foragers.

Hunting, while once a necessary means of survival, is now predominantly
considered a recreational activity or sport, albeit a hotly debated one. There
are two distinct and strongly opposing sides. Hunters believe that we are part
of the food chain and that the animals have lived a better and freer life than
those raised in captivity. Hunters are living off the land like their ancestors;
hunting one’s own meat, it is argued, is no different than maintaining one’s own
garden, and is considered a healthier dietary source in place of purchasing
domesticated meat from the butcher or industrially-farmed vegetables from the
grocer. The loudest argument against hunting is animal rights, but this article
is not about the debate, and rather about the hunting industry itself.

Hunting is a $34 billion industry, according to the 2011 National Survey of
Fishing, Hunting, and Wildlife-Associated Recreation ([20]FHWAR). The survey is
conducted every five years. A preliminary report was released in August 2012,
and the final report is due out later this month. The survey gathers data on
participation and expenditures for hunting, fishing and other wildlife
activities including photography, observation, feeding (birds and other small
animals), and maintaining natural areas for the benefit of wildlife.

In 2011, more than 6% of the population, 13.7 million Americans (16 and older)
went hunting. Another 1.8 million Americans, aged 6 to 15, also hunted.
Participation increased 9% since 2006, when there were a reported 12.5 million
active hunters in the U.S. Big game, such as elk, deer and wild turkey, is the
most common prey which drew 11.6 million hunters, 85%, in 2011. One-third, 33%,
hunted small game including squirrels, rabbits, quails and pheasants. Less than
one-fifth of hunters, 19%, went after migratory birds: geese, ducks, doves, etc.
Fewer yet, just 16%, hunted other game such as coyotes, groundhogs and raccoons.

The $34 billion spent on hunting in 2011, was comprised of:

• Equipment – 41% ($14.0B)

• Travel – 31% ($10.5B)

• Other – 25% ($8.5B); e.g. land leasing and ownership, and conservation

• Licenses and Fees – 3% ($1.0B).

The industry grew by 30% compared to 2006, when spending totaled $22.9 billion.

It is estimated that the hunting industry supports more than 1 million jobs in
the U.S. The major industry segments include: Manufacturing and Distribution;
Gear and Equipment Retail Sales; Industry Services (guides, clubs, ranges,
private and commercial game reserves, trade shows, etc.); Publications and
Associations. There is no single industry giant, though some retailers are
growing rapidly such as Bass Pro Shops, Cabella’s and Gander Mountain.
Opportunities for entrepreneurs and franchisors alike are plentiful.

Tips & Techniques –

How To Create Territories

Creating territories in [21]GeoMetrx is one of the most valuable assets of our
online application. For new users just becoming familiar with the tool, and as a
handy reminder for seasoned pros, we’ve developed both a video tutorial and a
step-by-step visual guide on “How to Create Territories.”

[22]Click here to view the Video

[23] [24]Click here to view the Guide

[25]

Hunting Heat Map

[facebooklike][twittertweet]

Hunting is a popular recreational activity in the U.S., with 13.7 million (aged
16+) taking part in 2011. As wildlife habitats continue to shrink due to
expanding urbanization, the balance of hunting on public vs. private land is
shifting. Hunting on public land decreased 19% between 1996 and 2006. Figures
for 2011 are expected later this month. The trend toward hunting on private land
is expected to continue.

Each of the 50 states has primary responsibility and authority over the hunting
of wildlife within its boundaries, managing both hunting seasons and areas open
or closed to hunting. It is estimated that hunting is permitted on approximately
60% of our nation’s wildlife areas. Hunting of migratory birds is managed
cooperatively between state agencies and the U.S. Fish and Wildlife Service.

The heat map below depicts the location of those who hunted last year, with the
darker areas representing the greater concentration of hunters. There is a much
higher concentration of hunters in the northern half of the U.S., and along the
Appalachian Trail.

Click here to see a [26]larger version of this map.

For more information on how to obtain access to [27]GeoMetrx datasets, contact
us today at 1.888.848.4436.

❀ ❀ ❀
❀ ❀ ❀ ❀ ❀ ❀ ❀ ❀ ❀ ❀ ❀ ❀ ❀ ❀ ❀ ❀ ❀ ❀ ❀ ❀
❀ ❀ ❀ ❀ ❀

November 2012 – Trivia Challenge

1) What is the most abundant species of wild turkey?

2) How many states are home to this species?

[28]Click here for the answers!

References

1. http://here.mappingresources.com/
2. http://here.mappingresources.com/contact-us/
3. mailto:info@geo-e.com?subject=October%202012%20Newsletter%20Feedback
4. http://www.geo-e.com/
5. http://here.mappingresources.com/
6. http://www.geoprinter.com/
7. http://www.gis4less.com/
8. mailto:info@geo-e.com
9. mailto:info@geo-e.com
10. http://www.facebook.com/GeoMetrx
11. https://twitter.com/#!/geometrx_
12. http://www.linkedin.com/company/691866
13. http://here.mappingresources.com/feed/
14. http://here.mappingresources.com/blog/
15. http://here.mappingresources.com/2012/10/geometrx-common-ground-news-volume-1-issue-10/
16. http://here.mappingresources.com/2012/09/geometrx-common-ground-news-volume-1-issue-9/
17. http://here.mappingresources.com/2012/08/geometrx-common-ground-news-volume-1-issue-8/
18. http://here.mappingresources.com/2012/07/geometrx-common-ground-news-volume-1-issue-7/
19. http://here.mappingresources.com/category/newsletters/
20. http://digitalmedia.fws.gov/cdm/ref/collection/document/id/859
21. http://here.mappingresources.com/
22. http://here.mappingresources.com/2012/03/how-to-create-territories/
23. http://here.mappingresources.com/2012/03/how-to-create-territories/
24. http://here.mappingresources.com/wp-content/uploads/2012/11/How-to-Create-Territories.pdf
25. http://here.mappingresources.com/wp-content/uploads/2012/11/How-to-Create-Territories.pdf
26. http://here.mappingresources.com/common-ground-news-trivia-maps/
27. http://here.mappingresources.com/
28. http://here.mappingresources.com/newsletter-trivia-answers/

GeoMetrx Common Ground News: Volume 1: Issue 10 – ZIP Codes: Then and Now

See the newsletter with all graphics at COMMON GROUND VOLUME 1 : ISSUE 10 NEWSLETTER ARCHIVE LINK.  Text only version provided below, links only work in the full archived version via the link above.

To sign up to receive the very latest and all future Common Ground Newsletters, you can sign up at the link in the top right corner of this website.

Volume I : Issue 10

October 2012

Welcome to Common Ground News

In this issue:

* Feature Article – ZIP Codes: Then and Now

* Tips & Techniques – helping you get the most out of our online mapping
application at [1]GeoMetrx “Creating Territory Reports: a video tutorial”

* Thematic Map – ZIP Code Overlays – understanding the difference between
boundaries, polygons and points; plus how to research valid and invalid ZIP
Codes

* Trivia Challenge​​ – Average ZIP Code Populationl

This and all our future newsletters are available through our Knowledge Center
resource listed on our website. We encourage you to share our Common Ground
News with your friends and colleagues and we welcome your feedback. Visit our
website and make a comment on the [2]contact us page or send us an email at
[3]info@geo-e.com.

—-Kent Hargesheimer,

Managing Partner

Geo-Legend

Phone: 1.888.848.4436

Web: [4]www.geo-e.com

[5]www.geometrx.com

[6]www.geoprinter.com

[7]www.gis4less.com

Email:

[8] [9]info@geo-e.com

Follow Us:

[10][11] [12][gif] [13]

Blog: [14]Common Ground Blog

Newsletter Archives:
• [15]September 2012
• [16]August 2012
• [17]July 2012
• [18]Previous Issues

ZIP Codes: Then and Now

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ZIP Codes, those handy little five digits (okay, sometimes nine… ZIP+4) are
something we use regularly, yet probably don’t think much about. They’ve existed
since the beginning of time, right? Or at least since the inception of the
Postal Service (USPS), right? Wrong! In fact, they have only been in existence
for about 50 years. Since then, their use has reached far beyond the intention
of their initial purpose, which was simply to improve the efficiency of mail
delivery, but more on that in a bit.

The Zone Improvement Plan – ZIP Code system – has roots that reach back to WWII.
In 1943, the Postal Service implemented postal zones for large cities as a way
of making mail sorting easier for the new and inexperienced postal clerks who
were filling in for those who had gone into military service. Cities were
assigned a two-digit code. For example:

• Rochester, NY – 11

• Minneapolis, MN – 16

• Boston, MA – 24

• Los Angeles, CA – 54

This system remained in place until July 1, 1963, when the current ZIP Code
system was implemented. The country was divided into ten geographical regions
(groups of states), and the first digit of the codes designated the area: zero
in the Northeast all the way to nine in the West. The second and third digits,
combined with the first, identify a sectional center facility (SCF), which is a
postal facility that serves as a processing and distribution center for an area.
In most cases there is one SCF for every unique 3-digit ZIP Code range, although
some SCFs cover several. The fourth and fifth numbers identify a much more
specific area whether a district, city, town, village or a smaller area within
these. There are currently over 42,000 ZIP Codes in use today.

Within a 3-digit ZIP Code region, the main town or city is typically assigned
the first, or lowest, ZIP Codes in the region, with subsequent towns being
assigned ZIP Codes in alphabetical order; which would explain why ZIP Code
numbers often are not numerically adjacent to one another. ZIP Codes were
introduced to streamline mail delivery only, and there are some exceptions to
ZIP Code assignments based on the confines of geographical features and mail
delivery routes. Therefore, ZIP Codes cannot be used to pinpoint exact
locations, such as can be done with the lat/long system used in mapping and GIS
technology. One such anomaly, for example, is 00501 which is assigned to the
IRS center in Holtsville, NY; most other NY ZIP Codes begin with 1.

There are four types of ZIP Codes: Unique; P.O. Box; Military; and Standard.
Unique ZIP Codes are assigned to a high volume address including government
agencies, universities and even some businesses such as 12345 for General
Electric in Schenectady, NY (note: thousands of children send letters to this
ZIP Code each year that are addressed to Santa Claus, because it’s the most
logical ZIP Code for the North Pole, of course!). P.O. Boxes, which are located
at post offices around the country are assigned a ZIP Code that is only used for
those P.O. Boxes. Military ZIP Codes are assigned to a US Military Institution
APO/FPO/DPO. The remainder of ZIP Codes are Standard, which are the most common
and assigned to home and business addresses in the areas surrounding SCFs and
other Post Office facilities.

During the 1960s and 70s, the USPS heavily promoted the usage of the new ZIP
Codes, and even utilized a cartoon character mascot, Mr. ZIP, to encourage the
adoption of the system by everyone. Ironically, the only time the USPS ever
issued a stamp promoting the use of ZIP Codes, they didn’t utilize Mr. ZIP,
though he was often depicted on the covers of stamp booklets, and in the selvage
portion of stamp panes. Use of ZIP Codes was not required at first, however,
beginning in 1967, mailers were required to pre-sort second and third-class bulk
mail by ZIP Code.

Today ZIP Codes are required on:

• Express Mail

• Commercial First-Class Mail

• First-Class Package Service

• Periodicals

• Standard Mail

• Package Services and Parcel Select

• U.S. Military Addresses

• APO and FPO Addresses

• Official Mail

• Business Reply Mail

• Merchandise Return Service Mail

The only mail not required to have ZIP Codes is single-piece First-Class mail,
Priority Mail, single-piece Parcel Post, and pieces with a simplified address
(i.e. addressed to “Postal Customer” or other generic recipient) that do not
fall in a category listed above.

In 1983, the system was expanded one more time with the introduction of the ZIP
+ 4 codes, which use the basic five-digit codes, plus four more digits to
further segment geographic areas such as city blocks, apartment complexes, and
in some cases individuals, such as a particular business, that receive
high-volumes of mail, but do not have their own Unique ZIP Code. The ZIP + 4 is
not mandatory except for certain presorted mailings. In a further effort to
provide even more specific delivery point information, the USPS, through the use
of sophisticated optical readers, applies an 11 digit Postnet barcode to most
mail pieces, greatly increasing the speed and accuracy of mail delivery.

Image Courtesy of [19]www.neodynamic.com

ZIP Codes have become more than a string of numbers placed on an envelope to
speed up delivery. Though it was unintended, the use of ZIP Codes in sales and
marketing applications, internet technology, data collection and analysis, GIS
and more is far reaching. Delivery companies such as FedEx, UPS and others
require USPS ZIP Codes for routing their deliveries, rather than developing
their own segmentation systems. ZIP Codes are also used in online applications
such as locator software, which returns business and store location results and
distances calculated from the lat/long center-points of ZIP Codes.

However, the most prolific use of ZIP Codes outside of delivery and location
sourcing is marketing and data applications. The U.S. Census Bureau and many
other statistical collection agencies use ZIP Codes as a way of tracking and
amalgamating data. Direct mail campaigns use ZIP Codes to target potential
customers (“birds of a feather flock together”). Retail stores regularly collect
ZIP Codes as a way of determining the location of their customer base, and will
often use this data when selecting new sites. When used in combination with
credit card numbers, even more data can be collected by businesses. While many
of us hesitate to share our ZIP Code at point-of-sale transactions, doing so
enriches the data we use in our businesses to better serve our customers and to
develop sound business strategies. So don’t be selfish – share that ZIP!

Tips & Techniques –

Creating Territory Reports

Visualizing your territories is extremely valuable, and being able to combine
that with data output is exponentially even more useful. In our most recent
video tutorial, we show you how to create territory reports step by step.

Reports allow you to see the your data both visually and in table format
simultaneously. Once you have created your report you can either download the
information to a spreadsheet for analytical purposes or send it to other team
members directly via email. Reports can include information from any of the
variable data sets in [20]GeoMetrx including data you have uploaded.

[21]Click here to view the video.

[22]

ZIP Code Overlays: Boundaries, Polygons and Points

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In [23]GeoMetrx there are three ZIP Code Overlay options: Boundaries; Polygon;
and Point.

– The Boundaries overlay provides exactly that, a visible boundary, or border,
around a polygon shape representing a STANDARD ZIP Code area, which is assigned
to a particular geographic area of homes and businesses.

– The Polygon Overlay adds the STANDARD ZIP Code Number to the map.

– The Point Overlay adds ZIP Code numbers to the map that are assigned to
either P.O. Boxes or UNIQUE addresses. UNIQUE addresses are ZIP Codes that have
been assigned to a single high-volume mail recipient such as a business,
university or government entity.

In the above example 75208 is a Standard ZIP Code assigned to all the homes and
businesses within the blue polygon boundary surrounding it, while 75285 and
75263 are assigned to a Unique entity and P.O. Box, respectively, and are
represented as points.

When uploading data to [24]GeoMetrx it’s important to understand the difference
between the polygon ZIP Codes and point ZIP Codes. If your dataset includes any
Unique or P.O. Box ZIP Codes, and you only select ZIP (Polygon) the software
will treat those codes as invalid. However, if you choose the ZIP (Point/Poly)
option when uploading all the ZIP Codes in your dataset will upload properly.

If you still bump up against and invalid ZIP Code when uploading data, it may
truly be invalid. Our [25]GeoMetrx ZIP Code database is updated regularly in
conjunction with USPS changes. The USPS regularly realigns ZIP Codes in an
effort to accommodate population growth and operational needs. The USPS
maintains an up-to-date online look-up tool which is the best resource to check
the validity of a ZIP Code. To access this resource
visit: [26]https://tools.usps.com/go/ZipLookupAction_input. If you click the
“Cities by ZIP Code” tab, you can input individual ZIPs without also providing
an address. The look-up results are displayed immediately in the dialog window
as shown below:

For more information on how to obtain access to [27]GeoMetrx datasets, contact
us today at 1.888.848.4436.

❀ ❀ ❀
❀ ❀ ❀ ❀ ❀ ❀ ❀ ❀ ❀ ❀ ❀ ❀ ❀ ❀ ❀ ❀ ❀ ❀ ❀ ❀
❀ ❀ ❀ ❀ ❀

October 2012 – Trivia Challenge

1) What is the average population per ZIP Code according to the 2010 Census?

[28]Click here for the answers!

References

1. http://here.mappingresources.com/
2. http://here.mappingresources.com/contact-us/
3. mailto:info@geo-e.com?subject=October%202012%20Newsletter%20Feedback
4. http://www.geo-e.com/
5. http://here.mappingresources.com/
6. http://www.geoprinter.com/
7. http://www.gis4less.com/
8. mailto:info@geo-e.com
9. mailto:info@geo-e.com
10. http://www.facebook.com/GeoMetrx
11. https://twitter.com/#!/geometrx_
12. http://www.linkedin.com/company/691866
13. http://here.mappingresources.com/feed/
14. http://here.mappingresources.com/blog/
15. http://here.mappingresources.com/2012/09/geometrx-common-ground-news-volume-1-issue-9/
16. http://here.mappingresources.com/2012/08/geometrx-common-ground-news-volume-1-issue-8/
17. http://here.mappingresources.com/2012/07/geometrx-common-ground-news-volume-1-issue-7/
18. http://here.mappingresources.com/category/newsletters/
19. http://www.neodynamic.com/
20. http://here.mappingresources.com/
21. http://here.mappingresources.com/2012/10/creating-territory-reports-with-geometrx/
22. http://here.mappingresources.com/2012/10/creating-territory-reports-with-geometrx/
23. http://here.mappingresources.com/
24. http://here.mappingresources.com/
25. http://here.mappingresources.com/
26. https://tools.usps.com/go/ZipLookupAction_input
27. http://here.mappingresources.com/
28. http://here.mappingresources.com/newsletter-trivia-answers/

ZIP Code Overlay Options: Boundaries, Polygons and Points

ZIP Code Overlays: Boundaries, Polygons and Points

In GeoMetrx there are three ZIP Code Overlay options: Boundaries; Polygon; and Point.

– The Boundaries overlay provides exactly that, a visible boundary, or border, around a polygon shape representing a STANDARD ZIP Code area, which is assigned to a particular geographic area of homes and businesses.

– The Polygon Overlay adds the STANDARD ZIP Code Number to the map.

– The Point Overlay adds ZIP Code numbers to the map that are assigned to either P.O. Boxes or UNIQUE addresses. UNIQUE addresses are ZIP Codes that have been assigned to a single high-volume mail recipient such as a business, university or government entity.

In the above example 75208 is a Standard ZIP Code assigned to all the homes and businesses within the blue polygon boundary surrounding it, while 75285 and 75263 are assigned to a Unique entity and P.O. Box, respectively, and are represented as points.

When uploading data to GeoMetrx it’s important to understand the difference between the polygon ZIP Codes and point ZIP Codes. If your dataset includes any Unique or P.O. Box ZIP Codes, and you only select ZIP (Polygon) the software will treat those codes as invalid. However, if you choose the ZIP (Point/Poly) option when uploading all the ZIP Codes in your dataset will upload properly.

If you still bump up against and invalid ZIP Code when uploading data, it may truly be invalid. Our GeoMetrx ZIP Code database is updated regularly in conjunction with USPS changes. The USPS regularly realigns ZIP Codes in an effort to accommodate population growth and operational needs. The USPS maintains an up-to-date online look-up tool which is the best resource to check the validity of a ZIP Code. To access this resource visit:

https://tools.usps.com/go/ZipLookupAction_input

If you click the “Cities by ZIP Code” tab, you can input individual ZIPs without also providing an address. The look-up results are displayed immediately in the dialog window as shown below:

For more information on how to obtain access to GeoMetrx datasets, contact us today at 1.888.848.4436.

Tips & Techniques – Creating Territory Reports

Tips & Techniques – Creating Territory Reports Anchor

Visualizing your territories is extremely valuable, and being able to combine that with data output is exponentially even more useful. In our most recent video tutorial, we show you how to create territory reports step by step.

Creating Territory Reports allows you to see the your data both visually and in table format simultaneously. Once you have created your report you can either download the information to a spreadsheet for analytical purposes or send it to other team members directly via email. Reports can include information from any of the variable data sets in GeoMetrx including data you have uploaded.

Click here to view the video.

Creating Territory Reports with GeoMetrx

This how-to video will show you the steps on creating reports for your Sales or Franchise Territories using GeoMetrx. Video length is 6:10.

GeoMetrx Common Ground News: Volume 1: Issue 9 – Franchising Opportunity: Bike Sharing

See the newsletter with all graphics at COMMON GROUND VOLUME 1 : ISSUE 9 NEWSLETTER ARCHIVE LINK.  Text only version provided below, links only work in the full archived version via the link above.

To sign up to receive the very latest and all future Common Ground Newsletters, you can sign up at the link in the top right corner of this website.

Volume I : Issue 9

September 2012

Welcome to Common Ground News

In this issue:

* Feature Article – Franchising Opportunity: Bike Sharing

* Tips & Techniques – helping you get the most out of our online mapping
application at [1]GeoMetrx​​: “Measuring Distances”

* Thematic Map – Bicycling Heat Map

* Trivia Challenge​​ – Bicycle History

This and all our future newsletters are available through our Knowledge Center
resource listed on our website. We encourage you to share our Common Ground
News with your friends and colleagues and we welcome your feedback. Visit our
website and make a comment on the [4]contact us page or send us an email at
[5]info@geo-e.com.

—-Kent Hargesheimer,

Managing Partner

 

Franchising Opportunity: Bike Sharing

We are living in an age of increase – increasing population, oil and gas prices,

pollution, traffic congestion, infrastructure crisis, and even our waist lines.
You might think the last item on that list is out of place; however, many of our
modern conveniences have a direct link to our lack of exercise. Beyond walking
the halls of the office, many of us get little to no meaningful regular
exercise. We drive to and from everything: work, shops, school, church, kids’
activities, even the gym… when we go. Some of us even use the car to travel to
the end of the driveway to retrieve our mail! In the United States, we own 30%
of the automobiles produced in the world and yet we account for just 5% of the
worldwide population. Can we reverse this trend of being so heavily
car-dependent?

Bicycling is a growing industry as the activity is gaining popularity across our
nation. Bicycling has the ability to decrease all of the negatives listed above.
One particular new trend within the industry in the United States has the
potential to transform our sedentary, gas-guzzling ways – bike sharing. Bike
sharing has become very popular in European cities. It’s a straightforward,
green commuter concept which replaces short trips ordinarily made by car. Large
fleets of bicycles are made available at closely spaced rental stations. Bikes
can be rented on the spot for a low hourly or weekly rate by tourists or other
occasional riders, and low-cost affordable membership packages can be purchased
by frequent users. Bike sharing is ideal for cities of any size, corporations
with sprawling facilities and school campuses. Participants need not be troubled
with bike maintenance, storage or even theft.

Anderson Corporation in Bayport, MN is a leader in bike at work programs. With
more than 3 million square feet of ground to cover within their plant, everyone
from maintenance mechanics to executives utilize company supplied bicycles to
get from place to place. This innovative program not only saves time and money
by increasing the efficiency of getting from one end of the factory to the other
allowing for quicker response times, it also promotes a healthier environment
and a healthier lifestyle. Many companies are now making bicycles available for
employees to use during breaks to run errands in town as well.

New York University is a leader among campus programs. As of 2010, nearly 90
universities have introduced bike sharing programs for their students. Demand is
coming from the students and in the case of NYU, as well as others, the actual
programs have been developed by the students themselves.

“The [21]NYU Bike Share provides free short-term bicycle rentals

to NYU students, faculty, and staff. The program was proposed

and developed by a student-led Green Grant team, with

funding, organizational and planning support from the NYU

Office of Sustainability. It’s founded on the idea that

bicycling can be a safe, healthy, sustainable, and fun way

to get around New York City. The Bike Share seeks to lower

the barriers to entry (such as cost and inexperience)

that prospective cyclists face at NYU.”

The [22]Bikes Belong Coalition, founded in 1999, is an organization of bicycle
retailers and suppliers who have banded together to promote bicycling. According
to their 2011 report on bicycling trends in the U.S., there has been a large
increase in funding for bicycling. Many cities are incorporating bicycling into
their urban planning including bike sharing programs. According to the U.S.
Department of Transportation, half of all trips made are less than 3 miles. This
behavior lends itself well to bicycling and bike sharing programs. Leading the
way are groups such as B-Cycle, a collaborative effort of Humana, Trek and
Crispin Porter + Bogusky, with locations in over a dozen cities; Nice Ride, a
non-profit organization in Minneapolis, MN; and companies such as Alta Bike
Share and DecoBike, consultants and partners with several local municipalities.

In the 70 largest cities in the U.S., the [23]League of American Bicyclists
reports that bicycle commuting has risen 63% in the last decade, yet this only
accounts for 1% of urban commuters. Tim Blumenthal, president of Bikes Belong
would like to see that number rise to 5%. Bike sharing programs will play a big
part in achieving this goal, along with continued bike friendly improvements,
such as safer and more plentiful bike lanes. There are currently an estimated 15
bike sharing programs in operation in our cities with 17 more planned for this
year alone, according to [24]CNN Money.

In America, we are used to being the leaders. For now, Europe is well ahead of
us, but the yellow jersey is within our grasp if we choose to stay in the chase.
If you are interested in starting a bike sharing business, our [25]GeoMetrx
territory mapping application can help you stay ahead of the competition.

Tips & Techniques –

Measuring Distance on a Strategy or Territory Map

The tool panel in [26]GeoMetrx has many useful utilities. The RULER tool allows
you to measure distance from one point on the map to another, or cumulatively to
multiple points on the map. This can be helpful when trying to determine travel
distances and times when defining territories.

To measure distance:

① Click on the RULER icon in the tool panel

② Click on the location on the map where you want to begin your measurement

③ Move the cursor to your first measurement point and click. A hover box will
display the measurement in miles.

④ Repeat for as many points as you want to measure. The hover box will display
the current segment distance as well as the cumulative distance up to that
point.

⑤ Double click when you are finished and the distance segment markers will
disappear.

Bicycling: Heat Map

[facebooklike][twittertweet]

Bicycling is a great activity. It promotes a healthier lifestyle and provides
zero-emissions transportation. In addition to our [27]GeoMetrx data used to
create the heat map below, here are some more bicycling statistics:

• Bicycling is the second most popular outdoor activity in the U.S. after
running/jogging (Outdoor Foundation, [28]Outdoor Recreation Participation
Topline Report 2011)

• 83% of Americans want to maintain or increase the small percentage of funding
that helps build sidewalks, bike lanes and bike paths ([29]Princeton Survey
Research Associates International, 2012)

• The number one reason given for not bicycling is lack of access to a bicycle
([30]National Survey of Bicyclist and Pedestrian Attitudes and Behavior,
National Highway Traffic Safety Administration, 2008)

Further anecdotal information reveals that men outnumber women 3 to 1 when it
comes to cycling, and those with lower incomes tend to ride bikes more often for
utilitarian purposes while those with higher incomes are more likely to ride for
recreation. New immigrants to the U.S. ride bicycles more frequently than native
born U.S. citizens, and most European countries do not report significant
differences in frequency or purpose by gender or income level.

Below is a heat map depicting the percent of U.S. Adults (18+) that have ridden
a bicycle within the last year, whether riding a mountain bike or a road bike.
The southeast region dispalys the lowest level of activity (yellow) while the
rest of the country has greater participation (green).

[31]

Click to see a [32]larger version of this map.

For more information on how to obtain access to [33]GeoMetrx datasets, contact
us today at 1.888.848.4436.

❀ ❀ ❀

September 2012 – Trivia Challenge

1) In what year was the very first “bicycle” invented?

2) What was this invention with two inline wheels actually called? (Hint: it was
not called a bicycle)

[34]Click here for the answers!

References

1. http://here.mappingresources.com/
2. http://here.mappingresources.com/
3. http://here.mappingresources.com/
4. http://here.mappingresources.com/contact-us/
5. mailto:info@geo-e.com?subject=February%202012%20Newsletter%20Feedback
6. http://www.geo-e.com/
7. http://here.mappingresources.com/
8. http://www.geoprinter.com/
9. http://www.gis4less.com/
10. mailto:info@geo-e.com
11. mailto:info@geo-e.com
12. http://www.facebook.com/GeoMetrx
13. https://twitter.com/#!/geometrx_
14. http://www.linkedin.com/company/691866
15. http://here.mappingresources.com/feed/
16. http://here.mappingresources.com/blog/
17. http://here.mappingresources.com/2012/08/geometrx-common-ground-newsletter-volume-1-issue-9/
18. http://here.mappingresources.com/2012/07/geometrx-common-ground-news-volume-1-issue-7/
19. http://here.mappingresources.com/2012/06/geometrx-common-ground-news-volume-1-issue-6/
20. http://here.mappingresources.com/category/newsletters/
21. http://www.nyu.edu/sustainability/campus.projects/bike.share/
22. http://www.bikesbelong.org/
23. http://www.bikeleague.org/
24. http://tech.fortune.cnn.com/2012/08/09/the-worlds-most-popular-way-to-get-around/
25. http://here.mappingresources.com/
26. http://here.mappingresources.com/
27. http://here.mappingresources.com/
28. http://www.outdoorindustry.org/images/researchfiles/OIA_Participation2011Topline.pdf?133
29. http://blog.bikeleague.org/blog/2012/05/new-survey-americans-overwhelmingly-support-bikeped-funding/
30. http://www.nhtsa.gov/Driving+Safety/Research+&+Evaluation/National+Survey+of+Bicyclist+and+Pedestrian+Attitudes+and+Behavior
31. http://here.mappingresources.com/common-ground-news-trivia-maps/
32. http://here.mappingresources.com/common-ground-news-trivia-maps/
33. http://here.mappingresources.com/
34. http://here.mappingresources.com/newsletter-trivia-answers/

GeoMetrx Common Ground News Volume 1: Issue 8 – Customer Spotlight: Medafor, Inc. – Sales Territory Optimization; Proprietary Data

See the newsletter with all graphics at COMMON GROUND VOLUME 1 : ISSUE 8 NEWSLETTER ARCHIVE LINK.  Text only version provided below, links only work in the full archived version via the link above.

To sign up to receive the very latest and all future Common Ground Newsletters, you can sign up at the link in the top right corner of this website.

Volume I : Issue 8

August 2012

Welcome to Common Ground News

In this issue:

Feature Article – Customer Spotlight: Medafor, Inc –  Sales Territory Optimization; Proprietary Data

Tips & Techniques – helping you get the most out of our online mapping application at GeoMetrx​​​​: “Third Party Map Views”

Thematic Map – Health Insurance Industry: Insurance Ownership

Trivia Challenge​​ – Heart Facts

Upcoming Events – GeoMetrx “How To” Webinar Series “Utilizing Your Own Data”

This and all our future newsletters are available through our Knowledge Center resource listed on our website.  We encourage you to share our Common Ground News with your friends and colleagues and we welcome your feedback. Visit our website and make a comment on the contact us page or send us an email at info@geo-e.com.

—-Kent Hargesheimer,
Managing Partner

Geo-Legend

Phone: 1.888.848.4436

Web:  www.geo-e.com
www.geometrx.com
www.geoprinter.com

Email:

info@geo-e.com

Follow Us:

Blog:

Common Ground Blog

Upcoming Events
GeoMetrx “How To” Webinar Series

“Utilizing Your
Own Data”

THURSDAY, August 23rd at 11am PST / 2pm EST

CLICK HERE TO REGISTER

Customer Spotlight:
Medafor, Inc. – Sales Territory Optimization; Proprietary Data

We would like to welcome our newest customer, Medafor, Inc., to our GeoMetrx family. Having been in business for more than a decade, Medafor is a rapidly growing medical technology company providing products to the major surgical hemostatic markets around the world including the United States, China and Japan. Based in Minneapolis, Minnesota, the company has built itself from the ground up based on its expertise in hemostatic technology and has developed groundbreaking products that have met with resounding success in the surgical world.

Originally, the company’s products were focused on the OTC, Military and pre-hospital EMT markets, and then, in September 2006, Medafor received FDA approval for ARISTA®AH for use in surgical applications. ARISTA®AH is a sterile, absorbable hemostatic powder consisting of Microporous Polysaccharide Hemospheres (MPH®), Medafor’s patented blood clotting technology, derived from purified plant starch. Usage of the product begins clotting the blood on contact, accelerating the body’s natural processes. Hospitals will occasionally administer a bleeding time test prior to certain surgical procedures. If a patient is not suffering from a bleeding disorder, the test generally takes less than ten minutes. Ten minutes, however, is a long time to bleed on the operating table, which helps emphasize both the importance and the popularity of this breakthrough product in a surgical environment.

According to Millennium Research Group (MRG), the global authority on medical technology market intelligence, “the United States market for surgical hemostats, internal tissue sealants and adhesion barriers will grow strongly, reaching a total of $1.7 billion by 2016. In particular, the market for combination surgical hemostats will grow at an average of nearly 15 percent per year.” Medafor is well-positioned in this market, and with its continued excellence, and focus on marketing and business strategy development, the company is expected to continue increasing its market share in this high growth industry.

Currently, Medafor has a growing team of over 120 independent sales representatives in the United States and an equally impressive distribution network around the world. By joining forces with GeoMetrx, Medafor has put our online application to use to optimize its sales territories. Optimizing sales territories creates many efficiencies including territory alignment, elimination of overlap, minimized travel time, balanced workload, increased productivity and much more.

Another valuable feature offered by GeoMetrx is the ability to upload and assimilate a company’s proprietary data. Medafor is taking full advantage of this opportunity as well and can now aggregate, compare, rank and map its own customer data, in addition to utilizing the many other strategic planning benefits of visualizing one’s own data.

Medafor team members, Neil Hauger, Shawn Perry, and Joe Schmitzer, recently traveled to Bend, Oregon to meet with GeoMetrx’s Rich Mithoff and Patrick O’Neill for a custom training session of our online mapping application. During their visit, they experienced the scenic beauty and charm of this small town that has become an international mecca for outdoor enthusiasts. They wrapped up their stay with a visit to one of Bend’s many microbreweries, 10 Barrel Brewing Company. Cheers and welcome to the family!

Tips & Techniques – Third Party Map Views

Our online mapping application at GeoMetrx offers third-party map views, providing you with additional features and functions provided by such services as Google Earth, Google Maps, Bing Maps and Yahoo Maps. Follow
the directions below next time you are viewing one of your territories!

And there you have it, the power of Google Earth combined with the power of GeoMetrx.

Health Insurance Industry: Insurance Ownership

The Health Insurance Industry continues to be a major topic of discussion in the U.S., particularly with the passing of the Patient Protection and Affordable Care Act (“Obama Care”).  Despite the challenges faced by this industry and the continued rocky road toward economic recovery, the industry is holding its own.  According to S&P, the 2012 Outlook for this sector is stable, “…reflecting our belief that industry risk is moderating, business conditions have improved, and health insurers’ financial fundamentals are now relatively strong.”

Current ownership of medical, health and hospital insurance is displayed in the map below by percentage of the U.S. Adult Population (18+). Areas of the least coverage are shown in red, while those with the greatest coverage are shown in green.

Click to see a larger version of this map.

Health insurance coverage is only part of overall health care spending.  Each month, the Altarum Institute releases its HealthCare Spending Brief. The most recent publication reveals the following findings based on data collected through June 2012:

• Hospital spending was $910 billion seasonally adjusted annual rate (SAAR) and represented 32% of total health spending
• Physician and clinical services spending was $547 billion, remaining at 19% of total health spending
• Prescription drug spending was $281 billion, 10% of total health spending
• Nursing home and home health spending combined were $230 billion, 8% of total health spending.
• Spending on personal health care goods and services accounted for 84% of total health spending (other major components include public health, research, construction, and net cost of private insurance)

What do these figures mean? According to the Washington Post, health care spending in the last two years has been slow, much slower than in previous decades. Take a look at health care spending for June 2012 vs. June 2011, showing a continued decline in overall growth.

For more information on how to obtain access to GeoMetrx datasets, contact us today at 1.888.848.4436.

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August 2012 – Trivia Challenge

1) How many gallons of blood does the average heart pump each day?

Click here for the answers!

GeoMetrx Common Ground News Volume 1: Issue 7 – High Speed Rail: A Vision for the Future

See the newsletter with all graphics at COMMON GROUND VOLUME 1 : ISSUE 7 NEWSLETTER ARCHIVE LINK.  Text only version provided below, links only work in the full archived version via the link above.

To sign up to receive the very latest and all future Common Ground Newsletters, you can sign up at the link in the top right corner of this website.

Volume I : Issue 7

July 2012

Welcome to Common Ground News

In this issue:

Feature Article – High Speed Rail: A Vision for the Future

Tips & Techniques – helping you get the most out of our online mapping application at GeoMetrx​​​​: “Designing Custom Reports”

Thematic Map – Train Travel – Heat Map (Adult Population %)

Trivia Challenge​​ – Subway Train Trivia

Upcoming Events – GeoMetrx “How To” Webinar Series “Utilizing Your Own Data”

This and all our future newsletters are available through our Knowledge Center resource listed on our website.  We encourage you to share our Common Ground News with your friends and colleagues and we welcome your feedback. Visit our website and make a comment on the contact us page or send us an email at info@geo-e.com.

—-Kent Hargesheimer,
Managing Partner

Geo-Legend

Phone: 1.888.848.4436

Web:  www.geo-e.com
www.geometrx.com
www.geoprinter.com

Email:

info@geo-e.com

Follow Us:

Blog:

Common Ground Blog

Upcoming Events
GeoMetrx “How To” Webinar Series

“Utilizing Your
Own Data”

THURSDAY, August 23rd at 11am PST / 2pm EST

CLICK HERE TO REGISTER
High Speed Rail: A Vision for the Future

The U.S. owes much of its early growth and prosperity to the railroads, and if the visionaries of our country persevere, they may once again regain their prior glory attained during the “Golden Age” of railroading.  Railroads enjoyed the height of their popularity for more than a half-century during the 1880s to 1920s, before other modes of transportation, such as automobiles and airplanes, began to compete in moving goods and people across vast distances.  According to American-Rails.com, “…1916 saw peak mileage at over 254,000 [miles of track] and railroads held virtually 100% of all interstate traffic, both passenger and freight.”

By the end of WWII, the railroad industry was in serious decline, and by the time the 1970s arrived, railroad operators had to cut back so severely that the trains, and even the tracks themselves, were in serious disrepair. Many of the famous railroad companies collapsed during this era, and out of the ashes arose what is now Amtrak (National Railroad Passenger Corporation), a government owned corporation.  The industry was deregulated in 1980, and has slowly been making a comeback ever since. Today, the industry is experiencing a rebirth as many industry leaders and politicians are pushing for the advent of a high-speed US rail system equivalent to those now operating in the European Union, and parts of Asia.

While our passenger system is lacking, our freight rail system is widely held to be the best in the world. The freight rail system, surprisingly perhaps, is running out of capacity as the demand has surged in the last decade to levels that have not been seen since WWII.  Other factors contributing to the revival of the railroad industry are:

• our aging infrastructure
• roadway traffic congestion
• eventual depletion of fossil fuel reserves
• a growing eco-consciousness to reduce our impact on the earth

The challenges facing the industry are great, yet many believe they can be overcome.  These include the varying interests of policy-makers, land rights, the financial obligation of project development and construction, and the lack of connecting local public transportation in many metropolitan areas. Visionaries see the need today to build a passenger rail system that can free us from our utter dependence on the automobile tomorrow. America has long been a world leader and it is, therefore, somewhat baffling that the installation of a high speed rail system is not a higher national priority.

Passenger routes in the US, both current and proposed, are a patchwork of many private regional systems. California is in the midst of long-term planning to build a high speed rail corridor through its central valley that will connect northern cities to southern cities with trains that will travel at 200mph. The northeast is host to the fastest trains currently in operation with the U.S. Amtrak’s Acela service traveling from Boston to Washington at speeds up to 150mph. Improvements are planned that will take the top speed to 160mph.  In comparison, most high speed trains in Europe travel at approximately 110 to 185mph.  The Chinese Shanghai Maglev Train, operating via magnetic levitation, has a top speed of 268mph.

European rail companies are wrestling one another for future control of the industry and the lion’s share of billions in profits, while back in America, we continue to argue whether high speed rail should even exist. One organization, US High Speed Rail Association, an independent, nonprofit 501(c)(6) trade association is focused on “advancing a state-of-the-art national high speed rail network across the country.” The organization hopes to “organize and mobilize the industry with a shared vision for a 21st century, 17,000 mile national high speed rail system built in phases for completion by 2030.” The map below depicts their vision.

While the future of railroads in the US is unknown, one thing is certain – how people will travel in the future impacts long term strategies for many businesses. In the heydays of Route 66, many businesses popped up overnight along the popular east-west corridor. However, as the new Insterstate Highway System eventually bypassed the road, many businesses either closed down or relocated. A national high speed rail system will certainly change the face of America in much the same way, disrupting traffic patterns businesses currently rely upon.

Businesses in large cities with well-established public transportation will fair better than those in metropolitan and suburban areas that are predominantly car-dependent. As local markets develop public transportation to support high speed rail traffic, consumer shopping behaviors will change as well. People who rely on public transportation tend to shop more often and purchase smaller amounts of goods compared with people living in suburbs and driving large vehicles who tend to make fewer trips but purchase greater amounts.

Tips & Techniques – Designing Custom Reports

GeoMetrx has a host of standard reports including executive summaries, detailed demographics, and specific variables such as traffic counts. In addition to the pre-built, quick access reports, you can also  design your own custom reports.

To create a custom report:

Train Travel – Heat Map

Our GeoMetrx online mapping application excels in creating rich demographic reports, demographic mapping, aligning & mapping sales or franchise territories, performing market analysis, retail site selection and much more. You can use our available current year demographic datasets or upload your own company data to aggregate, compare, rank and map data on demand.

Below is a heat map depicting Domestic Railroad Travel, generated from our GeoMetrx mapping application. The data is depicted at the county level and population percents increase from the light yellow to dark green areas.

Click to see a larger version of this map.

For more information on how to obtain access to these datasets, contact us today at 1.888.848.4436.

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July 2012 – Trivia Challenge

1) Where is the oldest subway in the world?
2) Where is the oldest subway tunnel in the world?

Click here for the answers!

GeoMetrx Map Templates

Learn how to create & save map templates in GeoMetrx. Video length 4:11.

GeoMetrx Common Ground News Volume 1: Issue 6 – Travel and Tourism: A Panorama of Opportunity

See the newsletter with all graphics at COMMON GROUND VOLUME 1 : ISSUE 6 NEWSLETTER ARCHIVE LINK.  Text only version provided below, links only work in the full archived version via the link above.

To sign up to receive the very latest and all future Common Ground Newsletters, you can sign up at the link in the top right corner of this website.

Volume I : Issue 6

June 2012

Welcome to Common Ground News

In this issue:

Feature Article – Travel and Tourism: A Panorama of Opportunity

Tips & Techniques – helping you get the most out of our online mapping application at GeoMetrx​​​​: “Changing the Drawing Order of Overlays”

Thematic Map – Domestic Travel Heat Map (Point of Origin)​

Trivia Challenge​​ – America’s Top Tourist Attractions

Upcoming Events – GeoMetrx “How To” Webinar Series “Utilizing Your Own Data”

This and all our future newsletters are available through our Knowledge Center resource listed on our website.  We encourage you to share our Common Ground News with your friends and colleagues and we welcome your feedback. Visit our website and make a comment on the contact us page or send us an email at info@geo-e.com.

—-Kent Hargesheimer,
Managing Partner

Geo-Legend

Phone: 1.888.848.4436

Web:  www.geo-e.com
www.geometrx.com
www.geoprinter.com

Email:

info@geo-e.com

Follow Us:

Blog:

Common Ground Blog

Upcoming Events
GeoMetrx “How To” Webinar Series

“Utilizing Your
Own Data”

THURSDAY, June 14th at 11am PST / 2pm EST

CLICK HERE TO REGISTER
Travel and Tourism: A Panorama of Opportunity

Humans are curious by nature. From the moment we are born we begin to explore the world around us and as soon as we gain mobility we just keep on moving. For many, this curiosity develops into a lifelong passion to travel the world and experience life to the fullest, creating memories that last a lifetime. We travel for many reasons, both business and pleasure. Personal travel is often motivated by the desire to meet new people, reconnect with friends, spend time with loved ones, escape the daily routine, discover new things, see breathtaking vistas, gain a sense of freedom, relax, enjoy, ponder… the list is endless.

Our desire to see the world has a tremendous economic impact. In 2010, the U.S. travel industry amassed $1.8 trillion in spending by domestic and international visitors; $759 billion in direct travel expenditures and another $1 trillion in other industries (Source: The U.S. Travel Association) Direct spending by travelers averaged $2 billion a day, $86.6 million an hour, $1.4 million a minute and $24,000 per second.

Travel and tourism accounted for an impressive 2.7% of our nation’s 2010 GDP (gross domestic product), supporting 14 million jobs in the U.S, and it ranks among the top 10 industries in 48 states for employment.  The reach of the industry is global. According to the World Travel & Tourism Council (WTTC), travel and tourism accounts for 9% of GDP globally and supports 255 million jobs around the world, or one in 12 jobs. The WTTC expects the industry to grow about 3% in 2012, and eventually account for one out of every 10 jobs. As the U.S. economy continues pulling out of its long downturn, Jan Freitag, a senior vice president at Smith Travel Research cited a 4.1 percent gain in first-quarter hotel bookings. The number of hotel workers increased 3.2% in March, and hotel occupancy levels have reached 63.6%, which is close to the historic average. (Source: Bloomberg Business Week)

U.S. travel and tourism industry data can be further divided by leisure vs. business travel, with leisure travel accounting for the lion’s share of activity. More than 1.9 billion person-trips were made in 2010.  Of those, 1.5 billion were for leisure travel, and 448 million were for business purposes. A person-trip is defined as one person traveling away from home overnight in paid accommodations or traveling to places more than 50 miles from home, one-way. The U.S. Travel Association cites the top five leisure travel activities for domestic travelers as follows:

• Visiting Relatives
• Shopping
• Visiting Friends
• Rural Sightseeing
• Beaches

The broad reach of the travel and tourism industry combined with the needs and interests of the individual traveler makes it ideal for small business owners and franchisors to enter the market. Travelers come in many varieties and desire a broad spectrum of offerings. Some prefer eating and lodging at well-known national chains while others seek out local mom and pop establishments. Some prefer adventurous outdoor treks, while others opt for full-service destination resorts. Some like to repeat the same vacation year after year, while others have a long list of places they’d like to visit within their lifetime, never visiting the same location twice.

The travel industry, despite its size, can be very competitive. Whether offering trip planning services, transportation, lodging, activities or other travel services, specializing in a niche market can help limit the competition. There is a vast panorama of opportunity for business owners who can combine their passion with sound business decisions and thorough market research; the road map to success is laid out before them, awaiting their exploration.

Tips & Techniques – Changing the Drawing Order of Overlays

There are many different overlay options available in GeoMetrx including ZIP Code Boundaries, ZIP Code Numbers, County Boundaries, City Labels, Roads, Airports, Rivers and more. When selecting and displaying the overlays on your map, one overlay feature can be covered by another. Changing the order of the overlays to best display the information you need to see is quick and easy.

To change the drawing order:

1) Expand the list of Overlays in the Map Panel by clicking on the +/- sign
2) Click the name of any Overlay and the Edit Overlays dialog box displays
3) In the Group list, select All Overlays – (choose this to alter drawing order)
4) Select the overlay that you want to move up or down in the drawing order, and drag it to the location where you want it to draw. Overlays at the bottom of the list are drawn last, and therefore on top of others.

In the two images below you can see the differences in the order of the overlays of the ZIP Code Number Overlay vs. City Label Overlay and the ZIP Code Boundary Overlay vs. the County Boundary Overlay:

Image 1: ZIP Code Number and County Boundary are at the end of the list and are drawn last, thereby placing them on top of other features

Image 2: City Labels and ZIP Code Boundaries are now at the end of the list and drawn last. Note that ‘Chicago’ can now be clearly seen in the second image, and the ZIP Code Boundaries (blue line) are drawn on top of the wider yellow County Boundaries, making both visible.

Click on any of the above images for a larger viewable version in order to see the true detail of the overlay drawing changes.

Changing the order of overlays is a quick and simple feature and when utilized  can make all the difference in presentation, yet it is often an overlooked option. Try it, we think you’ll like what you see!

Domestic Travelers

Our GeoMetrx online mapping application excels in creating rich demographic reports, demographic mapping, aligning & mapping sales or franchise territories, performing market analysis, retail site selection and much more. You can use our available current year demographic datasets or upload your own company data to aggregate, compare, rank and map data on demand.

Our extensive travel industry data includes the following categories:

• Domestic Travel (Traveled Last Year; 11+ Roundtrips)
• Mode of Travel (Boat/Ship; Bus; Car; Plane; Railroad; RV; Other-Truck)
• Cruise Ship – Areas Traveled (multiple locations)
• Foreign Travel – Country Visited (multiple countries)
• Foreign Travel – Reason for Trip (multiple reasons measured)
• Travel Agent Services Used
• Hotel/Motel – Stay; Loyalty Program
• Average Amount Spent
• Travel Preferences (Organized Activities; Prefer Travel Abroad; Prefer
Travel Domestic; Prefer Different Location Every Trip; and more)
• Business Establishment Data and Retail Potential (Travel Services;
Hotels and Other Accomodations)

Below is a heat map of the point of origin of domestic travelers last year, generated from our GeoMetrx mapping application. The data is depicted at the county level and population percents increase from the lighter to darker areas. Demographic data, such as population density, combined with competitive business data is an extremely useful resource for determining market potential.

Click to see a larger version of this map.

For more information on how to obtain access to these datasets, contact us today at 1.888.848.4436.

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June 2012 – Trivia Challenge

1) According to Forbes.com, what were the top three most visited American Tourist Attractions in 2009, in terms of number of visitors?

Click here for the answers!

GeoMetrx Common Ground News Volume 1: Issue 5 – Summertime Fun: Children’s Enrichment Franchises

See the newsletter with all graphics at COMMON GROUND VOLUME 1 : ISSUE 5 NEWSLETTER ARCHIVE LINK.  Text only version provided below, links only work in the full archived version via the link above.

To sign up to receive the very latest and all future Common Ground Newsletters, you can sign up at the link in the top right corner of this website.

Volume I : Issue 5

May 2012

Welcome to Common Ground News

In this issue:

Feature Article – Summertime Fun: Children’s Enrichment Franchises

Tips & Techniques – helping you get the most out of our online mapping application at GeoMetrx​​​​: “Saving Map Views” – how to save and retrieve multiple map locations without readjusting settings

Thematic Map – Where Are All the Children?​​

Trivia Challenge​​

Upcoming Events – GeoMetrx “How To” Webinar Series “Utilizing Your Own Data”

This and all our future newsletters will soon be available through our Knowledge Center resource listed on our website.  We encourage you to share our Common Ground News with your friends and colleagues and we welcome your feedback. Visit our website and make a comment on the contact us page or send us an email at info@geo-e.com.

—-Kent Hargesheimer,
Managing Partner

Geo-Legend

Phone: 1.888.848.4436

Web:  www.geo-e.com
www.geometrx.com
www.geoprinter.com

Email:

info@geo-e.com

Follow Us:

Blog:

Common Ground Blog

Upcoming Events
GeoMetrx “How To” Webinar Series

“Utilizing Your
Own Data”

THURSDAY, June 14th at 11am PST / 2pm EST

CLICK HERE TO REGISTER
Summertime Fun: Children’s Enrichment Franchises

Across the nation, the last school bells of the year are ringing and kids are celebrating the arrival of summer break. Swimming pools, park outings, ball games, summer camps, backyard barbecues and so much more await them. On average, kids are out of school for 6 to 12 weeks and parents are scrambling to finalize their children’s summer activities schedules while balancing the child’s interests with the family budget. Fortunately there are many children’s enrichment franchises in operation offering parents and kids a wide variety of choices. The growing number of children in the U.S. keeps this industry among the top franchise trends in America, and not just during the summer, but all year-round.

The number of children in the U.S. has been steadily rising since the mid-1980s and is projected to continue well into the future. By the year 2030, it is expected the number of children under 18 will reach nearly 88 million.

Further driving demand for summertime activities as well as extracurricular activities during the school year is the number of households with working parents. In 2010, the estimate for the number of households with children under 18 reached 35.2 million. The following pie charts reflect the employment status in two-parent married households and single-parent households.

The most common categories for children’s enrichment franchises are:

• Art Programs: painting, cooking, music, drama, photography, etc.
• Education / Tutoring: mathematics, science, technology, early childhood
development, foreign languages, etc.
• Sports and Fitness: sports clubs, dance, martial arts, children’s gyms, etc.

Traditionally businesses offering child enrichment programs operate from a fixed location with families providing transportation to and from the activity venue. However, a growing trend in the industry is the advent of mobile activities, in which the main program or supplementary programs are brought to the children in after-school care programs, day care facilities, summer resident programs and more. Whether operating from a fixed location, providing a mobile activity or offering private instruction, the opportunities are boundless. (For a comprehensive list of children’s products and services franchise opportunities visit Entrepreneur.com.)

Working with children can be a very rewarding experience, yet it’s not for everyone. It takes a special mix of business and personal skills including patience, flexibility, a sense of fun and wonderment, empathy, and a lot of energy!  Finding the right franchise opportunity is also a special mix combining the business owner’s skills and interests with the best opportunities within a market. The GeoMetrx business database, along with our demographic data, can help franchisors evaluate territories to reveal the competitive landscape, market size and ROI potential. Whether expanding into new markets or realigning existing territories, it’s vital in today’s eco nomy to map your success.

Tips & Techniques – Saving Map Views

In GeoMetrx you can save multiple map views, allowing you to easily navigate among your locations. Saving a Map View is quick and easy.  Saved map views retain the area, scale, and any overlays thus reducing the time and frustration of adjusting your map whenever you switch from one location to another.

To Save a Map View:
• select Strategy Map
• format with your preferred settings
• click the drop down arrow in the Map Panel
• select Save Map View
• in the dialog box enter a name and an
optional description
• click Save as New Map

To Return to a Map View:
• click drop down arrow in Map Panel
• select Restore Map View
• Select the view you want to see from the list of saved map views
• click Restore Selected Map View

You can also delete any map views in this step as well by selecting the saved map view from the list and clicking on Delete Selected Map View.

This is probably one of the most valuable yet least used features in GeoMetrx. Try it, you’ll like it!

Where Are All the Children?

Children’s interests are broad. Parents are constantly looking for new avenues of exploration to fuel their offsprings’ natural inquisitiveness and enthusiasm. With the large variety of children’s enrichment franchise opportunities currently available, a thorough market analysis can help determine which activities are abundant in a market and which are lacking a substantial presence. As this industry continues to burgeon, introducing new and innovative services for children is limited only by one’s imagination.

Below is a density map of the population count of children (ages 0-17) in the lower 48 states generated from our GeoMetrx mapping application. The population counts increase from the lighter to darker areas. Demographic data, such as population density, combined with competitive business data is an extremely useful resource for determining market potential.

U.S. POPULATION DENSITY (Ages 0-17)

Click to see a larger version of this map.

Successful franchisors utilize these data and mapping tools to create highly refined territories, which is important in both sparsely and densely populated areas. The location of competitors can be overlaid on the map and enhanced by distance and drive-time radiuses. Being able to visualize data geographically, rather than merely presented in tables and charts, allows for a greater understanding of market opportunities and risks.

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May 2012 – Trivia Challenge

1) What is the most popular sports-related activity among children aged 7 to 17?

Click here for the answers!

GeoMetrx Common Ground News Volume 1: Issue 4 – The Growing “Locavore” Movement: A Ripe Opportunity

See the newsletter with all graphics at COMMON GROUND VOLUME 1 : ISSUE 4 NEWSLETTER ARCHIVE LINK.  Text only version provided below, links only work in the full archived version via the link above.

To sign up to receive the very latest and all future Common Ground Newsletters, you can sign up at the link in the top right corner of this website.

Volume I : Issue 4

April 2012

Welcome to Common Ground News

In this issue:
Feature Article – The Growing “Locavore” Movement: A Ripe Opportunity

Tips & Techniques – helping you get the most out of our online mapping application at GeoMetrx​​ – “Customizing Territory Colors” – how to access the color selection dialog box using the Alignment panel

Thematic Map – Gardening: A Growing Hobby

Trivia challenge​​ – Tomato Trivia

Upcoming Events – GeoMetrx “How To” Webinar Series “Best Practices for Building and Managing Your Territories”

This and all our future newsletters will soon be available through our Knowledge Center resource listed on our website.  We encourage you to share our Common Ground News with your friends and colleagues and we welcome your feedback. Visit our website and make a comment on the contact us page or send us an email at info@geo-e.com.

—-Kent Hargesheimer,
Managing Partner

Geo-Legend

Phone: 1.888.848.4436

Web:  www.geo-e.com
www.geometrx.com
www.geoprinter.com

Email:

info@geo-e.com

Follow Us:

Blog:

Common Ground Blog

Upcoming Events
GeoMetrx “How To” Webinar Series

“Best Practices for Building and Managing Your Territories”

THURSDAY, April 19th at 11am PST / 2pm EST

CLICK HERE TO REGISTER
The Growing “Locavore” Movement: A Ripe Opportunity

Whether you tout the philosophy of the locavore movement or stand behind the economic theory of free trade, your defenders as well as your detractors will be on hand, ready and willing to share their opinion. Yet, no matter which side of the debate you are on, one fact cannot be denied – the locavore movement is growing, and the opportunties for entrepreneurs are ripe. Based on research conducted by the USDA Economic Research Service, the movement was estimated to have generated $4.8 billion in sales in 2008, and it is projected that locally grown foods will generate nearly $7 billion in sales in 2012.

It’s a movement that is gradually reshaping the economics of the agriculture industry and spurring a revival of small farms, something many thought would never happen. Prior to WWII, nearly two out of five Americans lived on farms and food was locally grown and marketed. Rarely was food transported further than a day’s distance. After WWII our infrastructure expanded greatly, transportation costs decreased and refrigeration became more accessible. These changes allowed meats and produce to be transported greater distances at competitive prices. The increasing eco-conscious focus on sustainability has fueled the locavore movement and caused a major shift in how food is being grown and sold in America.

The term locavore was introduced in 2005 on World Environment Day when four women in Northern California kicked-off a month-long dietary challenge “Celebrate Your Foodshed: Eat Locally”, and began calling themselves “locavores.” A locavore is someone who either exclusively or primarily eats foods from their local or regional foodshed. There is no single definition of what defines a local foodshed as distances vary regionally and are also impacted by population density; yet many locavores use a 100-mile radius as a general guide. Produce sold within 24 hours of harvest is usually considered local as well. In comparison, mass-market food items consumed in the U.S. travel an average of 1,300 to 2,000 miles from farm to store according to ATTRA – National Sustainable Agriculture Information Service.

Locavores have a wide variety of beliefs in support of the movement. In the minds of many, local foods are those that come from small farms that have developed social and economic relationships within the local community. A national study conducted by the Food Marketing Institute in 2009 uncovered the top three reasons for participation cited by consumers:
82% – freshness of the products
75% – support for the local economy
58% – knowing the source of the product
While pinpointing exactly how many people are joining the locavore movement is difficult, there are many signs that it’s gaining mainstream attention. Nearly 80% of respondents in a 2006 national survey said they occasionally to always purchased fresh produce directly from growers (Source: USDA, ERR-97 May 2010). Increased demand is creating opportunities for farmers and growers to expand their marketing channels. Local foods are being sold through farmer’s markets, roadside stands, winter markets, food co-ops, CSAs (community supported agricultural groups), supermarkets, specialty stores, restaurants, hospitals, schools and more.

There are numerous public programs and policies that support local food initiatives and provide financing for local food systems. An example is the farm-to-school programs in which some or all of the produce needs of the school cafeteria are met by nearby farms. The National Farm to School Network, which began with just a handful of farm-to-school programs in the late 90’s, and climbed to 1,000 in 2005, is now estimated to have reached 2,518 programs as of 2012.

Farmers Markets are increasing in numbers across the nation as well. According to the USDA, there were 7,175 farmers markets in 2011, a 17% increase from 2010.

Large retailers are yielding shelf space to meet consumer demand for locally grown foods. Stores such as Walmart, Safeway, Meijer and Weis Markets are participating in local food initiatives. Local restaurants are meeting the demands of their patrons to provide local foods as well.  According to a survey conducted by the National Restaurant Association, 89% of fine-dining and nearly 30% of fast food operators served locally sourced items in 2008; while both believed these items would become more popular, 90% and nearly 50%, respectively.

In St. Louis, Missouri an innovative partnership is bringing “Mobile Markets” to commuters using public transportation for the March-October growing season.  Whatever the motivation of individual locavores, the movement is gaining momentum and the opportunities for entrepreneurs are ripe, whether choosing to enter the market by starting a small urban farm, becoming an intermediary, selling direct-to-consumer, or any of the other numerous entry points. As always, any market entry or expansion should be backed by thorough research to develop a solid strategy.

Tips & Techniques – Changing the Color of a Territory on the Map

You can quickly and easily customize each of your territories in GeoMetrx and you can choose from a preselected chart of colors or select a custom color.

To change the color of a territory:
Display your territories on Strategy Map.
In the Alignment Panel, click the colored square to the left of the territory name.
The Select Color dialog box displays.

To set the color, you have several choices:
Click the colored square that represents the color that you want.
Enter color values in the Red, Green and Blue text boxes.
Enter the color number in the Hex text box.
Use the slider on the rainbow color scale to select the range of color, and then drag the dot in the colored rectangle until the Current sample displays the color you want to use.
Click OK. The territory displays in the color you chose.

Gardening: A Growing Hobby

In the hustle and bustle of our everyday lives, we often seek refuge in our hobbies and interests in hopes of maintaining balance and finding purpose. Gardening has long been a favorite leisure time activity for many Americans, allowing us to reconnect with nature and providing many a sense of peace and harmony with the world.

A fast growing trend in gardening is the participation of the younger generation taking part in home and community gardening projects. According to Dr. Charlie Hall, Professor of Horticulture at Texas A&M, “Gen Y’s are embracing a connection with plants based on economics, environmental impact, health and wellness,” as reported by the Garden Media Group in their latest Garden Trends Report. GMG’s research also shows that vegetable gardening has increased by 20% and community gardening by 60% over last year. In 2010, the average household spent $600 on their yards and gardens.

Below is a heat map of gardening across the lower 48 generated from our GeoMetrx mapping application. The dark green areas show the highest concentration of leisure gardeners. What’s of particular note is that every county across the country has some level of participation ranging from 13.6% to 55% of the population.

Click to see a larger version of this map.

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April 2012 – Trivia Challenge

1) Is a TOMATO a vegetable or a fruit?

2) TRUE or FALSE: In 1893, the Supreme Court ruled on the TOMATO’s status.

Click here for the answers!

5 Strategies to Optimize Your Territories

With technology options around every corner sales organizations today are faced with a serious challenge. Produce more with less. How does your organization handle this issue? Don’t worry, it’s a rhetorical question, one to get the wheels turning…

Click here to Download this White Paper

GeoMetrx Common Ground News Volume 1: Issue 3 – Expanding Distribution Channels and Exploring New Markets

See the newsletter with all graphics at COMMON GROUND VOLUME 1 : ISSUE 3 NEWSLETTER ARCHIVE LINK.  Text only version provided below, links only work in the full archived version via the link above.

To sign up to receive the very latest and all future Common Ground Newsletters, you can sign up at the link in the top right corner of this website.

Volume I : Issue 3

March 2012

Welcome to Common Ground News

In this issue:

Feature Article – Expanding Distribution Channels and Exploring New Markets

Tips & Techniques – helping you get the most out of our online mapping application at GeoMetrx​​ – “Saving a Map Project” – how to create and save overlay and theme settings and reuse them as a template

Thematic Map – St. Patrick’s Day – Where are the Domestic and Micro-Brew Fans Located?  Plus this month’s trivia challenge​​

Upcoming Events – GeoMetrx “How To” Webinar Series “Best Practices for Building
and Managing Your Territories”

This and all future newsletters will be available on our website under ‘news.’  We encourage you to share our Common Ground News with your friends and colleagues and we welcome your feedback. Visit our website and make a comment on the contact us page or send us an email at info@geo-e.com.

—-Kent Hargesheimer,
Managing Partner

Geo-Legend

Phone: 1.888.848.4436

Web:  www.geo-e.com
www.geometrx.com
www.geoprinter.com

Email:

info@geo-e.com

Follow Us:

Blog:

Common Ground Blog

Upcoming Events
GeoMetrx “How To” Webinar Series

• “Best Practices for Building and Managing Your Territories”

THURSDAY, April 19th at 11am PST / 2pm EST

CLICK HERE TO REGISTER
Expanding Distribution Channels and Exploring New Markets

Every business, no matter how large or how small, wants to sell more of its existing products and services. In order to do so, businesses must expand their market reach to acquire additional customers. Increasing sales in existing markets through advertising and marketing strategies is certainly not to be overlooked; however, the most effective way to gain new customers is to create new distribution channels that reach untapped markets. This can be accomplished by such methods as:

adding retail locations (corporate and/or franchised)
establishing more production facilities
developing reseller relationships (wholesaler, dealer, consultant, etc.)
providing online sales opportunities

Placement (a.k.a. distribution) is one of the “4 Ps” of marketing: product, promotion, price, placement. Gaining new customers through expanding distribution channels has many benefits including: a) boosted profits through increased revenues and reduced per-unit production costs; b) raised awareness among consumers improves brand recognition; and c) reduced market risks by spreading the risks over multiple channels.

The most critical step of any expansion strategy is to evaluate potential markets by comparing their attributes to those of your target market. If you are not certain of your target market, begin by examining your current customer base for common characteristics and interests. Characteristics (demographics) are things such as age, gender, ethnicity, income, education, occupation, marital status, presence of children, pet ownership, owners vs. renters, etc.  Interests (psychographics) are things such as attitudes, behaviors, values, hobbies, leisure activities, lifestyles (health/diet/exercise, etc.), politics, religion, media choices, etc. Be sure to evaluate the data that connects your customers to your products and services.

Defining your target market is the hard part. Once you’ve identified who you are targeting the next step is to locate those markets with the highest concentrations of potential customers. Visualizing your data on an interactive map is one of the best ways to evaluate potential markets as well as site locations. Maps allow you to assess a variety of attributes in addition to your target data including traffic patterns, travel times, competitor locations, business establishments and more. Take a look at this month’s thematic map below to see mapped data in action.

Tips & Techniques – Saving a Map Project

Applying all the same settings from one trade area location to another in GeoMetrx can be time consuming and tricky. Saving your map as a project will make the task easier and give you the results you want.

Watch this short video tutorial and learn how quick and easy it is to save your project overlay and thematic prefrences. Once you’ve saved your project you can change trade area locations and resave the project with a different file name. The next time you access the GeoMetrx territory mapping application you can quickly reload any of your saved projects saving you the time and frustration of recreating your settings.

“Beannachtam na Feile Padraig!”

That’s Irish for Happy St. Patrick’s Day! Celebrated on March 17th, the day honors the most recognized patron saint of Ireland. Over time it has also evolved into a celebration of Irish culture. Whether of Irish descent or not, many revel in the traditions of the holiday from wearing green to attending parades to enjoying beer and traditional Irish fare.

In recognition of the merriment of the month, our thematic map topic for March is beer! We have plotted domestic beer drinkers across the nation. The light colored areas (think light beer) have the lowest concentration of domestic beer drinkers, whereas the darker (think stouts) represent the areas with the highest concentration of domestic beer drinkers.

Click to see a larger version of this map.

​Next we plotted the percent of micro-brewed beer drinkers across the US. When contrasting the two maps there is more than meets the eye. One might conlcude that dark areas on the domestic map that are now light on the micro-brew map would indicate folks in those locations prefer national domestics to local micro-brews. We would suggest the difference is actually due to the lack of availability of micro-brews. In fact, the dark areas on the micro-brew map align with regions that sport a lot of micro-brew activity.

Click to see a larger version of this map.

A great website, The Beer Mapping Project, is a compilation of locations of micro-breweries, brewpubs and other craft beer outlets. Accessing the site’s regional maps, we’ve taken a closer look at three areas where there is clearly a difference between our domestic and microbrew maps: north central Michigan, south central Florida, and the greater Denver, Colorado corridor. The three maps, shown below, reveal that in Michigan and Florida, there is a complete absence of micro-breweries and brew pubs in the disparate areas. The Denver corridor, on the other hand, shows a comparitively high volume of craft beer activity.

As we noted above, expanding into new markets is an excellent way to increase sales of exisiting products and services. It’s essential to conduct thorough market research which includes identifying markets with heavy concentrations of potential customers who fit your company’s target profile. As this example illustrates, it’s important to consider many factors and utilize all your resources of information to find the best new markets.

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March 2012 – Trivia Challenge

1) True or False: There are more U.S. Residents who claim Irish ancenstry than the entire population of Ireland itself.

2) As of November 2011, how many breweries were operating in the U.S.?

a) 1,142
b) 1,927
c) 2,011
d) 2,348

Click here for the answers!

 

How to Create Territories

Demonstrates how to create new territories based on counts of businesses and population using the base territory manager module in GeoMetrx. Using this module, you can select individual geographies (like ZIP Codes or Counties) to combine, or select sets of geographies by drawing a polygon on the map using the polygon select tool. Also show how to save different versions of territories you have created. Video length is 6:30.

GeoMetrx Common Ground News Volume 1: Issue 2 – Customer Spotlight: CherryBerry Self-Serve Frozen Yogurt – Site Selection​

See the newsletter with all graphics at COMMON GROUND VOLUME 1 : ISSUE 2 NEWSLETTER ARCHIVE LINK.  Text only version provided below, links only work in the full archived version via the link above.

To sign up to receive the very latest and all future Common Ground Newsletters, you can sign up at the link in the top right corner of this website.

Volume I : Issue 2

February 2012

Welcome to Common Ground News

In this issue:

Feature Article – Customer Spotlight: CherryBerry Self-Serve Frozen Yogurt – Site Selection​

Tips & Techniques – helping you get the most out of our online mapping application at GeoMetrx​​ – “Using Unique Competitor Icons on Your Maps”

Thematic Map – Valentine inspired cities and towns. Is Romance on the Horizon? Plus our monthly trivia challenge​​

Upcoming Events – GeoMetrx “How To” Webinar Series “Best Practices for Building and Managing Your Territories” “Franchise Mapping”

This and all future newsletters will be available on our website under ‘news.’  We encourage you to share our Common Ground News with your friends and colleagues and we welcome your feedback. Visit our website and make a comment on the contact us page or send us an email at info@geo-e.com.

—-Kent Hargesheimer, Managing Partner

Geo-Legend

Phone: 1.888.848.4436

Web:  www.geo-e.com
www.geometrx.com
www.geoprinter.com

Email:

info@geo-e.com

Follow Us:

Blog:

Common Ground Blog

Upcoming Events

GeoMetrx “How To” Webinar Series

• “Best Practices for Building and Managing Your Territories”

WEDNESDAY, February 15th at 11am PST / 2pm EST

CLICK HERE TO REGISTER

——————————————————

• “Franchise Mapping”

THURSDAY, February 16th at 11am PST / 2pm EST

​CLICK HERE TO REGISTER

Customer Spotlight:
CherryBerry Self-Serve Frozen Yogurt Bar – Site Selection

The two most important factors affecting the success of any retail business are customers and location, so much so you can’t have one without theother; they are inseparable. However, unlike the age-old question ‘which came first, the chicken or the egg,’ we know that finding customers comes before finding the right location. While it’s true that “location, location, location” is absolutely critical to the success of any retail business, you must first define your target customer profile.

When identifying your target customer, think of them in demographic (census) terms. What age group does your product or service appeal to?  Are there children in the household? Are they homeowners or renters? Do they drive? What is their income range (can they afford your product or service)?  What are their hobbies and interests? Once you have your target customer profile in hand, it’s time to locate them – where they live, where they work, where they shop, where they play.

Our spotlight franchise, CherryBerry Self-Serve Frozen Yogurt Bar, headquartered in Broken Arrow, OK, is rapidly expanding. The majority of stores are located in the mid-west, with locations reaching as far as Colorado, North Dakota, North Carolina, Florida, and Texas; and many new locations are opening soon. The CherryBerry business model is simple in design and highly popular. Customers grab a dish, fill it with any of 50+ rotating flavors of frozen yogurt, add as many toppings as they choose, place it on the scale and pay a flat per ounce fee – easy, quick, delicious, and a healthy choice too!

CherryBerry offers franchise opportunities and uses the power of GeoMetrx to optimize territories and provide detailed data for site selection analysis and more. Each CherryBerry franchise territory is unique and careful site selection within those territories can make the difference in the level of success of each store. Following is a site selection comparison for two CherryBerry locations – one in Enid, OK and one in Glenpool, OK. As you can see from the maps below, the Enid store is located in a more densely populated area than the Glenpool store, yet both stores are flourishing.

A more detailed site analysis reveals some of CherryBerry’s secrets to choosing successful locations:

Tips & Techniques – Using Unique Competitor Icons on Your Maps

In GeoMetrx, you can now display competitors on your maps with unique icons or symbols.  You can either upload your own icons, or let the software generate them.

In order to display your customers you need to import a file with competitor information and include a field that designates an icon will be used.

Just look for Create Competitors by following the menus My Sites, Territories and Data>Groups.  Once you’ve created your competitor group you will have a section on the Map Panel called My Competitors.  From here you can choose to display each competitor with a unique symbol or icon and its trade area.

Is There Romance on the Horizon?

How close are you to finding Romance, Harmony or even your Romeo?  Look no further than our monthly thematic map!  We’ve included a dozen roses, er… cities and towns with names that conjure up images and thoughts of Valentine’s Day. Did you know some of these towns, such as Loveland, CO, have a Valentine’s remailing program providing a romantic postmark on a card for that extra-special someone? Last year volunteers in Colorado cancelled over 160,000 cards and letters from more than 110 countries.

February’s map also includes a thematic layer depicting the percentage of ‘never married’ folks in the U.S. The light pink represents the areas with the fewest and the dark red represents the areas with the highest concentration. Will Valentine’s Day 2012 be the year some of these folks find their soulmate?

Click to see a larger version of this map.

February 2012 – Trivia Challenge

In addition to the United States, can you name the five other countries that celebrate Valentine’s Day?

Click here for the answers!

GeoMetrx 2012 Territory Training Manual

So you want to know what can GeoMetrx do for you?

Download this PDF and get started reading up and learning how to use all the features and functions of GeoMetrx to build your business.

Please contact us to get a copy of the AtlasandGlobeWIcon.csv dataset.

Click to Download PDF

50 Pages

GeoMetrx 2012 Base Training Manual

So you want to know what can GeoMetrx do for you?

Download this PDF and get started reading up and learning how to use all the features and functions of GeoMetrx to build your business.

Please contact us to get a copy of the AtlasandGlobeWIcon.csv dataset.

Click to Download PDF

60 Pages

GeoMetrx Common Ground News Volume 1: Issue 1 – Online Tools to Grow Your Business

See the newsletter with all graphics at COMMON GROUND VOLUME 1 : ISSUE 1 NEWSLETTER ARCHIVE LINK.  Text only version provided below, links only work in the full archived version via the link above.

To sign up to receive the very latest and all future Common Ground Newsletters, you can sign up at the link in the top right corner of this website.

Volume I : Issue 1

January 2012

Welcome to Common Ground News!

Welcome to our first email newsletter from Geographic Enterprises! We are very excited to make this new resource available to our customers and subscribers. The newsletter will be sent out each month and our regular sections will include:

Feature Article – guiding you in your daily business decisions​

Tips & Techniques – helping you get the most out of our online mapping application at GeoMetrx​

Thematic Map – showcasing different elements of mapping possibilities along with a related trivia challenge​

Upcoming Events – inviting you to relevant and informative webinars and events

This and all future newsletters will be available on our website under ‘news.’ We hope you all enjoy our first issue! We encourage you to share our Common Ground News with your friends and colleagues and we welcome your feedback. Visit our website and make a comment on the contact us page.

—-Kent Hargesheimer, Managing Partner

Geo-Legend

Phone: 1.888.848.4436

Web: www.geo-e.com
www.geometrx.com
www.geoprinter.com

Email:

info@geo-e.com

Follow Us:

Blog:

Common Ground Blog

Upcoming Events

GeoMetrx “How To” Webinar Series

Next Webinar: “Best Practices for Building and Managing Your Territories”

WEDNESDAY, February 15th at 11am PDT / 2pm EDT

CLICK HERE TO REGISTER!

Online Tools to Grow Your Business

Information overload! Do you ever feel overwhelmed with all the advice you receive regarding what you should and shouldn’t be doing to grow your business? In this issue we’d like to simplify some of that advice by focusing on the growing trend of ‘cloud computing’ and how it can help you.

Cloud computing, which may sound a little nebulous at first, is something you are probably already utilizing in some capacity. This technology provides free and subscription-based services delivered in real time over the Internet. Traditionally, all the information and software you accessed was either stored directly on your hard drive or on a company mainframe within your LAN (local area network). In contrast, cloud computing providers maintain both the hardware and software, so all the maintenance and the heavy lifting of the data processing is done on their equipment, not yours.

With an ever increasing number of services and applications available online, our personal computers no longer have to be the workhorses they once were. Smaller hand-held devices can be as productive as traditional desktop machines. With the advent of cloud computing data has become mobile, transferable and instantly accessible from just about any device that can connect to the Internet. Your company can access shared data online anywhere at any time.

Here are some cloud computing services and applications that can help you grow your business:

Email: Utilizing a Web-based email system, where the software and storage exists on the provider’s equipment, allows you and your employees to access email from any number of devices. Instead of waiting to return to the office to check email, real-time information exchange can improve response time to your customers.​
Office Productivity Tools: Online word processors, spreadsheets, calendar interfaces, file sharing and even accounting software are just a few of the examples of applications that are now available in the cloud from providers such as Zoho, ThinkFree, and Box. Files are accessible from anywhere allowing you to file share and collaborate with colleagues and clients whether in the office, at a remote location or even visiting a customer site.​
Online Meetings: Services such as GoToMeeting; JoinMe and Skype allow you to meet online with customers and colleagues. Voice and video chatting as well as screen sharing enabling everyone to view the same document simultaneously are common features.​
CRM Tools: Online applications such as SalesForce.com allow businesses to manage customer relationships in their entirety. Such tools allow your sales team to have up-to-the-minute access to all customer and prospect interaction including emails, phone calls, status updates, proposals, sales deals, customer issues and more from all members of the team. Additionally, many online CRM tools integrate client data with other applications.​
Territory Management: Online mapping tools, like GeoMetrx, help you take the guess work out of territory management. It’s important to know as much as you can about your customers and about the area where you are doing business. Similarly, for your sales team, it’s highly advantageous to strategically align sales territories to meet the individual strengths of your team members thus maximizing productivity.

The benefits of using online tools such as these are many including having access to expert support rather than relying on an internal IT person who may not be as familiar with all aspects of the product. Data is backed up off-site using redundancy techniques which protects it from disasters such as fire and power surges. Regular software updates are managed and maintained by the host service freeing up your company’s time and resources from supporting the variety of tools needed for your business to continue its growth and success.

Tips & Techniques

This month our feature tutorial will guide you through the simple steps of building a franchise or sales territory in GeoMetrx. Expert Rich Mithoff will navigate you through the process with simple step-by-step video instructions in this six-minute video.

Where the Mountain Meets the Milk Run

What do you get when you combine lots of snow and people willing to launch themselves down a mountain side on two very thin strips of plastic? Snow-skiing, and it’s as popular as ever! The map below is a layered thematic map, created in GeoMetrx depicting average snowfall across the United States (yellow is the least at 0-5 inches and dark blue is the greatest at 38-219 annually). Next we added an index layer showing the propensity to participate in downhill or cross country skiing for the residents of each state. The larger the ‘black diamond’ the greater the likelihood that folks in that state participate in this crazy sport! How does your state compare to what you expected?

Click to see a larger version of this map.

January 2012 – Trivia Question(s)

This topic is just too much fun for one question, so it’s going to be a three-parter.

1) Where was the first chairlift in the world installed? Hint: it was in the US

2) Which company designed and built this chairlift? Hint: think transportation

3) What was the original purpose of the system that was adapted to become the chairlift? Hint: think fruit

Click here for the answers!

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How to Save Map Projects in GeoMetrx

Demonstrates exactly how to create, save, and reopen map projects in GeoMetrx. Other GeoMetrx features covered include; thematic mapping, changing or adding new map symbols, and map customization. Video length is 4:11.

Territory Alignment & Optimization

See how GeoMetrx can be used to automatically create equitable territories (using ZIP Code geographies in the demonstration) based on any demand data variable and rules you define using the Territory Optimization module. Video length is 4:55.