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GeoMetrx Common Ground News: Volume 2: Issue 4 – Tax Preparation Industry

See the newsletter with all graphics at COMMON GROUND VOLUME 2 : ISSUE 4 NEWSLETTER ARCHIVE LINK.  Text only version provided below, links only work in the full archived version via the link above.

Volume 2 : Issue 4

April 2013

Welcome to Common Ground News

In this Issue:

* Feature Article – Tax Preparation Industry

* Tips & Techniques – helping you get the most out of our online mapping
application at [1]GeoMetrx “How to Create a Territory Heirarchy from Scratch”

* Thematic Map – Tax Preparation: A Year Round Opportunity

* Trivia Challenge​​ – Third Time is the Charm…

This and all our newsletters are available through our Knowledge Center resource
listed on our website. We encourage you to share our Common Ground News with
your friends and colleagues and we welcome your feedback. Visit our website and
make a comment on the [2]contact us page or send us an email
at [3]info@geo-e.com.

—-Kent Hargesheimer,

Managing Partner

Geo-Legend

Phone: 1.888.848.4436

Web: [4]www.geo-e.com

[5]www.geometrx.com

[6]www.geoprinter.com

[7]www.gis4less.com

Email:

[8] [9]info@geo-e.com

Follow Us:

[10][11] [12][gif] [13]

Blog: [14]Common Ground Blog

Newsletter Archives
• [15]March 2013
• [16]February 2013
• [17]January 2013
• [18]December 2012
• [19]Previous Issues

Tax Preparation Industry

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Many tax professionals can be found this week relaxing on beaches around the
globe, basking in the sunshine and the relief of making it through yet another
frenzied tax season. The vast majority of Americans rely heavily on these
professionals, especially as the annual impending approach of tax day on April
15th creates a ‘sinking’ feeling for many of us. The Titanic also sank on April
15th, 1912… coincidence??? Maybe, maybe not! The 16th amendment permanently
establishing the federal income tax was ratified the following year in 1913,
though it wouldn’t be for another 41 years, in 1954, that April 15th would
officially become tax day; it had previously been March 15th.

Thankfully, this industry of tax professionals, more than 1.2 million strong, is
there to take the helm and steer us safely through each year. Over 140 million
individual and family tax returns are filed annually. Of those, three out of
five, or 60%, pay someone else to fill out the forms, and another 29% turn to
software to help navigate the complexity of the tax code. In the last decade
alone, the U.S. tax code has more than tripled in size, comprising over 73,000
pages, and containing more than 3.8 million words. In comparison, War and Peace
consists of 1,440 pages, and just under 600,000 words. The average adult reads
300 wpm – that’s more than 210 hours of reading to get through all of the rules
and regulations.

This is why so many Americans turn to tax professionals. Not keeping up with the
latest tax code changes can be costly, whether as a result of not taking
advantage of all eligible tax deductions and credits, or by filing an inaccurate
return that may result in an audit by the IRS. In 2013, some of the biggest
changes included payroll tax hikes, Medicare and Social Security wage ceiling
shifts, and Affordable Care Act surcharges on unearned income, just to name a
few.

The tax preparation industry was estimated to have generated $7.7 billion in
revenue last year. According to [20]Franchise Help, the majority of tax
preparations are performed by individuals (37%) or small mom and pop firms
operated by less than ten employees (53%). The three largest tax preparation
franchises are:

* H&R Block
* Liberty Tax
* Jackson Hewitt

While Americans and politicians continue to clamor for a flat tax, or at least a
simplified tax code, industry experts don’t expect this to happen any time soon,
if ever. The reasons for this are myriad, and accordingly, the tax preparation
industry is expected to continue growing at an estimated rate of 4%, compounded
annually, through 2015, and most likely beyond.

Under our current system, there will always be a demand for competent tax
preparers, despite the fear that an increase in tax preparation software will
displace the experts. According to [21]Franchise Help, “…the data is contrary to
this perspective. Studies confirm that no magic tax calculator has enabled
people to easily find all their deductions and hiring someone with a tax
preparer certification translates into larger tax refunds. As Americans reach
higher tax brackets they become more willing to outsource this stressful
task.”

It should be noted, however, that under new IRS rules, tax professionals are now
required to have specific credentials. For those who have been in the profession
for the past several decades, many are opting to leave the industry rather than
go through retraining and certification. This is creating an opportunity for new
and energetic entrepreneurs to enter the market.

There are many opportunities for entrepreneurs and franchisors within the tax
preparation industry. As with any business, location is important, and our
[22]GeoMetrx web-based mapping software is loaded with rich demographic data for
retail site selection, consumer profiling and market analysis. For more
information or a demo call us at 1.888.848.4436.

Tips & Techniques –

​How to Create a Territory Hierarchy from Scratch

One of the most common tasks performed utilizing our [23]GeoMetrx application is
creating a territory heirarchy. A territory heirarchy can have multiple levels.
For example, ZIP Codes can be assigned to individual representatives, which are
part of a larger District, and several districts can comprise a Region, which
then reports to a larger Division.

This month’s Tip & Technique guide provides a step-by-step walk-through on how
to create a territory heirarchy from scratch, as well as some optional steps to
further customize your territory heirarchy(ies).

[24]”How to Create a Territory Hierarchy from Scratch”

[25]

Tax Preparation: A Year-Round Opportunity

[facebooklike][twittertweet]

Many tax prepareration specialists, as well as other tax professionals, offer
year-round services including tax debt settlement, tax resolutions, audit
assistance, bookkeeping, record keeping, financial advice and consultation, tax
education, payroll services and more.

Tax professionals are dedicated to the challenge of keeping up with the tax code
and informing their clients of important changes that need to be addressed
throughout the year, rather than simply focusing on January 1st through April
15th only. Tax code changes often affect the way individuals and businesses need
to operate throughout the year in order to minimize the tax liability they will
incur. And as the tax code continues to become increasingly complex, the demand
for tax preparation professionals continues to grow as well.

Whether you are interested in opening a sole proprietorship, becoming part of an
existing franchise or creating a new franchise, at [26]GeoMetrx we have the
tools you need to assess the opportunities, locate the ideal site location, and
create, evaluate and align territories. Additionally, we have an exhaustive list
of Business Establishment datasets by NAICS code including the one depicted
below displaying the concentration of Accounting / Tax Preparation / Bookkeeping
and Payroll Services businesses. Each red dot represents 25 establishments
within that geographical region.

Click here to see a [27]larger version of this map.

For more information on how to obtain access to [28]GeoMetrx datasets, contact
us today at 1.888.848.4436.

April 2013 – Trivia Challenge

It took three tries to get the Federal Income Tax to stick, eventually becoming
the 16th Amendment to the U.S. Constitution in 1913.

Prior to that:

1) In what year was the first income tax imposed and how many years was it in
place before being repealed?

2) In what year was the income tax revived for a second time before being ruled
unconstitutional the following year?

[29]Click Here for the Answers

References

1. http://here.mappingresources.com/
2. http://here.mappingresources.com/contact-us/
3. mailto:info@geo-e.com?subject=October%202012%20Newsletter%20Feedback
4. http://www.geo-e.com/
5. http://here.mappingresources.com/
6. http://www.geoprinter.com/
7. http://www.gis4less.com/
8. mailto:info@geo-e.com
9. mailto:info@geo-e.com
10. http://www.facebook.com/GeoMetrx
11. https://twitter.com/#!/geometrx_
12. http://www.linkedin.com/company/691866
13. http://here.mappingresources.com/feed/
14. http://here.mappingresources.com/blog/
15. http://here.mappingresources.com/2013/03/geometrx-common-ground-news-volume-2-issue-3/
16. http://here.mappingresources.com/2013/02/geometrx-common-ground-news-volume-2-issue-2/
17. http://here.mappingresources.com/2013/01/geometrx-common-ground-news-volume-2-issue-1/
18. http://here.mappingresources.com/2012/12/geometrx-common-ground-news-volume-1-issue-12/
19. http://here.mappingresources.com/category/newsletters/
20. http://www.franchisehelp.com/industry-reports/tax-preparation-industry-report
21. http://www.franchisehelp.com/industry-reports/tax-preparation-industry-report
22. http://here.mappingresources.com/
23. http://here.mappingresources.com/
24. http://here.mappingresources.com/wp-content/uploads/2013/04/Creating-a-Territory-Hierarchy-from-Scratch.pdf
25. http://here.mappingresources.com/wp-content/uploads/2013/04/Creating-a-Territory-Hierarchy-from-Scratch.pdf
26. http://here.mappingresources.com/
27. http://here.mappingresources.com/common-ground-news-trivia-maps/
28. http://here.mappingresources.com/
29. http://here.mappingresources.com/newsletter-trivia-answers/

GeoMetrx Common Ground News: Volume 2: Issue 3 – Home Organization Industry: A Clean Sweep

See the newsletter with all graphics at COMMON GROUND VOLUME 2 : ISSUE 3 NEWSLETTER ARCHIVE LINK.  Text only version provided below, links only work in the full archived version via the link above.

Volume 2 : Issue 3

March 2013

Welcome to Common Ground News

Upcoming Events:

• GeoMetrx will be attending the [1]Multi-Unit Franchising Conference at
Caesars Palace in Las Vegas, March 27-29. Come by Booth #627 to meet Kent
Hargesheimer, Rich Mithoff and Patrick O’Neill.

In this Issue:

* Feature Article – Home Organization Industry: A Clean Sweep

* Tips & Techniques – helping you get the most out of our online mapping
application at [2]GeoMetrx “How to Create a National Level Data Table of
Miscellaneous Geographies”

* Thematic Map – Consumer Attitudes: “Can’t Stand Untidiness”

* Trivia Challenge​​ – A Big Basket or…?

This and all our newsletters are available through our Knowledge Center resource
listed on our website. We encourage you to share our Common Ground News with
your friends and colleagues and we welcome your feedback. Visit our website and
make a comment on the [3]contact us page or send us an email
at [4]info@geo-e.com.

—-Kent Hargesheimer,

Managing Partner

Geo-Legend

Phone: 1.888.848.4436

Web: [5]www.geo-e.com

[6]www.geometrx.com

[7]www.geoprinter.com

[8]www.gis4less.com

Email:

[9] [10]info@geo-e.com

Follow Us:

[11][12] [13][gif] [14]

Blog: [15]Common Ground Blog

Newsletter Archives
• [16]February 2013
• [17]January 2013
• [18]December 2012
• [19]November 2012
• [20]Previous Issues

Home Organization Industry: A Clean Sweep

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It’s that time of year when the sun starts to shine more, temperatures begin to
rise, birds are chirping, delicate flowers push through the earth, fresh breezes
gently waft through open windows and many of us are inspired to do our annual
spring cleaning, giving ourselves a fresh clean start to the season. For many
this also means uncluttering the clutter, and getting ourselves organized. As
Isabella Mary Betton wrote in The Book of Household Management, 1861:

“A place for everything and everything in its place”

It’s easy to become overwhelmed by clutter with the sheer amount of ‘stuff’ we
accumulate every day from junk mail to household sundries to all the other bits
and pieces that come through the door every day. Whether we are packrats who
have difficulty parting with things or minimalists who are compelled to toss out
the excess, organization is the key to maintaining one’s sanity. An entire
industry of both products and services has been built around our need to
organize our homes and offices, and that industry continues to grow even in a
sluggish economy.

HOME ORGANIZATION PRODUCTS

According to the [21]Freedonia Group, a leading international business research
company, the US Demand for home organization products will increase 3.6%
annually, reaching $8.6 billion in 2015.

Decorative products such as bins, baskets and totes account for the largest
share of product sales at 37%, while modular unit products are expected to
exhibit the largest annual gains of nearly 5% annually through 2015. The dual
role of baskets, et.al., being both decorative and functional, is particularly
appealing to consumers, as home organizers can easily add on to these storage
systems and rearrange them as their needs change. Modular units, while not
necessarily decorative in nature are also highly adaptable, making them a
popular choice as well.

Product market segments particularly driving the growth of the home organization
industry include closet systems and garage systems. Also, the impact of the
shifting lifestage of baby boomers is creating a growing number of empty nesters
who are moving to smaller homes at the same time their children are moving into
college housing. Both groups represent an increased opportunity for marketing
space-saving home organization products.

Source: The Freedonia Group, “Home Organization Products: US Industry Study”
June 2011

Garage systems are anticipated to grow most rapidly at 5.5% annually through
2015. The [22]Freedonia Group credits this growth to several factors including
the relative newness of the segment and increased product offerings combined
with larger garage spaces and consumer desires to modify garages into hobby and
other activity spaces. More information can be obtained through the full study
[23]#2774.

PROFESSIONAL ORGANIZATION SERVICES

In January 2011, Office Max and Kelton Research teamed up to conduct a
[24]workplace organization survey of 1,000 adults. The survey assessed their
attitudes and behaviors regarding organization and revealed that “clutter at
home or the office plagues their productivity, mentality, happiness and
confidence as many feel embarrassed by how untidy they are.” ​Despite this,
actually getting organized is difficult for many of us.

Have no fear, there is help out there! The National Association of Professional
Organizers ([25]NAPO) is a non-profit association representing the home and
office organization industry around the world. The association has approximately
4,000 members, and 35 active chapters worldwide, representing the full spectrum
of the global industry including professional organizers, productivity
specialists, authors, educators, trainers, manufacturers, and more.

Professional organizers and productivity specialists serve both the home and
business sectors helping clients manage space, information, time, events, and
even photos and other collections. In 2007, the industry began certifying
professionals, and the resulting CPO world-class certification is recognized as
the industry standard. According to NAPO, the top five reasons professional
organizers are hired are:

• Too much clutter
• General disorganization
• Difficulty determining what to keep
and/or discard
• Difficulty finding things
• Selling a home or moving

There are many opportunities for entrepreneurs and franchisors within the
professional organizing industry from sole proprietorships to consultancy or
subcrontractor companies to multi-faceted corporations. Individuals with a
passion for order and efficiency are perfect for this industry. As with any
business, location is important. Our [26]GeoMetrx web-based mapping software is
loaded with rich demographic data for retail site selection, consumer profiling
and market analysis. For more information or a demo call us at 1.888.848.4436.

Tips & Techniques –

​How to Create a National Level Data Table of Miscellaneous Geographies

[27]GeoMetrx offers a variety of options for starting any project or analysis.
The ‘Geography Selection’ option is particularly useful when desiring to create
reports based on standard geographies such as states, counties, etc. as well as
creating custom regions, trade areas, labor sheds or territories.

This month’s Tip & Technique guide provides a walk-through on how to create a
National Level Data Table of Miscellaneous Geographies analysis report. In this
example we have generated an analysis report of ranked MSAs for Population and
Income across all states.

[28]”How to Create a National Level Data Table of Miscellaneious Geographies”

[29]

Consumer Attitudes:

“Can’t Bear Untidiness”

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Whether at home or in the office, it is easy to become overwhelmed by clutter.
The amount of information and products bombarding us in our daily lives is
astounding. Controlling our environment is key to improving productivity, mental
sanity and overall happiness. According to a recent [30]study conducted
in January 2011, by Office Max and Kelton Research, only 32% of adults feel they
are very organized, and of the remaining 68%, only 1% claim they don’t want to
be. That means nearly 2 out of every 3 adults in the U.S. admit there is much
room for improvement. Men admit to being less organized than women, and women
admit to being more motivated to get organized.

At [31]GeoMetrx, we have a variety of consumer attitude datasets including the
one depicted below showing the percentage of adults who “can’t bear untidiness.”
The darker the brown, the higher the percentage of adults who feel this way
within that geographical region.

[32]

Click here to see a [33]larger version of this map.

For more information on how to obtain access to [34]GeoMetrx datasets, contact
us today at 1.888.848.4436.

March 2013 – Trivia Challenge

1) Where is the world’s largest basket and what is it?

[35]Click Here for the Answers

References

1. http://www.multiunitfranchisingconference.com/
2. http://here.mappingresources.com/
3. http://here.mappingresources.com/contact-us/
4. mailto:info@geo-e.com?subject=October%202012%20Newsletter%20Feedback
5. http://www.geo-e.com/
6. http://here.mappingresources.com/
7. http://www.geoprinter.com/
8. http://www.gis4less.com/
9. mailto:info@geo-e.com
10. mailto:info@geo-e.com
11. http://www.facebook.com/GeoMetrx
12. https://twitter.com/#!/geometrx_
13. http://www.linkedin.com/company/691866
14. http://here.mappingresources.com/feed/
15. http://here.mappingresources.com/blog/
16. http://here.mappingresources.com/2013/02/geometrx-common-ground-news-volume-2-issue-2/
17. http://here.mappingresources.com/2013/01/geometrx-common-ground-news-volume-2-issue-1/
18. http://here.mappingresources.com/2012/12/geometrx-common-ground-news-volume-1-issue-12/
19. http://here.mappingresources.com/2012/11/geometrx-common-ground-news-volume-1-issue-11/
20. http://here.mappingresources.com/category/newsletters/
21. http://www.freedoniagroup.com/
22. http://www.freedoniagroup.com/
23. http://www.freedoniagroup.com/FractionalDetails.aspx?DocumentId=557388
24. http://multivu.prnewswire.com/mnr/officemax/46659/docs/46659-NewsWorthy_Analysis.pdf
25. http://www.napo.net/
26. http://here.mappingresources.com/
27. http://here.mappingresources.com/
28. http://here.mappingresources.com/wp-content/uploads/2013/03/Creating-a-National-Data-Table-of-Miscellaneous-Geographies.pdf
29. http://here.mappingresources.com/wp-content/uploads/2013/03/Creating-a-National-Data-Table-of-Miscellaneous-Geographies.pdf
30. http://multivu.prnewswire.com/mnr/officemax/46659/docs/46659-NewsWorthy_Analysis.pdf
31. http://here.mappingresources.com/
32. http://here.mappingresources.com/common-ground-news-trivia-maps/
33. http://here.mappingresources.com/common-ground-news-trivia-maps/
34. http://here.mappingresources.com/
35. http://here.mappingresources.com/newsletter-trivia-answers/

GeoMetrx Common Ground News: Volume 2: Issue 2 – The Evolution of the Grocery Industry: Newly Emerging Niche Market Opportunities

See the newsletter with all graphics at COMMON GROUND VOLUME 2 : ISSUE 2 NEWSLETTER ARCHIVE LINK.  Text only version provided below, links only work in the full archived version via the link above.

Volume 2 : Issue 2

February 2013

Welcome to Common Ground News

Upcoming Events:

• GeoMetrx will be attending the [1]Multi-Unit Franchising Conference at
Caesars Palace in Las Vegas, March 27-29. Come by Booth #627 to meet Kent
Hargesheimer, Rich Mithoff and Patrick O’Neill.

In this Issue:

* Feature Article – The Evolution of the Grocery Industry: Newly Emerging
Niche Market Opportunities

* Tips & Techniques – helping you get the most out of our online mapping
application at [2]GeoMetrx “How to Edit Overlay – Boundary Lines”

* Thematic Map – Weekly Grocery Spending – Put Your Money Where Your Mouth Is!

* Trivia Challenge​​ – Grocery Store Trivia: When / What / Where / Who

This and all our newsletters are available through our Knowledge Center resource
listed on our website. We encourage you to share our Common Ground News with
your friends and colleagues and we welcome your feedback. Visit our website and
make a comment on the [3]contact us page or send us an email
at [4]info@geo-e.com.

—-Kent Hargesheimer,

Managing Partner

The Evolution of the Grocery Store Industry:

Newly Emerging Niche Market Opportunities

Back in the 1800s, long before we had cars and refrigeration, food shopping was

a much different task than it is now in the modern era. In order to gather all
the food items needed, shoppers had to visit several different shopkeepers.
Grocers at that time sold mostly canned goods and non-perishable staples (‘dry
goods’), while greengrocers sold produce and butchers sold meat. These
shopkeepers were separate entities, though they often clustered together for
convenience. Additionally, these shops were not self-serve as they are today.
Employees worked behind the counter and filled customers’ orders. Many offered
delivery services as well.

“The only constant is change”

And the grocery industry is no exception! After years of little change, the
1920s ushered in a new trend for grocery stores. Owners began establishing
regional networks, or chains, of stores. The result was a newly realized economy
of scale, offering lower prices for customers than the many small ‘mom and
pop’ owned stores could provide. By the 1930s, these grocery store chains not
only continued to expand their market areas, they also began to expand their
stock. This new supermarket concept encompassed selling a wider variety of food
items beyond just dry goods, as well as offering health and beauty products and
more, all under one roof.

The Great Depression further influenced the grocery industry with supermarkets
focusing less on personal service and becoming more utilitarian in nature.
Store owners sold goods by placing the stock on shelves and leaving the work of
selecting and handling prodcuts to the customer. In some stores the goods were
simply left in the packing crate in a no-frills format. By the end of the decade
the expanding grocery chains began consolidating their locations. Industry
leaders, such as A&P, were replacing five or six smaller stores with one large
super store wherever possible. This created even greater profit margins on an
inverse scale – sales were increasing as the number of actual stores was
decreasing.

By the 1950s, as the advent of the automobile contributed to the redistribution
of the population from city centers to suburban communities, so too did it
increase consumers’ choices. Competition among neighboring grocery stores made
it necessary to increase advertising and introduce customer loyalty programs
such as trading stamps, games and contests. However, these programs increased
overhead at a rate faster than gross margins and eventually most if not all of
these programs were abandoned. In order to remain competitive and profitable in
the following decades, supermarkets chains tried a new approach – discounting
– by expanding their offerings with additional general merchandise and cutting
prices. Many chains accomplished this by either placing grocery and discount
stores side by side or housing both under one roof. A new customer loyalty
tactic, an evolution of price-cutting, was the introduction of savings card
programs which provide loyal shoppers with sales prices and reward points.

As we’ve entered a new millennium, the grocery industry continues to carve out
creative strategies to maintain growth and profitability. These strategies
include offering private label brands, larger store sizes, and specialty
services such as delicatessens, ready-to-eat dishes, bakeries, pharmacies, etc.
Some grocery stores rent space to other businesses such as banks, barbershops
and other consumer services.

“Everything old is new again”

As technology infiltrates our lives, many of us long for a simpler and more
nostalgic way of life. There is a growing demand among consumers for local,
community-oriented businesses. The grocery industry is responding. Small
business owners are popping up in communities everywhere to fill niche markets
including ethnic food, natural and organic foods and locally produced goods. As
with any business, location is important. Our [21]GeoMetrx web-based mapping
software is loaded with rich demographic data for retail site selection,
consumer profiling and market analysis. For more information or a demo call us
at 1.888.848.4436.

Tips & Techniques –

​How to Edit Overlay – Boundary Lines

Overlays are the visual layers depicting the map features offered
in [22]GeoMetrx. These include physical features such as roadways, parks,
airports, rivers, lakes and city centers. Overlays also include conceptual
features such as ZIP Code, County and State boundaries as well as other census
and marketing area designations.

Our mapping tool allows the user to control which features are displayed on the
map and how they are displayed including style, color and more. Boundary lines
are especially useful for visualing franchise and sales territory areas. This
month’s Tip & Technique guide provides a walk-through on how to access and
utilize the setting controls for boundary lines.

[23]”How to Edit Overlay – Boundary Lines”

[24][How-to-Edit-Overlay-Boundary-Lines.png]

Weekly Grocery Store Expenditures:

Put Your Money Where Your Mouth Is!

Food is one of the most basic necessities of life along with water, shelter and clothing. Meals and snacks are a major component of our day to day existence. One of the first things we do each day is ‘break’ our overnight ‘fast,’ hence the meaning of the term breakfast. Just a few short hours later we are thinking about lunch, only to return home at the end of the day for yet another meal; some call it supper, some call it dinner. And in between all those meals, many of us pepper our day with snacks to keep us energized. With all this eating, it’s no surprise that our weekly grocery bill can be quite large, especially the larger our families or the more eclectic our tastes.

At [25]GeoMetrx, we have variety of grocery spending datasets including the one
depicted below showing the distribution of households spending $150 or more per
week on groceries. The darker the green, the higher the percentage of households
doing so within that geographical region. Additional data sets include a range
of weekly grocery spending as well as money-saving coupon usage.

[26][2013.02-Grocery-Shopping-Expenditures.png]

Click here to see a [27]larger version of this map.

For more information on how to obtain access to [28]GeoMetrx datasets, contact
us today at 1.888.848.4436.

February 2013 – Trivia Challenge

This month’s trivia challenge is a four-part series:

1) WHEN was the first ‘self-service’ grocery store opened?

2) WHERE was it opened?

3) WHAT was it named?

4) WHO was the founder?

[29]Click Here for the Answers

References

1. http://www.multiunitfranchisingconference.com/
2. http://here.mappingresources.com/
3. http://here.mappingresources.com/contact-us/
4. mailto:info@geo-e.com?subject=October%202012%20Newsletter%20Feedback
5. http://www.geo-e.com/
6. http://here.mappingresources.com/
7. http://www.geoprinter.com/
8. http://www.gis4less.com/
9. mailto:info@geo-e.com
10. mailto:info@geo-e.com
11. http://www.facebook.com/GeoMetrx
12. https://twitter.com/#!/geometrx_
13. http://www.linkedin.com/company/691866
14. http://here.mappingresources.com/feed/
15. http://here.mappingresources.com/blog/
16. http://here.mappingresources.com/2013/02/geometrx-common-ground-news-volume-2-issue-1/
17. http://here.mappingresources.com/2012/12/geometrx-common-ground-news-volume-1-issue-12/
18. http://here.mappingresources.com/2012/11/geometrx-common-ground-news-volume-1-issue-11/
19. http://here.mappingresources.com/2012/10/geometrx-common-ground-news-volume-1-issue-10/
20. http://here.mappingresources.com/category/newsletters/
21. http://here.mappingresources.com/
22. http://here.mappingresources.com/
23. http://here.mappingresources.com/wp-content/uploads/2013/02/How-to-Edit-Overlay-Boundary-Lines.pdf
24. http://here.mappingresources.com/wp-content/uploads/2013/02/How-to-Edit-Overlay-Boundary-Lines.pdf
25. http://here.mappingresources.com/
26. http://here.mappingresources.com/common-ground-news-trivia-maps/
27. http://here.mappingresources.com/common-ground-news-trivia-maps/
28. http://here.mappingresources.com/
29. http://here.mappingresources.com/newsletter-trivia-answers/

 

GeoMetrx Common Ground News: Volume 2: Issue 1 – Movie Rental Kiosks – A “Reel” Opportunity

See the newsletter with all graphics at COMMON GROUND VOLUME 2 : ISSUE 1 NEWSLETTER ARCHIVE LINK.  Text only version provided below, links only work in the full archived version via the link above.

Volume 2 : Issue 1

January 2013

Welcome to Common Ground News

Upcoming Events:

• GeoMetrx will be attending the [1]Multi-Unit Franchising Conference at
Caesars Palace in Las Vegas, March 27-29. Come by Booth #627 to meet Kent
Hargesheimer, Rich Mithoff and Patrick O’Neill.

In this Issue:

* Feature Article – Movie Rental Kiosks – A “Reel” Opportunity

* Tips & Techniques – helping you get the most out of our online mapping
application at [2]GeoMetrx “How to Change Thematic Overlay Design – Color Fill”

* Thematic Map – Movie Attedance

* Trivia Challenge​​ – The “Big 5” Oscar winning movies… can you name them?

This and all our newsletters are available through our Knowledge Center resource
listed on our website. We encourage you to share our Common Ground News with
your friends and colleagues and we welcome your feedback. Visit our website and
make a comment on the [3]contact us page or send us an email at
[4]info@geo-e.com.

—-Kent Hargesheimer,

Managing Partner

Movie Rental Kiosks: A “Reel” Opportunity

Hollywood has long held a special place in the hearts of Americans, and watchingmovies has become one of our most beloved pastimes. A good movie catapults us into another world and allows our imaginations to run free, creating an almost hypnotic-like state of being. For a couple of precious hours we can leave the realities of our own world behind whether sitting in a darkened theater or in the comfort of our own living room. Regardless of how we obtain access to movies our hunger for them is likely to never be satisfied, as we’re always anxiously awaiting our next escape.

It’s amazing to think how far the movie industry has come in such a short time
– just a little over a century – and it boggles the mind to imagine where it
will be in another century. The changes in the movie distribution marketplace
are gradual as one technology eventually replaces another, such as “talkies”
signaling an end to the Silent Era with the release of The Jazz Singer in 1927.
Next, televisions began to appear in living rooms little by little, creating the
first real competition for the big studios. By 1962, more than 90% of American
homes had television sets, pushing the motion picture industry to create more
spectacular entertainment in order to keep audiences filling the theaters.

In 1976, JVC marketed the first VHS (Video Home System) device and forever
changed the motion picture industry. Audiences could now rent movies from the
myriad of neighborhood video stores that popped up overnight, and gave rise to
industry giants such as Blockbuster, Hollywood Video and Family Video. The VHS
era had nearly a 30 year run before being outmoded by digital technology. The
last major motion picture on VHS was A History of Violence, released in 2006.
Digital technology has swept away the industry, and ironically, the first major
motion picture to be released on DVD (digital video disc) was Twister in 1997.

The digital era offers a wide variety of options in addition to DVDs for the
home audience including:

• DVR (digital video recording) of broadcast and cable programming

• Instant streaming access to free and subscription programming

• On-demand viewing – rent from home/pay-per-view

Americans have become accustomed to convenience and control, and the digital era
of home entertainment provides both in abundance. Online streaming has come a
long way in the past few years and continues to be the wave of the future.
Full-length, high resolution movies can now be downloaded in just a few moments
to smartphones or any other electronic device – wow! We can watch nearly
anything, anywhere, anytime.

Despite instant access, DVDs are still a major aspect of the industry and
distribution channels are the name of the game. DVDs can be rented from a video
store, a stand-alone kiosk or through a mail order subscription. Brick and
mortar stores are becoming dinosaurs. While physical stores can offer a large
variety both locally and in-network, the overhead cost makes them much less
competitive with newer distribution channels. Video rental giant, Blockbuster,
continues to struggle in the brick and mortar format. At its peak in 2004,
there were more than 9,000 stores around the world; now less than 500 remain.
New owners, Dish Network, plan to keep these stores operating as long as they
remain profitable.

Netflix and similar companies dealt the first blow to brick and mortar stores by
offering mail-order subscriptions at a much lower per movie cost. Mail-order
rentals allow customers to ‘rent from home’ at their convenience by selecting
movies online, waiting for delivery and simply returning the movie in a pre-paid
envelope when finished viewing. Many of these subscription services offer a
variety of monthly plans with different levels of concurrent rentals and
exchanges. The biggest advantages of these programs are low cost and a large
inventory of movie selections, while the biggest disadvantage is waiting for
delivery.

DVD kiosk rentals delivered a second blow to brick and mortar stores offering
the advantage of both lower prices and increased convenience. Industry leaders
such as Redbox, with its nationwide network, as well as regional giants such as
DVDXpress, have greatly penetrated the market. DVD rental kiosks can be found in
variety of locations including gas station/mini-marts, grocery stores,
restaurants, and more. Customers can select and rent movies at any kiosk through
an interactive display or movies can be selected and reserved online,
guaranteeing the movie will be available at a chosen location until a specified
time. The disadvantages of kiosks are two-fold. Kiosks have a limited amount of
storage and therefore offer a reduced inventory selection. As a result kiosks
run the risk of being out of stock of specific titles, especially popular
new-releases.

The DVD Kiosk business is still booming despite the competition of online
streaming and instant downloads. Entry into the market is fairly low cost
compared to other start-ups which require more space and overhead. Check out
this infographic from [21]www.onlinedegrees.com for a more detailed review of
the DVD rental vs. online streaming landscape. The [22]GeoMetrx online territory
mapping application can assist new and existing entrants into the market with
territory mapping and management as well. Contact us for a demo today at
1.888.848.4436.

Tips & Techniques –

​Changing Thematic Overlay Design – Color Fill

Thematic overlays are a helpful visual tool offered in [23]GeoMetrx which
display the data from the many data sets available including demographics,
Simmons attitudinal and behavioral data and much more. The overlays can be shown
using colors or patterns. In this Tip & Technique guide we focus on how to
change the Color Fill style.

[24] “How to Change Thematic Overlay Design – Color Fill Guide”

[25][Change-Thematic-Overlay-Design-Color-Fill-Cover-Page.png]

Roll Out the Red Carpet – It’s Oscar Night!!!

The Oscars are almost here once again! It’s time for the 85th Academy Awards on

Sunday, February 24th. Movie fans everywhere are anxious. Will their favorite
stars take home that coveted golden statue? Which film will be honored with the
Best Picture award? With 12 nominations, how many awards will Spielberg’s
“Lincoln” win?

America’s mesmerization of Hollywood is as strong as ever. We love a good film
and we still enjoy the movie theater experience, despite movies being more
accessible than ever through online streaming, instant downloads and DVD rental
kiosks on every corner. At [26]GeoMetrx, we have variety of movie behavior
datasets including the one depicted below showing how many people usually attend
a new movie release within the first two weeks. The darker the purple, the
higher the percentage of attendees within that geographical region. Our data
also reveals that between 42% and 82% of adults have attended a movie within the
last 6 months regionally. That’s a lot of popcorn!

[27][2013.01-Movies-Attend-within-2-Wks.png]

Click here to see a [28]larger version of this map.

For more information on how to obtain access to [29]GeoMetrx datasets, contact
us today at 1.888.848.4436.

Januaary 2013 – Trivia Challenge

1) Only 3 films have won all of the “Big 5” Oscars for Best Picture, Best
Director, Best Actor, Best Actress and Writing. Can you name them?

[30]Click here for the answers!

References

1. http://www.multiunitfranchisingconference.com/
2. http://here.mappingresources.com/
3. http://here.mappingresources.com/contact-us/
4. mailto:info@geo-e.com?subject=October%202012%20Newsletter%20Feedback
5. http://www.geo-e.com/
6. http://here.mappingresources.com/
7. http://www.geoprinter.com/
8. http://www.gis4less.com/
9. mailto:info@geo-e.com
10. mailto:info@geo-e.com
11. http://www.facebook.com/GeoMetrx
12. https://twitter.com/#!/geometrx_
13. http://www.linkedin.com/company/691866
14. http://here.mappingresources.com/feed/
15. http://here.mappingresources.com/blog/
16. http://here.mappingresources.com/2012/12/geometrx-common-ground-news-volume-1-issue-12/
17. http://here.mappingresources.com/2012/11/geometrx-common-ground-news-volume-1-issue-11/
18. http://here.mappingresources.com/2012/10/geometrx-common-ground-news-volume-1-issue-10/
19. http://here.mappingresources.com/2012/09/geometrx-common-ground-news-volume-1-issue-9/
20. http://here.mappingresources.com/category/newsletters/
21. http://www.onlinedegrees.com/degree360/visuals/death-of-dvd.html
22. http://here.mappingresources.com/
23. http://here.mappingresources.com/
24. http://here.mappingresources.com/wp-content/uploads/2013/01/Change-Thematic-Overaly-Design-Color-Fill.pdf
25. http://here.mappingresources.com/wp-content/uploads/2013/01/Change-Thematic-Overaly-Design-Color-Fill.pdf
26. http://here.mappingresources.com/
27. http://here.mappingresources.com/common-ground-news-trivia-maps/
28. http://here.mappingresources.com/common-ground-news-trivia-maps/
29. http://here.mappingresources.com/
30. http://here.mappingresources.com/newsletter-trivia-answers/

GeoMetrx Common Ground News: Volume 1: Issue 12 – Christmas Tree Farms: An Industry to Celebrate!

See the newsletter with all graphics at COMMON GROUND VOLUME 1 : ISSUE 12 NEWSLETTER ARCHIVE LINK.  Text only version provided below, links only work in the full archived version via the link above.

Volume I : Issue 12

December 2012

Welcome to Common Ground News

Wishing you Happy Holidays!

In this issue:

* Feature Article – Christmas Tree Farms: An Industry to Celebrate!

* Tips & Techniques – helping you get the most out of our online mapping
application at [1]GeoMetrx “How to Remove ZIP Codes from a Territory”

* Thematic Map – Charitable Contributions

* Trivia Challenge​​ – Rockefeller Center Christmas Tree Trivia

This and all our newsletters are available through our Knowledge Center resource
listed on our website. We encourage you to share our Common Ground News with
your friends and colleagues and we welcome your feedback. Visit our website and
make a comment on the [2]contact us page or send us an email at
[3]info@geo-e.com.

—-Kent Hargesheimer,

Managing Partner

Christmas Tree Farms: An Industry to Celebrate

Even before the advent of Christianity, plants and trees that remained green all
year had special meaning in many cultures, particularly during winter. Evergreen
boughs were often hung over doors and windows in celebration of the winter
solstice. Christmas trees can trace their roots to these ancient traditions,
with the earliest written records dating back to the 1500s. In 1510 there is
reference to a tree in the market place in Riga, Latvia decorated with roses
representing the Virgin Mary. The members of the Merchant Guild danced around
the tree and then set it afire. By the 17th century trees in Germany were
decorated with apples to commemorate Adam and Eve Day celebrated on December
24th on the early Christian calendar. Soon after, edible ornaments and lighted
candles became popular tree decorations in parts of Europe. By the 1800s,
Christmas trees were introduced in the United States, and not surprisingly they
quickly morphed from small tabletop decorations to large floor-to-ceiling
displays; our innovative bigger, better, faster spirit has been alive and well
in America from the get-go!

In 1851, the first Christmas trees were sold commercially in the U.S. and the
manufacture and sale of commercial ornaments and other decorations soon
followed. The first trees sold were selected randomly from local forests;
however, by the early 1900s overharvesting was a serious problem, and the
evergreen population was becoming decimated. The first Christmas Tree Farm in
the U.S. was established in 1901 in New Jersey. Teddy Roosevelt, the great
outdoorsman and naturalist that he was, tried to put an end to the Christmas
tree tradition in an effort to preserve the forests. His two sons persuaded him
that if managed properly, Christmas tree farming would not be harmful to the
environment, and in fact, would support wildlife and ecosystems, which they do
to this day.

According to the [20]USDA 2007 Census of Agriculture (conducted every 5 years),
there are more than 13 thousand tree farms in the U.S. representing nearly every
state and providing an estimated 100,000 jobs. In 2007, these farms harvested
nearly 17.5 million trees. The top 5 states are shown in the table below:

The following maps visually depict Christmas Tree Farms across the U.S.

[21][Christmas-Tree-Farms-Establishments-by-State.jpg] [22][Christmas-Tree-Farms-Harvested-by-State.jpg]

It is estimated that approximately 350 million Christmas trees are growing
across the country at this moment. The time it takes for a Christmas tree to
mature and reach its ideal height of 6-7 feet ranges from 4 to 15 years
depending on location and variety. The average growing time is 7 years. For each
tree harvested annually, one to three seedlings are replanted the following
spring.

The [23]National Christmas Tree Association (NCTA), representing the Christmas
tree industry, conducts an annual consumer poll and estimates 30.8 million trees
were sold in 2011, from more than 15,000 farms. The market value of the trees
was $1.07 billion, with the mean average of dollars spent resting at $34.87.
The vast majority of those trees were pre-cut (84%), and the remainder were
harvested at ‘cut-your-own’ establishments (16%). In comparison to real trees,
artificial trees accounted for 9.5 million purchases in 2011, with consumers
spending $670 million. The average artificial tree lasts for 5 to 7 years before
being sent to a landfill, where it could last for hundreds of years, whereas
real trees are biodegradable and completely recyclable.

The most common Christmas Tree species are: Balsam Fir, Douglas-Fir, Fraser Fir,
Noble Fir, Scotch Pine, Virginia Pine and White Pine. There are more than 4,000
Christmas tree recycling programs for real trees in the U.S., and 93% of
consumers participate in these programs each year. Some reuses of the trees
include:

• Mulch from chipped branches
• Path and trail cover from shredded trees
• Sand and soil erosion barriers around lakes, rivers and deltas
• Refuge and feeding areas for fish when sunk in private fish ponds
• Living (replanted) trees when purchased with a containerized root ball

Entrepreneurial opportunities in the Christmas Tree industry are abundant from
growers to sellers to recyclers. Our [24]GeoMetrx online mapping appliation is
the perfect business tool allowing you to visualize the market landscape,
measure your competitors and carve out your niche.

Tips & Techniques –

Removing ZIPs from a Territory

Creating territories in [25]GeoMetrx is one of the most valuable assets of our
online application. Once territories are created there are many ways to
customize them to meet your exact needs. ZIP Codes can be helpful for some
companies and ‘clutter’ for others. Additionally, when realigning territories it
may become necessary to remove certain ZIP Codes. It’s easy to do, just follow
the simple steps in our:

[26]”How to Remove ZIP Codes from a Territory Guide”

[27][Tip-Image-Remove-ZIP-Codes.png]

Charitable Contributions Map

[facebooklike][twittertweet]

America is a generous country. In 2011, $298B was donated to charities by
individuals, corporations and foundations. With 65% of households giving
annually, individuals accounted for the lion’s share of donations at $217.8B.
Additional information on charitable contributions can be found by visiting the
[28]National Philanthropic Trust website.

At [29]GeoMetrx, we have variety of charitable contribution datasets including
overall giving as reflected in the map below. Other charitable contribution
datasets include:

• Arts/Culture/Humanities
• Education
• Environmental
• Health
• Political Organizations
• Private Foundations
​• Public Radio
• Public Television
• Religious
​• Social Services/Welfare
• Other

[30]

Click here to see a [31]larger version of this map.

For more information on how to obtain access to [32]GeoMetrx datasets, contact
us today at 1.888.848.4436.

❀ ❀ ❀

December 2012 – Trivia Challenge

1) When did the Rockefeller Center Christmas tree

tradition begin?

2) In 2007 the tree has been lit with HOW MANY

energy-effiecient LED’s powered by solar panels?

[33]Click here for the answers!

References

1. http://here.mappingresources.com/
2. http://here.mappingresources.com/contact-us/
3. mailto:info@geo-e.com?subject=October%202012%20Newsletter%20Feedback
4. http://www.geo-e.com/
5. http://here.mappingresources.com/
6. http://www.geoprinter.com/
7. http://www.gis4less.com/
8. mailto:info@geo-e.com
9. mailto:info@geo-e.com
10. http://www.facebook.com/GeoMetrx
11. https://twitter.com/#!/geometrx_
12. http://www.linkedin.com/company/691866
13. http://here.mappingresources.com/feed/
14. http://here.mappingresources.com/blog/
15. http://www.icontact-archive.com/Gp73aByODKH-ry6sYclS3euLhMZkxZby?w=3
16. http://here.mappingresources.com/2012/10/geometrx-common-ground-news-volume-1-issue-10/
17. http://here.mappingresources.com/2012/09/geometrx-common-ground-news-volume-1-issue-9/
18. http://here.mappingresources.com/2012/08/geometrx-common-ground-news-volume-1-issue-8/
19. http://here.mappingresources.com/category/newsletters/
20. http://www.agcensus.usda.gov/index.php
21. http://here.mappingresources.com/wp-content/uploads/2012/12/Christmas-Tree-Farms-Establishments-by-State.jpg
22. http://here.mappingresources.com/wp-content/uploads/2012/12/Christmas-Tree-Farms-Harvested-by-State.jpg
23. http://www.realchristmastrees.org/dnn/default.aspx
24. http://here.mappingresources.com/
25. http://here.mappingresources.com/
26. http://here.mappingresources.com/wp-content/uploads/2012/12/How-to-Remove-ZIP-Codes-from-a-Territory.pdf
27. http://here.mappingresources.com/wp-content/uploads/2012/12/How-to-Remove-ZIP-Codes-from-a-Territory.pdf
28. http://www.nptrust.org/philanthropic-resources/charitable-giving-statistics
29. http://here.mappingresources.com/
30. http://here.mappingresources.com/common-ground-news-trivia-maps/
31. http://here.mappingresources.com/common-ground-news-trivia-maps/
32. http://here.mappingresources.com/
33. http://here.mappingresources.com/newsletter-trivia-answers/

GeoMetrx Common Ground News: Volume 1: Issue 11 – Hunting Industry Overview

See the newsletter with all graphics at COMMON GROUND VOLUME 1 : ISSUE 11 NEWSLETTER ARCHIVE LINK.  Text only version provided below, links only work in the full archived version via the link above.

Volume I : Issue 11

November 2012

Welcome to Common Ground News

Wishing you a Happy Thanksgiving!

In this issue:

* Feature Article – Hunting Industry Overview

* Tips & Techniques – helping you get the most out of our online mapping
application at [1]GeoMetrx “How to Build a Territory”

* Thematic Map – Hunting Heat Map

* Trivia Challenge​​ – Wild Turkeys

This and all our newsletters are available through our Knowledge Center resource
listed on our website. We encourage you to share our Common Ground News with
your friends and colleagues and we welcome your feedback. Visit our website and
make a comment on the [2]contact us page or send us an email at
[3]info@geo-e.com.

—-Kent Hargesheimer,

Managing Partner

Geo-Legend

Phone: 1.888.848.4436

Web: [4]www.geo-e.com

[5]www.geometrx.com

[6]www.geoprinter.com

[7]www.gis4less.com

Email:

[8] [9]info@geo-e.com

Follow Us:

[10][11] [12][gif] [13]

Blog: [14]Common Ground Blog

Newsletter Archives
• [15]October 2012
• [16]September 2012
• [17]August 2012
• [18]July 2012
• [19]Previous Issues

Hunting Industry Overview

[facebooklike][twittertweet]

Fall is in the air and our thoughts turn to a bountiful harvest table. The
leaves have turned beautiful and brilliant colors and now gently drift downward
landing softly and creating nature’s most amazing carpet. In yards everywhere
the leaves are raked into piles readied for composting or burning. In the forest
they remain undisturbed except for the wildlife foraging among them… and those
hunting the foragers.

Hunting, while once a necessary means of survival, is now predominantly
considered a recreational activity or sport, albeit a hotly debated one. There
are two distinct and strongly opposing sides. Hunters believe that we are part
of the food chain and that the animals have lived a better and freer life than
those raised in captivity. Hunters are living off the land like their ancestors;
hunting one’s own meat, it is argued, is no different than maintaining one’s own
garden, and is considered a healthier dietary source in place of purchasing
domesticated meat from the butcher or industrially-farmed vegetables from the
grocer. The loudest argument against hunting is animal rights, but this article
is not about the debate, and rather about the hunting industry itself.

Hunting is a $34 billion industry, according to the 2011 National Survey of
Fishing, Hunting, and Wildlife-Associated Recreation ([20]FHWAR). The survey is
conducted every five years. A preliminary report was released in August 2012,
and the final report is due out later this month. The survey gathers data on
participation and expenditures for hunting, fishing and other wildlife
activities including photography, observation, feeding (birds and other small
animals), and maintaining natural areas for the benefit of wildlife.

In 2011, more than 6% of the population, 13.7 million Americans (16 and older)
went hunting. Another 1.8 million Americans, aged 6 to 15, also hunted.
Participation increased 9% since 2006, when there were a reported 12.5 million
active hunters in the U.S. Big game, such as elk, deer and wild turkey, is the
most common prey which drew 11.6 million hunters, 85%, in 2011. One-third, 33%,
hunted small game including squirrels, rabbits, quails and pheasants. Less than
one-fifth of hunters, 19%, went after migratory birds: geese, ducks, doves, etc.
Fewer yet, just 16%, hunted other game such as coyotes, groundhogs and raccoons.

The $34 billion spent on hunting in 2011, was comprised of:

• Equipment – 41% ($14.0B)

• Travel – 31% ($10.5B)

• Other – 25% ($8.5B); e.g. land leasing and ownership, and conservation

• Licenses and Fees – 3% ($1.0B).

The industry grew by 30% compared to 2006, when spending totaled $22.9 billion.

It is estimated that the hunting industry supports more than 1 million jobs in
the U.S. The major industry segments include: Manufacturing and Distribution;
Gear and Equipment Retail Sales; Industry Services (guides, clubs, ranges,
private and commercial game reserves, trade shows, etc.); Publications and
Associations. There is no single industry giant, though some retailers are
growing rapidly such as Bass Pro Shops, Cabella’s and Gander Mountain.
Opportunities for entrepreneurs and franchisors alike are plentiful.

Tips & Techniques –

How To Create Territories

Creating territories in [21]GeoMetrx is one of the most valuable assets of our
online application. For new users just becoming familiar with the tool, and as a
handy reminder for seasoned pros, we’ve developed both a video tutorial and a
step-by-step visual guide on “How to Create Territories.”

[22]Click here to view the Video

[23] [24]Click here to view the Guide

[25]

Hunting Heat Map

[facebooklike][twittertweet]

Hunting is a popular recreational activity in the U.S., with 13.7 million (aged
16+) taking part in 2011. As wildlife habitats continue to shrink due to
expanding urbanization, the balance of hunting on public vs. private land is
shifting. Hunting on public land decreased 19% between 1996 and 2006. Figures
for 2011 are expected later this month. The trend toward hunting on private land
is expected to continue.

Each of the 50 states has primary responsibility and authority over the hunting
of wildlife within its boundaries, managing both hunting seasons and areas open
or closed to hunting. It is estimated that hunting is permitted on approximately
60% of our nation’s wildlife areas. Hunting of migratory birds is managed
cooperatively between state agencies and the U.S. Fish and Wildlife Service.

The heat map below depicts the location of those who hunted last year, with the
darker areas representing the greater concentration of hunters. There is a much
higher concentration of hunters in the northern half of the U.S., and along the
Appalachian Trail.

Click here to see a [26]larger version of this map.

For more information on how to obtain access to [27]GeoMetrx datasets, contact
us today at 1.888.848.4436.

❀ ❀ ❀
❀ ❀ ❀ ❀ ❀ ❀ ❀ ❀ ❀ ❀ ❀ ❀ ❀ ❀ ❀ ❀ ❀ ❀ ❀ ❀
❀ ❀ ❀ ❀ ❀

November 2012 – Trivia Challenge

1) What is the most abundant species of wild turkey?

2) How many states are home to this species?

[28]Click here for the answers!

References

1. http://here.mappingresources.com/
2. http://here.mappingresources.com/contact-us/
3. mailto:info@geo-e.com?subject=October%202012%20Newsletter%20Feedback
4. http://www.geo-e.com/
5. http://here.mappingresources.com/
6. http://www.geoprinter.com/
7. http://www.gis4less.com/
8. mailto:info@geo-e.com
9. mailto:info@geo-e.com
10. http://www.facebook.com/GeoMetrx
11. https://twitter.com/#!/geometrx_
12. http://www.linkedin.com/company/691866
13. http://here.mappingresources.com/feed/
14. http://here.mappingresources.com/blog/
15. http://here.mappingresources.com/2012/10/geometrx-common-ground-news-volume-1-issue-10/
16. http://here.mappingresources.com/2012/09/geometrx-common-ground-news-volume-1-issue-9/
17. http://here.mappingresources.com/2012/08/geometrx-common-ground-news-volume-1-issue-8/
18. http://here.mappingresources.com/2012/07/geometrx-common-ground-news-volume-1-issue-7/
19. http://here.mappingresources.com/category/newsletters/
20. http://digitalmedia.fws.gov/cdm/ref/collection/document/id/859
21. http://here.mappingresources.com/
22. http://here.mappingresources.com/2012/03/how-to-create-territories/
23. http://here.mappingresources.com/2012/03/how-to-create-territories/
24. http://here.mappingresources.com/wp-content/uploads/2012/11/How-to-Create-Territories.pdf
25. http://here.mappingresources.com/wp-content/uploads/2012/11/How-to-Create-Territories.pdf
26. http://here.mappingresources.com/common-ground-news-trivia-maps/
27. http://here.mappingresources.com/
28. http://here.mappingresources.com/newsletter-trivia-answers/

GeoMetrx Common Ground News: Volume 1: Issue 10 – ZIP Codes: Then and Now

See the newsletter with all graphics at COMMON GROUND VOLUME 1 : ISSUE 10 NEWSLETTER ARCHIVE LINK.  Text only version provided below, links only work in the full archived version via the link above.

To sign up to receive the very latest and all future Common Ground Newsletters, you can sign up at the link in the top right corner of this website.

Volume I : Issue 10

October 2012

Welcome to Common Ground News

In this issue:

* Feature Article – ZIP Codes: Then and Now

* Tips & Techniques – helping you get the most out of our online mapping
application at [1]GeoMetrx “Creating Territory Reports: a video tutorial”

* Thematic Map – ZIP Code Overlays – understanding the difference between
boundaries, polygons and points; plus how to research valid and invalid ZIP
Codes

* Trivia Challenge​​ – Average ZIP Code Populationl

This and all our future newsletters are available through our Knowledge Center
resource listed on our website. We encourage you to share our Common Ground
News with your friends and colleagues and we welcome your feedback. Visit our
website and make a comment on the [2]contact us page or send us an email at
[3]info@geo-e.com.

—-Kent Hargesheimer,

Managing Partner

Geo-Legend

Phone: 1.888.848.4436

Web: [4]www.geo-e.com

[5]www.geometrx.com

[6]www.geoprinter.com

[7]www.gis4less.com

Email:

[8] [9]info@geo-e.com

Follow Us:

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Blog: [14]Common Ground Blog

Newsletter Archives:
• [15]September 2012
• [16]August 2012
• [17]July 2012
• [18]Previous Issues

ZIP Codes: Then and Now

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ZIP Codes, those handy little five digits (okay, sometimes nine… ZIP+4) are
something we use regularly, yet probably don’t think much about. They’ve existed
since the beginning of time, right? Or at least since the inception of the
Postal Service (USPS), right? Wrong! In fact, they have only been in existence
for about 50 years. Since then, their use has reached far beyond the intention
of their initial purpose, which was simply to improve the efficiency of mail
delivery, but more on that in a bit.

The Zone Improvement Plan – ZIP Code system – has roots that reach back to WWII.
In 1943, the Postal Service implemented postal zones for large cities as a way
of making mail sorting easier for the new and inexperienced postal clerks who
were filling in for those who had gone into military service. Cities were
assigned a two-digit code. For example:

• Rochester, NY – 11

• Minneapolis, MN – 16

• Boston, MA – 24

• Los Angeles, CA – 54

This system remained in place until July 1, 1963, when the current ZIP Code
system was implemented. The country was divided into ten geographical regions
(groups of states), and the first digit of the codes designated the area: zero
in the Northeast all the way to nine in the West. The second and third digits,
combined with the first, identify a sectional center facility (SCF), which is a
postal facility that serves as a processing and distribution center for an area.
In most cases there is one SCF for every unique 3-digit ZIP Code range, although
some SCFs cover several. The fourth and fifth numbers identify a much more
specific area whether a district, city, town, village or a smaller area within
these. There are currently over 42,000 ZIP Codes in use today.

Within a 3-digit ZIP Code region, the main town or city is typically assigned
the first, or lowest, ZIP Codes in the region, with subsequent towns being
assigned ZIP Codes in alphabetical order; which would explain why ZIP Code
numbers often are not numerically adjacent to one another. ZIP Codes were
introduced to streamline mail delivery only, and there are some exceptions to
ZIP Code assignments based on the confines of geographical features and mail
delivery routes. Therefore, ZIP Codes cannot be used to pinpoint exact
locations, such as can be done with the lat/long system used in mapping and GIS
technology. One such anomaly, for example, is 00501 which is assigned to the
IRS center in Holtsville, NY; most other NY ZIP Codes begin with 1.

There are four types of ZIP Codes: Unique; P.O. Box; Military; and Standard.
Unique ZIP Codes are assigned to a high volume address including government
agencies, universities and even some businesses such as 12345 for General
Electric in Schenectady, NY (note: thousands of children send letters to this
ZIP Code each year that are addressed to Santa Claus, because it’s the most
logical ZIP Code for the North Pole, of course!). P.O. Boxes, which are located
at post offices around the country are assigned a ZIP Code that is only used for
those P.O. Boxes. Military ZIP Codes are assigned to a US Military Institution
APO/FPO/DPO. The remainder of ZIP Codes are Standard, which are the most common
and assigned to home and business addresses in the areas surrounding SCFs and
other Post Office facilities.

During the 1960s and 70s, the USPS heavily promoted the usage of the new ZIP
Codes, and even utilized a cartoon character mascot, Mr. ZIP, to encourage the
adoption of the system by everyone. Ironically, the only time the USPS ever
issued a stamp promoting the use of ZIP Codes, they didn’t utilize Mr. ZIP,
though he was often depicted on the covers of stamp booklets, and in the selvage
portion of stamp panes. Use of ZIP Codes was not required at first, however,
beginning in 1967, mailers were required to pre-sort second and third-class bulk
mail by ZIP Code.

Today ZIP Codes are required on:

• Express Mail

• Commercial First-Class Mail

• First-Class Package Service

• Periodicals

• Standard Mail

• Package Services and Parcel Select

• U.S. Military Addresses

• APO and FPO Addresses

• Official Mail

• Business Reply Mail

• Merchandise Return Service Mail

The only mail not required to have ZIP Codes is single-piece First-Class mail,
Priority Mail, single-piece Parcel Post, and pieces with a simplified address
(i.e. addressed to “Postal Customer” or other generic recipient) that do not
fall in a category listed above.

In 1983, the system was expanded one more time with the introduction of the ZIP
+ 4 codes, which use the basic five-digit codes, plus four more digits to
further segment geographic areas such as city blocks, apartment complexes, and
in some cases individuals, such as a particular business, that receive
high-volumes of mail, but do not have their own Unique ZIP Code. The ZIP + 4 is
not mandatory except for certain presorted mailings. In a further effort to
provide even more specific delivery point information, the USPS, through the use
of sophisticated optical readers, applies an 11 digit Postnet barcode to most
mail pieces, greatly increasing the speed and accuracy of mail delivery.

Image Courtesy of [19]www.neodynamic.com

ZIP Codes have become more than a string of numbers placed on an envelope to
speed up delivery. Though it was unintended, the use of ZIP Codes in sales and
marketing applications, internet technology, data collection and analysis, GIS
and more is far reaching. Delivery companies such as FedEx, UPS and others
require USPS ZIP Codes for routing their deliveries, rather than developing
their own segmentation systems. ZIP Codes are also used in online applications
such as locator software, which returns business and store location results and
distances calculated from the lat/long center-points of ZIP Codes.

However, the most prolific use of ZIP Codes outside of delivery and location
sourcing is marketing and data applications. The U.S. Census Bureau and many
other statistical collection agencies use ZIP Codes as a way of tracking and
amalgamating data. Direct mail campaigns use ZIP Codes to target potential
customers (“birds of a feather flock together”). Retail stores regularly collect
ZIP Codes as a way of determining the location of their customer base, and will
often use this data when selecting new sites. When used in combination with
credit card numbers, even more data can be collected by businesses. While many
of us hesitate to share our ZIP Code at point-of-sale transactions, doing so
enriches the data we use in our businesses to better serve our customers and to
develop sound business strategies. So don’t be selfish – share that ZIP!

Tips & Techniques –

Creating Territory Reports

Visualizing your territories is extremely valuable, and being able to combine
that with data output is exponentially even more useful. In our most recent
video tutorial, we show you how to create territory reports step by step.

Reports allow you to see the your data both visually and in table format
simultaneously. Once you have created your report you can either download the
information to a spreadsheet for analytical purposes or send it to other team
members directly via email. Reports can include information from any of the
variable data sets in [20]GeoMetrx including data you have uploaded.

[21]Click here to view the video.

[22]

ZIP Code Overlays: Boundaries, Polygons and Points

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In [23]GeoMetrx there are three ZIP Code Overlay options: Boundaries; Polygon;
and Point.

– The Boundaries overlay provides exactly that, a visible boundary, or border,
around a polygon shape representing a STANDARD ZIP Code area, which is assigned
to a particular geographic area of homes and businesses.

– The Polygon Overlay adds the STANDARD ZIP Code Number to the map.

– The Point Overlay adds ZIP Code numbers to the map that are assigned to
either P.O. Boxes or UNIQUE addresses. UNIQUE addresses are ZIP Codes that have
been assigned to a single high-volume mail recipient such as a business,
university or government entity.

In the above example 75208 is a Standard ZIP Code assigned to all the homes and
businesses within the blue polygon boundary surrounding it, while 75285 and
75263 are assigned to a Unique entity and P.O. Box, respectively, and are
represented as points.

When uploading data to [24]GeoMetrx it’s important to understand the difference
between the polygon ZIP Codes and point ZIP Codes. If your dataset includes any
Unique or P.O. Box ZIP Codes, and you only select ZIP (Polygon) the software
will treat those codes as invalid. However, if you choose the ZIP (Point/Poly)
option when uploading all the ZIP Codes in your dataset will upload properly.

If you still bump up against and invalid ZIP Code when uploading data, it may
truly be invalid. Our [25]GeoMetrx ZIP Code database is updated regularly in
conjunction with USPS changes. The USPS regularly realigns ZIP Codes in an
effort to accommodate population growth and operational needs. The USPS
maintains an up-to-date online look-up tool which is the best resource to check
the validity of a ZIP Code. To access this resource
visit: [26]https://tools.usps.com/go/ZipLookupAction_input. If you click the
“Cities by ZIP Code” tab, you can input individual ZIPs without also providing
an address. The look-up results are displayed immediately in the dialog window
as shown below:

For more information on how to obtain access to [27]GeoMetrx datasets, contact
us today at 1.888.848.4436.

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❀ ❀ ❀ ❀ ❀ ❀ ❀ ❀ ❀ ❀ ❀ ❀ ❀ ❀ ❀ ❀ ❀ ❀ ❀ ❀
❀ ❀ ❀ ❀ ❀

October 2012 – Trivia Challenge

1) What is the average population per ZIP Code according to the 2010 Census?

[28]Click here for the answers!

References

1. http://here.mappingresources.com/
2. http://here.mappingresources.com/contact-us/
3. mailto:info@geo-e.com?subject=October%202012%20Newsletter%20Feedback
4. http://www.geo-e.com/
5. http://here.mappingresources.com/
6. http://www.geoprinter.com/
7. http://www.gis4less.com/
8. mailto:info@geo-e.com
9. mailto:info@geo-e.com
10. http://www.facebook.com/GeoMetrx
11. https://twitter.com/#!/geometrx_
12. http://www.linkedin.com/company/691866
13. http://here.mappingresources.com/feed/
14. http://here.mappingresources.com/blog/
15. http://here.mappingresources.com/2012/09/geometrx-common-ground-news-volume-1-issue-9/
16. http://here.mappingresources.com/2012/08/geometrx-common-ground-news-volume-1-issue-8/
17. http://here.mappingresources.com/2012/07/geometrx-common-ground-news-volume-1-issue-7/
18. http://here.mappingresources.com/category/newsletters/
19. http://www.neodynamic.com/
20. http://here.mappingresources.com/
21. http://here.mappingresources.com/2012/10/creating-territory-reports-with-geometrx/
22. http://here.mappingresources.com/2012/10/creating-territory-reports-with-geometrx/
23. http://here.mappingresources.com/
24. http://here.mappingresources.com/
25. http://here.mappingresources.com/
26. https://tools.usps.com/go/ZipLookupAction_input
27. http://here.mappingresources.com/
28. http://here.mappingresources.com/newsletter-trivia-answers/

ZIP Code Overlay Options: Boundaries, Polygons and Points

ZIP Code Overlays: Boundaries, Polygons and Points

In GeoMetrx there are three ZIP Code Overlay options: Boundaries; Polygon; and Point.

– The Boundaries overlay provides exactly that, a visible boundary, or border, around a polygon shape representing a STANDARD ZIP Code area, which is assigned to a particular geographic area of homes and businesses.

– The Polygon Overlay adds the STANDARD ZIP Code Number to the map.

– The Point Overlay adds ZIP Code numbers to the map that are assigned to either P.O. Boxes or UNIQUE addresses. UNIQUE addresses are ZIP Codes that have been assigned to a single high-volume mail recipient such as a business, university or government entity.

In the above example 75208 is a Standard ZIP Code assigned to all the homes and businesses within the blue polygon boundary surrounding it, while 75285 and 75263 are assigned to a Unique entity and P.O. Box, respectively, and are represented as points.

When uploading data to GeoMetrx it’s important to understand the difference between the polygon ZIP Codes and point ZIP Codes. If your dataset includes any Unique or P.O. Box ZIP Codes, and you only select ZIP (Polygon) the software will treat those codes as invalid. However, if you choose the ZIP (Point/Poly) option when uploading all the ZIP Codes in your dataset will upload properly.

If you still bump up against and invalid ZIP Code when uploading data, it may truly be invalid. Our GeoMetrx ZIP Code database is updated regularly in conjunction with USPS changes. The USPS regularly realigns ZIP Codes in an effort to accommodate population growth and operational needs. The USPS maintains an up-to-date online look-up tool which is the best resource to check the validity of a ZIP Code. To access this resource visit:

https://tools.usps.com/go/ZipLookupAction_input

If you click the “Cities by ZIP Code” tab, you can input individual ZIPs without also providing an address. The look-up results are displayed immediately in the dialog window as shown below:

For more information on how to obtain access to GeoMetrx datasets, contact us today at 1.888.848.4436.

Tips & Techniques – Creating Territory Reports

Tips & Techniques – Creating Territory Reports Anchor

Visualizing your territories is extremely valuable, and being able to combine that with data output is exponentially even more useful. In our most recent video tutorial, we show you how to create territory reports step by step.

Creating Territory Reports allows you to see the your data both visually and in table format simultaneously. Once you have created your report you can either download the information to a spreadsheet for analytical purposes or send it to other team members directly via email. Reports can include information from any of the variable data sets in GeoMetrx including data you have uploaded.

Click here to view the video.

Creating Territory Reports with GeoMetrx

This how-to video will show you the steps on creating reports for your Sales or Franchise Territories using GeoMetrx. Video length is 6:10.