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How To Use Census Data For Market Research

HERE Mapping Resources census dataThe thought of using the census data might not cross the minds of business owners, but census data can be a beneficial tool containing useful information as well as resources for the business. Through the use of census data, companies can analyze the economic and demographic data to obtain invaluable insights for determining the markets of potential customers. There are different ways in which the census data can be productively used for market research.

Creation of sample population: due to the availability of census data, it becomes quite easy to pick a sample by age, race, ethnicity, economic status, marital status, and household income. It not only helps to fill the sample but also to define the sample. It is difficult to decide who to target in a marketing campaign if a proper identification of the target population is not completed. The census data helps to determine the ideal potential customers who enable the business to develop a high impact marketing campaign.

Obtaining demographics: Demographics are useful for every business from setting up business plans to deciding the premise and creating targeted marketing campaigns. The economic census data provides information such as number and type of companies, employment counts, industry size and geography which you can use to do market research and launch a targeted marketing campaign.

Industry competition: the economic census data also provides in-depth information and statistics about various businesses like sales, receipts, shipments value, revenue, expenses, products, etc. It also has the information about the business owner characteristics by their industry, gender, race, religion, ethnicity, etc. It can be filtered to the level of city and county. This useful census data information can be beneficial for the start-up businesses that can use it to learn about the competition in their relevant industry and their target market. This information can also be utilized to expand the outreach to potential customers.

Locating potential sites for the businesses: the census data can be a useful tool to identify potential sites for the company. For instance, someone wants to open a casual restaurant primarily for the Hispanic families with young children then the census data can be used to identify the segment of the community by age, race, ethnicity and their housing status in a suitable area that shows the maximum amount of potential customers.

To learn more about how GeoMetrx can help your business successfully use census data, contact us.

The Next Generation of Traffic Services is Coming from Rich Sensor Data

HERE Mapping Resources rich sensor dataRich Sensor Data is at the heart of the next generation of traffic services.  Rich Sensor Data is collected from vehicles in collaboration with the automobile manufacturers.  Since this information comes from the cars themselves, it is more precise and reliable.  More and more companies are using this traffic information data to power the in-vehicle connected services and related smartphone apps.

Initial Methods of Traffic Data Collection

Initially, traffic services had to rely on roadside sensors and cameras to acquire stats and to perform adequately.  They used induction loops to count the passing vehicles, but it could only gather limited information.  Moreover, it was expensive and needed constant maintenance such as the replacement of broken cameras.

Along with this, some service providers started to gather data from the operators of commercial vehicles.  Commercial vehicles generally have a tracking system, and the service providers use this information to estimate the condition of say, traffic on a particular road.  Thus, if a truck applied brakes abruptly, it could be due to an accident. This data proved pretty useful especially when new data is delivered every few seconds.

Recently, mobile devices came into the picture.  Service providers started acquiring traffic information directly from the mobile devices present in the cars.  This floating car data was not only accurate but was also in large amounts.  It gave a boost to the already collected traffic information, fixed the loops and added more details.

Real-Time Traffic Data via Rich Sensor Data

Rich Sensor Data is the real-time traffic information that comes directly from the vehicles.  This data is rich with information that comes from the probes in the cars.  For instance, if the traffic is slow at some location, a traffic build-up is expected.  The more the probes, the more accurate data will be.

For this reason, HERE gathers data from the probes of different brands of cars.  This way they get precise data that is up to the minute.  It positively impacts the traffic services they provide.  It’s a difficult task to organize and extract information from this data because all companies define it in their preferred way.  However, Rich Sensor Data is the future of traffic services, and an increasing number of businesses and apps are becoming aware of its potential.   At this point, people still rely more on news reports, and other sources of traffic information before planning a long drive. However, when the service providers can offer more accurate details about traffic updates, people will come to have faith in their in-vehicle navigation systems.

Check out HERE Mapping Resources’ website or call 888-848-4436 for more information.

Your Car’s Computer is a Data Center

HERE Mapping Resources data centerTechnology redefines everything with which it becomes acquainted. With the developing concepts of Internet of Things (IoT), a notion is that the automobile industry won’t get away without being influenced by this technology. The cars of today are not similar to the cars manufactured a decade ago. The top-notch GPS systems, high-end automated controls, advancements in auto-pilot mode and the introduction of self-parking in latest vehicles, differentiate the car of today, with that of yesterday.

Behind this tech jibber-jabber, there is a factor which needs to be understood and acknowledged. If a car has even a single function that requires connection to the Internet, rest assured there is a flow of data involved. The car itself becomes a data center which trades data with online servers and takes actions accordingly.  Whether it is sending/receiving the coordinates while driving in auto-pilot mode or playing audio via Bluetooth from your SoundCloud profile it is sending and receiving data.

According to the reports, the demands for fast transactions of real-time data are escalating which is forcing several data management service providers to the edge, thus giving rise to “the Edge” technology. Before the idea of Edge Technology, there were complaints of latency which caused a major hindrance in achieving the best results. The bandwidth lapse has been overcome by the Edge technology. It is argued that by the year 2020, a total of about 5.6 billion Internet of Things (IoT) based devices will be using the Edge technology. Every car will become a data center because it will have to store and use the data.  If the goal is to improve the auto-pilot experience where the driver just sits back and relaxes while the car is on the road making decisions itself the car will require this stored data.

Brian Krzanich, the CEO of Intel, states that a car generates approximately 4 TB of data on a daily basis. With the Edge technology, the cars will turn themselves into data banks on wheels which will not only be able to store the data but also will keep it synced with the relevant cloud servers. The electric cars have made this process of installing Edge technology even easier because the process doesn’t involve wires and switches. It’s more like a plug-in play type of thing.

In a nutshell, the Edge technology promotes the idea of processing data on local systems rather than fetching and storing from the cloud. For all IoT products, it is going to be a significant advancement.

Check out HERE Mapping Resources for more information.  Call 888-848-4436.