On this day of love, the floral industry is blooming! According to Florint.org (International Floral Organisation), 25% of adults in the U.S. purchased flowers or plants as gifts for Valentine’s Day in 2013. Men outpaced women 2 to 1 on this holiday (64% vs. 36%, respectively). Similar sales levels are expected in 2014.
Men give flowers mostly as a romantic gesture, while women are more likely to give flowers as a sign of caring to their daughters, mothers and friends. Not surprisingly, red roses are the most popular selection. The estimated number of roses produced for Valentine’s Day in 2013 was 233 million.
If you have a desire to be in business for yourself and you have a passion for flowers and floral arranging, this may just be the industry for you. The floral industry has very low barriers to entry. No special education, training or experience is necessary. Start-up costs are relatively low and many begin as a home business providing flowers for weddings and other special occasions. Christmas is the biggest holiday for flowers, followed by Mother’s Day.
When opening a florist shop, location is essential to success. It’s important to locate your shop in a high-traffic area, with high visibility. Additionally, fast and efficient delivery is a must. Many florists are either part of a larger, national franchise or are members of a florist association which provides a national delivery network. It is estimated that as much as 25% of floral sales are from people ordering flowers outside the service area of their local shop.
In Philadelphia, the U.S. “City of ‘Brotherly’ Love,” we’ve plotted the location of florist shops (shown below). Combining this information with our demographics, business, and trade area data, including travel time, allows us to help with location analysis as well as franchise territory management through the use of our powerful GeoMetrx mapping software. Contact us today for more information at 1.888.848.4436.