A Service of Geographic Enterprises

Request Demo


Facts & Figures

Youth Sports Industry – A Growing Opportunity

Youth Sports Industry –  A Growing Opportunity

Fall BaseballOctober brings with it many wonderful happenings. The leaves are changing colors; kids, both young and old, are partaking in Halloween festivities; and sports are in the air. Baseball fans are enjoying the post-season with its play-offs and World Series match-ups; and football fans are gathering on weekends to root for their favorite teams. There are few things more American than fall baseball and football.

Professional sports is big business. Inspired by their idols in the big leagues, many kids hope to become the stars of tomorrow, and as a result the youth sports industry is growing by leaps and bounds. Kids have always participated in games and sports; however, the face Basketball Driveway Idleof youth sports has changed greatly over the last decade or two. Gone are the days of pick-up ballgames in empty sandlots, two-on-two in the driveway, or playing hockey in the street with sticks and rocks. Youth sports have become a network of independent organizations, competitive regional leagues, travel teams and tournament play, with parents, coaches, league organizers, referees and tournament operators organizing both practices and competition.

The National Council of Youth Sports (NYCS), reports more than 60 million boys and girls are registered in programs across the country. The most recent data from the Sports and Fitness Industry Association (SFIA) estimates nearly 70% of children (age 6-17) in the U.S. are playing team sports and three out of four teenagers are playing at least one team sport. While there is much debate surrounding the direction youth sports have taken, there is no arguing that opportunities to score big are rampant for innovative entrepreneurs. The team travel segment of youth sports is estimated to be $7 billion alone. Local communities are benefactors of the economic activity generated by the growing travel team phenomenon as well.

The “travel team” stratum of youth sports in particular has exploded in the last twenty years.Travel teams grew out of recreational league play, as players, parents and coaches sought more and better venues in which to compete. The teams mushroomed in Winning Teampopularity as new leagues were formed to promote their play, tournaments proliferated to match the best against the best and large indoor facilities multiplied in suburban areas permitting year-round training and competition. (Fullinwider, 2006)

Many leagues are grassroots organizations formed and operated by parents through local schools, churches or other community outlets. However, that too is expanding with companies such as i9, a youth sports league franchise. Based in Tampa, Florida, i9 provides sports leagues, camps and clinics for children ages 3-17, including flag football, soccer, basketball, T-Ball and even cheerleading. The company’s tagline: “traditional kids sports leagues without the traditional headaches!”

Parents are often overwhelmed by the demands on their time, and for many, the option to pay a participation fee and let others run the show can be a welcome opportunity. It also removes parents from coaching and refereeing positions, which can be a source of tension for many.

Today’s parents are busier than ever because in most households both work.  Additionally, we live in a world where all of our kid’s activities are scheduled and supervised.  Parents are constantly looking for new activities to engage, educate, exercise, and entertain their kids.  Today’s parent also demands great service, a great product, and great communication AND is willing to pay for it. Meanwhile, legacy youth sports leagues operate the same way they did twenty-five years ago. As in any industry today, there is room for an innovator. (Steve Cox, i9 Sports Franchise Owner)

Other opportunities to capitalize on the growing youth sports industry include:

  • Sporting Good AssortmentNew and Used Equipment Stores
    • ​as kids outgrow their equipment or change sports, there is plenty of used equipment deserving of a second wind
  • Photography/Videography Services
    • parents also enjoy capturing their kids’ big moments and team membership on film — weekend photographers can carve out a very lucrative niche taking team photos, individual portraits and live action shots
  • Online Management Tools/Apps
    • managing registrations, fees, scheduling, logistics, team stats, rosters, and even background checks for volunteers can be cumbersome, and innovate thinkers are providing powerful online tools to help grassroots organizations
  • Local / Regional Sports Media Content Providers
    • streaming video of local and regional games is becoming big business, especially in rural communities where high school sports teams often take on a bigger role in the absence of professional sports found in larger metro areas

Sports PhotographerHere is a great article highlighting some specific companies within these niches of the growing youth sports industry. Another group, The Sports & Education Expo, is planning to hold shows around the country to bring resources and information about youth sports to athletes, parents, coaches, directors and more. The first show is scheduled for Dec 13-15, 2013 at the Pennsylvania Convention Center.

For any current or prospective entrepreneurs interested in the youth sports industry, GeoMetrx can provide an in-depth location analysis including an understanding of the competitive landscape. Call us at 1.888.848.4436 or visit us on the web to request a demo today.

Daylight Saving Time – Why do we do it?

DST FallMany of us are spending this week adjusting to the end of Daylight Saving Time (DST), having moved our clocks back one hour this past weekend.  Some of us are able to leap out of bed a little more easily in the morning when the alarm clock blares, with the rested feeling that comes from sneaking that “extra” hour, only to find ourselves battling the eyelids during the nightly news. Soon enough, however, our systems will adjust. In the meantime, we once again question the whole concept of shifting time. When did it begin and why do we do it?

Well, for starters, we aren’t alone. The United States, along with 70 other countries, observe some form of daylight saving, and the practice of adjusting our daily schedules to that of the sun can be traced back to ancient civilizations. The purpose, then and now, was and is to get the best use out of the daylight hours. As the earth rotates around the sun annually, the length of daylight grows and shortens accordingly.

Burning CandleBen Franklin is credited with the idea of instituting an actual daylight saving program. In 1784, during a stay in Paris, he published an essay “An Economical Project for Diminishing the Cost of Light,” in a local paper.  Despite his experiments with electricity, this essay was not aimed at saving electricity, but rather economizing the use of candles! If you have a few moments, the essay is highly entertaining.

DST WWI PosterOther proposed plans followed over the ensuing years and decades. World War I brought about the first official observance of a DST plan in Germany, such that fuel could be diverted from providing artificial light and saved for the war effort. Many countries on both sides of the conflict, including the U.S. and Britain, adopted similar plans. However, these were eliminated following the war. It wasn’t until World War II that DST plans were once again used by many countries in an effort to ration vital energy resources.

Here is an interesting WWII historical tidbit about time zone naming conventions from Time and

‘President Franklin D. Roosevelt instituted year-round DST in the United States, called “War Time” during World War II from February 9, 1942 to September 30, 1945. The law was enforced 40 days after the bombing of Pearl Harbor and during this time, time zones were called “Eastern War Time”, “Central War Time”, and “Pacific War Time”. After the surrender of Japan in mid-August 1945, the time zones were relabeled “Peace Time”.’

Following the war, the concept of DST was not uniformly adopted in the U.S., and much confusion ensued. States and local municipalities could choose when and if they wanted to participate. Finally, Congress passed the the Uniform Time Act of 1966 and DST was officially established to begin on the last Sunday of April and end on the last Sunday of October. Though still optional, most of the U.S. observes DST except for Hawaii, Arizona*, and the US insular areas of Puerto Rico, the US Virgin Islands, American Samoa, and Guam.

*Arizona’s Navajo Indian Nation observes DST.

Time Zone Map

Of course, nothing ever stays the same, and there have been myriad changes to the DST schedule since its inception. In the mid-70s, DST was expanded in hopes of saving energy during the 1973 oil embargo. When the crisis was over, DST reverted to its original schedule. In the late 80s, DST was expanded one month (first Sunday in April). And most recently, in response to the Energy Act of 2005, DST was once again expanded starting in 2007. It now begins on the second Sunday in March and ends on the first Sunday in November.

The biannual ritual of ‘springing ahead’ and ‘falling back’ remains controversial. Besides the struggle to adjust and that one person in your life who invariably misses an event in the spring or shows up ridiculously early in the fall, many complain for other reasons. Ironically, one of the more widely held concerns is that dark winter mornings endanger the lives of children School Bus Darkgoing to school. Winter hours, however, are STANDARD time, not DST!!!  Others believe that changing times affects humans negatively and that in the initial period following the adjustment there is an increase of car accidents, workplace injuries, heart attacks, and cluster headaches. Why, you ask? Experts report that our circadian rhythms, which control the release of certain hormones that affect our moods, hunger patterns, and desire for sleep, get thrown out of whack by just a one hour adjustment, just think about that ‘jet lag’ feeling you get when you travel to another time zone. Eventually, we adjust, but many argue we should either adopt DST year round, or do away with it all together. What do you think?

Climate Data – Particulate Matter Index

Climate Data: Particulate Matter Index

Location – Location – Location; the age-old advice when opening a business is just as true today as it has ever been. There are many factors to take into consideration from property accessibility to a well-matched customer base to operating costs and more. Additionally, environmental conditions and regulations can also play a significant role when making location decisions.

If you have an outdoor business concept, your customers and employees can be impacted by air pollution. Our climate dataset includes five air pollution indexes: Carbon Monoxide; Lead; Nitrogen Dioxide; Ozone; and Particulate Matter. Below is a map of the US depicting areas of particulate matter pollution at the county level. Areas with a lower propensity for this type of pollution are shown in light yellow, while those with higher propensities are shown in dark orange.

2013.08 Particulate Matter Index

GeoMetrx has the tools you need to assess the opportunities, locate the ideal site location, and evaluate the competition. For more information on how to obtain access to GeoMetrx tools and datasets, contact us today at 1.888.848.4436.

Tutoring Services – An Inspiring Opportunity

School Bus Loading2Labor Day has come and gone and in its wake new clothes are being donned, lunch boxes are being packed, yellow school buses are rolling by, crossing guards are providing safe routes, kids are toting backpacks, and bells are ringing in school halls everywhere, officially ushering in a new school year; and with it comes the competition to be the best. In fact, competition to be accepted into the best schools continues to escalate, and not just at the collegiate level. The desire for parents to have their kids earn a place in highly sought after public and private middle schools and high schools is a growing trend in the U.S.  The trend is spurring the growth of the educational service industry, particularly tutoring services; an estimated $5-7 billion market.

In 2012, there were just over 78 million Americans, ages 3 and older, enrolled in school. That amounts to 1 out of every 4 people, or 26.4% of the population. (Source: U.S. Census, Current Population Survey Data on School Enrollment). According to the U.S. Department of Education, about 55.3 million students will attend PK-12 in the fall of 2013. Public schools account for 50.1 million of those students, and private schools another 5.2 million. That number is expected to reach 58.4 million by the year 2021.

There are many opportunities available for entrepreneurs and franchisees that go well beyond traditional remedial tutoring services in math, science and English, including early education, music, dance, art, and language, as well as a growing demand for standardized and state testing preparation. Barriers to entry are low and anyone with an education has the potential to enter the field. In the wake of decreased public education funding, there is a growing number of unemployed educators, providing a trained talent pool of individuals already devoted to inspiring the next generation. Nearly 350,000 teaching positions were lost from 2009 to 2012 alone, according to the Bureau of Labor Statistics.

Education Enrollment Chart

While tutoring services once focused on helping students who were falling behind or those who were challenged with a learning disability, they are now being sought after to give non-struggling students that extra boost. Parents, anxious for their children to do well in Tutorschool, to score well on standardized and state tests, and to be accepted into the best schools and programs, are hiring tutors at very young ages. Many parents want to ensure their children are performing on par or above the level of their peers. Adults returning to school are also looking for a leg-up on their competition.

How and where tutoring services are accessed is also changing. In-home tutoring services was once the most common method of connecting tutors to students. Tutoring and learning centers were the next evolution, allowing service providers to establish centralized locations, increasing efficiencies as well as profits. Most recently, parents and students are turning to online services. While some tutoring services cater to just one of these delivery methods, others are using a combination to reach their audience. While this field is competitive, the opportunities are many. Any tutoring service can tailor these options to best fit their market niche, and are likely to find it to be quite lucrative.

For any current or prospective entrepreneurs interested in the education services industry, GeoMetrx can provide an in-depth location analysis including an understanding of the competitive landscape. Call us at 1.888.848.4436 or visit us on the web to request a demo today.

Air Quality – Measurement Industry Opportunities: The Sky is the Limit

Air Quality – Measurement Industry Opportunities:
The Sky is the Limit

Air PollutionOn December 31, 1970, President Richard Nixon signed into law the Clean Air Act intended to “foster the growth of a strong American economy and industry while improving human health and the environment.” In the 40 years plus since, the EPA has been working to improve air quality across the nation. While significant improvement has been made in many of our cities and communities, there remains much more to be done, and opportunity abounds. Read on…

Even before the passing of the Clean Air Act, the government introduced the AQI (Air Quality Index). The AQI is a measurement of how clean or polluted the air is, along with any potential health impacts, based on these five major air pollutants:AQI Map 082713

  • ground-level ozone,
  • particle pollution
    / particulate matter
  • carbon monoxide
  • sulfur dioxide
  • nitrogen dioxide

AQI Table

In the dog days of summer, for those living in areas particularly susceptible to poor air quality, daily air quality index warnings are broadcast through the media and along heavily traveled thoroughfares. Electronic signs encourage residents to drive less, carpool if Air Quality Alertpossible, and reduce overall energy consumption. Daily AQI ratings and forecasts for over 300 cities, can be found here on the EPA’s AirNow website. Links to more detailed state and local air quality data are provided as well.

What does all this have to do with business opportunities? We’re glad you asked… “Next Generation Air Measuring,” that’s what! Traditionally, measuring air quality has required complex and expensive equipment. However, the EPA states, “…as air quality management problems become more complex, there is a need for enhanced air quality and exposure monitoring capabilities.”

Monitoring personal air quality in community settings is of growing interest to the EPA. The door to innovation is wide open. The EPA is collaborating with not only other government agencies and academic groups, but also with community groups and innovative do-it-yourselfers. This is an opportunity for entrepreneurs to get in on the ground floor to develop and market the next cutting edge technology solution company.

Innovation Quotes

Entrepreneurs with an interest in developing affordable air sensors, as well as creative ways for the public to interact with the equipment, are in demand. From cell phone apps to wearable sensors to mobile sensor platforms, such as this solar-powered, air-monitoring bench at a library in Durham, NC, and beyond, the “sky is the limit.” Innovation and entrepreneurship in air quality measurement tools will benefit the health and wealth of our nation, and further the achievement of the goals of the Clean Air Act set nearly a half century ago.

Particular areas of interest in air sensor research at the EPA include:

Air Measurement ResearchTable

For any current or prospective entrepreneurs interested in the air quality measurement industry, GeoMetrx can provide an in-depth site location analysis including an understanding of the competitive landscape. Call us at 1.888.848.4436 or visit us on the web to request a demo today.

40 Maps that Explain the World

We’d like to share with you a blog post from Max Fisher and the Washington Post Foreign Staff. Max wrote a great post including both existing and newly created maps that each give a unique view of the world.

WARNING: Do not click on the link to Max’s post unless you have some time to spare! If you love maps and you love data, you WILL get caught up in the fascinating 40 maps provided.

Here is a sneak preview of Map 3:  The world’s major writing systems:

Source: Wikimedia Commons; Max Fisher and the Washington Post Foreign Staff

Source: Wikimedia Commons; Max Fisher and the Washington Post Foreign Staff

Says Max… “This map is a reminder that the world’s divisions and commonalities go much deeper than national borders. It also helps to tell the stories of a few major events that still shape the globe, the echoes of which you can see in almost every map on this page:European colonialism, the Arabic-speaking Islamic conquests of the 7th century, the Russian expansions of the 19th and 20th centuries, and the (still-ongoing!) unifications of India and China.

Okay, now you’ve been warned, so here is the link: 40 Maps that Explain the World. Enjoy… because we sure did!

Reinventing the Modern Book Store: A New Chapter Begins

Reinventing the Modern Book Store: A New Chapter Begins

The digital age has brought about a vast amount of change in how we live our everyday lives and it has had a major impact on the business world as well. One of the most tangible changes has been in the media industry. The increasing interest and reliance on electronic publications and less reliance on traditional paper and ink has taken a toll. Many small, local newspapers have shuttered their windows across the country, while larger, major metropolitan newspapers have become hybrid publishers offering both electronic and hard-copy products. Magazines and book publishers have become hybrids as well. Meanwhile, the book store industry has had to begin an entirely new chapter.

Speculation that physical books will one day disappear, thanks to e-books, is a frequent topic among avid readers, many fearing the worst. Fueling the fire, industry giant Borders filed for bankruptcy in February 2011, and reported it would be turning to sales of e-readers and e-books to save the company. E-books have advantages over real books such as the ability to carry thousands of titles in the palm of one’s hand, but they have disadvantages as well and will never be seen as an ideal replacement for those who prefer ‘real’ books.

Book fans tend to echo one another when defining, nay defending, their passion for ‘real’ books…

“…the touch, the feel, the smell, the texture; the joy of browsing the shelves, viewing covers and brightly colored spines; the wonder of opening to a random page; and most importantly the ability to ‘curl up’ with a really good book…”

E-books are here to stay, there is little doubt of that, but printed books are here to stay as well. E-books, while the fastest growing segment of the publishing industry, account for just 20% of all sales reported by publishers. Growth of the segment was 43% in 2012; very respectable indeed, but down from the triple digit growth seen in the years 2008 through 2011, when they burst into the mainstream. Michael Pietsch, CEO of the Hachette Book Group, cites a survey from 2012 that found half of all readers had no interest in buying e-books and, further, the vast majority of people who buy e-books continue to buy print books as well.

According to IBIS Research, book stores are collectively an $18 billion industry which includes companies selling, “a broad range of book and newspaper merchandise including trade books, textbooks, magazines, paperbacks and religious books, and excludes “retailers that operate primarily as used merchandise stores or electronic shopping and mail-order houses.”

In recent years, the traditional book store industry has suffered as a result of the weak economic climate during the recession, increased competition from e-commerce and mass merchandisers, as well as changing consumer behavior. Industry consolidation and an overall printed book sales decline is expected to continue.

What does all this mean for retail book stores? Will they simply cease to exist and become a quaint throwback, nostalgically remembered as part of the ‘old days?’ Hardly! The industry is certainly undergoing change, but the experts don’t anticipate that happening any time soon. Rather, book stores across America, from small towns to large cities, are writing a new chapter, and reinventing themselves along the way.

Successful book store owners are finding new ways to become an integral part of their communities, providing more than just shelves to browse. They are becoming a community resource, offering space and services for many activities, including:

  • poetry readings
  • game nights
  • book club meetings
  • events (weddings, parties, etc.)
  • young reader activities
  • local author book signings
  • local artist and musician exhibitions
  • writer’s work shops
  • book publishing services
  • printing services*

*”The patented Espresso Book Machine® (EBM) makes a paperback book in minutes, at point of need. Through its EspressNet® digital catalog of content, over seven million in-copyright and public-domain titles are available on the network. The technology is also ideal for self and custom publishing.”

Book stores are expanding their product offerings as well. In addition to the growing trend of on-site coffees shops and cafes, book stores are now providing a wide array of book related merchandise, self-branded items, and even vintage used books right alongside new books of the same genre. In some communities, book stores are partnering with and opening shops inside local libraries!

Book stores provide an experience that digital technology cannot replace. They connect readers to the topics, people and places they love and enjoy the most. People, by and large, believe in book stores, but they need a compelling reason not to order from a faceless online entity just to save a few dollars. As the Huffington Post so eloquently stated in its HuffPost Books blog, “Bookstores will only survive if they make the most of the very attributes that make them not Amazon.”

For any current or prospective business owners interested in the book store industry, GeoMetrx can provide an in-depth site location analysis including demographic, income and traffic data as well as a view of the competitive landscape. Call us at 1.888.848.4436 or visit us on the web to request a demo today.

Golf Industry on the Upswing

Golf Industry on the Upswing: Market Entry Opportunities

Golfing in the U.S. is estimated to be a $25 billion industry – $20 billion in greens fees, $4 billion in equipment and $1 billion in apparel sales. In addition to operating golf courses and country clubs, other industry activities include providing food and beverage services, equipment rental and instruction. Not included are driving ranges which are part of the $9 billion Golf Driving Ranges and Family Fun Centers industry, which we will highlight in a future newsletter.

As has been the case for many industries, the serious and lingering economic downturn has had an impact on the golf industry as people have cut back on discretionary and recreational spending. However, in 2012, there was a measurable rebound in the number of golf outings with golfers playing about 490 million rounds on U.S. courses, up 5.7% from 2011, according to the National Golf Foundation. Industry analysts estimate that U.S. golf course revenues will grow at a compound annual growth rate (CAGR) of 3.75% by 2016.

Successful companies in the industry are those who drive up demand through strong marketing and maintain efficient operations as many costs are fixed, whether players are on the fairways or not. Some of the most successful US companies include American Golf, ClubCorp, Evergreen Alliance, and KemperSports. Small companies can be successful as well using location and unique marketing strategies to their advantage.

There are approximately 15,500 golf facilities in the US, both public and private. Nearly three-fourths are public courses, and of those about 20% or, 2,450, are municipal courses. Much of the revenue for private courses is generated from annual membership dues, while public courses rely mainly on “daily fees.” While the total number of golf courses has dropped from its all-time high of 16,000 set in 2004, IBISWorld reports that interest in golf continues to grow.

In order for the golf industry to remain strong, the sport must not only continue to appeal to the retiring baby-boomer generation, it must also engage young new players. Creating affordable entry points for players, especially juniors, is a must. One group doing just that is the Wadsworth Golf Charities Foundation. The organization is partnering with a variety of community and business organizations to build ‘feeder short courses’ of three, six or nine holes.

Golf courses come in many different sizes and settings, offering a variety of price point opportunities for market entry.


  • 18 hole: standard, full-size course with a mix of par 3,4 and 5 holes
  • 9 hole: half a standard course with a mix of par 3, 4 and 5 holes
  • Executive: 9 or 18 holes, shorter than standard course, with more par 3 and fewer par 4 and 5 holes
  • Par 3: 9 or 18 holes, shorter than an executive course, with all par 3 holes
  • Approach or “Pitch and Putt”: 30-40yd length holes used by players to practice pitching and chipping and by beginners (drop a ball, pitch it to the green and putt it in)


  • Links course: built on sandy coastlines, open to the wind, few trees, natural watering of rough and fairways, fast fairways, slow greens, large and deep bunkers
  • Parkland course: typically located inland, built in park like atmosphere, plenty of trees, manicured fairways, fast greens
  • Desert course: built in the desert, tees, fairways and greens are lush, but often the only grass in the area

Source: guide

For any current or prospective business owners interested in the golf industry, GeoMetrx can provide an in-depth site location analysis including demographic, income and traffic data as well as a view of the competitive landscape. Call us at 1.888.848.4436 or visit us on the web to request a demo today.

The Winning Ticket – State Lotteries are Big Business for Authorized Retailers

The Winning Ticket
State Lotteries are Big Business for Authorized Retailers

If you saw the 1998 movie “Waking Ned Devine,” you’ll never forget the opening scene when poor Ned dies of shock with a smile on his face and the winning lottery ticket firmly grasped in his hand. The remainder of the movie is filled with the hilarious high jinks of his fellow townsfolk as they attempt to claim the money.

We all dream of that magical moment when all five little white ping-pong sized balls match our numbers and then, to our absolute amazement, the red Powerball (or gold Mega Millions ball)  pops up and matches too!!! And that’s exactly what happened in Florida earlier this month for the lucky ticket holder of the one winning ticket sold at a Publix grocery store in the highest Powerball jackpot in history; an estimated $590.5 million. The winner can take an annual annuity payment over 30 years for the $590.5 million, or a one-time cash payment of approximately $370 million (the present value of the installment payments). In addition, the retailer where the winning ticket was sold will also receive an $85,000 bonus commission. The ticket holder hasn’t come forward yet to claim the prize; let’s hope they are more fortunate than poor Ned Divine!

The 43 states where lotteries were legal in 2012 earned more than $19 billion in profit from lottery ticket sales of nearly $68.8 billion. Authorized lottery retailers earn commissions and bonuses worth an estimated 4% of annual ticket sales. Business establishments such as convenience stores, grocery stores, drug stores, bowling alleys, sports bars, and even hotels are excellent locations for lottery retailers. Lottery retailers often experience increased foot traffic and higher revenues as result of being lottery locations as well. These businesses share the following ideal attributes:

  • Location has high in-store traffic;
  • Discretionary income or impulse products are sold at the location; and
  • Point-of-purchase materials are prominently displayed to build product awareness

​There are 6 states that do not have lotteries of any kind. The other 44 states (Wyoming passed a bill to allow for a lottery starting in the summer of 2013), has its own lottery board, rules and regulations and game offerings. In addition, there are two large multi-state lotteries organizations which administer Mega Millions and Powerball in 45 jurisdictions (soon to be 46). The Mega Millions Consortium is operated by 12 states and the Multi-State Lottery Association (MUSL), which oversees Powerball, is owned and operated by 31 states, Washington D.C. and the US Virgin Islands.

Prior to 2010, retailers could only sell tickets for the multi-state lottery of which their state was a member. Since 2010, the two organizations signed an agreement to allow cross-sales in one another’s jurisdictions. Together, Powerball and Mega Millions offer jackpot lovers the chance to play four times a week with Powerball drawings on Wednesdays and Saturdays and Mega Millions drawings on Tuesdays and Fridays.

On January 15, 2012, the cost of a Powerball ticket increased from $1 to $2. There was much speculation how the increase would affect ticket sales, with some believing players would simply cut their play in half. However, the response has been positive and five of the biggest jackpots have occurred since the increase.

For any current or prospective business owners interested in becoming an authorized lottery retailer, GeoMetrx can provide an in-depth site location analysis including demographic, income and traffic data as well as a view of the competitive landscape. Call us at 1.888.848.4436 or visit us on the web to request a demo today.

Where are the Microbrewers?

Last year we published the blog post below showcasing our data mapping in response to the question: Where are the Beer Drinkers? 

We’d like to update our post with a great map that was created to showcase the abundance of Microbrewers around the U.S. from the great folks at in celebration of American Craft Beer Week celebrated earlier this month.

Where are the Microbrewers?

Data Mapping: Where are the Beer Drinkers? 

In recognition of the merry month of March, including the onset of Spring, NCAA March Madness and the good ol’ Irish St. Patrick’s day celebration, our thematic map is dedicated to beer!

We have plotted domestic beer drinkers across the nation.The light colored areas (think light beer) have the lowest concentration of domestic beer drinkers, whereas the darker (think stouts) represent the areas with the highest concentration of domestic beer drinkers.

Click to see a larger version of this map.

​Next we plotted the percent of micro-brewed beer drinkers across the US. When contrasting the two maps there is more than meets the eye. One might conlcude that dark areas on the domestic map that are now light on the micro-brew map would indicate folks in those locations prefer national domestics to local micro-brews. We would suggest the difference is actually due to the lack of availability of micro-brews. In fact, the dark areas on the micro-brew map align with regions that sport a lot of micro-brew activity.

Click to see a larger version of this map.

A great website, The Beer Mapping Project, is a compilation of locations of micro-breweries, brewpubs and other craft beer outlets. Accessing the site’s regional maps, we’ve taken a closer look at three areas where there is clearly a difference between our domestic and microbrew maps: north central Michigan, south central Florida, and the greater Denver, Colorado corridor. The three maps, shown below, reveal that in Michigan and Florida, there is a complete absence of micro-breweries and brew pubs in the disparate areas. The Denver corridor, on the other hand, shows a comparitively high volume of craft beer activity.

As we noted in our previous post, expanding into new markets is an excellent way to increase sales of exisiting products and services. It’s essential to conduct thorough market research which includes identifying markets with heavy concentrations of potential customers who fit your company’s target profile. As this example illustrates, it’s important to consider many factors and utilize all your resources of information to find the best new markets.

“If you build it, ‘they’ will come.”