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Painting Industry – Looking Brighter

Painting Industry – Looking Brighter

Paint BrushThe painting industry includes businesses primarily involved in applying paint, special coatings and wall coverings to the interiors and exteriors of buildings for both residential and non-residential customers.  As such, the industry is closely tied with overall trends in home improvement and the construction industry. The past five years have been difficult for most businesses and individuals.

The housing market has been especially hard hit and the effects have rippled through many supporting industries. While the home improvement industry has seen growth (see our post from December 2013), the construction industry has been suffering due to low demand for new housing, and commercial space. However, both residential and non-residential construction is beginning to regain strength, leading to more work for painters and other contractors. According to the Bureau of Labor Statistics, employment of painters is projected to grow 20 percent (faster than average) from 2012 to 2022. 

Painting the exterior of homes and commercial buildings needs to be done regularly. Exterior paint has a relatively short life span, and many experts recommend repainting at least every five years, particularly to preserve wood siding. Changing trends in colors, both House Paintinginterior and exterior also continue to fuel demand for painting contractors. While there are a great many do-it-yourselfers, there are also a considerable number of folks who’d much rather hire the work done, especially as more Americans return to the work force and disposable incomes increase.

The majority of paint contracting companies are sole proprietorships, often with five employees or less. There are several major painting franchise players in the market as well. Most notable are:

The strong forecast for recovery in both the housing market and construction industry over the next five years is good news for the painting industry. Opportunities for small businesses to expand as well as enter the franchise market also will continue to increase.

Below are two heat maps generated from our GeoMetrx territory mapping application. The first heat map displays the concentration, by county, of homes with repainted exteriors in the last year. The second heat map displays the concentration of those who hired a professional painter or other individual to do the work.

Exterior Painting - House Painted Last Year

Exterior Painting - Professional or Other - House Painted Last Year

Additional data resources available at GeoMetrx include housing types (single family, multiple dwellings, etc.), demographics, competitive intelligence and more. Mapping this data along with our own proprietary customer data is a strong aid in developing your strategy to grow your business. To learn more about how GeoMetrx can help your painting business map its success, call today at 1.888.848.4436 or request a free demo online. Let our experts help you make the most of your business concept.

Floral Industry – Valentine’s Day Roses

Flower ArrangingOn this day of love, the floral industry is blooming! According to (International Floral Organisation), 25% of adults in the U.S. purchased flowers or plants as gifts for Valentine’s Day in 2013. Men outpaced women 2 to 1 on this holiday (64% vs. 36%, respectively). Similar sales levels are expected in 2014.

Men give flowers mostly as a romantic gesture, while women are more likely to give flowers as a sign of caring to their daughters, mothers and friends. Not surprisingly, red roses are the most popular selection. The estimated number of roses produced for Valentine’s Day in 2013 was 233 million.

VDay Flower Type

If you have a desire to be in business for yourself and you have a passion for flowers and floral arranging, this may just be the industry for you. The floral industry has very low barriers to entry. No special education, training or experience is necessary. Start-up costs are relatively low and many begin as a home business providing flowers for weddings and other special occasions. Christmas is the biggest holiday for flowers, followed by Mother’s Day.

Floral Holidays

When opening a florist shop, location is essential to success. It’s important to locate your shop in a high-traffic area, with high visibility. Additionally, fast and efficient delivery is a must. Many florists are either part of a larger, national franchise or are members of a florist association which provides a national delivery network. It is estimated that as much as 25% of floral sales are from people ordering flowers outside the service area of their local shop.

In Philadelphia, the U.S. “City of ‘Brotherly’ Love,” we’ve plotted the location of florist shops (shown below). Combining this information with our demographics, business, and trade area data, including travel time, allows us to help with location analysis as well as franchise territory management through the use of our powerful GeoMetrx mapping software. Contact us today for more information at 1.888.848.4436.



2014 Franchise 500 Ranking

5 StarsThe 35th annual Franchise 500, compiled by  reveals the top performers in franchising for 2014. Jumping to the number one spot is Anytime Fitness, a 24-hour gym franchise. The company was ranked #6 in 2013, a remarkable climb considering it first opened its doors in 2002. Based in Minneapolis, the company now has nearly 2,500 units, and boasts 1.9 million members. Over the next 5 years, another 1,500 units are expected to open. The average start-up costs range from $56K-350K.

The top 10 franchises, including average start-up costs are shown in the table below.

2014 Franchise 500 Top 10

The economic outlook for franchising in 2014 is strong, with the IFA expecting the number of franchise establishments to increase by 1.7% in the United States, reaching an estimated 770,368. Having the right tools to maximize territories for new establishments is a key strategy for success. If you’d like to learn more about our territory mapping software, we’re here to help.

Meal Preparation Business – A Recipe for Success

Meal Preparation Business – A Recipe for Success

Family MealThe holidays are once again upon us and our busy factor is in overdrive! With the exception of a big holiday meal, we often find ourselves sacrificing time spent with our families around the dinner table. Studies show there are many great benefits of eating together, such as bonding through conversation, teaching children good manners, and more.

 “The family who eats together, stays together” 

A growing trend helping families reclaim time at the table is the meal preparation segment of the food industry. Meal preparation services come in many forms for those who lack the time to shop and prepare dinner each night. While meal preparation businesses may vary Food Preparationin the individual services provided, they all have in common the opportunity for families to purchase homemade meals, whether they will be consumed within several days or frozen for future use. Services range from simply providing the ingredients and work space, which allows customers to assemble their own meals, to preparing entire meals that only require reheating.

Most meal preparation businesses provide 2, 4 or 6 serving meals. Customers can typically purchase a single meal or enough for several weeks at one time. Many of these businesses are taking advantage of the web and allowing their customers to make appointments and order online, which has the added advantage of improved resource allocation and inventory control. Some of the services a meal preparation business may provide include:

  • Recipe creation
  • Menu planning
  • Ingredient preparation
  • Customer workspace
  • Full meal preparation
  • Meal delivery

Homemade MealMany of these services start out as home businesses, with the sole proprietor working out of their own family kitchen, and eventually expanding to a commercial kitchen as the business grows. A successful meal preparation business can easily become a franchise opportunity, as well, for a small business owner. In fact, it is likely the best recipe for success in this market segment as a single meal preparation business location will eventually be limited by its geographical reach.

If you enjoy food and working with others, starting a meal preparation business may be just the right small business choice. At GeoMetrx, our sales and franchise territory alignment application is the right tool to help you start a business or grow an existing business. In addition to managing your business territories, our service can provide an in-depth location and demographic analysis, market opportunity, and a view of the competitive landscape. Call us at 1.888.848.4436 or visit us on the web to request a demo today.

Home Decor – An Improving Market

Home Decor – An ‘Improving’ Market

Home Decor StorefrontWhat many are now calling the ‘Great Recession’ that began in earnest in late 2008, continues to have far-reaching affects on the US and world economies. Signs of recovery are evident in many sectors, including the home decor market, which is ‘improving’ (pun intended!). The improvement is partially in response to the lagging housing market.

Along with many other industries and markets, the US housing market continues to show signs of recovery, yet it is far from what could be considered a full recovery. The number of overall existing home sales is up in 2013, vs. 2012, but the most recent report (Sept. 2013 data) showed a slight reduction in the number of sales over the previous month. Levels are still well below pre-recession activity:

Existing Home Sales Chart

Many Americans have changed their long term outlook on home ownership, and remodeling our current homes rather than upgrading to larger homes has never been more popular. Families are choosing to stay put and rework the spaces they already have. Home DIY Wall Paperingimprovement is something people have long enjoyed, but the desire to stretch our dollars further, combined with a bent for living a more sustainable lifestyle has pumped new life and energy into both the home improvement industry and home décor market. The home décor market, estimated to be a $65.2 billion annual segment, continues to thrive.

Fueled by the popularity of do-it-yourself (DIY) home improvement television shows, people are tapping into their own creativity to maximize and customize their living spaces.  Home improvement, home décor and home furnishing stores have been experiencing tremendous growth in the last decade. In addition to the change in home ownership attitude, another major factor contributing to the Paint Supply Setsuccess of many of these businesses is improved products and marketing, particularly pre-packaged kits with all the needed supplies bundled together. These kits make it easy for inexperienced homeowners to be successful in their projects, and much less frustrated!

As homeowners remodel and update existing spaces, they often choose to refurnish and accessorize these rooms with brand new items to match their freshly painted walls and gleaming new floors. This trend is being reflected through increased sales for home furnishing and home décor stores. Ready-made and attractive decorative accessories are very popular, and homeowners can mix and match pieces together to make unique and affordable spaces. Many direct sales home decor businesses have been booming as well such as PartyLite, Celebrating Home and Rendi, to name a few. These businesses have very easy entrance points for sole proprietors.

Many home furnishing stores are franchises, so whether you are interested in becoming a franchisee of an existing business or starting up your own chain of stores to franchise, GeoMetrx can provide an in-depth location analysis including an understanding of the competitive landscape. Call us at 1.888.848.4436 or visit us on the web to request a demo today.

Youth Sports Industry – A Growing Opportunity

Youth Sports Industry –  A Growing Opportunity

Fall BaseballOctober brings with it many wonderful happenings. The leaves are changing colors; kids, both young and old, are partaking in Halloween festivities; and sports are in the air. Baseball fans are enjoying the post-season with its play-offs and World Series match-ups; and football fans are gathering on weekends to root for their favorite teams. There are few things more American than fall baseball and football.

Professional sports is big business. Inspired by their idols in the big leagues, many kids hope to become the stars of tomorrow, and as a result the youth sports industry is growing by leaps and bounds. Kids have always participated in games and sports; however, the face Basketball Driveway Idleof youth sports has changed greatly over the last decade or two. Gone are the days of pick-up ballgames in empty sandlots, two-on-two in the driveway, or playing hockey in the street with sticks and rocks. Youth sports have become a network of independent organizations, competitive regional leagues, travel teams and tournament play, with parents, coaches, league organizers, referees and tournament operators organizing both practices and competition.

The National Council of Youth Sports (NYCS), reports more than 60 million boys and girls are registered in programs across the country. The most recent data from the Sports and Fitness Industry Association (SFIA) estimates nearly 70% of children (age 6-17) in the U.S. are playing team sports and three out of four teenagers are playing at least one team sport. While there is much debate surrounding the direction youth sports have taken, there is no arguing that opportunities to score big are rampant for innovative entrepreneurs. The team travel segment of youth sports is estimated to be $7 billion alone. Local communities are benefactors of the economic activity generated by the growing travel team phenomenon as well.

The “travel team” stratum of youth sports in particular has exploded in the last twenty years.Travel teams grew out of recreational league play, as players, parents and coaches sought more and better venues in which to compete. The teams mushroomed in Winning Teampopularity as new leagues were formed to promote their play, tournaments proliferated to match the best against the best and large indoor facilities multiplied in suburban areas permitting year-round training and competition. (Fullinwider, 2006)

Many leagues are grassroots organizations formed and operated by parents through local schools, churches or other community outlets. However, that too is expanding with companies such as i9, a youth sports league franchise. Based in Tampa, Florida, i9 provides sports leagues, camps and clinics for children ages 3-17, including flag football, soccer, basketball, T-Ball and even cheerleading. The company’s tagline: “traditional kids sports leagues without the traditional headaches!”

Parents are often overwhelmed by the demands on their time, and for many, the option to pay a participation fee and let others run the show can be a welcome opportunity. It also removes parents from coaching and refereeing positions, which can be a source of tension for many.

Today’s parents are busier than ever because in most households both work.  Additionally, we live in a world where all of our kid’s activities are scheduled and supervised.  Parents are constantly looking for new activities to engage, educate, exercise, and entertain their kids.  Today’s parent also demands great service, a great product, and great communication AND is willing to pay for it. Meanwhile, legacy youth sports leagues operate the same way they did twenty-five years ago. As in any industry today, there is room for an innovator. (Steve Cox, i9 Sports Franchise Owner)

Other opportunities to capitalize on the growing youth sports industry include:

  • Sporting Good AssortmentNew and Used Equipment Stores
    • ​as kids outgrow their equipment or change sports, there is plenty of used equipment deserving of a second wind
  • Photography/Videography Services
    • parents also enjoy capturing their kids’ big moments and team membership on film — weekend photographers can carve out a very lucrative niche taking team photos, individual portraits and live action shots
  • Online Management Tools/Apps
    • managing registrations, fees, scheduling, logistics, team stats, rosters, and even background checks for volunteers can be cumbersome, and innovate thinkers are providing powerful online tools to help grassroots organizations
  • Local / Regional Sports Media Content Providers
    • streaming video of local and regional games is becoming big business, especially in rural communities where high school sports teams often take on a bigger role in the absence of professional sports found in larger metro areas

Sports PhotographerHere is a great article highlighting some specific companies within these niches of the growing youth sports industry. Another group, The Sports & Education Expo, is planning to hold shows around the country to bring resources and information about youth sports to athletes, parents, coaches, directors and more. The first show is scheduled for Dec 13-15, 2013 at the Pennsylvania Convention Center.

For any current or prospective entrepreneurs interested in the youth sports industry, GeoMetrx can provide an in-depth location analysis including an understanding of the competitive landscape. Call us at 1.888.848.4436 or visit us on the web to request a demo today.

Tutoring Services – An Inspiring Opportunity

School Bus Loading2Labor Day has come and gone and in its wake new clothes are being donned, lunch boxes are being packed, yellow school buses are rolling by, crossing guards are providing safe routes, kids are toting backpacks, and bells are ringing in school halls everywhere, officially ushering in a new school year; and with it comes the competition to be the best. In fact, competition to be accepted into the best schools continues to escalate, and not just at the collegiate level. The desire for parents to have their kids earn a place in highly sought after public and private middle schools and high schools is a growing trend in the U.S.  The trend is spurring the growth of the educational service industry, particularly tutoring services; an estimated $5-7 billion market.

In 2012, there were just over 78 million Americans, ages 3 and older, enrolled in school. That amounts to 1 out of every 4 people, or 26.4% of the population. (Source: U.S. Census, Current Population Survey Data on School Enrollment). According to the U.S. Department of Education, about 55.3 million students will attend PK-12 in the fall of 2013. Public schools account for 50.1 million of those students, and private schools another 5.2 million. That number is expected to reach 58.4 million by the year 2021.

There are many opportunities available for entrepreneurs and franchisees that go well beyond traditional remedial tutoring services in math, science and English, including early education, music, dance, art, and language, as well as a growing demand for standardized and state testing preparation. Barriers to entry are low and anyone with an education has the potential to enter the field. In the wake of decreased public education funding, there is a growing number of unemployed educators, providing a trained talent pool of individuals already devoted to inspiring the next generation. Nearly 350,000 teaching positions were lost from 2009 to 2012 alone, according to the Bureau of Labor Statistics.

Education Enrollment Chart

While tutoring services once focused on helping students who were falling behind or those who were challenged with a learning disability, they are now being sought after to give non-struggling students that extra boost. Parents, anxious for their children to do well in Tutorschool, to score well on standardized and state tests, and to be accepted into the best schools and programs, are hiring tutors at very young ages. Many parents want to ensure their children are performing on par or above the level of their peers. Adults returning to school are also looking for a leg-up on their competition.

How and where tutoring services are accessed is also changing. In-home tutoring services was once the most common method of connecting tutors to students. Tutoring and learning centers were the next evolution, allowing service providers to establish centralized locations, increasing efficiencies as well as profits. Most recently, parents and students are turning to online services. While some tutoring services cater to just one of these delivery methods, others are using a combination to reach their audience. While this field is competitive, the opportunities are many. Any tutoring service can tailor these options to best fit their market niche, and are likely to find it to be quite lucrative.

For any current or prospective entrepreneurs interested in the education services industry, GeoMetrx can provide an in-depth location analysis including an understanding of the competitive landscape. Call us at 1.888.848.4436 or visit us on the web to request a demo today.

Reinventing the Modern Book Store: A New Chapter Begins

Reinventing the Modern Book Store: A New Chapter Begins

The digital age has brought about a vast amount of change in how we live our everyday lives and it has had a major impact on the business world as well. One of the most tangible changes has been in the media industry. The increasing interest and reliance on electronic publications and less reliance on traditional paper and ink has taken a toll. Many small, local newspapers have shuttered their windows across the country, while larger, major metropolitan newspapers have become hybrid publishers offering both electronic and hard-copy products. Magazines and book publishers have become hybrids as well. Meanwhile, the book store industry has had to begin an entirely new chapter.

Speculation that physical books will one day disappear, thanks to e-books, is a frequent topic among avid readers, many fearing the worst. Fueling the fire, industry giant Borders filed for bankruptcy in February 2011, and reported it would be turning to sales of e-readers and e-books to save the company. E-books have advantages over real books such as the ability to carry thousands of titles in the palm of one’s hand, but they have disadvantages as well and will never be seen as an ideal replacement for those who prefer ‘real’ books.

Book fans tend to echo one another when defining, nay defending, their passion for ‘real’ books…

“…the touch, the feel, the smell, the texture; the joy of browsing the shelves, viewing covers and brightly colored spines; the wonder of opening to a random page; and most importantly the ability to ‘curl up’ with a really good book…”

E-books are here to stay, there is little doubt of that, but printed books are here to stay as well. E-books, while the fastest growing segment of the publishing industry, account for just 20% of all sales reported by publishers. Growth of the segment was 43% in 2012; very respectable indeed, but down from the triple digit growth seen in the years 2008 through 2011, when they burst into the mainstream. Michael Pietsch, CEO of the Hachette Book Group, cites a survey from 2012 that found half of all readers had no interest in buying e-books and, further, the vast majority of people who buy e-books continue to buy print books as well.

According to IBIS Research, book stores are collectively an $18 billion industry which includes companies selling, “a broad range of book and newspaper merchandise including trade books, textbooks, magazines, paperbacks and religious books, and excludes “retailers that operate primarily as used merchandise stores or electronic shopping and mail-order houses.”

In recent years, the traditional book store industry has suffered as a result of the weak economic climate during the recession, increased competition from e-commerce and mass merchandisers, as well as changing consumer behavior. Industry consolidation and an overall printed book sales decline is expected to continue.

What does all this mean for retail book stores? Will they simply cease to exist and become a quaint throwback, nostalgically remembered as part of the ‘old days?’ Hardly! The industry is certainly undergoing change, but the experts don’t anticipate that happening any time soon. Rather, book stores across America, from small towns to large cities, are writing a new chapter, and reinventing themselves along the way.

Successful book store owners are finding new ways to become an integral part of their communities, providing more than just shelves to browse. They are becoming a community resource, offering space and services for many activities, including:

  • poetry readings
  • game nights
  • book club meetings
  • events (weddings, parties, etc.)
  • young reader activities
  • local author book signings
  • local artist and musician exhibitions
  • writer’s work shops
  • book publishing services
  • printing services*

*”The patented Espresso Book Machine® (EBM) makes a paperback book in minutes, at point of need. Through its EspressNet® digital catalog of content, over seven million in-copyright and public-domain titles are available on the network. The technology is also ideal for self and custom publishing.”

Book stores are expanding their product offerings as well. In addition to the growing trend of on-site coffees shops and cafes, book stores are now providing a wide array of book related merchandise, self-branded items, and even vintage used books right alongside new books of the same genre. In some communities, book stores are partnering with and opening shops inside local libraries!

Book stores provide an experience that digital technology cannot replace. They connect readers to the topics, people and places they love and enjoy the most. People, by and large, believe in book stores, but they need a compelling reason not to order from a faceless online entity just to save a few dollars. As the Huffington Post so eloquently stated in its HuffPost Books blog, “Bookstores will only survive if they make the most of the very attributes that make them not Amazon.”

For any current or prospective business owners interested in the book store industry, GeoMetrx can provide an in-depth site location analysis including demographic, income and traffic data as well as a view of the competitive landscape. Call us at 1.888.848.4436 or visit us on the web to request a demo today.

Golf Industry on the Upswing

Golf Industry on the Upswing: Market Entry Opportunities

Golfing in the U.S. is estimated to be a $25 billion industry – $20 billion in greens fees, $4 billion in equipment and $1 billion in apparel sales. In addition to operating golf courses and country clubs, other industry activities include providing food and beverage services, equipment rental and instruction. Not included are driving ranges which are part of the $9 billion Golf Driving Ranges and Family Fun Centers industry, which we will highlight in a future newsletter.

As has been the case for many industries, the serious and lingering economic downturn has had an impact on the golf industry as people have cut back on discretionary and recreational spending. However, in 2012, there was a measurable rebound in the number of golf outings with golfers playing about 490 million rounds on U.S. courses, up 5.7% from 2011, according to the National Golf Foundation. Industry analysts estimate that U.S. golf course revenues will grow at a compound annual growth rate (CAGR) of 3.75% by 2016.

Successful companies in the industry are those who drive up demand through strong marketing and maintain efficient operations as many costs are fixed, whether players are on the fairways or not. Some of the most successful US companies include American Golf, ClubCorp, Evergreen Alliance, and KemperSports. Small companies can be successful as well using location and unique marketing strategies to their advantage.

There are approximately 15,500 golf facilities in the US, both public and private. Nearly three-fourths are public courses, and of those about 20% or, 2,450, are municipal courses. Much of the revenue for private courses is generated from annual membership dues, while public courses rely mainly on “daily fees.” While the total number of golf courses has dropped from its all-time high of 16,000 set in 2004, IBISWorld reports that interest in golf continues to grow.

In order for the golf industry to remain strong, the sport must not only continue to appeal to the retiring baby-boomer generation, it must also engage young new players. Creating affordable entry points for players, especially juniors, is a must. One group doing just that is the Wadsworth Golf Charities Foundation. The organization is partnering with a variety of community and business organizations to build ‘feeder short courses’ of three, six or nine holes.

Golf courses come in many different sizes and settings, offering a variety of price point opportunities for market entry.


  • 18 hole: standard, full-size course with a mix of par 3,4 and 5 holes
  • 9 hole: half a standard course with a mix of par 3, 4 and 5 holes
  • Executive: 9 or 18 holes, shorter than standard course, with more par 3 and fewer par 4 and 5 holes
  • Par 3: 9 or 18 holes, shorter than an executive course, with all par 3 holes
  • Approach or “Pitch and Putt”: 30-40yd length holes used by players to practice pitching and chipping and by beginners (drop a ball, pitch it to the green and putt it in)


  • Links course: built on sandy coastlines, open to the wind, few trees, natural watering of rough and fairways, fast fairways, slow greens, large and deep bunkers
  • Parkland course: typically located inland, built in park like atmosphere, plenty of trees, manicured fairways, fast greens
  • Desert course: built in the desert, tees, fairways and greens are lush, but often the only grass in the area

Source: guide

For any current or prospective business owners interested in the golf industry, GeoMetrx can provide an in-depth site location analysis including demographic, income and traffic data as well as a view of the competitive landscape. Call us at 1.888.848.4436 or visit us on the web to request a demo today.

The Winning Ticket – State Lotteries are Big Business for Authorized Retailers

The Winning Ticket
State Lotteries are Big Business for Authorized Retailers

If you saw the 1998 movie “Waking Ned Devine,” you’ll never forget the opening scene when poor Ned dies of shock with a smile on his face and the winning lottery ticket firmly grasped in his hand. The remainder of the movie is filled with the hilarious high jinks of his fellow townsfolk as they attempt to claim the money.

We all dream of that magical moment when all five little white ping-pong sized balls match our numbers and then, to our absolute amazement, the red Powerball (or gold Mega Millions ball)  pops up and matches too!!! And that’s exactly what happened in Florida earlier this month for the lucky ticket holder of the one winning ticket sold at a Publix grocery store in the highest Powerball jackpot in history; an estimated $590.5 million. The winner can take an annual annuity payment over 30 years for the $590.5 million, or a one-time cash payment of approximately $370 million (the present value of the installment payments). In addition, the retailer where the winning ticket was sold will also receive an $85,000 bonus commission. The ticket holder hasn’t come forward yet to claim the prize; let’s hope they are more fortunate than poor Ned Divine!

The 43 states where lotteries were legal in 2012 earned more than $19 billion in profit from lottery ticket sales of nearly $68.8 billion. Authorized lottery retailers earn commissions and bonuses worth an estimated 4% of annual ticket sales. Business establishments such as convenience stores, grocery stores, drug stores, bowling alleys, sports bars, and even hotels are excellent locations for lottery retailers. Lottery retailers often experience increased foot traffic and higher revenues as result of being lottery locations as well. These businesses share the following ideal attributes:

  • Location has high in-store traffic;
  • Discretionary income or impulse products are sold at the location; and
  • Point-of-purchase materials are prominently displayed to build product awareness

​There are 6 states that do not have lotteries of any kind. The other 44 states (Wyoming passed a bill to allow for a lottery starting in the summer of 2013), has its own lottery board, rules and regulations and game offerings. In addition, there are two large multi-state lotteries organizations which administer Mega Millions and Powerball in 45 jurisdictions (soon to be 46). The Mega Millions Consortium is operated by 12 states and the Multi-State Lottery Association (MUSL), which oversees Powerball, is owned and operated by 31 states, Washington D.C. and the US Virgin Islands.

Prior to 2010, retailers could only sell tickets for the multi-state lottery of which their state was a member. Since 2010, the two organizations signed an agreement to allow cross-sales in one another’s jurisdictions. Together, Powerball and Mega Millions offer jackpot lovers the chance to play four times a week with Powerball drawings on Wednesdays and Saturdays and Mega Millions drawings on Tuesdays and Fridays.

On January 15, 2012, the cost of a Powerball ticket increased from $1 to $2. There was much speculation how the increase would affect ticket sales, with some believing players would simply cut their play in half. However, the response has been positive and five of the biggest jackpots have occurred since the increase.

For any current or prospective business owners interested in becoming an authorized lottery retailer, GeoMetrx can provide an in-depth site location analysis including demographic, income and traffic data as well as a view of the competitive landscape. Call us at 1.888.848.4436 or visit us on the web to request a demo today.