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Location Based API

How Companies Use Location Services

HERE Mapping Resources location based apiOver 700 million phones around the world are classified as location-enabled devices that use GPS to find the location of the user.  It isn’t hard to believe that as soon as location-enabled services appeared on phones that companies started to use them.  But how are these services leveraged to help businesses?

Allowing Users To Check In

One of the great things about location services is it has become a social media feature.  People can check in at locations and show their friends where they are able to show the businesses that they patronize.  Making sure your business is on location based social media such as Facebook, FourSquare, and more.

Allowing users to check in isn’t enough in most cases you will need to encourage them.  Some stores have occasional discounts for users who check in.  Others will have small signs that encourage people to check in and share their experience.  The word of a friend to other friends via checking in carries a lot of weight to their friends.

Location Based Advertising

You can tailor your advertisements to people located around your business.  This allows you to save money but at the same time be more effective with your advertisements.  People who see businesses and deals around them are far more likely to take the offer.  Some advertising platforms report over triple the impressions for location based advertising over other options.

Location Aware Apps

Apps like Facebook, Groupon, and Yelp have location enabled features so that if you are near a location you can receive special notifications.  This includes the ability for businesses to send tailored notifications for ratings, information, deals, and more.  Client engagement is more than just looking at advertisements.

Tailored Search Results

A majority of searches on Google and other search engines have been found to have a local intent.  That means that people are looking for stores, locations, or products nearby them.  Leveraging this means that you can have your business show up in those results.  Having other information besides just your business name show up in localized results is important.  Customers want to be able to see “Click To Call”, hours of operation, location, ratings, and more.

If you aren’t already, you should look into using location based services for your business.  It increases both impression and traffic.  Not only that, it can leave customers more satisfied.  The ability to see localized information reduces the amount of work one has to do and that always makes people happy.

Looking for data on your potential consumers?  HERE Mapping Resources can help you with relevant data.  Just request a demo to learn more about all the data we have at our fingertips.

Benefits of Location-Based Services

HERE Mapping Resources location based apiThe use of mobile devices is not just limited to texting and voice communication. People use their mobile devices to monitor the weather, travel via GPS, and pay for products via mobile banking, just to name a few. Smartphones allow users the luxury of staying connected anyway.

Location-based mobile networking allows users to interact with their social networks, their family, friends and business partners while they are on the move. While there are many benefits for smartphone users, businesses can also benefit.

•    Allows real-time communication: This has made it possible for the businesses to stay connected with their customers as well as potential customers. Based on the location, businesses can send them special discount coupon codes and promotional messages to use in-stores or online. By using location-based services, customers can also share their experience of shopping immediately after they leave the store or service by leaving a review.

•    Helps in publicizing business locale: When companies sign up or register their address in location-based services, their addresses get listed with mapping services such as Google Maps or Places, thus enabling consumers to know the location and how to reach your business.

•    Customers can share experiences: Through location-based services, the customers can leave their reviews about the different businesses with their family, friends and even with strangers who are in search of reviews about a particular business. This service helps the customers to find a good local business where other customers may be dining, shopping, having a drink or availing any other services. These activities give a boost to the reputation of the company and attract more potential clients.

•    Offer a reward to customers: Some businesses provide unique rewards to their clients who use location-based services to share their experience with their family, friends and social networks,  in the form of cash discounts, coupon codes or cash back. These rewards help businesses to gain loyalty and increase retention of customers. Exclusive contests can also be held for the customers who use location-based services to promote the business.

•    Monitoring customer’s behavior: Location based services is a good way to monitor the behavior of customers. The comments of the customers about their experience with a businesses allow them to know what people are thinking about their services or products and how they can further improve, to provide a better experience to the customers.

If your business can benefit from location-based consumer data, contact HERE Mapping Resources to learn how we can take your business to the mobile world.

How BMW is Using HERE Location Platform for Digital Driving Services

HERE Mapping Resources here mapping platformThe wheel is supposed to be the biggest invention of humankind. After its invention, new machines and vehicles were invented to reduce the distances between two places. The car is the most used personal mode of transportation in daily life and BMW is one of the biggest names in the auto industry.

BMW is renowned for its style, class, elegance and quality. Furthermore, BMW is also acknowledged for its innovation and comfort. BMW, as expected, has taken a step ahead in this modern world of technology by using the HERE Location Platform.

The HERE Location Platform works in quite an efficient way by allowing a navigating device be connected to the public internet sources in cities.  The information gathered allows the system to update information being displayed in real time. The information can collaborate with other drivers for better results in traffic information.  Eventually, autonomous driving will depend on this type of this real-time data source.

A driver can use HERE location platform for various purposes. First, this system can be integrated with the GPS system to locate the path to your destination. Next, this technology can be used to understand the apparent condition of your car to determine whether it’s mechanically safe to travel. Furthermore, this device is also connected to your smartphone to give you information about the location of your car when you are away from it. Another beautiful aspect of this technology is that it will not let you forget your important meetings and events. Since the system is connected to your smartphone and social media, it will keep updating your schedule.

Suppose, you’re traveling to a city very far from your home, this smart system will get the weather updates from the internet about that town and can inform you about the precautions to be taken. It can also provide you the information about the traffic conditions. HERE location platform is also capable of giving you the contact details of different emergency services nearby.

There are many benefits which one can enjoy using this technology connected to the Internet. The HERE location platform technology has laid down the foundation for comfortable and tension-free driving experiences.

For more information, contact HERE Mapping Resources at 888-848-4436.

Road Speeds Can Speed Up Understanding Traffic Patterns

HERE Mapping Resources location data APIA common app used by people when driving is to find the fastest route to their destination. That includes finding shortcuts and avoiding streets that are congested with cars. Green means light traffic, yellow means average to slightly slow, and red means heavy, bumper-to-bumper traffic. This is quite common on highways and major streets, especially in times of Rush Hour. To study the phenomenon of traffic in certain places, researchers have looked at variables such as time, speed limit, and type of road to determine how traffic patterns work.

Using location data from major places of traffic, researchers can measure traffic flow in intervals from 15 to 30 minutes and up to an hour. Cars drive at various speeds, below, at, and above the speed limit, whether it is 35 MPH, 45 MPH, 55 MPH, or whatever speed is labeled. The listed speed limit advises the maximum a car should go and advises drivers against going over the limit because of traffic laws specified if police captures a car going way over the limit. Another major risk besides being cited for excessive speeding is being involved in accident that could cause you or another person bodily harm, including death.

With location data, GPS systems have been updated and enhanced to create an easier route for drivers going place to place. For example, the Nokia HERE 360 uses a specific calculation to the user to evaluate traffic and give and 3-Dimensional view of the streets to show people the insight of how the traffic is. This would help plan ahead of schedule a driver’s route. There is also the creation of the first autonomous car, following the Intelligent Drive system created by Mercedes-Benz. The Advanced Driver Assistance System (ADAS) is ahead of everyone else and now forces competitors to top that.

Currently, the auto industry is experimenting with pushing the boundaries of a driverless car. In Nevada, the world’s first autonomous truck was approved to be on the road: the Freightliner Inspiration. Mercedes-Benz is also investing in trucks with the Future Truck 2025, using the Highway Pilot system. Testing continues to make sure the system can remain safe to use for drivers. Automation is still a long way from being completely safe, but is clearly within reach. HERE is playing a role in this with their real-time data, accuracy, and cloud computing ensure quick and safe transportation.

It goes back to basics to understand road speeds and traffic patterns before we perfect the automatic vehicle that revolutionizes the world. The science is getting such data is crucial to improve safety on the road for now and improve transportation systems in the future. Traffic will always exist, but we still are learning about how time and flow affects everything. It isn’t just about renewable energy like ethanol and electricity. We need to ensure the safety of people driving the roads and have our satellite systems tell us ahead of time what to expect with traffic on the roads.

If your business needs current data on road conditions, HERE Mapping Resources has the data you need with API access.