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Location Data

3 Ways Geo-Location Can Help Business

HERE Mapping Resources location intelligenceWith the changing trends, using location intelligence is becoming increasingly popular among businesses. Location-based marketing helps firms to convert the physical and online traffic into paying customers. By using geo-location intelligence, companies can persuade the potential targeted customers to try out their business. Once the customers are aware of a business, there are many ways in which customers can be tempted to convert to repeat customer.

The following are three significant ways in which geo-location can help a business grow and expand.

Improves the Search Engine Ranking

Location-based services are often ranked higher in the search engine rankings on Google, Bing, and Yahoo search page results. By adding a business on different location-based services platforms such as Google My Business, Facebook Places, and Yelp, it is more likely to appear higher up in the search engine rankings when someone searches the relevant keywords.

Creates Location-Based Content and Marketing Campaigns

There are multiple ways in which the location-based customized content helps to drive online traffic to a business. For instance, taking advantage of the local weather forecasting. One of the local drug companies attained the highest level of brand loyalty among its competitors in allergy medicine because they emailed a daily outlook of pollen-level and other allergy-related information based on customers locations in their email database. Other businesses can also take advantage of this localized approach towards advertising. The location history of an audience can be used to build a profile which then allows for targeted ads based on specific demographics.

Attracts Lots of New Customers

By combining location intelligence with social media advertising, businesses can attract a large group of potential customers. Creating engaging content and targeting prospects on platforms where they frequent, puts brands in front of their target audience, thus raising awareness.

Through location-based marketing, it becomes easier to remove the barriers that hinder sales. Once prospects of the target audience becomes aware of a business, there are far better opportunities to attract them to buy or make a purchase.

With the use of location intelligence, businesses can increase online traffic, develop engaging and more relevant marketing campaigns, raise the awareness of their brand, and convert prospects to become paying and loyal customers.

To learn more about HERE Mapping Resources and how we can help you grow your customers with location intelligence, contact us.

Location Intelligence Enhances Business Insights

HERE Mapping Resources location intelligenceBig data has been playing a significant role in improving business in nearly every industry. It is everywhere, and the amount of produced data is increasing day by day. One of the essential components of data collection is location data and the ways to leverage it is location intelligence.

What is meant by location intelligence?

Location Intelligence is the outcome of the raw data that is created through a smartphone, online platforms, roaming data, applications, GPS and the latest ‘internet of things’. It gives insights and helps in developing actionable strategies.

No doubt, location intelligence is proving a necessary asset for the companies who are looking for the competitive edge in their respective industry. By leveraging location data, the organizations can make better decisions, optimize their operations and improve their overall performance.

How location intelligence is benefitting various sectors

Marketing and sales: The use of location intelligence in marketing and sales help businesses to have a more comprehensive picture of their customers. It helps gives an in-depth understanding of their customers, their behaviors and habits. This information enables an unprecedented level of accuracy of their target audience giving a higher conversion rate, a reduction in costs and helps save money.

Selection of site: Through location intelligence, businesses can choose the perfect place to open their business. It helps by identification of area demographics, population size, transport accessibility, available public services and forecasting about the future developments in the area.

Logistics and supply chain: The field of transport planning, the use of location data not just help in designing the optimum route for the supply chains but also in analyzing the risks that could disrupt deliveries. Through monitoring of location data, it is possible to avoid potential problems that occur in routes such as traffic jams, roadworks, accidents, etc.

Retail business: By assessing the departmental store or shop performance, it is possible to understand the behavior of customers and the products to which they are drawn. It helps in improving the sales and marketing strategy to boost sales. Even better is the use of the application on smartphones to detect potential customers in particular areas and send them personalized text and email messages about their favorite products.

Government and health departments: The use of location intelligence is not limited to the private sector. The government entities and departments can also take advantage of it to improve the state of towns, cities, and citizens as a whole.

For more information on location intelligence contact HERE Mapping Resources at 888-848-4436.

Opportunities In Location Intelligence

HERE Mapping Resources location intelligenceNowadays, Location-Based Services are becoming a big part of everyday lives with nearly half of the global population using the internet today. Location is considered as one of the most prominent features in the online media broadcasting, advertising, and mobile apps industries. Businesses are providing customized services based on consumer’s online behaviors, and this behavior helps to provide more relevant services located around consumers.

Based on predictive models aided by location intelligence, location is used widely by advertisers in targeting relevant ads to consumers. Now, it’s possible for the advertisers to measure the impact of their targeted ads. The business models of location intelligence are playing a significant role in bringing together the new dimension of big data analytics, automation, Internet of Things, machine learning and geospatial industry. The Geospatial industry is the definitive way to drive the money using Location intelligence.

Location intelligence is not just about a map of dots but a full-fledged analytical system. The geographic information systems are specialized to store and manipulate spatial data in various ways.

In the Business Intelligence world, business metrics on maps help in converging location with business intelligence. Similar to other types of visualization, maps work in the same way for bringing useful data of users and identification of the critical trends and issues presented in various dashboards as well as reports. Location intelligence experts are trying to define the business ecosystem that has interconnected economic influences on the economic climate, culture, education, lifestyle, cost of living, labor, crime, and healthcare. Platforms of location intelligence are encapsulating the latest technologies to analyze relevant data sources and use it to power a data-driven product or provide it as data-as-a-service.

Location intelligence works in a far better way as compared to geographic displays because the spatial models of location intelligence connect data on a three-dimensional surface. For example, Business Intelligence users can use maps to analyze demographics of clientele, who are shopping in a store, based on the buying habits. They can get an idea if the buying habits of consumers have changed with the passage of time.

The retailers can analyze in-store customer shopping behavior by using RFID, Wi-Fi, or Bluetooth Low Energy Beacons paired with a mobile loyalty app. It’s a great way of optimizing store inventory or layout of the store. Ordering and management of queues for customer’s services can be improved to a greater extent with location data analysis technique.

To learn more about how HERE Mapping Resources can help with location intelligence, contact us.

Which Location Platforms are Most Effective

HERE Mapping Resources location platformsLocation-based marketing is gaining popularity among the marketers. It is due to its many advantages and increased effectiveness in attracting customers towards the businesses. The increase in the demand for location-based marketing has made the experts to build technologies which help the firms to attract more and more customers. There are many location platforms available, but the most effective ones are the following;

Beacons: It is one of the pioneer location platforms which have helped the marketers to implement the location-based marketing and advertising campaigns. This technology comprises of the low-energy consuming Bluetooth based hardware devices that are fixed at various locations like shops and broadcast the information to other devices that could receive their signals. Usually, this location platform is used for alerting customers about discounts and offers when they reach the store. These can also be used for delivering unique experiences to the customers.

HERE location-based services: It is the latest in the location-based platforms. This platform provides highly location-centric, advanced and accurate customers location data to the business. It uses the combination of data from various data repositories and combines them on one open location platform. The data received through this service is nearly precise and can be used for promotion and marketing of the business, creating awareness, giving knowledge to the customers and for many other purposes.

WiFi Hotspots: One of the common ways to do marketing is creating Wi-Fi Hotspots. Nowadays, most of the retail stores and shopping places have wi-fi hotspots which can be efficiently utilized for the marketing and promotion of products and services to the customers. These hotspots can also be used for collecting data from the customers such as email addresses, phone numbers, and names. The wi-fi hotspots are easy to create and virtually attach to all kinds of mobile devices, so people are encouraged to connect to it.

Geofencing: this location platform uses the GPS technology to create virtual geographic boundaries. For instance, the business could spot the GPS boundaries of the physical locations and based on these create a mobile app that promptly pinpoints the customers when they enter those geographical boundaries. For GPS, there is no need for any expensive hardware installation.

However, all kinds of location platforms have some limitations. Therefore, it is advisable to choose the platform that suits the budget, requirements, and needs of the businesses.

For more information on HERE Location platform, contact HERE Mapping Resources at 888-848-4436.

How Mapping Plays a Part in Smart Cities

HERE Mapping Resources mappingSmart cities concept of what cities of the future will be like; the HERE Mapping Resources provides a sneak-peek into the future offering companies services including primary routing, mapping, geo-fencing and navigational functionality.

HERE Postal Content

Postal coding software as the name suggests deals with postal codes by covering a vast area, creating boundaries and targeting postal codes on specific streets. This information includes postal code parcels which are land records that help real estate economy have a better sense of property on a global scale.

Here Map Data

With maps of more than 190 countries along with voice-guided navigation for 118 of these, transit directions and real traffic services available for 44 countries, Here Map Data is the ultimate tool that can assist organizations in providing high-quality services while maintaining minimized cost.  By developing a precise route keeping in mind the speed limits, traffic, toll costs and accurate weather risk analysis for timely delivery. It can be connected to devices including mobile phones maintaining contact with everyone which allows the organization to better monitor the supply and demand and focus on customer care resulting in business efficiency.

HERE Location Platform

Manufacturing reliable data which is available on a global scale makes HERE Location Platform unique and highly applicable. It serves a variety of business venture tasks like the cloud on on-premise services that cater to the needs of every customer. The customer support program assists with pre- and post-sale advice that is in the best interest of the client.

Features include Geocoder encompassing global coverage on a large scale; connectivity to places and events giving opportunities for the business to grow; reliable route directions with the mode of transport referencing current road conditions.

HERE Traffic is a well-organized database of real-time traffic. The system maps the fastest and safest route regarding traffic flow, highlighting accidents and road construction with map markers.  Color coding real-time traffic flow makes the map more user-friendly, reflecting speed patterns by the day and specific time.

HERE Census Content

Census Content consists of two features that primarily deal with cost-effective transport, business efficiency and urban planning.

Census Boundaries

Permitting usage of demographic data from secondary sources Census Boundaries issues the US and Canada with two-layer products incorporating maps with and without marked shorelines. Mexico supports maps both with and without demographic data.

Census IDs

These IDs form the necessary link between boundaries authorizing secondary geocoding which can be manipulated to design better ways for geo-marketing. This product incorporates five geographic IDs and provides an organized model which assigns numbers for each street division.

For more information on  mapping contact HERE Mapping Resources at 888-848-4436.

Location Links Our Reality

HERE Mapping Resources location based service

Maps have changed drastically with ever-improving technology, and companies are collaborating to create a 4-dimensional world of data. Today, location links our reality. Three decades ago, the so-called “road reality” and the whereabouts of roads were paper maps. Today, a paper map is a thing of the past, and digitally driven data and personalized location based services are the reality of every person who owns a smart device.

How Location Links our Reality

Navigation and Physical Data

Mobile devices, with the help of other connected devices, present a broad representation of updated and accurate physical data. It’s not just a representation of global road reality but now includes topology such as information about mountains, rivers, demographics of a place, landmarks, etc. with features like voice-guided navigation and much more.

It includes:

  • The street-level mapping system, with speed limits and efficient route planning data.
  • Navigation according to the mode of transportation.
  • Exact coordinates for millions of places.
  • Toll costs related to various vehicles, their entry/exits points, etc.

Business and Organizational Functionalities

Apart from providing help on basic navigational needs, location data assists in various functionalities for organizations like fleet management, transport, and logistics optimization, etc. Location-based data helps assess profitable areas for a particular business and areas that map out a perfect place for business or a franchise.

Moreover, with all the data available and segregated according to location, a business can make critical decisions customized to the customers, assets, or events of each particular location.

Impact of Location Data on Everyday Life

In a fully connected area, location is the most critical factor in defining your reality.  The connected devices based on a person’s location and destination can then plan out a route for him/her.  If the person needs to buy some things on the way, the smart device can get the goods delivered to a specific place on his route, automatically rent a car for that person, or book a seat on the bus.

Impact of location data doesn’t stop here.  Just imagine a person commuting through public transport, but each person is getting personalized location data, live traffic flow and estimated time to read his destination.

In short, the phenomenon of “for what you are searching, where can you find it and how it comes to you” is all revamped.

HERE is diligently working on converting all the digital location data to useful information.  It is an effort to create a better, more resourceful ‘Location Intelligent Reality’ for the world.

To learn more about HERE Mapping Resources and how it can help your business, schedule a free demo today.

4 Step Process to a Self-Healing Map

HERE Mapping Resource location data solutionThe latest research in Highly Automated Driving (HAD) has resulted in the introduction of autonomous vehicles without human drivers. These cars will make use of the innovative HD Live self-healing mapping technology to provide location data solution.

The name HD Live map has two significant elements in it. The HD signifies that mapping is highly precise, much more accurate, as well as more detailed than current mapping. The Live portion means that it is a live system that updates itself in the near-real time. These two components have combined to provide highly advanced, precise and present real-time location data solution based on self-healing map technology.

The advanced technology of self-healing maps enables autonomous vehicle driving through its quick and reliable system. It provides vehicles with up-to-date and trustworthy data which is highly critical for making safe and proactive driving judgments.

The self-healing process of these highly sensitive HD Live maps comprises four stages:

Observation or data collection. The intelligent vehicles equipped with super sensitive sensors like radars and cameras grab the data while driving on the roads and transmit to the HERE cloud database. This collected data includes even the minute details such as barriers, lane closures, road signs, etc.

Aggregation or fusion of data. There are many types of vehicles that have sensors at various places that travel on multiple paths on the road. They perceive and gather information differently. This process results in creating a multitude of observations with slight changes. The machine learning technology of HERE collects these observations and combines them to give one precise feature.

Creating intelligent updates. The highly sophisticated algorithms used in location data solution takes into account different variables like numerous input sources for creating innovative features and for updating the HD live maps.

Publishing or updating the users. Once the latest feature makes its way to the HD Live Map data, it is issued to all the nearby related vehicles in real-time.

This dissemination of information results in providing the autonomous vehicles with the most advanced and reliable set of location data solutions necessary for making autonomous driving safe and efficient. It enables the cars to make correct driving decisions ensuring the safety of the passengers and products it is transporting. The technology stays accurate and trustworthy on a global scale due to its cloud integration backup.

To learn how your business can utilize HERE mapping data, contact HERE Mapping Resources and schedule a demo today.

Location Data Make for Better Field Service Management

HERE Mapping Resources location data managementThere are many types of field service organizations which provide the technical services to their customers. Some organizations firmly comply with the client’s expectation and provide them with timely solutions while others may fall short. They may think that it is not a big deal to have a few delays in providing the services. However; they fail to understand that these short delays can cause a loss of hundreds of dollars for their client’s business.

The service industry is now attempting to use smart solutions to provide better and faster service to their customers. These solutions help them improve the speed as well as the quality of the delivery of their services. It helps them to complete more jobs each day with the lowest operational costs.

When big location data is integrated into the industry of field service management, it has shown remarkable improvements in the delivery of services. According to one study, the integration of GPS into the field service operations has positive effects. It not only placed a direct influence on raising the bottom line of the companies but also improved certain functionalities which operators were expecting from the scheduling companies of field service management. Some of these functionalities included tracking of mobile workers enroute to a job and getting automated messages about the updated arrival times of the employees.

Location data management systems provide robust location based platforms that offer access to accurate maps, geocoding, traffic, streets, places, and augmented visualization for the integration of great location based services. It can be successfully incorporated for improving the field service management.

There are many benefits of the location data management. It helps in increasing the productivity of the technicians and workers. It reduces operational costs by providing the information about fuel as well as toll cost. It also assists in improving customer service by calculating, monitoring, and dynamically communicating accurate ETAs that are based on the information about roads and geofences. For this, it used, Real-time and projected traffic conditions for meeting SLAs.

Location data management helps to empower and build comprehensive field solutions that offers the field technicians a multi-modal routing system along with voice based navigation, augmented reality, access to the traffic and weather predictions while providing assimilation with the back-end ERP systems.

To learn how HERE Mapping Resources can provide the data needed within your service business, schedule a demo today.