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Satellite Imagery Firm Requests Lift on Resolution Limits

DigitalGlobe LogoDigitalGlobe, of Longmont, Colorado, is a commercial vendor of space imagery and geospatial content, and operator of civilian remote sensing spacecraft. Recently, the firm requested the National Oceanic and Atmospheric Administration (NOAA) to lift restrictions and allow the company to provide higher resolution images.

The current regulation limits images to a resolution of a half meter (approx. 20 inches); which means an object needs to be at least that size or larger to be clearly visible. Any images taken at a higher resolution have to be made blurrier before they can be sold. Satellite ImageryDigitalGlobe would like the regulation changed to a quarter meter, or slightly less than 10 inches. The company hopes to gain business in international markets where other satellite imagery providers operate without such restrictions.

According to the NOAA spokesman, John Leslie, the limits are part of a government-wide effort “…to protect U.S. national security and or foreign policy obligation,” (source: The Hill). However, the limits were set more than 10 years ago, and industry experts feel this is a classic example of the regulatory environment not keeping pace with technological innovation; and they expect the restriction to be lifted. Leslie stated the government “periodically examines the limits on resolution to ensure there is a balance between keeping the U.S. industry as the global lead and taking into account national security concerns, foreign policy concerns and international obligations.” A decision is expected soon.

According to company founder, Walter Scott, “We’re seeing a lot of demand for higher resolution imagery,” (source: The Hill). One particular application of higher resolution images, noted by Scott, would allow for the identification of specific minerals or crops, which would be of value to a range of commercial interests. Additionally, reduced restrictions would allow American satellite companies to remain the top industry leaders.

GeoMetrx Common Ground News: Volume 1: Issue 10 – ZIP Codes: Then and Now

See the newsletter with all graphics at COMMON GROUND VOLUME 1 : ISSUE 10 NEWSLETTER ARCHIVE LINK.  Text only version provided below, links only work in the full archived version via the link above.

To sign up to receive the very latest and all future Common Ground Newsletters, you can sign up at the link in the top right corner of this website.

Volume I : Issue 10

October 2012

Welcome to Common Ground News

In this issue:

* Feature Article – ZIP Codes: Then and Now

* Tips & Techniques – helping you get the most out of our online mapping
application at [1]GeoMetrx “Creating Territory Reports: a video tutorial”

* Thematic Map – ZIP Code Overlays – understanding the difference between
boundaries, polygons and points; plus how to research valid and invalid ZIP
Codes

* Trivia Challenge​​ – Average ZIP Code Populationl

This and all our future newsletters are available through our Knowledge Center
resource listed on our website. We encourage you to share our Common Ground
News with your friends and colleagues and we welcome your feedback. Visit our
website and make a comment on the [2]contact us page or send us an email at
[3]info@geo-e.com.

—-Kent Hargesheimer,

Managing Partner

Geo-Legend

Phone: 1.888.848.4436

Web: [4]www.geo-e.com

[5]www.geometrx.com

[6]www.geoprinter.com

[7]www.gis4less.com

Email:

[8] [9]info@geo-e.com

Follow Us:

[10][11] [12][gif] [13]

Blog: [14]Common Ground Blog

Newsletter Archives:
• [15]September 2012
• [16]August 2012
• [17]July 2012
• [18]Previous Issues

ZIP Codes: Then and Now

[facebooklike][twittertweet]

ZIP Codes, those handy little five digits (okay, sometimes nine… ZIP+4) are
something we use regularly, yet probably don’t think much about. They’ve existed
since the beginning of time, right? Or at least since the inception of the
Postal Service (USPS), right? Wrong! In fact, they have only been in existence
for about 50 years. Since then, their use has reached far beyond the intention
of their initial purpose, which was simply to improve the efficiency of mail
delivery, but more on that in a bit.

The Zone Improvement Plan – ZIP Code system – has roots that reach back to WWII.
In 1943, the Postal Service implemented postal zones for large cities as a way
of making mail sorting easier for the new and inexperienced postal clerks who
were filling in for those who had gone into military service. Cities were
assigned a two-digit code. For example:

• Rochester, NY – 11

• Minneapolis, MN – 16

• Boston, MA – 24

• Los Angeles, CA – 54

This system remained in place until July 1, 1963, when the current ZIP Code
system was implemented. The country was divided into ten geographical regions
(groups of states), and the first digit of the codes designated the area: zero
in the Northeast all the way to nine in the West. The second and third digits,
combined with the first, identify a sectional center facility (SCF), which is a
postal facility that serves as a processing and distribution center for an area.
In most cases there is one SCF for every unique 3-digit ZIP Code range, although
some SCFs cover several. The fourth and fifth numbers identify a much more
specific area whether a district, city, town, village or a smaller area within
these. There are currently over 42,000 ZIP Codes in use today.

Within a 3-digit ZIP Code region, the main town or city is typically assigned
the first, or lowest, ZIP Codes in the region, with subsequent towns being
assigned ZIP Codes in alphabetical order; which would explain why ZIP Code
numbers often are not numerically adjacent to one another. ZIP Codes were
introduced to streamline mail delivery only, and there are some exceptions to
ZIP Code assignments based on the confines of geographical features and mail
delivery routes. Therefore, ZIP Codes cannot be used to pinpoint exact
locations, such as can be done with the lat/long system used in mapping and GIS
technology. One such anomaly, for example, is 00501 which is assigned to the
IRS center in Holtsville, NY; most other NY ZIP Codes begin with 1.

There are four types of ZIP Codes: Unique; P.O. Box; Military; and Standard.
Unique ZIP Codes are assigned to a high volume address including government
agencies, universities and even some businesses such as 12345 for General
Electric in Schenectady, NY (note: thousands of children send letters to this
ZIP Code each year that are addressed to Santa Claus, because it’s the most
logical ZIP Code for the North Pole, of course!). P.O. Boxes, which are located
at post offices around the country are assigned a ZIP Code that is only used for
those P.O. Boxes. Military ZIP Codes are assigned to a US Military Institution
APO/FPO/DPO. The remainder of ZIP Codes are Standard, which are the most common
and assigned to home and business addresses in the areas surrounding SCFs and
other Post Office facilities.

During the 1960s and 70s, the USPS heavily promoted the usage of the new ZIP
Codes, and even utilized a cartoon character mascot, Mr. ZIP, to encourage the
adoption of the system by everyone. Ironically, the only time the USPS ever
issued a stamp promoting the use of ZIP Codes, they didn’t utilize Mr. ZIP,
though he was often depicted on the covers of stamp booklets, and in the selvage
portion of stamp panes. Use of ZIP Codes was not required at first, however,
beginning in 1967, mailers were required to pre-sort second and third-class bulk
mail by ZIP Code.

Today ZIP Codes are required on:

• Express Mail

• Commercial First-Class Mail

• First-Class Package Service

• Periodicals

• Standard Mail

• Package Services and Parcel Select

• U.S. Military Addresses

• APO and FPO Addresses

• Official Mail

• Business Reply Mail

• Merchandise Return Service Mail

The only mail not required to have ZIP Codes is single-piece First-Class mail,
Priority Mail, single-piece Parcel Post, and pieces with a simplified address
(i.e. addressed to “Postal Customer” or other generic recipient) that do not
fall in a category listed above.

In 1983, the system was expanded one more time with the introduction of the ZIP
+ 4 codes, which use the basic five-digit codes, plus four more digits to
further segment geographic areas such as city blocks, apartment complexes, and
in some cases individuals, such as a particular business, that receive
high-volumes of mail, but do not have their own Unique ZIP Code. The ZIP + 4 is
not mandatory except for certain presorted mailings. In a further effort to
provide even more specific delivery point information, the USPS, through the use
of sophisticated optical readers, applies an 11 digit Postnet barcode to most
mail pieces, greatly increasing the speed and accuracy of mail delivery.

Image Courtesy of [19]www.neodynamic.com

ZIP Codes have become more than a string of numbers placed on an envelope to
speed up delivery. Though it was unintended, the use of ZIP Codes in sales and
marketing applications, internet technology, data collection and analysis, GIS
and more is far reaching. Delivery companies such as FedEx, UPS and others
require USPS ZIP Codes for routing their deliveries, rather than developing
their own segmentation systems. ZIP Codes are also used in online applications
such as locator software, which returns business and store location results and
distances calculated from the lat/long center-points of ZIP Codes.

However, the most prolific use of ZIP Codes outside of delivery and location
sourcing is marketing and data applications. The U.S. Census Bureau and many
other statistical collection agencies use ZIP Codes as a way of tracking and
amalgamating data. Direct mail campaigns use ZIP Codes to target potential
customers (“birds of a feather flock together”). Retail stores regularly collect
ZIP Codes as a way of determining the location of their customer base, and will
often use this data when selecting new sites. When used in combination with
credit card numbers, even more data can be collected by businesses. While many
of us hesitate to share our ZIP Code at point-of-sale transactions, doing so
enriches the data we use in our businesses to better serve our customers and to
develop sound business strategies. So don’t be selfish – share that ZIP!

Tips & Techniques –

Creating Territory Reports

Visualizing your territories is extremely valuable, and being able to combine
that with data output is exponentially even more useful. In our most recent
video tutorial, we show you how to create territory reports step by step.

Reports allow you to see the your data both visually and in table format
simultaneously. Once you have created your report you can either download the
information to a spreadsheet for analytical purposes or send it to other team
members directly via email. Reports can include information from any of the
variable data sets in [20]GeoMetrx including data you have uploaded.

[21]Click here to view the video.

[22]

ZIP Code Overlays: Boundaries, Polygons and Points

[facebooklike][twittertweet]

In [23]GeoMetrx there are three ZIP Code Overlay options: Boundaries; Polygon;
and Point.

– The Boundaries overlay provides exactly that, a visible boundary, or border,
around a polygon shape representing a STANDARD ZIP Code area, which is assigned
to a particular geographic area of homes and businesses.

– The Polygon Overlay adds the STANDARD ZIP Code Number to the map.

– The Point Overlay adds ZIP Code numbers to the map that are assigned to
either P.O. Boxes or UNIQUE addresses. UNIQUE addresses are ZIP Codes that have
been assigned to a single high-volume mail recipient such as a business,
university or government entity.

In the above example 75208 is a Standard ZIP Code assigned to all the homes and
businesses within the blue polygon boundary surrounding it, while 75285 and
75263 are assigned to a Unique entity and P.O. Box, respectively, and are
represented as points.

When uploading data to [24]GeoMetrx it’s important to understand the difference
between the polygon ZIP Codes and point ZIP Codes. If your dataset includes any
Unique or P.O. Box ZIP Codes, and you only select ZIP (Polygon) the software
will treat those codes as invalid. However, if you choose the ZIP (Point/Poly)
option when uploading all the ZIP Codes in your dataset will upload properly.

If you still bump up against and invalid ZIP Code when uploading data, it may
truly be invalid. Our [25]GeoMetrx ZIP Code database is updated regularly in
conjunction with USPS changes. The USPS regularly realigns ZIP Codes in an
effort to accommodate population growth and operational needs. The USPS
maintains an up-to-date online look-up tool which is the best resource to check
the validity of a ZIP Code. To access this resource
visit: [26]https://tools.usps.com/go/ZipLookupAction_input. If you click the
“Cities by ZIP Code” tab, you can input individual ZIPs without also providing
an address. The look-up results are displayed immediately in the dialog window
as shown below:

For more information on how to obtain access to [27]GeoMetrx datasets, contact
us today at 1.888.848.4436.

❀ ❀ ❀
❀ ❀ ❀ ❀ ❀ ❀ ❀ ❀ ❀ ❀ ❀ ❀ ❀ ❀ ❀ ❀ ❀ ❀ ❀ ❀
❀ ❀ ❀ ❀ ❀

October 2012 – Trivia Challenge

1) What is the average population per ZIP Code according to the 2010 Census?

[28]Click here for the answers!

References

1. http://here.mappingresources.com/
2. http://here.mappingresources.com/contact-us/
3. mailto:info@geo-e.com?subject=October%202012%20Newsletter%20Feedback
4. http://www.geo-e.com/
5. http://here.mappingresources.com/
6. http://www.geoprinter.com/
7. http://www.gis4less.com/
8. mailto:info@geo-e.com
9. mailto:info@geo-e.com
10. http://www.facebook.com/GeoMetrx
11. https://twitter.com/#!/geometrx_
12. http://www.linkedin.com/company/691866
13. http://here.mappingresources.com/feed/
14. http://here.mappingresources.com/blog/
15. http://here.mappingresources.com/2012/09/geometrx-common-ground-news-volume-1-issue-9/
16. http://here.mappingresources.com/2012/08/geometrx-common-ground-news-volume-1-issue-8/
17. http://here.mappingresources.com/2012/07/geometrx-common-ground-news-volume-1-issue-7/
18. http://here.mappingresources.com/category/newsletters/
19. http://www.neodynamic.com/
20. http://here.mappingresources.com/
21. http://here.mappingresources.com/2012/10/creating-territory-reports-with-geometrx/
22. http://here.mappingresources.com/2012/10/creating-territory-reports-with-geometrx/
23. http://here.mappingresources.com/
24. http://here.mappingresources.com/
25. http://here.mappingresources.com/
26. https://tools.usps.com/go/ZipLookupAction_input
27. http://here.mappingresources.com/
28. http://here.mappingresources.com/newsletter-trivia-answers/

GeoMetrx Common Ground News: Volume 1: Issue 9 – Franchising Opportunity: Bike Sharing

See the newsletter with all graphics at COMMON GROUND VOLUME 1 : ISSUE 9 NEWSLETTER ARCHIVE LINK.  Text only version provided below, links only work in the full archived version via the link above.

To sign up to receive the very latest and all future Common Ground Newsletters, you can sign up at the link in the top right corner of this website.

Volume I : Issue 9

September 2012

Welcome to Common Ground News

In this issue:

* Feature Article – Franchising Opportunity: Bike Sharing

* Tips & Techniques – helping you get the most out of our online mapping
application at [1]GeoMetrx​​: “Measuring Distances”

* Thematic Map – Bicycling Heat Map

* Trivia Challenge​​ – Bicycle History

This and all our future newsletters are available through our Knowledge Center
resource listed on our website. We encourage you to share our Common Ground
News with your friends and colleagues and we welcome your feedback. Visit our
website and make a comment on the [4]contact us page or send us an email at
[5]info@geo-e.com.

—-Kent Hargesheimer,

Managing Partner

 

Franchising Opportunity: Bike Sharing

We are living in an age of increase – increasing population, oil and gas prices,

pollution, traffic congestion, infrastructure crisis, and even our waist lines.
You might think the last item on that list is out of place; however, many of our
modern conveniences have a direct link to our lack of exercise. Beyond walking
the halls of the office, many of us get little to no meaningful regular
exercise. We drive to and from everything: work, shops, school, church, kids’
activities, even the gym… when we go. Some of us even use the car to travel to
the end of the driveway to retrieve our mail! In the United States, we own 30%
of the automobiles produced in the world and yet we account for just 5% of the
worldwide population. Can we reverse this trend of being so heavily
car-dependent?

Bicycling is a growing industry as the activity is gaining popularity across our
nation. Bicycling has the ability to decrease all of the negatives listed above.
One particular new trend within the industry in the United States has the
potential to transform our sedentary, gas-guzzling ways – bike sharing. Bike
sharing has become very popular in European cities. It’s a straightforward,
green commuter concept which replaces short trips ordinarily made by car. Large
fleets of bicycles are made available at closely spaced rental stations. Bikes
can be rented on the spot for a low hourly or weekly rate by tourists or other
occasional riders, and low-cost affordable membership packages can be purchased
by frequent users. Bike sharing is ideal for cities of any size, corporations
with sprawling facilities and school campuses. Participants need not be troubled
with bike maintenance, storage or even theft.

Anderson Corporation in Bayport, MN is a leader in bike at work programs. With
more than 3 million square feet of ground to cover within their plant, everyone
from maintenance mechanics to executives utilize company supplied bicycles to
get from place to place. This innovative program not only saves time and money
by increasing the efficiency of getting from one end of the factory to the other
allowing for quicker response times, it also promotes a healthier environment
and a healthier lifestyle. Many companies are now making bicycles available for
employees to use during breaks to run errands in town as well.

New York University is a leader among campus programs. As of 2010, nearly 90
universities have introduced bike sharing programs for their students. Demand is
coming from the students and in the case of NYU, as well as others, the actual
programs have been developed by the students themselves.

“The [21]NYU Bike Share provides free short-term bicycle rentals

to NYU students, faculty, and staff. The program was proposed

and developed by a student-led Green Grant team, with

funding, organizational and planning support from the NYU

Office of Sustainability. It’s founded on the idea that

bicycling can be a safe, healthy, sustainable, and fun way

to get around New York City. The Bike Share seeks to lower

the barriers to entry (such as cost and inexperience)

that prospective cyclists face at NYU.”

The [22]Bikes Belong Coalition, founded in 1999, is an organization of bicycle
retailers and suppliers who have banded together to promote bicycling. According
to their 2011 report on bicycling trends in the U.S., there has been a large
increase in funding for bicycling. Many cities are incorporating bicycling into
their urban planning including bike sharing programs. According to the U.S.
Department of Transportation, half of all trips made are less than 3 miles. This
behavior lends itself well to bicycling and bike sharing programs. Leading the
way are groups such as B-Cycle, a collaborative effort of Humana, Trek and
Crispin Porter + Bogusky, with locations in over a dozen cities; Nice Ride, a
non-profit organization in Minneapolis, MN; and companies such as Alta Bike
Share and DecoBike, consultants and partners with several local municipalities.

In the 70 largest cities in the U.S., the [23]League of American Bicyclists
reports that bicycle commuting has risen 63% in the last decade, yet this only
accounts for 1% of urban commuters. Tim Blumenthal, president of Bikes Belong
would like to see that number rise to 5%. Bike sharing programs will play a big
part in achieving this goal, along with continued bike friendly improvements,
such as safer and more plentiful bike lanes. There are currently an estimated 15
bike sharing programs in operation in our cities with 17 more planned for this
year alone, according to [24]CNN Money.

In America, we are used to being the leaders. For now, Europe is well ahead of
us, but the yellow jersey is within our grasp if we choose to stay in the chase.
If you are interested in starting a bike sharing business, our [25]GeoMetrx
territory mapping application can help you stay ahead of the competition.

Tips & Techniques –

Measuring Distance on a Strategy or Territory Map

The tool panel in [26]GeoMetrx has many useful utilities. The RULER tool allows
you to measure distance from one point on the map to another, or cumulatively to
multiple points on the map. This can be helpful when trying to determine travel
distances and times when defining territories.

To measure distance:

① Click on the RULER icon in the tool panel

② Click on the location on the map where you want to begin your measurement

③ Move the cursor to your first measurement point and click. A hover box will
display the measurement in miles.

④ Repeat for as many points as you want to measure. The hover box will display
the current segment distance as well as the cumulative distance up to that
point.

⑤ Double click when you are finished and the distance segment markers will
disappear.

Bicycling: Heat Map

[facebooklike][twittertweet]

Bicycling is a great activity. It promotes a healthier lifestyle and provides
zero-emissions transportation. In addition to our [27]GeoMetrx data used to
create the heat map below, here are some more bicycling statistics:

• Bicycling is the second most popular outdoor activity in the U.S. after
running/jogging (Outdoor Foundation, [28]Outdoor Recreation Participation
Topline Report 2011)

• 83% of Americans want to maintain or increase the small percentage of funding
that helps build sidewalks, bike lanes and bike paths ([29]Princeton Survey
Research Associates International, 2012)

• The number one reason given for not bicycling is lack of access to a bicycle
([30]National Survey of Bicyclist and Pedestrian Attitudes and Behavior,
National Highway Traffic Safety Administration, 2008)

Further anecdotal information reveals that men outnumber women 3 to 1 when it
comes to cycling, and those with lower incomes tend to ride bikes more often for
utilitarian purposes while those with higher incomes are more likely to ride for
recreation. New immigrants to the U.S. ride bicycles more frequently than native
born U.S. citizens, and most European countries do not report significant
differences in frequency or purpose by gender or income level.

Below is a heat map depicting the percent of U.S. Adults (18+) that have ridden
a bicycle within the last year, whether riding a mountain bike or a road bike.
The southeast region dispalys the lowest level of activity (yellow) while the
rest of the country has greater participation (green).

[31]

Click to see a [32]larger version of this map.

For more information on how to obtain access to [33]GeoMetrx datasets, contact
us today at 1.888.848.4436.

❀ ❀ ❀

September 2012 – Trivia Challenge

1) In what year was the very first “bicycle” invented?

2) What was this invention with two inline wheels actually called? (Hint: it was
not called a bicycle)

[34]Click here for the answers!

References

1. http://here.mappingresources.com/
2. http://here.mappingresources.com/
3. http://here.mappingresources.com/
4. http://here.mappingresources.com/contact-us/
5. mailto:info@geo-e.com?subject=February%202012%20Newsletter%20Feedback
6. http://www.geo-e.com/
7. http://here.mappingresources.com/
8. http://www.geoprinter.com/
9. http://www.gis4less.com/
10. mailto:info@geo-e.com
11. mailto:info@geo-e.com
12. http://www.facebook.com/GeoMetrx
13. https://twitter.com/#!/geometrx_
14. http://www.linkedin.com/company/691866
15. http://here.mappingresources.com/feed/
16. http://here.mappingresources.com/blog/
17. http://here.mappingresources.com/2012/08/geometrx-common-ground-newsletter-volume-1-issue-9/
18. http://here.mappingresources.com/2012/07/geometrx-common-ground-news-volume-1-issue-7/
19. http://here.mappingresources.com/2012/06/geometrx-common-ground-news-volume-1-issue-6/
20. http://here.mappingresources.com/category/newsletters/
21. http://www.nyu.edu/sustainability/campus.projects/bike.share/
22. http://www.bikesbelong.org/
23. http://www.bikeleague.org/
24. http://tech.fortune.cnn.com/2012/08/09/the-worlds-most-popular-way-to-get-around/
25. http://here.mappingresources.com/
26. http://here.mappingresources.com/
27. http://here.mappingresources.com/
28. http://www.outdoorindustry.org/images/researchfiles/OIA_Participation2011Topline.pdf?133
29. http://blog.bikeleague.org/blog/2012/05/new-survey-americans-overwhelmingly-support-bikeped-funding/
30. http://www.nhtsa.gov/Driving+Safety/Research+&+Evaluation/National+Survey+of+Bicyclist+and+Pedestrian+Attitudes+and+Behavior
31. http://here.mappingresources.com/common-ground-news-trivia-maps/
32. http://here.mappingresources.com/common-ground-news-trivia-maps/
33. http://here.mappingresources.com/
34. http://here.mappingresources.com/newsletter-trivia-answers/

Customer Spotlight: Medafor, Inc.

Customer Spotlight: Medafor, Inc.

We would like to welcome our newest customer, Medafor, Inc., to our GeoMetrx family. Having been in business for more than a decade, Medafor is a rapidly growing medical technology company providing products to the major surgical hemostatic markets around the world including the United States, China and Japan. Based in Minneapolis, Minnesota, the company has built itself from the ground up based on its expertise in hemostatic technology and has developed groundbreaking products that have met with resounding success in the surgical world.

Originally, the company’s products were focused on the OTC, Military and pre-hospital EMT markets, and then, in September 2006, Medafor received FDA approval for ARISTA®AH for use in surgical applications. ARISTA®AH is a sterile, absorbable hemostatic powder consisting of Microporous Polysaccharide Hemospheres (MPH®), Medafor’s patented blood clotting technology, derived from purified plant starch. Usage of the product begins clotting the blood on contact, accelerating the body’s natural processes. Hospitals will occasionally administer a bleeding time test prior to certain surgical procedures. If a patient is not suffering from a bleeding disorder, the test generally takes less than ten minutes. Ten minutes, however, is a long time to bleed on the operating table, which helps emphasize both the importance and the popularity of this breakthrough product in a surgical environment.

According to Millennium Research Group (MRG), the global authority on medical technology market intelligence, “the United States market for surgical hemostats, internal tissue sealants and adhesion barriers will grow strongly, reaching a total of $1.7 billion by 2016. In particular, the market for combination surgical hemostats will grow at an average of nearly 15 percent per year.” Medafor is well-positioned in this market, and with its continued excellence, and focus on marketing and business strategy development, the company is expected to continue increasing its market share in this high growth industry.

Currently, Medafor has a growing team of over 120 independent sales representatives in the United States and an equally impressive distribution network around the world. By joining forces with GeoMetrx, Medafor has put our online application to use to optimize its sales territories. Optimizing sales territories creates many efficiencies including territory alignment, elimination of overlap, minimized travel time, balanced workload, increased productivity and much more.

Another valuable feature offered by GeoMetrx is the ability to upload and assimilate a company’s proprietary data. Medafor is taking full advantage of this opportunity as well and can now aggregate, compare, rank and map its own customer data, in addition to utilizing the many other strategic planning benefits of visualizing one’s own data.

Medafor team members, Neil Hauger, Shawn Perry, and Joe Schmitzer, recently traveled to Bend, Oregon to meet with GeoMetrx’s Rich Mithoff and Patrick O’Neill for a custom training session of our online mapping application. During their visit, they experienced the scenic beauty and charm of this small town that has become an international mecca for outdoor enthusiasts. They wrapped up their stay with a visit to one of Bend’s many microbreweries, 10 Barrel Brewing Company. Cheers and welcome to the family!

GeoMetrx Common Ground News Volume 1: Issue 8 – Customer Spotlight: Medafor, Inc. – Sales Territory Optimization; Proprietary Data

See the newsletter with all graphics at COMMON GROUND VOLUME 1 : ISSUE 8 NEWSLETTER ARCHIVE LINK.  Text only version provided below, links only work in the full archived version via the link above.

To sign up to receive the very latest and all future Common Ground Newsletters, you can sign up at the link in the top right corner of this website.

Volume I : Issue 8

August 2012

Welcome to Common Ground News

In this issue:

Feature Article – Customer Spotlight: Medafor, Inc –  Sales Territory Optimization; Proprietary Data

Tips & Techniques – helping you get the most out of our online mapping application at GeoMetrx​​​​: “Third Party Map Views”

Thematic Map – Health Insurance Industry: Insurance Ownership

Trivia Challenge​​ – Heart Facts

Upcoming Events – GeoMetrx “How To” Webinar Series “Utilizing Your Own Data”

This and all our future newsletters are available through our Knowledge Center resource listed on our website.  We encourage you to share our Common Ground News with your friends and colleagues and we welcome your feedback. Visit our website and make a comment on the contact us page or send us an email at info@geo-e.com.

—-Kent Hargesheimer,
Managing Partner

Geo-Legend

Phone: 1.888.848.4436

Web:  www.geo-e.com
www.geometrx.com
www.geoprinter.com

Email:

info@geo-e.com

Follow Us:

Blog:

Common Ground Blog

Upcoming Events
GeoMetrx “How To” Webinar Series

“Utilizing Your
Own Data”

THURSDAY, August 23rd at 11am PST / 2pm EST

CLICK HERE TO REGISTER

Customer Spotlight:
Medafor, Inc. – Sales Territory Optimization; Proprietary Data

We would like to welcome our newest customer, Medafor, Inc., to our GeoMetrx family. Having been in business for more than a decade, Medafor is a rapidly growing medical technology company providing products to the major surgical hemostatic markets around the world including the United States, China and Japan. Based in Minneapolis, Minnesota, the company has built itself from the ground up based on its expertise in hemostatic technology and has developed groundbreaking products that have met with resounding success in the surgical world.

Originally, the company’s products were focused on the OTC, Military and pre-hospital EMT markets, and then, in September 2006, Medafor received FDA approval for ARISTA®AH for use in surgical applications. ARISTA®AH is a sterile, absorbable hemostatic powder consisting of Microporous Polysaccharide Hemospheres (MPH®), Medafor’s patented blood clotting technology, derived from purified plant starch. Usage of the product begins clotting the blood on contact, accelerating the body’s natural processes. Hospitals will occasionally administer a bleeding time test prior to certain surgical procedures. If a patient is not suffering from a bleeding disorder, the test generally takes less than ten minutes. Ten minutes, however, is a long time to bleed on the operating table, which helps emphasize both the importance and the popularity of this breakthrough product in a surgical environment.

According to Millennium Research Group (MRG), the global authority on medical technology market intelligence, “the United States market for surgical hemostats, internal tissue sealants and adhesion barriers will grow strongly, reaching a total of $1.7 billion by 2016. In particular, the market for combination surgical hemostats will grow at an average of nearly 15 percent per year.” Medafor is well-positioned in this market, and with its continued excellence, and focus on marketing and business strategy development, the company is expected to continue increasing its market share in this high growth industry.

Currently, Medafor has a growing team of over 120 independent sales representatives in the United States and an equally impressive distribution network around the world. By joining forces with GeoMetrx, Medafor has put our online application to use to optimize its sales territories. Optimizing sales territories creates many efficiencies including territory alignment, elimination of overlap, minimized travel time, balanced workload, increased productivity and much more.

Another valuable feature offered by GeoMetrx is the ability to upload and assimilate a company’s proprietary data. Medafor is taking full advantage of this opportunity as well and can now aggregate, compare, rank and map its own customer data, in addition to utilizing the many other strategic planning benefits of visualizing one’s own data.

Medafor team members, Neil Hauger, Shawn Perry, and Joe Schmitzer, recently traveled to Bend, Oregon to meet with GeoMetrx’s Rich Mithoff and Patrick O’Neill for a custom training session of our online mapping application. During their visit, they experienced the scenic beauty and charm of this small town that has become an international mecca for outdoor enthusiasts. They wrapped up their stay with a visit to one of Bend’s many microbreweries, 10 Barrel Brewing Company. Cheers and welcome to the family!

Tips & Techniques – Third Party Map Views

Our online mapping application at GeoMetrx offers third-party map views, providing you with additional features and functions provided by such services as Google Earth, Google Maps, Bing Maps and Yahoo Maps. Follow
the directions below next time you are viewing one of your territories!

And there you have it, the power of Google Earth combined with the power of GeoMetrx.

Health Insurance Industry: Insurance Ownership

The Health Insurance Industry continues to be a major topic of discussion in the U.S., particularly with the passing of the Patient Protection and Affordable Care Act (“Obama Care”).  Despite the challenges faced by this industry and the continued rocky road toward economic recovery, the industry is holding its own.  According to S&P, the 2012 Outlook for this sector is stable, “…reflecting our belief that industry risk is moderating, business conditions have improved, and health insurers’ financial fundamentals are now relatively strong.”

Current ownership of medical, health and hospital insurance is displayed in the map below by percentage of the U.S. Adult Population (18+). Areas of the least coverage are shown in red, while those with the greatest coverage are shown in green.

Click to see a larger version of this map.

Health insurance coverage is only part of overall health care spending.  Each month, the Altarum Institute releases its HealthCare Spending Brief. The most recent publication reveals the following findings based on data collected through June 2012:

• Hospital spending was $910 billion seasonally adjusted annual rate (SAAR) and represented 32% of total health spending
• Physician and clinical services spending was $547 billion, remaining at 19% of total health spending
• Prescription drug spending was $281 billion, 10% of total health spending
• Nursing home and home health spending combined were $230 billion, 8% of total health spending.
• Spending on personal health care goods and services accounted for 84% of total health spending (other major components include public health, research, construction, and net cost of private insurance)

What do these figures mean? According to the Washington Post, health care spending in the last two years has been slow, much slower than in previous decades. Take a look at health care spending for June 2012 vs. June 2011, showing a continued decline in overall growth.

For more information on how to obtain access to GeoMetrx datasets, contact us today at 1.888.848.4436.

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August 2012 – Trivia Challenge

1) How many gallons of blood does the average heart pump each day?

Click here for the answers!

GeoMetrx Common Ground News Volume 1: Issue 7 – High Speed Rail: A Vision for the Future

See the newsletter with all graphics at COMMON GROUND VOLUME 1 : ISSUE 7 NEWSLETTER ARCHIVE LINK.  Text only version provided below, links only work in the full archived version via the link above.

To sign up to receive the very latest and all future Common Ground Newsletters, you can sign up at the link in the top right corner of this website.

Volume I : Issue 7

July 2012

Welcome to Common Ground News

In this issue:

Feature Article – High Speed Rail: A Vision for the Future

Tips & Techniques – helping you get the most out of our online mapping application at GeoMetrx​​​​: “Designing Custom Reports”

Thematic Map – Train Travel – Heat Map (Adult Population %)

Trivia Challenge​​ – Subway Train Trivia

Upcoming Events – GeoMetrx “How To” Webinar Series “Utilizing Your Own Data”

This and all our future newsletters are available through our Knowledge Center resource listed on our website.  We encourage you to share our Common Ground News with your friends and colleagues and we welcome your feedback. Visit our website and make a comment on the contact us page or send us an email at info@geo-e.com.

—-Kent Hargesheimer,
Managing Partner

Geo-Legend

Phone: 1.888.848.4436

Web:  www.geo-e.com
www.geometrx.com
www.geoprinter.com

Email:

info@geo-e.com

Follow Us:

Blog:

Common Ground Blog

Upcoming Events
GeoMetrx “How To” Webinar Series

“Utilizing Your
Own Data”

THURSDAY, August 23rd at 11am PST / 2pm EST

CLICK HERE TO REGISTER
High Speed Rail: A Vision for the Future

The U.S. owes much of its early growth and prosperity to the railroads, and if the visionaries of our country persevere, they may once again regain their prior glory attained during the “Golden Age” of railroading.  Railroads enjoyed the height of their popularity for more than a half-century during the 1880s to 1920s, before other modes of transportation, such as automobiles and airplanes, began to compete in moving goods and people across vast distances.  According to American-Rails.com, “…1916 saw peak mileage at over 254,000 [miles of track] and railroads held virtually 100% of all interstate traffic, both passenger and freight.”

By the end of WWII, the railroad industry was in serious decline, and by the time the 1970s arrived, railroad operators had to cut back so severely that the trains, and even the tracks themselves, were in serious disrepair. Many of the famous railroad companies collapsed during this era, and out of the ashes arose what is now Amtrak (National Railroad Passenger Corporation), a government owned corporation.  The industry was deregulated in 1980, and has slowly been making a comeback ever since. Today, the industry is experiencing a rebirth as many industry leaders and politicians are pushing for the advent of a high-speed US rail system equivalent to those now operating in the European Union, and parts of Asia.

While our passenger system is lacking, our freight rail system is widely held to be the best in the world. The freight rail system, surprisingly perhaps, is running out of capacity as the demand has surged in the last decade to levels that have not been seen since WWII.  Other factors contributing to the revival of the railroad industry are:

• our aging infrastructure
• roadway traffic congestion
• eventual depletion of fossil fuel reserves
• a growing eco-consciousness to reduce our impact on the earth

The challenges facing the industry are great, yet many believe they can be overcome.  These include the varying interests of policy-makers, land rights, the financial obligation of project development and construction, and the lack of connecting local public transportation in many metropolitan areas. Visionaries see the need today to build a passenger rail system that can free us from our utter dependence on the automobile tomorrow. America has long been a world leader and it is, therefore, somewhat baffling that the installation of a high speed rail system is not a higher national priority.

Passenger routes in the US, both current and proposed, are a patchwork of many private regional systems. California is in the midst of long-term planning to build a high speed rail corridor through its central valley that will connect northern cities to southern cities with trains that will travel at 200mph. The northeast is host to the fastest trains currently in operation with the U.S. Amtrak’s Acela service traveling from Boston to Washington at speeds up to 150mph. Improvements are planned that will take the top speed to 160mph.  In comparison, most high speed trains in Europe travel at approximately 110 to 185mph.  The Chinese Shanghai Maglev Train, operating via magnetic levitation, has a top speed of 268mph.

European rail companies are wrestling one another for future control of the industry and the lion’s share of billions in profits, while back in America, we continue to argue whether high speed rail should even exist. One organization, US High Speed Rail Association, an independent, nonprofit 501(c)(6) trade association is focused on “advancing a state-of-the-art national high speed rail network across the country.” The organization hopes to “organize and mobilize the industry with a shared vision for a 21st century, 17,000 mile national high speed rail system built in phases for completion by 2030.” The map below depicts their vision.

While the future of railroads in the US is unknown, one thing is certain – how people will travel in the future impacts long term strategies for many businesses. In the heydays of Route 66, many businesses popped up overnight along the popular east-west corridor. However, as the new Insterstate Highway System eventually bypassed the road, many businesses either closed down or relocated. A national high speed rail system will certainly change the face of America in much the same way, disrupting traffic patterns businesses currently rely upon.

Businesses in large cities with well-established public transportation will fair better than those in metropolitan and suburban areas that are predominantly car-dependent. As local markets develop public transportation to support high speed rail traffic, consumer shopping behaviors will change as well. People who rely on public transportation tend to shop more often and purchase smaller amounts of goods compared with people living in suburbs and driving large vehicles who tend to make fewer trips but purchase greater amounts.

Tips & Techniques – Designing Custom Reports

GeoMetrx has a host of standard reports including executive summaries, detailed demographics, and specific variables such as traffic counts. In addition to the pre-built, quick access reports, you can also  design your own custom reports.

To create a custom report:

Train Travel – Heat Map

Our GeoMetrx online mapping application excels in creating rich demographic reports, demographic mapping, aligning & mapping sales or franchise territories, performing market analysis, retail site selection and much more. You can use our available current year demographic datasets or upload your own company data to aggregate, compare, rank and map data on demand.

Below is a heat map depicting Domestic Railroad Travel, generated from our GeoMetrx mapping application. The data is depicted at the county level and population percents increase from the light yellow to dark green areas.

Click to see a larger version of this map.

For more information on how to obtain access to these datasets, contact us today at 1.888.848.4436.

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July 2012 – Trivia Challenge

1) Where is the oldest subway in the world?
2) Where is the oldest subway tunnel in the world?

Click here for the answers!

GeoMetrx Common Ground News Volume 1: Issue 6 – Travel and Tourism: A Panorama of Opportunity

See the newsletter with all graphics at COMMON GROUND VOLUME 1 : ISSUE 6 NEWSLETTER ARCHIVE LINK.  Text only version provided below, links only work in the full archived version via the link above.

To sign up to receive the very latest and all future Common Ground Newsletters, you can sign up at the link in the top right corner of this website.

Volume I : Issue 6

June 2012

Welcome to Common Ground News

In this issue:

Feature Article – Travel and Tourism: A Panorama of Opportunity

Tips & Techniques – helping you get the most out of our online mapping application at GeoMetrx​​​​: “Changing the Drawing Order of Overlays”

Thematic Map – Domestic Travel Heat Map (Point of Origin)​

Trivia Challenge​​ – America’s Top Tourist Attractions

Upcoming Events – GeoMetrx “How To” Webinar Series “Utilizing Your Own Data”

This and all our future newsletters are available through our Knowledge Center resource listed on our website.  We encourage you to share our Common Ground News with your friends and colleagues and we welcome your feedback. Visit our website and make a comment on the contact us page or send us an email at info@geo-e.com.

—-Kent Hargesheimer,
Managing Partner

Geo-Legend

Phone: 1.888.848.4436

Web:  www.geo-e.com
www.geometrx.com
www.geoprinter.com

Email:

info@geo-e.com

Follow Us:

Blog:

Common Ground Blog

Upcoming Events
GeoMetrx “How To” Webinar Series

“Utilizing Your
Own Data”

THURSDAY, June 14th at 11am PST / 2pm EST

CLICK HERE TO REGISTER
Travel and Tourism: A Panorama of Opportunity

Humans are curious by nature. From the moment we are born we begin to explore the world around us and as soon as we gain mobility we just keep on moving. For many, this curiosity develops into a lifelong passion to travel the world and experience life to the fullest, creating memories that last a lifetime. We travel for many reasons, both business and pleasure. Personal travel is often motivated by the desire to meet new people, reconnect with friends, spend time with loved ones, escape the daily routine, discover new things, see breathtaking vistas, gain a sense of freedom, relax, enjoy, ponder… the list is endless.

Our desire to see the world has a tremendous economic impact. In 2010, the U.S. travel industry amassed $1.8 trillion in spending by domestic and international visitors; $759 billion in direct travel expenditures and another $1 trillion in other industries (Source: The U.S. Travel Association) Direct spending by travelers averaged $2 billion a day, $86.6 million an hour, $1.4 million a minute and $24,000 per second.

Travel and tourism accounted for an impressive 2.7% of our nation’s 2010 GDP (gross domestic product), supporting 14 million jobs in the U.S, and it ranks among the top 10 industries in 48 states for employment.  The reach of the industry is global. According to the World Travel & Tourism Council (WTTC), travel and tourism accounts for 9% of GDP globally and supports 255 million jobs around the world, or one in 12 jobs. The WTTC expects the industry to grow about 3% in 2012, and eventually account for one out of every 10 jobs. As the U.S. economy continues pulling out of its long downturn, Jan Freitag, a senior vice president at Smith Travel Research cited a 4.1 percent gain in first-quarter hotel bookings. The number of hotel workers increased 3.2% in March, and hotel occupancy levels have reached 63.6%, which is close to the historic average. (Source: Bloomberg Business Week)

U.S. travel and tourism industry data can be further divided by leisure vs. business travel, with leisure travel accounting for the lion’s share of activity. More than 1.9 billion person-trips were made in 2010.  Of those, 1.5 billion were for leisure travel, and 448 million were for business purposes. A person-trip is defined as one person traveling away from home overnight in paid accommodations or traveling to places more than 50 miles from home, one-way. The U.S. Travel Association cites the top five leisure travel activities for domestic travelers as follows:

• Visiting Relatives
• Shopping
• Visiting Friends
• Rural Sightseeing
• Beaches

The broad reach of the travel and tourism industry combined with the needs and interests of the individual traveler makes it ideal for small business owners and franchisors to enter the market. Travelers come in many varieties and desire a broad spectrum of offerings. Some prefer eating and lodging at well-known national chains while others seek out local mom and pop establishments. Some prefer adventurous outdoor treks, while others opt for full-service destination resorts. Some like to repeat the same vacation year after year, while others have a long list of places they’d like to visit within their lifetime, never visiting the same location twice.

The travel industry, despite its size, can be very competitive. Whether offering trip planning services, transportation, lodging, activities or other travel services, specializing in a niche market can help limit the competition. There is a vast panorama of opportunity for business owners who can combine their passion with sound business decisions and thorough market research; the road map to success is laid out before them, awaiting their exploration.

Tips & Techniques – Changing the Drawing Order of Overlays

There are many different overlay options available in GeoMetrx including ZIP Code Boundaries, ZIP Code Numbers, County Boundaries, City Labels, Roads, Airports, Rivers and more. When selecting and displaying the overlays on your map, one overlay feature can be covered by another. Changing the order of the overlays to best display the information you need to see is quick and easy.

To change the drawing order:

1) Expand the list of Overlays in the Map Panel by clicking on the +/- sign
2) Click the name of any Overlay and the Edit Overlays dialog box displays
3) In the Group list, select All Overlays – (choose this to alter drawing order)
4) Select the overlay that you want to move up or down in the drawing order, and drag it to the location where you want it to draw. Overlays at the bottom of the list are drawn last, and therefore on top of others.

In the two images below you can see the differences in the order of the overlays of the ZIP Code Number Overlay vs. City Label Overlay and the ZIP Code Boundary Overlay vs. the County Boundary Overlay:

Image 1: ZIP Code Number and County Boundary are at the end of the list and are drawn last, thereby placing them on top of other features

Image 2: City Labels and ZIP Code Boundaries are now at the end of the list and drawn last. Note that ‘Chicago’ can now be clearly seen in the second image, and the ZIP Code Boundaries (blue line) are drawn on top of the wider yellow County Boundaries, making both visible.

Click on any of the above images for a larger viewable version in order to see the true detail of the overlay drawing changes.

Changing the order of overlays is a quick and simple feature and when utilized  can make all the difference in presentation, yet it is often an overlooked option. Try it, we think you’ll like what you see!

Domestic Travelers

Our GeoMetrx online mapping application excels in creating rich demographic reports, demographic mapping, aligning & mapping sales or franchise territories, performing market analysis, retail site selection and much more. You can use our available current year demographic datasets or upload your own company data to aggregate, compare, rank and map data on demand.

Our extensive travel industry data includes the following categories:

• Domestic Travel (Traveled Last Year; 11+ Roundtrips)
• Mode of Travel (Boat/Ship; Bus; Car; Plane; Railroad; RV; Other-Truck)
• Cruise Ship – Areas Traveled (multiple locations)
• Foreign Travel – Country Visited (multiple countries)
• Foreign Travel – Reason for Trip (multiple reasons measured)
• Travel Agent Services Used
• Hotel/Motel – Stay; Loyalty Program
• Average Amount Spent
• Travel Preferences (Organized Activities; Prefer Travel Abroad; Prefer
Travel Domestic; Prefer Different Location Every Trip; and more)
• Business Establishment Data and Retail Potential (Travel Services;
Hotels and Other Accomodations)

Below is a heat map of the point of origin of domestic travelers last year, generated from our GeoMetrx mapping application. The data is depicted at the county level and population percents increase from the lighter to darker areas. Demographic data, such as population density, combined with competitive business data is an extremely useful resource for determining market potential.

Click to see a larger version of this map.

For more information on how to obtain access to these datasets, contact us today at 1.888.848.4436.

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June 2012 – Trivia Challenge

1) According to Forbes.com, what were the top three most visited American Tourist Attractions in 2009, in terms of number of visitors?

Click here for the answers!

GeoMetrx Common Ground News Volume 1: Issue 5 – Summertime Fun: Children’s Enrichment Franchises

See the newsletter with all graphics at COMMON GROUND VOLUME 1 : ISSUE 5 NEWSLETTER ARCHIVE LINK.  Text only version provided below, links only work in the full archived version via the link above.

To sign up to receive the very latest and all future Common Ground Newsletters, you can sign up at the link in the top right corner of this website.

Volume I : Issue 5

May 2012

Welcome to Common Ground News

In this issue:

Feature Article – Summertime Fun: Children’s Enrichment Franchises

Tips & Techniques – helping you get the most out of our online mapping application at GeoMetrx​​​​: “Saving Map Views” – how to save and retrieve multiple map locations without readjusting settings

Thematic Map – Where Are All the Children?​​

Trivia Challenge​​

Upcoming Events – GeoMetrx “How To” Webinar Series “Utilizing Your Own Data”

This and all our future newsletters will soon be available through our Knowledge Center resource listed on our website.  We encourage you to share our Common Ground News with your friends and colleagues and we welcome your feedback. Visit our website and make a comment on the contact us page or send us an email at info@geo-e.com.

—-Kent Hargesheimer,
Managing Partner

Geo-Legend

Phone: 1.888.848.4436

Web:  www.geo-e.com
www.geometrx.com
www.geoprinter.com

Email:

info@geo-e.com

Follow Us:

Blog:

Common Ground Blog

Upcoming Events
GeoMetrx “How To” Webinar Series

“Utilizing Your
Own Data”

THURSDAY, June 14th at 11am PST / 2pm EST

CLICK HERE TO REGISTER
Summertime Fun: Children’s Enrichment Franchises

Across the nation, the last school bells of the year are ringing and kids are celebrating the arrival of summer break. Swimming pools, park outings, ball games, summer camps, backyard barbecues and so much more await them. On average, kids are out of school for 6 to 12 weeks and parents are scrambling to finalize their children’s summer activities schedules while balancing the child’s interests with the family budget. Fortunately there are many children’s enrichment franchises in operation offering parents and kids a wide variety of choices. The growing number of children in the U.S. keeps this industry among the top franchise trends in America, and not just during the summer, but all year-round.

The number of children in the U.S. has been steadily rising since the mid-1980s and is projected to continue well into the future. By the year 2030, it is expected the number of children under 18 will reach nearly 88 million.

Further driving demand for summertime activities as well as extracurricular activities during the school year is the number of households with working parents. In 2010, the estimate for the number of households with children under 18 reached 35.2 million. The following pie charts reflect the employment status in two-parent married households and single-parent households.

The most common categories for children’s enrichment franchises are:

• Art Programs: painting, cooking, music, drama, photography, etc.
• Education / Tutoring: mathematics, science, technology, early childhood
development, foreign languages, etc.
• Sports and Fitness: sports clubs, dance, martial arts, children’s gyms, etc.

Traditionally businesses offering child enrichment programs operate from a fixed location with families providing transportation to and from the activity venue. However, a growing trend in the industry is the advent of mobile activities, in which the main program or supplementary programs are brought to the children in after-school care programs, day care facilities, summer resident programs and more. Whether operating from a fixed location, providing a mobile activity or offering private instruction, the opportunities are boundless. (For a comprehensive list of children’s products and services franchise opportunities visit Entrepreneur.com.)

Working with children can be a very rewarding experience, yet it’s not for everyone. It takes a special mix of business and personal skills including patience, flexibility, a sense of fun and wonderment, empathy, and a lot of energy!  Finding the right franchise opportunity is also a special mix combining the business owner’s skills and interests with the best opportunities within a market. The GeoMetrx business database, along with our demographic data, can help franchisors evaluate territories to reveal the competitive landscape, market size and ROI potential. Whether expanding into new markets or realigning existing territories, it’s vital in today’s eco nomy to map your success.

Tips & Techniques – Saving Map Views

In GeoMetrx you can save multiple map views, allowing you to easily navigate among your locations. Saving a Map View is quick and easy.  Saved map views retain the area, scale, and any overlays thus reducing the time and frustration of adjusting your map whenever you switch from one location to another.

To Save a Map View:
• select Strategy Map
• format with your preferred settings
• click the drop down arrow in the Map Panel
• select Save Map View
• in the dialog box enter a name and an
optional description
• click Save as New Map

To Return to a Map View:
• click drop down arrow in Map Panel
• select Restore Map View
• Select the view you want to see from the list of saved map views
• click Restore Selected Map View

You can also delete any map views in this step as well by selecting the saved map view from the list and clicking on Delete Selected Map View.

This is probably one of the most valuable yet least used features in GeoMetrx. Try it, you’ll like it!

Where Are All the Children?

Children’s interests are broad. Parents are constantly looking for new avenues of exploration to fuel their offsprings’ natural inquisitiveness and enthusiasm. With the large variety of children’s enrichment franchise opportunities currently available, a thorough market analysis can help determine which activities are abundant in a market and which are lacking a substantial presence. As this industry continues to burgeon, introducing new and innovative services for children is limited only by one’s imagination.

Below is a density map of the population count of children (ages 0-17) in the lower 48 states generated from our GeoMetrx mapping application. The population counts increase from the lighter to darker areas. Demographic data, such as population density, combined with competitive business data is an extremely useful resource for determining market potential.

U.S. POPULATION DENSITY (Ages 0-17)

Click to see a larger version of this map.

Successful franchisors utilize these data and mapping tools to create highly refined territories, which is important in both sparsely and densely populated areas. The location of competitors can be overlaid on the map and enhanced by distance and drive-time radiuses. Being able to visualize data geographically, rather than merely presented in tables and charts, allows for a greater understanding of market opportunities and risks.

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May 2012 – Trivia Challenge

1) What is the most popular sports-related activity among children aged 7 to 17?

Click here for the answers!

Remember When We Used to Walk Everywhere? Honda Unveils UNI-CUB

Honda Unveils UNI-CUB

 
Getting from Point A to Point B is something we do all day, every day without much thought. We navigate the halls of our homes, half awake each morning as we prepare for the day. We slip behind the wheel of our car and drive to the office, the store, church, and a myriad of other destinations. Some of us rely on public transportation, or pedal around town on a bicycle. Motorcycles, scooters and even riding horseback are alternative modes of transportation. And once we are at our destination, most of us get around on foot whether in a shop, an office or really just about anywhere, with the exception of those who need assistance for medical reasons.

A little over a decade ago, we saw the advent of the Segway, a two-wheeled, self-balancing, battery-powered, electric vehicle invented by Dean Kamen and manufactured by Segway Inc. The Segway has met with mixed reactions and while initially banned from sidewalk use in many states, all but a few municipalities now allow them. The main concern of their usage is the safety of other pedestrians. Segways have a max speed of 12.5 mph, which is about three times faster than the average pedestrian. Others saw the invention as one more excuse to get less exercise than we already do. Segways are most commonly used by security companies, police departments, and tour groups. Overall, the concept has not really taken off, which is due in large part to the public perception that people riding them appear to be “smug” and “lazy.”

Despite these market barriers, Honda has just unveiled the new UNI-CUB “… a personal mobility device, designed for harmony with people. Featuring a compact design and comfortable saddle, UNI-CUB offers the same freedom of movement in all directions that a person enjoys while walking.”  This device has a top speed of 6km/h (3.7mph), about the same speed the average person walks. Furthermore, it’s designed so the user is situated about halfway between someone standing and someone seated in a normal chair.  Hmmm, wouldn’t it be just as easy to walk? And given all the recent focus on obesity and the need to walk more, not less, how popular will these become? Watch this promotional video and tell us what you think.

 

GeoMetrx Common Ground News Volume 1: Issue 4 – The Growing “Locavore” Movement: A Ripe Opportunity

See the newsletter with all graphics at COMMON GROUND VOLUME 1 : ISSUE 4 NEWSLETTER ARCHIVE LINK.  Text only version provided below, links only work in the full archived version via the link above.

To sign up to receive the very latest and all future Common Ground Newsletters, you can sign up at the link in the top right corner of this website.

Volume I : Issue 4

April 2012

Welcome to Common Ground News

In this issue:
Feature Article – The Growing “Locavore” Movement: A Ripe Opportunity

Tips & Techniques – helping you get the most out of our online mapping application at GeoMetrx​​ – “Customizing Territory Colors” – how to access the color selection dialog box using the Alignment panel

Thematic Map – Gardening: A Growing Hobby

Trivia challenge​​ – Tomato Trivia

Upcoming Events – GeoMetrx “How To” Webinar Series “Best Practices for Building and Managing Your Territories”

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Upcoming Events
GeoMetrx “How To” Webinar Series

“Best Practices for Building and Managing Your Territories”

THURSDAY, April 19th at 11am PST / 2pm EST

CLICK HERE TO REGISTER
The Growing “Locavore” Movement: A Ripe Opportunity

Whether you tout the philosophy of the locavore movement or stand behind the economic theory of free trade, your defenders as well as your detractors will be on hand, ready and willing to share their opinion. Yet, no matter which side of the debate you are on, one fact cannot be denied – the locavore movement is growing, and the opportunties for entrepreneurs are ripe. Based on research conducted by the USDA Economic Research Service, the movement was estimated to have generated $4.8 billion in sales in 2008, and it is projected that locally grown foods will generate nearly $7 billion in sales in 2012.

It’s a movement that is gradually reshaping the economics of the agriculture industry and spurring a revival of small farms, something many thought would never happen. Prior to WWII, nearly two out of five Americans lived on farms and food was locally grown and marketed. Rarely was food transported further than a day’s distance. After WWII our infrastructure expanded greatly, transportation costs decreased and refrigeration became more accessible. These changes allowed meats and produce to be transported greater distances at competitive prices. The increasing eco-conscious focus on sustainability has fueled the locavore movement and caused a major shift in how food is being grown and sold in America.

The term locavore was introduced in 2005 on World Environment Day when four women in Northern California kicked-off a month-long dietary challenge “Celebrate Your Foodshed: Eat Locally”, and began calling themselves “locavores.” A locavore is someone who either exclusively or primarily eats foods from their local or regional foodshed. There is no single definition of what defines a local foodshed as distances vary regionally and are also impacted by population density; yet many locavores use a 100-mile radius as a general guide. Produce sold within 24 hours of harvest is usually considered local as well. In comparison, mass-market food items consumed in the U.S. travel an average of 1,300 to 2,000 miles from farm to store according to ATTRA – National Sustainable Agriculture Information Service.

Locavores have a wide variety of beliefs in support of the movement. In the minds of many, local foods are those that come from small farms that have developed social and economic relationships within the local community. A national study conducted by the Food Marketing Institute in 2009 uncovered the top three reasons for participation cited by consumers:
82% – freshness of the products
75% – support for the local economy
58% – knowing the source of the product
While pinpointing exactly how many people are joining the locavore movement is difficult, there are many signs that it’s gaining mainstream attention. Nearly 80% of respondents in a 2006 national survey said they occasionally to always purchased fresh produce directly from growers (Source: USDA, ERR-97 May 2010). Increased demand is creating opportunities for farmers and growers to expand their marketing channels. Local foods are being sold through farmer’s markets, roadside stands, winter markets, food co-ops, CSAs (community supported agricultural groups), supermarkets, specialty stores, restaurants, hospitals, schools and more.

There are numerous public programs and policies that support local food initiatives and provide financing for local food systems. An example is the farm-to-school programs in which some or all of the produce needs of the school cafeteria are met by nearby farms. The National Farm to School Network, which began with just a handful of farm-to-school programs in the late 90’s, and climbed to 1,000 in 2005, is now estimated to have reached 2,518 programs as of 2012.

Farmers Markets are increasing in numbers across the nation as well. According to the USDA, there were 7,175 farmers markets in 2011, a 17% increase from 2010.

Large retailers are yielding shelf space to meet consumer demand for locally grown foods. Stores such as Walmart, Safeway, Meijer and Weis Markets are participating in local food initiatives. Local restaurants are meeting the demands of their patrons to provide local foods as well.  According to a survey conducted by the National Restaurant Association, 89% of fine-dining and nearly 30% of fast food operators served locally sourced items in 2008; while both believed these items would become more popular, 90% and nearly 50%, respectively.

In St. Louis, Missouri an innovative partnership is bringing “Mobile Markets” to commuters using public transportation for the March-October growing season.  Whatever the motivation of individual locavores, the movement is gaining momentum and the opportunities for entrepreneurs are ripe, whether choosing to enter the market by starting a small urban farm, becoming an intermediary, selling direct-to-consumer, or any of the other numerous entry points. As always, any market entry or expansion should be backed by thorough research to develop a solid strategy.

Tips & Techniques – Changing the Color of a Territory on the Map

You can quickly and easily customize each of your territories in GeoMetrx and you can choose from a preselected chart of colors or select a custom color.

To change the color of a territory:
Display your territories on Strategy Map.
In the Alignment Panel, click the colored square to the left of the territory name.
The Select Color dialog box displays.

To set the color, you have several choices:
Click the colored square that represents the color that you want.
Enter color values in the Red, Green and Blue text boxes.
Enter the color number in the Hex text box.
Use the slider on the rainbow color scale to select the range of color, and then drag the dot in the colored rectangle until the Current sample displays the color you want to use.
Click OK. The territory displays in the color you chose.

Gardening: A Growing Hobby

In the hustle and bustle of our everyday lives, we often seek refuge in our hobbies and interests in hopes of maintaining balance and finding purpose. Gardening has long been a favorite leisure time activity for many Americans, allowing us to reconnect with nature and providing many a sense of peace and harmony with the world.

A fast growing trend in gardening is the participation of the younger generation taking part in home and community gardening projects. According to Dr. Charlie Hall, Professor of Horticulture at Texas A&M, “Gen Y’s are embracing a connection with plants based on economics, environmental impact, health and wellness,” as reported by the Garden Media Group in their latest Garden Trends Report. GMG’s research also shows that vegetable gardening has increased by 20% and community gardening by 60% over last year. In 2010, the average household spent $600 on their yards and gardens.

Below is a heat map of gardening across the lower 48 generated from our GeoMetrx mapping application. The dark green areas show the highest concentration of leisure gardeners. What’s of particular note is that every county across the country has some level of participation ranging from 13.6% to 55% of the population.

Click to see a larger version of this map.

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April 2012 – Trivia Challenge

1) Is a TOMATO a vegetable or a fruit?

2) TRUE or FALSE: In 1893, the Supreme Court ruled on the TOMATO’s status.

Click here for the answers!