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GeoMetrx Common Ground News: Volume 3: Issue 1 – Top Reasons to Map Territories: Franchise or Independent – Retail or Service

See the newsletter with all graphics at COMMON GROUND VOLUME 3 : ISSUE 1 NEWSLETTER ARCHIVE LINK.  Text only version provided below, links only work in the full archived version via the link above.

Volume 3 : Issue 1

1Q – March 2014

Welcome to Common Ground News

In this Issue:

* Feature Article – Top Reasons to Map Territories: Franchise or Independent –
Retail or Service

* Tips & Techniques – helping you get the most out of our online mapping
application at [1]GeoMetrx “How to Automatically Optimize Your Territories”

* Thematic Map – Optimized Territories: a sample of how GeoMetrx can help you
maximize your market potential

* Trivia Challenge​​ – Modern Franchising: Can you put these fast food
restaurant chains in order of franchise year?

This and all our newsletters are available through our Knowledge Center resource
listed on our website. We encourage you to share our Common Ground News with
your friends and colleagues and we welcome your feedback. Visit our website and
make a comment on the [2]contact us page or send us an email
at [3]info@geo-e.com.

—-Kent Hargesheimer,

Managing Partner

Geo-Legend

Phone: 1.888.848.4436

Web: [4]www.geo-e.com

[5]www.geometrx.com

[6]www.geoprinter.com

[7]www.gis4less.com

Email:

[8] [9]info@geo-e.com

Follow Us:

[10][11] [12][gif] [13]

Blog: [14]Common Ground Blog

Newsletter Archives
• [15]December 2013
• [16]November 2013
• [17]October 2013
• [18]September 2013
• [19]August 2013
• [20]July 2013
• [21]Previous Issues

Top Reasons to Map Territories:

Franchise or Independent – Retail or Service

[facebooklike][twittertweet][googleplusone][lnkdinshare]

How many profitable territories are within each of your markets?

For both new and established businesses – franchise or independent – retail or
service – managing territories is one of the most important factors impacting
your success. You want to be sure to locate your business in the best possible
place to reach your market and provide easy access for your customers, while
proactively maximizing your market potential. This is especially critical when
you have multiple locations within a specific market area. Large metro areas can
support multiple locations of a single enterprise. However, if these locations
are in too much competition for the same customers, none will thrive.

Have you maximized market potential through territory alignment?

Choosing a location for your business is more than just finding an available
space to lease or purchase. It requires understanding market potential through
careful analysis of all available data resources, and proactively creating
well-balanced, aligned territories. If you have picked the “ideal” territory for
the first location in a specific market, you may have left money on the table.
Without properly assessing a market before assigning territories, you run the
risk of not being able to successfully add additional territories in that market
at a later date.

Many of our clients have wished they had [22]GeoMetrx before they started
selling territories. They have realized, in hindsight, they have limited their
potential reach with their first few deals just because they wanted to sell
something.

Do you have a mapping tool to visualize your territories?

Being able to visualize markets on a physical map is the best approach to
creating territories. The [23]GeoMetrx mapping application allows businesses to
evaluate and manipulate a multitude of data to create the best possible
territory divisions within any market across the U.S. In addition to the wealth
of data within our mapping tool, companies can upload their own proprietary data
as well, to further enhance their market analysis. Remember, the best defense is
a good offense. For an example of optimized territories within a market see our
example below.

Top 3 Reasons to Map Franchise Territories / Multiple Market Locations

♦ Maximize the number of profitable territories in a market – don’t “leave money
on the table”
* Trade Area Development
* Market Potential Analysis

♦ Measure territory demographics, such as population households, businesses and
much more
* Customer Profiling (age, income, education, etc.),
* Competitive Analysis

♦ Visualize territories and assess physical geography; accessibility
* Measure Drive Times
* Evaluate Traffic Patterns

Other Benefits of Mapping Territories

• Map customer locations – ‘birds of a feather flock together’

• Easily standardize design of territories – choose a geography and stick with
it

• Give your franchisee confidence – do your homework and share your knowledge of
the market

• Enhance your franchise agreements – put a clear definition of the franchise
territory in the franchise agreement

• Generate business lists for B2B franchise concepts – now the franchisee has a
lead list to let them hit the ground running

It’s never too late to get started. If you are just beginning to consider
opening additional locations or franchising your business concept, start out on
the right foot and create well-balanced territories that are sure to succeed. If
you already have multiple existing locations in one or more markets, mapping
your current territories will help you make the most of remaining market
opportunities, while getting it right the first time in new markets. If you are
well established, you can still take advantage of visualizing your territories,
providing your franchisees with invaluable data and insight, and most
importantly, setting yourself up to correct territory inequalities when the
opportunity to realign arises as well as determining which locations should be
closed or consolidated.

To learn more about [24]GeoMetrx call today at 1.888.848.4436 or [25]request a
free demo online. Let our experts help you make the most of your business
concept.

Tips & Techniques – ​Automatically Optimizing Territories

In our feature article (above), we’ve shared the importance of managing
territories within a market. This can be accomplished in a variety of ways
within our [26]GeoMetrx application. One of the easiest and most efficient ways
to is to use the automatic optimization feature to create and balance any number
of territories you designate, based on a balancing variable that you
choose. Click on either the link or image below for our step-by-step automatic
optimization guide.

[27]”How to Automatically Optimize Your Territories”

[28]

Manually vs. Automatically Optimized Territory Alignment

[facebooklike][twittertweet][googleplusone][lnkdinshare]

Assessing market potential prior to assigning territories within your market’s
is vital to your company’s success. Once you have taken into consideration all
the influences on your customers for your business concept you are ready to
develop a territory strategy within any given market.

In the simplified example below we have divided Dallas, TX into seven unique
territories aimed at reaching households with children under 18, and incomes of
$100,000 or more. The geography level was set to ZIP Codes.

The first example was created manually by visually selecting adjacent ZIP Codes.
Adjustments to any alignment scheme can be made by swapping ZIP Codes between
store territories. Utilizing the power of GeoMetrx to automatically optimize
territories within a market based on any variable you choose, is not only a
tremendous time saver, it creates well-balanced territories ensuring that all
your stores or franchisees have an equal opportunity to succeed. Examples 2 and
3 display the results of optimizing territories based on two different
demographic data points.

Example 1: Manually Aligned Territories

[29][Manually-Aligned-Territories.jpg]

Example 2: Automatically Optimized Territories (Population Age <18)

[30][Automatically-Optimized-Territories-Population-Age-under-18.jpg]

Example 3: Automatically Optimized Territories (HH Income $100,000+)

[31]

Click on the images above to see enlarged version.

In addition to creating well-balanced territories, the average distance to the
center of each territory was improved from 6.5 miles to 4.0 miles or less, an
efficiency increase of approximately 40%.

[32]GeoMetrx has the tools you need to assess the opportunities, locate the
ideal site location, and evaluate the competition. For more information on how
to obtain access to [33]GeoMetrx tools and datasets, contact us today at
1.888.848.4436.

First Quarter 2014 – Modern Franchising

According to an [34]article written by Don Daszkowski, “the modern leading form
of franchising, known as business format franchising, became popular post World
War II.”

1) Can you put the following fast food restaurant chains in the correct order
that they entered the world of franchising?

Burger King
Dunkin Donuts
Kentucky Fried Chicken
McDonald’s

[35]Click Here for the Answers

References

1. http://here.mappingresources.com/
2. http://here.mappingresources.com/contact-us/
3. mailto:info@geo-e.com?subject=October%202012%20Newsletter%20Feedback
4. http://www.geo-e.com/
5. http://here.mappingresources.com/
6. http://www.geoprinter.com/
7. http://www.gis4less.com/
8. mailto:info@geo-e.com
9. mailto:info@geo-e.com
10. http://www.facebook.com/GeoMetrx
11. https://twitter.com/#!/geometrx_
12. http://www.linkedin.com/company/691866
13. http://here.mappingresources.com/feed/
14. http://here.mappingresources.com/blog/
15. http://here.mappingresources.com/2013/12/geometrx-common-ground-news-volume-2-issue-12-meal-preparation-recipe-success/
16. http://here.mappingresources.com/2013/11/geometrx-common-ground-news-volume-2-issue-11-home-decor-improving-market/
17. http://here.mappingresources.com/2013/10/geometrx-common-ground-news-volume-2-issue-10-youth-sports-industry-growing-opportunity/
18. http://here.mappingresources.com/2013/09/geometrx-common-ground-news-volume-2-issue-9-tutoring-services-an-inspiring-opportunity/
19. http://here.mappingresources.com/2013/08/geometrx-common-ground-news-volume-2-issue-8-air-quality-measurement-industry-opportunities-the-sky-is-the-limit/
20. http://here.mappingresources.com/2013/07/geometrx-common-ground-news-volume-2-issue-7-reinventing-the-modern-book-store-a-new-chapter-begins/
21. http://here.mappingresources.com/category/newsletters/
22. http://here.mappingresources.com/
23. http://here.mappingresources.com/
24. http://here.mappingresources.com/
25. http://here.mappingresources.com/geometrx-demonstration-request-form/
26. http://here.mappingresources.com/
27. http://here.mappingresources.com/wp-content/uploads/2014/03/Automatically-Optimizing-Territories.pdf
28. http://here.mappingresources.com/wp-content/uploads/2014/03/Automatically-Optimizing-Territories.pdf
29. http://here.mappingresources.com/wp-content/uploads/2014/03/Manually-Aligned-Territories.jpg
30. http://here.mappingresources.com/wp-admin/post.php?post=6131&action=edit
31. http://here.mappingresources.com/wp-content/uploads/2014/03/Automatically-Optimized-Territories-HH-Income-100000+.jpg
32. http://here.mappingresources.com/
33. http://here.mappingresources.com/
34. http://franchises.about.com/od/franchisebasics/a/history.htm
35. http://here.mappingresources.com/newsletter-trivia-answers/

GeoMetrx Common Ground News: Volume 2: Issue 12 – Meal Preparation – A Recipe for Success

See the newsletter with all graphics at COMMON GROUND VOLUME 2 : ISSUE 12 NEWSLETTER ARCHIVE LINK.  Text only version provided below, links only work in the full archived version via the link above.

Volume 2 : Issue 12

December 2013

Welcome to Common Ground News

​Starting in 2014, we will begin publishing our newsletter quarterly. Look for
our next issue in March!

In this Issue:

* Feature Article – Meal Preparation Business: A Recipe for Success

* Tips & Techniques – helping you get the most out of our online mapping
application at [1]GeoMetrx “Changing the Drawing Order of Overlays”

* Thematic Map – Meal Preparation – “Don’t Have Time”: a sample of one of our
many attitudinal and behavioral datasets

* Trivia Challenge​​ – Frozen Food: Who started it all and in what year?

This and all our newsletters are available through our Knowledge Center resource
listed on our website. We encourage you to share our Common Ground News with
your friends and colleagues and we welcome your feedback. Visit our website and
make a comment on the [2]contact us page or send us an email
at [3]info@geo-e.com.

—-Kent Hargesheimer,

Managing Partner

Geo-Legend

Phone: 1.888.848.4436

Web: [4]www.geo-e.com

[5]www.geometrx.com

[6]www.geoprinter.com

[7]www.gis4less.com

Email:

[8] [9]info@geo-e.com

Follow Us:

[10][11] [12][gif] [13]

Blog: [14]Common Ground Blog

Newsletter Archives
• [15]November 2013
• [16]October 2013
• [17]September 2013
• [18]August 2013
• [19]July 2013
• [20]Previous Issues

Meal Preparation Business – A Recipe for Success

[facebooklike][twittertweet]

The holidays are once again upon us and our busy factor is in overdrive! With
the exception of a big holiday meal, we often find ourselves sacrificing time
spent with our families around the dinner table. Studies show there are many
great benefits of eating together, such as bonding through conversation,
teaching children good manners, and more.

“The family who eats together, stays together”

A growing trend helping families reclaim time at the table is the meal
preparation segment of the food industry. Meal preparation services come in many
forms for those who lack the time to shop and prepare dinner each night. While
meal preparation businesses may vary in the individual services provided, they
all have in common the opportunity for families to purchase homemade meals,
whether they will be consumed within several days or frozen for future use.
Services range from simply providing the ingredients and work space, which
allows customers to assemble their own meals, to preparing entire meals that
only require reheating.

Most meal preparation businesses provide 2, 4 or 6 serving meals. Customers can
typically purchase a single meal or enough for several weeks at one time. Many
of these businesses are taking advantage of the web and allowing their customers
to make appointments and order online, which has the added advantage of improved
resource allocation and inventory control. Some of the services a meal
preparation business may provide include:

* Recipe creation
* Menu planning
* Ingredient preparation
* Customer workspace
* Full meal preparation
* Meal delivery

Many of these services start out as home businesses, with the sole proprietor
working out of their own family kitchen, and eventually expanding to a
commercial kitchen as the business grows. A successful meal preparation business
can easily become a franchise opportunity, as well, for a small business owner.
In fact, it is likely the best recipe for success in this market segment as a
single meal preparation business location will eventually be limited by its
geographical reach.

If you enjoy food and working with others, starting a meal preparation business
may be just the right small business choice. At [21]GeoMetrx, our sales and
franchise territory alignment application is the right tool to help you start a
business or grow an existing business. In addition to managing your business
territories, our service can provide an in-depth location and demographic
analysis, market opportunity, and a view of the competitive landscape. Call us
at 1.888.848.4436 or visit us on the web to [22]request a demo today.

Tips & Techniques – ​Changing the Drawing Order of Overlays

One of our most popular Tips & Techniques is our guide on how to change the
drawing order of overlays. In this season of sharing, we once again would like
to share this guide with you to help you get the most out of [23]GeoMetrx.

There are many different overlay options available in [24]GeoMetrx including ZIP
Code Boundaries, ZIP Code Numbers, County Boundaries, City Labels, Roads,
Airports, Rivers and more. When selecting and displaying the overlays on your
map, one overlay feature can be covered by another. Changing the order of the
overlays to best display the information you need to see is quick and easy.
Click on either the link or image below for a step-by-step guide.

[25]”How To Change the Drawing Order of Overlays”

[26]

Meal Preparation: “Don’t Have Time”

[facebooklike][twittertweet]

As a society, time is a commodity of which we never seem to have enough. One of
the casualties of lack of time is the shrinking number of families spending time
together around the dinner table enjoying homemade meals. Meal preparation
businesses are growing in popularity to fill this gap in our lives.

The map below depicts the number of people (Adult Pop 18+, 2013), by county,
that have reported they “do not have the time to prepare and eat a healthy
meal.” The amount of people in this situation increases from light yellow to
dark blue. This is just one of many attitudinal and behavioral data sets
available within our [27]GeoMetrx mapping application.

Combining such data along with demographics and a view of the competitive
landscape is an extremely useful resource for determining market potential.
[28]GeoMetrx has a rich database of all three data types.​

Click here to see a [29]larger version of this map

[30]GeoMetrx has the tools you need to assess the opportunities, locate the
ideal site location, and evaluate the competition. For more information on how
to obtain access to [31]GeoMetrx tools and datasets, contact us today at
1.888.848.4436.

December 2013 – Trivia Challenge

Frozen food products have forever changed the way many Americans shop, store and
prepare food.

1) Who was the inventor of the modern frozen food industry​?

2) In what year was the first frozen food sold to the American public?

[32]Click Here for the Answers

References

1. http://here.mappingresources.com/
2. http://here.mappingresources.com/contact-us/
3. mailto:info@geo-e.com?subject=October%202012%20Newsletter%20Feedback
4. http://www.geo-e.com/
5. http://here.mappingresources.com/
6. http://www.geoprinter.com/
7. http://www.gis4less.com/
8. mailto:info@geo-e.com
9. mailto:info@geo-e.com
10. http://www.facebook.com/GeoMetrx
11. https://twitter.com/#!/geometrx_
12. http://www.linkedin.com/company/691866
13. http://here.mappingresources.com/feed/
14. http://here.mappingresources.com/blog/
15. http://here.mappingresources.com/2013/11/geometrx-common-ground-news-volume-2-issue-11-home-decor-improving-market/
16. http://here.mappingresources.com/2013/10/geometrx-common-ground-news-volume-2-issue-10-youth-sports-industry-growing-opportunity/
17. http://here.mappingresources.com/2013/09/geometrx-common-ground-news-volume-2-issue-9-tutoring-services-an-inspiring-opportunity/
18. http://here.mappingresources.com/2013/08/geometrx-common-ground-news-volume-2-issue-8-air-quality-measurement-industry-opportunities-the-sky-is-the-limit/
19. http://here.mappingresources.com/2013/07/geometrx-common-ground-news-volume-2-issue-7-reinventing-the-modern-book-store-a-new-chapter-begins/
20. http://here.mappingresources.com/category/newsletters/
21. http://here.mappingresources.com/
22. http://here.mappingresources.com/geometrx-demonstration-request-form/
23. http://here.mappingresources.com/
24. http://here.mappingresources.com/
25. http://here.mappingresources.com/wp-content/uploads/2013/12/Change-Drawing-Overlay-Order.pdf
26. http://here.mappingresources.com/wp-content/uploads/2013/12/Change-Drawing-Overlay-Order.pdf
27. http://click.icptrack.com/icp/rclick.php?d=Gp73aByODKH-ry6sYclS3XYb6ZPQ84kh&w=3&destination=http%3A%2F%2Fgeometrx.com
28. http://here.mappingresources.com/
29. http://here.mappingresources.com/common-ground-news-trivia-maps/
30. http://here.mappingresources.com/
31. http://here.mappingresources.com/
32. http://here.mappingresources.com/newsletter-trivia-answers/

GeoMetrx Common Ground News: Volume 2: Issue 11 – Home Decor – An Improving Market

See the newsletter with all graphics at COMMON GROUND VOLUME 2 : ISSUE 11 NEWSLETTER ARCHIVE LINK.  Text only version provided below, links only work in the full archived version via the link above.

Volume 2 : Issue 11

November 2013

Welcome to Common Ground News

In this Issue:

* Feature Article – Home Decor: An
“Improving” Market

* Tips & Techniques – helping you get the most out of our online mapping
application at [1]GeoMetrx “How to Create Territory Reports”

* Thematic Map – Home Decor Interest: a sample of one of our many attitudinal
and behavioral datasets

* Trivia Challenge​​ – Drawing a floorplan to scale: What’s the most typical
scale and why?

This and all our newsletters are available through our Knowledge Center resource
listed on our website. We encourage you to share our Common Ground News with
your friends and colleagues and we welcome your feedback. Visit our website and
make a comment on the [2]contact us page or send us an email
at [3]info@geo-e.com.

—-Kent Hargesheimer,

Managing Partner

Geo-Legend

Phone: 1.888.848.4436

Web: [4]www.geo-e.com

[5]www.geometrx.com

[6]www.geoprinter.com

[7]www.gis4less.com

Email:

[8] [9]info@geo-e.com

Follow Us:

[10][11] [12][gif] [13]

Blog: [14]Common Ground Blog

Newsletter Archives
• [15]October 2013
• [16]September 2013
• [17]August 2013
• [18]July 2013
• [19]June 2013
• [20]Previous Issues

Home Decor – An ‘Improving’ Market

[facebooklike][twittertweet]

What many are now calling the ‘Great Recession’ that began in earnest in late
2008, continues to have far-reaching affects on the US and world economies.
Signs of recovery are evident in many sectors, including the home decor market,
which is ‘improving’ (pun intended!). The improvement is partially in response
to the lagging housing market.

Along with many other industries and markets, the US housing market continues to
show signs of recovery, yet it is far from what could be considered a full
recovery. The number of overall existing home sales is up in 2013, vs. 2012, but
the most recent report (Sept. 2013 data) showed a slight reduction in the number
of sales over the previous month. Levels are still well below pre-recession
activity:

Many Americans have changed their long term outlook on home ownership, and
remodeling our current homes rather than upgrading to larger homes has never
been more popular. Families are choosing to stay put and rework the spaces they
already have. Home improvement is something people have long enjoyed, but the
desire to stretch our dollars further, combined with a bent for living a more
sustainable lifestyle has pumped new life and energy into both the home
improvement industry and home décor market. The home décor market, estimated to
be a $65.2 billion annual segment, continues to thrive.

Fueled by the popularity of do-it-yourself (DIY) home improvement television
shows, people are tapping into their own creativity to maximize and customize
their living spaces. Home improvement, home décor and home furnishing stores
have been experiencing tremendous growth in the last decade. In addition to the
change in home ownership attitude, another major factor contributing to the
success of many of these businesses is improved products and marketing,
particularly pre-packaged kits with all the needed supplies bundled together.
These kits make it easy for inexperienced homeowners to be successful in their
projects, and much less frustrated!

As homeowners remodel and update existing spaces, they often choose to refurnish
and accessorize these rooms with brand new items to match their freshly painted
walls and gleaming new floors. This trend is being reflected through increased
sales for home furnishing and home décor stores. Ready-made and attractive
decorative accessories are very popular, and homeowners can mix and match pieces
together to make unique and affordable spaces. Many direct sales home decor
businesses have been booming as well such as [21]PartyLite, [22]Celebrating Home
and [23]Rendi, to name a few. These businesses have very easy entrance points
for sole proprietors.

Many home furnishing stores are franchises, so whether you are interested in
becoming a franchisee of an existing business or starting up your own chain of
stores to franchise, [24]GeoMetrx can provide an in-depth location analysis
including an understanding of the competitive landscape. Call us at
1.888.848.4436 or visit us on the web to [25]request a demo today.

Tips & Techniques – ​How to Create Territory Reports

As a follow-up to last month’s tutorial video guide on building a franchise or
sales territory in [26]GeoMetrx, this month we are once again sharing a tutorial
video guide on creating territory reports. The information available in these
reports is an invaluable tool in planning and aligning your territories.

Click below and expert Rich Mithoff will navigate you through the process with
simple step-by-step video instructions in this six-minute [27]video.

[28]”How To Create Territory Reports Tutorial Video”

[29]

Home Decor Interest

[facebooklike][twittertweet]

People have many interests, past-times and hobbies. Decorating one’s home is
certainly among them. The map below depicts the percentage of the U.S. adult
population (18+, 2013) that has a particular interest in home decor, by county.
The amount of interest increases from light green to dark purple. This is just
one of many attitudinal and behavioral data sets available
within our [30]GeoMetrx mapping application.

Combining such data along with demographics and a view of the competitive
landscape is an extremely useful resource for determining market potential.
[31]GeoMetrx has a rich database of all three data types.​

[32]

Click here to see a [33]larger version of these maps

[34]GeoMetrx has the tools you need to assess the opportunities, locate the
ideal site location, and evaluate the competition. For more information on how
to obtain access to [35]GeoMetrx tools and datasets, contact us today at
1.888.848.4436.

November 2013 – Trivia Challenge

1) What is the most typical scale for drawing a floorplan?
a) 1/8″ to 1′
b) 1/4″ to 1′
c) 1/2″ to 1′
d) 1″ to 1′

2) And, do you know why?

[36]Click Here for the Answers

References

1. http://here.mappingresources.com/
2. http://here.mappingresources.com/contact-us/
3. mailto:info@geo-e.com?subject=October%202012%20Newsletter%20Feedback
4. http://www.geo-e.com/
5. http://here.mappingresources.com/
6. http://www.geoprinter.com/
7. http://www.gis4less.com/
8. mailto:info@geo-e.com
9. mailto:info@geo-e.com
10. http://www.facebook.com/GeoMetrx
11. https://twitter.com/#!/geometrx_
12. http://www.linkedin.com/company/691866
13. http://here.mappingresources.com/feed/
14. http://here.mappingresources.com/blog/
15. http://here.mappingresources.com/2013/10/geometrx-common-ground-news-volume-2-issue-10-youth-sports-industry-growing-opportunity/
16. http://here.mappingresources.com/2013/09/geometrx-common-ground-news-volume-2-issue-9-tutoring-services-an-inspiring-opportunity/
17. http://here.mappingresources.com/2013/08/geometrx-common-ground-news-volume-2-issue-8-air-quality-measurement-industry-opportunities-the-sky-is-the-limit/
18. http://here.mappingresources.com/2013/07/geometrx-common-ground-news-volume-2-issue-7-reinventing-the-modern-book-store-a-new-chapter-begins/
19. http://here.mappingresources.com/2013/06/geometrx-common-ground-news-volume-2-issue-6/
20. http://here.mappingresources.com/category/newsletters/
21. http://partylite.com/regional/home
22. http://www.celebratinghome.com/PWPHome.ashx
23. http://www.rendistyle.com/
24. http://here.mappingresources.com/
25. http://here.mappingresources.com/geometrx-demonstration-request-form/
26. http://here.mappingresources.com/
27. http://here.mappingresources.com/2012/10/creating-territory-reports-with-geometrx/
28. http://here.mappingresources.com/2012/10/creating-territory-reports-with-geometrx/
29. http://here.mappingresources.com/2012/10/creating-territory-reports-with-geometrx/
30. http://click.icptrack.com/icp/rclick.php?d=Gp73aByODKH-ry6sYclS3XYb6ZPQ84kh&w=3&destination=http%3A%2F%2Fgeometrx.com
31. http://here.mappingresources.com/
32. http://here.mappingresources.com/common-ground-news-trivia-maps/
33. http://here.mappingresources.com/common-ground-news-trivia-maps/
34. http://here.mappingresources.com/
35. http://here.mappingresources.com/
36. http://here.mappingresources.com/newsletter-trivia-answers/

GeoMetrx Common Ground News: Volume 2: Issue 10 – Youth Sports Industry – A Growing Opportunity

See the newsletter with all graphics at COMMON GROUND VOLUME 2 : ISSUE 10 NEWSLETTER ARCHIVE LINK.  Text only version provided below, links only work in the full archived version via the link above.

Volume 2 : Issue 10

October 2013

Welcome to Common Ground News

In this Issue:

* Feature Article – Youth Sports Industry: A Growing Opportunity

* Tips & Techniques – helping you get the most out of our online mapping
application at [1]GeoMetrx “How to Build a Franchise or Sales Territory”

* Thematic Map – Put Me In Coach: where there are children, there is interest
in sports

* Trivia Challenge​​ – First public school in America is still in operation.
Can you name the school, founding date and location?

This and all our newsletters are available through our Knowledge Center resource
listed on our website. We encourage you to share our Common Ground News with
your friends and colleagues and we welcome your feedback. Visit our website and
make a comment on the [2]contact us page or send us an email
at [3]info@geo-e.com.

—-Kent Hargesheimer,

Managing Partner

Geo-Legend

Phone: 1.888.848.4436

Web: [4]www.geo-e.com

[5]www.geometrx.com

[6]www.geoprinter.com

[7]www.gis4less.com

Email:

[8] [9]info@geo-e.com

Follow Us:

[10][11] [12][gif] [13]

Blog: [14]Common Ground Blog

Newsletter Archives
• [15]September 2013
• [16]August 2013
• [17]July 2013
• [18]June 2013
• [19]May 2013
• [20]Previous Issues

Youth Sports Industry: A Growing Opportunity

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October brings with it many wonderful happenings. The leaves are changing
colors; kids, both young and old, are partaking in Halloween festivities; and
sports are in the air. Baseball fans are enjoying the post-season with its
play-offs and World Series match-ups; and football fans are gathering on
weekends to root for their favorite teams. There are few things more American
than fall baseball and football.

Professional sports is big business. Inspired by their idols in the big leagues,
many kids hope to become the stars of tomorrow, and as a result the youth sports
industry is growing by leaps and bounds. Kids have always participated in games
and sports; however, the face of youth sports has changed greatly over the last
decade or two. Gone are the days of pick-up ballgames in empty sandlots,
two-on-two in the driveway, or playing hockey in the street with sticks and
rocks. Youth sports have become a network of independent organizations,
competitive regional leagues, travel teams and tournament play, with parents,
coaches, league organizers, referees and tournament operators organizing both
practices and competition.

The [21]National Council of Youth Sports (NYCS), reports more than 60 million
boys and girls are registered in programs across the country. The most recent
data from the [22]Sports and Fitness Industry Association (SFIA) estimates
nearly 70% of children (age 6-17) in the U.S. are playing team sports and three
out of four teenagers are playing at least one team sport. While there is much
debate surrounding the direction youth sports have taken, there is no arguing
that opportunities to score big are rampant for innovative entrepreneurs. The
team travel segment of youth sports is estimated to be $7 billion alone. Local
communities are benefactors of the economic activity generated by the growing
travel team phenomenon as well.

The “travel team” stratum of youth sports in particular has exploded in the last
twenty years.Travel teams grew out of recreational league play, as players,
parents and coaches sought more and better venues in which to compete. The
teams mushroomed in popularity as new leagues were formed to promote their play,
tournaments proliferated to match the best against the best and large indoor
facilities multiplied in suburban areas permitting year-round training and
competition. ([23]Fullinwider, 2006)

Many leagues are grassroots organizations formed and operated by parents through
local schools, churches or other community outlets. However, that too is
expanding with companies such as [24]i9, a youth sports league franchise. Based
in Tampa, Florida, [25]i9 provides sports leagues, camps and clinics for
children ages 3-17, including flag football, soccer, basketball, T-Ball and even
cheerleading. The company’s tagline: “traditional kids sports leagues without
the traditional headaches!”

Parents are often overwhelmed by the demands on their time, and for many, the
option to pay a participation fee and let others run the show can be a welcome
opportunity. It also removes parents from coaching and refereeing positions,
which can be a source of tension for many.

Today’s parents are busier than ever because in most households both work.
Additionally, we live in a world where all of our kid’s activities are scheduled
and supervised. Parents are constantly looking for new activities to engage,
educate, exercise, and entertain their kids. Today’s parent also demands great
service, a great product, and great communication AND is willing to pay for it.
Meanwhile, legacy youth sports leagues operate the same way they did twenty-five
years ago. As in any industry today, there is room for an innovator. ([26]Steve
Cox, i9 Sports Franchise Owner)

Other opportunities to capitalize on the growing youth sports industry include:
* New and Used Equipment Stores
+ ​as kids outgrow their equipment or change sports, there is plenty of used
equipment deserving of a second wind
* Photography/Videography Services
+ parents also enjoy capturing their kids’ big moments and team membership on
film — weekend photographers can carve out a very lucrative niche taking team
photos, individual portraits and live action shots
* Online Management Tools/Apps
+ managing registrations, fees, scheduling, logistics, team stats, rosters,
and even background checks for volunteers can be cumbersome, and innovate
thinkers are providing powerful online tools to help grassroots organizations
* Local / Regional Sports Media Content Providers
+ streaming video of local and regional games is becoming big business,
especially in rural communities where high school sports teams often take on a
bigger role in the absence of professional sports found in larger metro areas

Here is a great [27]article highlighting some specific companies within these
niches of the growing youth sports industry. Another group, [28]The Sports &
Education Expo, is planning to hold shows around the country to bring
resources and information about youth sports to athletes, parents, coaches,
directors and more. The first show is scheduled for Dec 13-15, 2013 at the
Pennsylvania Convention Center.

For any current or prospective entrepreneurs interested in the youth sports
industry, [29]GeoMetrx can provide an in-depth location analysis including an
understanding of the competitive landscape. Call us at 1.888.848.4436 or visit
us on the web to [30]request a demo today.

Tips & Techniques – ​How to Build a Franchise or Sales Territory

It’s our turn for ‘Throw-back Thursday!’ It’s been nearly two years since we
have featured our tutorial video guide on building a franchise or sales
territory in [31]GeoMetrx.

Expert Rich Mithoff will navigate you through the process with simple
step-by-step video instructions in this six-minute [32]video.

[33]”How To Build a Franchise or Sales Territory Video”

[34][Create-Territories-Video-Image.png]

Put Me In Coach

[facebooklike][twittertweet]

Kids have boundless energy and parents often find themselves wishing for an
‘off’ switch. Since no such magical switch exists, the next best approach is to
simply wear the little angels down. In today’s hustle and bustle world,
organized activities offered through youth sports appeals to both kids and
parents. While some parents have the time and inclination to coach or otherwise
manage their little ones’ teams, others are happy to turn that job over to
professionals dedicated to the sport.

In our feature article, “Youth Sports Industry: A Growing Opportunity” we
discussed many options for innovative entrepreneurs to enter the market, but
where are the most receptive customers located? Two key metrics to consider are:
1) location of kids, and 2) adult interest. The first metric is straightforward.
The second can be viewed from different perspectives. One view is to recognize
that adults who are active in sports and fitness are likely to involve their
children as well. Another perspective is to consider that parents who are less
active are more likely to turn to others to help organize and manage their
childrens’ physical activities. The bottom line is, if there are children
present, there is an opportunity!

Below are two heat maps. The first represents adults who participate in sports
or fitness activities at least once a week. The second is a density map of the
population count of children under 18 (ages 0-17) in the lower 48 states
generated from our [35]GeoMetrx mapping application. The population counts
increase from the lighter to darker areas. Combining this insight with adults
who lead active lifestyles can help companies better target which youth sports
services would be a natural fit. Demographic data along with competitive
business data is an extremely useful resource for determining market potential.
[36]GeoMetrx has a rich database of population age breakdowns and adult
participation by specific activities.

[37][2013.10-Participate-in-Sports-Exercise-Once-A-Week.png]

Click here to see a [38]larger version of these maps

[39]GeoMetrx has the tools you need to assess the opportunities, locate the
ideal site location, and evaluate the competition. For more information on how
to obtain access to [40]GeoMetrx tools and datasets, contact us today at
1.888.848.4436.

October 2013 – Trivia Challenge

One underdeveloped segment of the youth sports industry is participation by
girls, and many are simply sidelined. Depending on the community where girls
live has an impact on their access to organized sports. Do you know the answers
to the questions below? They might surprise you.

1) What percent of high school girls from cities have never participated in
organized sports?

2) High schools in 31 states have enough roster slots for 50% of the boys
enrolled. How many states can accommodate 50% of the girls?

[41]Click Here for the Answers

References

1. http://here.mappingresources.com/
2. http://here.mappingresources.com/contact-us/
3. mailto:info@geo-e.com?subject=October%202012%20Newsletter%20Feedback
4. http://www.geo-e.com/
5. http://here.mappingresources.com/
6. http://www.geoprinter.com/
7. http://www.gis4less.com/
8. mailto:info@geo-e.com
9. mailto:info@geo-e.com
10. http://www.facebook.com/GeoMetrx
11. https://twitter.com/#!/geometrx_
12. http://www.linkedin.com/company/691866
13. http://here.mappingresources.com/feed/
14. http://here.mappingresources.com/blog/
15. http://here.mappingresources.com/2013/09/geometrx-common-ground-news-volume-2-issue-9-tutoring-services-an-inspiring-opportunity/
16. http://here.mappingresources.com/2013/08/geometrx-common-ground-news-volume-2-issue-8-air-quality-measurement-industry-opportunities-the-sky-is-the-limit/
17. http://here.mappingresources.com/2013/07/geometrx-common-ground-news-volume-2-issue-7-reinventing-the-modern-book-store-a-new-chapter-begins/
18. http://here.mappingresources.com/2013/06/geometrx-common-ground-news-volume-2-issue-6/
19. http://here.mappingresources.com/2013/05/geometrx-common-ground-news-volume-2-issue-5/
20. http://here.mappingresources.com/category/newsletters/
21. http://www.ncys.org/index.php
22. http://www.sfia.org/
23. http://www.civicyouth.org/PopUps/WorkingPapers/WP44Fullinwider.pdf
24. http://www.i9sports.com/
25. http://www.i9sports.com/
26. http://www.i9sportsfranchise.com/you-run-a-youth-sports-business-how-nice/
27. http://www.sportsbusinessdaily.com/Journal/Issues/2011/09/12/In-Depth/Companies.aspx
28. http://www.sportseducationexpo.com/
29. http://here.mappingresources.com/
30. http://here.mappingresources.com/geometrx-demonstration-request-form/
31. http://here.mappingresources.com/
32. http://here.mappingresources.com/2012/03/how-to-create-territories/
33. http://here.mappingresources.com/2012/03/how-to-create-territories/
34. http://here.mappingresources.com/2012/03/how-to-create-territories/
35. http://click.icptrack.com/icp/rclick.php?d=Gp73aByODKH-ry6sYclS3XYb6ZPQ84kh&w=3&destination=http%3A%2F%2Fgeometrx.com
36. http://here.mappingresources.com/
37. http://here.mappingresources.com/common-ground-news-trivia-maps/
38. http://here.mappingresources.com/common-ground-news-trivia-maps/
39. http://here.mappingresources.com/
40. http://here.mappingresources.com/
41. http://here.mappingresources.com/newsletter-trivia-answers/

GeoMetrx Common Ground News: Volume 2: Issue 9 – Tutoring Services – An Inspiring Opportunity

See the newsletter with all graphics at COMMON GROUND VOLUME 2 : ISSUE 9 NEWSLETTER ARCHIVE LINK.  Text only version provided below, links only work in the full archived version via the link above.

Volume 2 : Issue 9

September 2013

Welcome to Common Ground News

In this Issue:

* Feature Article – Tutoring Services: An Inspiring Opportunity

* Tips & Techniques – helping you get the most out of our online mapping
application at [1]GeoMetrx “How to Set Map Height and Measure Distance”

* Thematic Map – School Enrollment: level, gender, public vs. private

* Trivia Challenge​​ – First public school in America is still in operation.
Can you name the school, founding date and location?

This and all our newsletters are available through our Knowledge Center resource
listed on our website. We encourage you to share our Common Ground News with
your friends and colleagues and we welcome your feedback. Visit our website and
make a comment on the [2]contact us page or send us an email
at [3]info@geo-e.com.

—-Kent Hargesheimer,

Managing Partner

Geo-Legend

Phone: 1.888.848.4436

Web: [4]www.geo-e.com

[5]www.geometrx.com

[6]www.geoprinter.com

[7]www.gis4less.com

Email:

[8] [9]info@geo-e.com

Follow Us:

[10][11] [12][gif] [13]

Blog: [14]Common Ground Blog

Newsletter Archives
• [15]August 2013
• [16]July 2013
• [17]June 2013
• [18]May 2013
• [19]April 2013
• [20]Previous Issues

​Tutoring Services: An Inspiring Opportunity

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Labor Day has come and gone and in its wake new clothes are being donned, lunch
boxes are being packed, yellow school buses are rolling by, crossing guards are
providing safe routes, kids are toting backpacks, and bells are ringing in
school halls everywhere, officially ushering in a new school year; and with it
comes the competition to be the best. In fact, competition to be accepted into
the best schools continues to escalate, and not just at the collegiate level.
The desire for parents to have their kids earn a place in highly sought after
public and private middle schools and high schools is a growing trend in the
U.S. The trend is spurring the growth of the educational service industry,
particularly tutoring services; an estimated $5-7 billion market.

In 2012, there were just over 78 million Americans, ages 3 and older, enrolled
in school. That amounts to 1 out of every 4 people, or 26.4% of the population.
(Source: [21]U.S. Census, Current Population Survey Data on School Enrollment).
According to the U.S. Department of Education, about 55.3 million students will
attend PK-12 in the fall of 2013. Public schools account for 50.1 million of
those students, and private schools another 5.2 million. That number is expected
to reach 58.4 million by the year 2021.

There are many opportunities available for entrepreneurs and franchisees that go
well beyond traditional remedial tutoring services in math, science and English,
including early education, music, dance, art, and language, as well as a growing
demand for standardized and state testing preparation. Barriers to entry are low
and anyone with an education has the potential to enter the field. In the wake
of decreased public education funding, there is a growing number of unemployed
educators, providing a trained talent pool of individuals already devoted to
inspiring the next generation. Nearly 350,000 teaching positions were lost from
2009 to 2012 alone, according to the Bureau of Labor Statistics.

While tutoring services once focused on helping students who were falling behind
or those who were challenged with a learning disability, they are now being
sought after to give non-struggling students that extra boost. Parents, anxious
for their children to do well in school, to score well on standardized and state
tests, and to be accepted into the best schools and programs, are hiring tutors
at very young ages. Many parents want to ensure their children are performing on
par or above the level of their peers. Adults returning to school are also
looking for a leg-up on their competition.

How and where tutoring services are accessed is also changing. In-home tutoring
services was once the most common method of connecting tutors to students.
Tutoring and learning centers were the next evolution, allowing service
providers to establish centralized locations, increasing efficiencies as well as
profits. Most recently, parents and students are turning to online services.
While some tutoring services cater to just one of these delivery methods, others
are using a combination to reach their audience. While this field is
competitive, the opportunities are many. Any tutoring service can tailor these
options to best fit their market niche, and are likely to find it to be quite
lucrative.

For any current or prospective entrepreneurs interested in the education
services industry, [22]GeoMetrx can provide an in-depth location analysis
including an understanding of the competitive landscape. Call us at
1.888.848.4436 or visit us on the web to [23]request a demo today.

Tips & Techniques – ​How to Set Map Height and Measure Distance

There are many helpful navigation tools on the Tool Panel in [24]GeoMetrx.
Two such tools use distance:

• The SET MAP HEIGHT tool allows you to precisely set the exact distance to be
displayed from the top of the map to the bottom of the map.

• The MEASURE DISTANCE tool allows you to measure distance from one point on the
map to another, or cumulatively to multiple points on the map. This can be
helpful when trying to determine travel distances and times when defining
territories.

For detailed instructions on how to utilize these tools click on the link and/or
image below.

[25]”How To Set Map Height and Measure Distance”

[26]

School Enrollment: Level, Gender, Public vs. Private

[facebooklike][twittertweet]

School enrollment for PK-12 in the U.S. continues to rise. Anticipated fall 2013
enrollment is expected to be 55.3 million. By 2021, it is estimated this number
will reach 58.4 million. The competition level among parents and students to be
the best of the best also continues to increase. In cities such as New York,
there are more students desiring to attend the best middle schools and high
schools than there are spots available, both public and private. Parents are
increasingly turning to tutoring services to help improve the chances their
students will get those coveted spots.

Reduced funding for education, which is causing an increase in class sizes, in
conjunction with greater standardized nationwide testing, is helping to fan the
flames for parents who want to be certain their child has every possible
advantage to succeed academically. These parents are turning to tutoring
services to help bridge the gap and keep their students at the head of the
class. Unemployed teachers, as well as others who have obtained secondary
education degrees, can easily capitalize on the reach and power of the Internet
to enter the tutoring services market with little to no barriers.

[27]GeoMetrx has a rich database of School Enrollment data breakdowns. Data sets
include Nursery/Pre-school, Kindergarten, Grades 1-4, 5-8 and 9-12, as well as
undergraduate college studies, and grad/professional school enrollment. Each
category is further divided by gender as well as public vs. private. Below are
heat maps depicting males in grades 9-12 in both public and private schools. The
darker the blue, the higher the concentration of students.

​PUBLIC

[28]

PRIVATE

[29]

Click here to see a [30]larger version of these maps

[31]GeoMetrx has the tools you need to assess the opportunities, locate the
ideal site location, and evaluate the competition. For more information on how
to obtain access to [32]GeoMetrx tools and datasets, contact us today at
1.888.848.4436.

September 2013 – Trivia Challenge

The first public school established in America is still operating today. Can you
answer the following questions about this school? (Hint: It is not Harvard)

1) When was it founded?

2) Where was it founded?

3) What is the name of the school?

[33]Click Here for the Answers

References

1. http://here.mappingresources.com/
2. http://here.mappingresources.com/contact-us/
3. mailto:info@geo-e.com?subject=October%202012%20Newsletter%20Feedback
4. http://www.geo-e.com/
5. http://here.mappingresources.com/
6. http://www.geoprinter.com/
7. http://www.gis4less.com/
8. mailto:info@geo-e.com
9. mailto:info@geo-e.com
10. http://www.facebook.com/GeoMetrx
11. https://twitter.com/#!/geometrx_
12. http://www.linkedin.com/company/691866
13. http://here.mappingresources.com/feed/
14. http://here.mappingresources.com/blog/
15. http://here.mappingresources.com/2013/08/geometrx-common-ground-news-volume-2-issue-8-air-quality-measurement-industry-opportunities-the-sky-is-the-limit/
16. http://here.mappingresources.com/2013/07/geometrx-common-ground-news-volume-2-issue-7-reinventing-the-modern-book-store-a-new-chapter-begins/
17. http://here.mappingresources.com/2013/06/geometrx-common-ground-news-volume-2-issue-6/
18. http://here.mappingresources.com/2013/05/geometrx-common-ground-news-volume-2-issue-5/
19. http://here.mappingresources.com/2013/04/geometrx-common-ground-news-volume-2-issue-4/
20. http://here.mappingresources.com/category/newsletters/
21. http://www.census.gov/hhes/school/data/cps/index.htm
22. http://here.mappingresources.com/
23. http://here.mappingresources.com/geometrx-demonstration-request-form/
24. http://here.mappingresources.com/
25. http://here.mappingresources.com/wp-content/uploads/2013/09/How-to-Set-Map-Height-and-Measure-Distance.pdf
26. http://here.mappingresources.com/wp-content/uploads/2013/09/How-to-Set-Map-Height-and-Measure-Distance.pdf
27. http://here.mappingresources.com/
28. http://here.mappingresources.com/common-ground-news-trivia-maps/
29. http://here.mappingresources.com/common-ground-news-trivia-maps/
30. http://here.mappingresources.com/common-ground-news-trivia-maps/
31. http://here.mappingresources.com/
32. http://here.mappingresources.com/
33. http://here.mappingresources.com/newsletter-trivia-answers/

GeoMetrx Common Ground News: Volume 2: Issue 8 – Air Quality – Measurement Industry Opportunities: The Sky is the Limit

See the newsletter with all graphics at COMMON GROUND VOLUME 2 : ISSUE 8 NEWSLETTER ARCHIVE LINK.  Text only version provided below, links only work in the full archived version via the link above.

Volume 2 : Issue 8

August 2013

Welcome to Common Ground News

In this Issue:

* Feature Article – Air Quality – Measurement Industry Opportunities: The Sky
is the Limit

* Tips & Techniques – helping you get the most out of our online mapping
application at [1]GeoMetrx “Close Up Window Inset Tool”

* Thematic Map – Climate Data: Particulate Matter Index

* Trivia Challenge​​ – The “Ozone Hole,” how much do you know?

This and all our newsletters are available through our Knowledge Center resource
listed on our website. We encourage you to share our Common Ground News with
your friends and colleagues and we welcome your feedback. Visit our website and
make a comment on the [2]contact us page or send us an email
at [3]info@geo-e.com.

—-Kent Hargesheimer,

Managing Partner

Geo-Legend

Phone: 1.888.848.4436

Web: [4]www.geo-e.com

[5]www.geometrx.com

[6]www.geoprinter.com

[7]www.gis4less.com

Email:

[8] [9]info@geo-e.com

Follow Us:

[10][11] [12][gif] [13]

Blog: [14]Common Ground Blog

Newsletter Archives
• [15]July 2013
• [16]June 2013
• [17]May 2013
• [18]April 2013
• [19]March 2013
• [20]Previous Issues

Air Quality – Measurement Industry Opportunities:

The Sky is the Limit

[facebooklike][twittertweet]

On December 31, 1970, President Richard Nixon signed into law the Clean Air Act
intended to “foster the growth of a strong American economy and industry while
improving human health and the environment.” In the 40 years plus since, the EPA
has been working to improve air quality across the nation. While significant
improvement has been made in many of our cities and communities, there remains
much more to be done, and opportunity abounds. Read on…

Even before the passing of the Clean Air Act, the government introduced the AQI
(Air Quality Index). The AQI is a measurement of how clean or polluted the air
is, along with any potential health impacts, based on these five major air
pollutants:

* ground-level ozone,
* particle pollution
/ particulate matter
* carbon monoxide
* sulfur dioxide
* nitrogen dioxide

In the dog days of summer, for those living in areas particularly susceptible to
poor air quality, daily air quality index warnings are broadcast through the
media and along heavily traveled thoroughfares. Electronic signs encourage
residents to drive less, carpool if possible, and reduce overall energy
consumption. Daily AQI ratings and forecasts for over 300 cities, can be found
here on the EPA’s [21]AirNow website. Links to more detailed state and local air
quality data are provided as well.

What does all this have to do with business opportunities? We’re glad you
asked… “Next Generation Air Measuring,” that’s what! Traditionally, measuring
air quality has required complex and expensive equipment. However, the [22]EPA
states, “…as air quality management problems become more complex, there is a
need for enhanced air quality and exposure monitoring capabilities.”

Monitoring personal air quality in community settings is of growing interest to
the EPA. The door to innovation is wide open. The EPA is collaborating with not
only other government agencies and academic groups, but also with community
groups and innovative do-it-yourselfers. This is an opportunity for
entrepreneurs to get in on the ground floor to develop and market the next
cutting edge technology solution company.

Entrepreneurs with an interest in developing affordable air sensors, as well as
creative ways for the public to interact with the equipment, are in demand. From
cell phone apps to wearable sensors to mobile sensor platforms, such as this
solar-powered, [23]air-monitoring bench at a library in Durham, NC, and beyond,
the “sky is the limit.” Innovation and entrepreneurship in air quality
measurement tools will benefit the health and wealth of our nation, and further
the achievement of the goals of the Clean Air Act set nearly a half century ago.

Particular areas of interest in air sensor research at the EPA include:

For any current or prospective entrepreneurs interested in the air quality
measurement industry, [24]GeoMetrx can provide an in-depth site location
analysis including an understanding of the competitive landscape. Call us at
1.888.848.4436 or visit us on the web to [25]request a demo today.

Tips & Techniques – ​Close Up Window Inset Tool

The Close Up Window Inset tool within [26]GeoMetrx is very useful when you need
to zoom in on a particular area of your territory without changing the view of
your current strategy map work space.

Once open, you can use the navigation tools within the inset as well to adjust
the area of detail. You can move the close up window to a new location by
dragging and dropping the title bar, and you can resize it by dragging the side
edges or corners. Use the printer tool at the top of the close up window to
print the area displayed.

[27]”Close Up Window Inset Tool”

[28][Close-Up-Window-Inset-Tool.png]

Climate Data: Particulate Matter Index

[facebooklike][twittertweet]

Location – Location – Location; the age-old advice when opening a business is
just as true today as it has ever been. There are many factors to take into
consideration from property accessibility to a well-matched customer base to
operating costs and more. Additionally, environmental conditions and regulations
can also play a significant role when making location decisions.

If you have an outdoor business concept, your customers and employees can be
impacted by air pollution. Our climate dataset includes five air pollution
indexes: Carbon Monoxide; Lead; Nitrogen Dioxide; Ozone; and Particulate Matter.
Below is a map of the US depicting areas of particulate matter pollution at the
county level. Areas with a lower propensity for this type of pollution are shown
in light yellow, while those with higher propensities are shown in dark orange.

[29][2013.08-Particulate-Matter-Index.png]

Click here to see a [30]larger version of this map

[31]GeoMetrx has the tools you need to assess the opportunities, locate the
ideal site location, and evaluate the competition. For more information on how
to obtain access to [32]GeoMetrx tools and datasets, contact us today at
1.888.848.4436.

August 2013 – Trivia Challenge

1) Where is the “Ozone Hole” located?

2) What time of year is the “Ozone Hole” the largest?

[33]Click Here for the Answers

References

1. http://here.mappingresources.com/
2. http://here.mappingresources.com/contact-us/
3. mailto:info@geo-e.com?subject=October%202012%20Newsletter%20Feedback
4. http://www.geo-e.com/
5. http://here.mappingresources.com/
6. http://www.geoprinter.com/
7. http://www.gis4less.com/
8. mailto:info@geo-e.com
9. mailto:info@geo-e.com
10. http://www.facebook.com/GeoMetrx
11. https://twitter.com/#!/geometrx_
12. http://www.linkedin.com/company/691866
13. http://here.mappingresources.com/feed/
14. http://here.mappingresources.com/blog/
15. http://here.mappingresources.com/2013/07/geometrx-common-ground-news-volume-2-issue-7-reinventing-the-modern-book-store-a-new-chapter-begins/
16. http://here.mappingresources.com/2013/06/geometrx-common-ground-news-volume-2-issue-6/
17. http://here.mappingresources.com/2013/05/geometrx-common-ground-news-volume-2-issue-5/
18. http://here.mappingresources.com/2013/04/geometrx-common-ground-news-volume-2-issue-4/
19. http://here.mappingresources.com/2013/03/geometrx-common-ground-news-volume-2-issue-3/
20. http://here.mappingresources.com/category/newsletters/
21. http://www.airnow.gov/
22. http://www.epa.gov/research/airscience/next-generation-air-measuring.htm
23. http://villagegreen.epa.gov/
24. http://here.mappingresources.com/
25. http://here.mappingresources.com/geometrx-demonstration-request-form/
26. http://here.mappingresources.com/
27. http://here.mappingresources.com/wp-content/uploads/2013/08/Close-Up-Window-Inset-Tool.pdf
28. http://here.mappingresources.com/wp-content/uploads/2013/08/Close-Up-Window-Inset-Tool.pdf
29. http://here.mappingresources.com/wp-content/uploads/2013/08/2013.08-Particulate-Matter-Index.png
30. http://here.mappingresources.com/wp-content/uploads/2013/08/2013.08-Particulate-Matter-Index.png
31. http://here.mappingresources.com/
32. http://here.mappingresources.com/
33. http://here.mappingresources.com/newsletter-trivia-answers/

GeoMetrx Common Ground News: Volume 2: Issue 7 – Reinventing the Modern Book Store: A New Chapter Begins

See the newsletter with all graphics at COMMON GROUND VOLUME 2 : ISSUE 7 NEWSLETTER ARCHIVE LINK.  Text only version provided below, links only work in the full archived version via the link above.

Volume 2 : Issue 7

July 2013

Welcome to Common Ground News

In this Issue:

* Feature Article – Reinventing the Modern Book Store: A New Chapter Begins

* Tips & Techniques – helping you get the most out of our online mapping
application at [1]GeoMetrx “Built-In Business Rules”

* Thematic Map – Maps, Like Books, Tell Stories: Reading Books Across America

* Trivia Challenge​​ – Bestsellers of all time

This and all our newsletters are available through our Knowledge Center resource
listed on our website. We encourage you to share our Common Ground News with
your friends and colleagues and we welcome your feedback. Visit our website and
make a comment on the [2]contact us page or send us an email
at [3]info@geo-e.com.

—-Kent Hargesheimer,

Managing Partner

Geo-Legend

Phone: 1.888.848.4436

Web: [4]www.geo-e.com

[5]www.geometrx.com

[6]www.geoprinter.com

[7]www.gis4less.com

Email:

[8] [9]info@geo-e.com

Follow Us:

[10][11] [12][gif] [13]

Blog: [14]Common Ground Blog

Newsletter Archives
• [15]June 2013
• [16]May 2013
• [17]April 2013
• [18]March 2013
• [19]February 2013
• [20]Previous Issues

Reinventing the Modern Book Store:

A New Chapter Begins

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The digital age has brought about a vast amount of change in how we live our
everyday lives and it has had a major impact on the business world as well. One
of the most tangible changes has been in the media industry. The increasing
interest and reliance on electronic publications and less reliance on
traditional paper and ink has taken a toll. Many small, local newspapers have
shuttered their windows across the country, while larger, major metropolitan
newspapers have become hybrid publishers offering both electronic and hard-copy
products. Magazines and book publishers have become hybrids as well. Meanwhile,
the book store industry has had to begin an entirely new chapter.

Speculation that physical books will one day disappear, thanks to e-books, is a
frequent topic among avid readers, many fearing the worst. Fueling the fire,
industry giant Borders filed for bankruptcy in February 2011, and reported it
would be turning to sales of e-readers and e-books to save the company. E-books
have advantages over real books such as the ability to carry thousands of titles
in the palm of one’s hand, but they have disadvantages as well and will never be
seen as an ideal replacement for those who prefer ‘real’ books.

Book fans tend to echo one another when defining, nay defending, their passion
for ‘real’ books…

“…the touch, the feel, the smell, the
texture; the joy of browsing the shelves,
viewing covers and brightly colored spines;
the wonder of opening to a random page;
and most importantly the ability to ‘curl

up’ with a really good book…”

E-books are here to stay, there is little doubt of that, but printed books are
here to stay as well. E-books, while the fastest growing segment of the
publishing industry, account for just 20% of all sales reported by publishers.
Growth of the segment was 43% in 2012; very respectable indeed, but down from
the triple digit growth seen in the years 2008 through 2011, when they burst
into the mainstream. Michael Pietsch, CEO of the Hachette Book Group, cites a
survey from 2012 that found half of all readers had no interest in buying
e-books and, further, the vast majority of people who buy e-books continue to
buy print books as well.

According to [21]IBIS Research, book stores are collectively an $18 billion
industry which includes companies selling, “a broad range of book and newspaper
merchandise including trade books, textbooks, magazines, paperbacks and
religious books,” and excludes “retailers that operate primarily as used
merchandise stores or electronic shopping and mail-order houses.”

In recent years, the traditional book store industry has suffered as a result of
the weak economic climate during the recession, increased competition from
e-commerce and mass merchandisers, as well as changing consumer behavior.
Industry consolidation and an overall printed book sales decline is expected to
continue.

What does all this mean for retail book stores? Will they simply cease to
exist and become a quaint throwback, nostalgically remembered as part of the
‘old days?’ Hardly! The industry is certainly undergoing change, but the experts
don’t anticipate that happening any time soon. Rather, book stores across
America, from small towns to large cities, are writing a new chapter, and
reinventing themselves along the way.

Successful book store owners are finding new ways to become an integral part of
their communities, providing more than just shelves to browse. They are
becoming a community resource, offering space and services for many activities,
including:
* poetry readings
* game nights
* book club meetings
* events (weddings, parties, etc.)
* young reader activities
* local author book signings
* local artist and musician exhibitions
* writer’s work shops
* book publishing services
* printing services*

*”The patented [22]Espresso Book Machine® (EBM) makes a paperback book in
minutes, at point of need. Through its EspressNet® digital catalog of content,
over seven million in-copyright and public-domain titles are available on the
network. The technology is also ideal for self and custom publishing.”

Book stores are expanding their product offerings as well. In addition to the
growing trend of on-site coffees shops and cafes, book stores are now providing
a wide array of book related merchandise, self-branded items, and even vintage
used books right alongside new books of the same genre. ​In some communities,
book stores are partnering with and opening shops inside local libraries!

Book stores provide an experience that digital technology cannot replace. They
connect readers to the topics, people and places they love and enjoy the most.
People, by and large, believe in book stores, but they need a compelling reason
not to order from a faceless online entity just to save a few dollars. As the
Huffington Post so eloquently stated in its [23]HuffPost Books blog, “Bookstores
will only survive if they make the most of the very attributes that make them
not Amazon.”

For any current or prospective business owners interested in the book store
industry, [24]GeoMetrx can provide an in-depth site location analysis including
demographic, income and traffic data as well as a view of the competitive
landscape. Call us at 1.888.848.4436 or visit us on the web to [25]request a
demo today.

Tips & Techniques – ​Built-In Business Rules

Built-in Business Rules within [26]GeoMetrx are a default set of mapping and
reporting criteria designed for a specific industry. When you are creating
Strategy Maps or Power Reports, you can select a default set of trade area
definitions to apply to your sites. For example, if your sites are Auto
Dealerships, you can apply trade area rules for Auto Dealers that create three
radial trade areas around each site, one 7 mile, one 15 mile, and one 20 mile
radial trade area.

More than a dozen industries are included in the Built-In Business Rules. You
can also create and save your custom settings as a Personal Business Rule. Click
on the link below to access the complete guide.

[27]”Built-In Business Rules”

[28][Built-In-Business-Rules.png]

Maps, Like Books, Tell Stories

Reading Books Across America

[facebooklike][twittertweet]

“After nourishment, shelter and companionship, stories are the thing we need
most in the world.” – Phillip Pullman; British Author

Do you remember as a young child, that moment of clarity and tremendous
excitement when the strange lines and shapes on the page of a book suddenly
shivered into meaning and a whole new world was before you? Once you have
unlocked the mystery of words and become a reader, the magic is irrevocable. The
reader can go anywhere, be anyone, do anything with only the slightest effort
required for turning the pages.

Books are powerful, whether filled with fiction or packed with reality. Despite
the growing popularity of e-readers and e-books, the majority of books sold are
still the real McCoy; a tangible product made of paper and ink. Americans are
avid readers. The heat map below reveals just how much of the population spends
some leisure time reading. Books can be borrowed from a library, swapped among
friends, picked up at second-hand shops, or be carefully selected brand new off
the shelf.

According to the Small Business Development Center Network ([29]SBDCNet) the
national average for household spending at bookstores was $55.23 in 2012.
Certain segments of the population spend above the national average, as shown in
this table:

While e-books are popular, they only account for 20% of the book publishing
industry. The vast majority of readers who purchase e-books also purchase
printed books. While there are certainly challenges facing book store owners,
there is room for new entrants. The modern book store owner who provides an
entity that is more than just shelves lined with books, and engages the
community can be highly successful. The opportunities are as limitless as those
found between the covers of a really great book!

If you are interested in starting your own new chapter by opening a book store,
or expanding your current business enterprise, [30]GeoMetrx has the tools you
need to assess the opportunities, locate the ideal site location, and evaluate
the competition.

Click here to see a [31]larger version of this map.

For more information on how to obtain access to [32]GeoMetrx tools and datasets,
contact us today at 1.888.848.4436.

July 2013 – Trivia Challenge

1) The Bible is the biggest bestseller in history, but do you know which book is
the second highest bestseller?

2) How many copies of the book have been sold worldwide?

[33]Click Here for the Answers

References

1. http://here.mappingresources.com/
2. http://here.mappingresources.com/contact-us/
3. mailto:info@geo-e.com?subject=October%202012%20Newsletter%20Feedback
4. http://www.geo-e.com/
5. http://here.mappingresources.com/
6. http://www.geoprinter.com/
7. http://www.gis4less.com/
8. mailto:info@geo-e.com
9. mailto:info@geo-e.com
10. http://www.facebook.com/GeoMetrx
11. https://twitter.com/#!/geometrx_
12. http://www.linkedin.com/company/691866
13. http://here.mappingresources.com/feed/
14. http://here.mappingresources.com/blog/
15. http://here.mappingresources.com/2013/06/geometrx-common-ground-news-volume-2-issue-6/
16. http://here.mappingresources.com/2013/05/geometrx-common-ground-news-volume-2-issue-5/
17. http://here.mappingresources.com/2013/04/geometrx-common-ground-news-volume-2-issue-4/
18. http://here.mappingresources.com/2013/03/geometrx-common-ground-news-volume-2-issue-3/
19. http://here.mappingresources.com/2013/02/geometrx-common-ground-news-volume-2-issue-2/
20. http://here.mappingresources.com/category/newsletters/
21. http://www.ibisworld.com/industry/default.aspx?indid=1084
22. http://ondemandbooks.com/
23. http://www.huffingtonpost.com/books/
24. http://here.mappingresources.com/
25. http://here.mappingresources.com/geometrx-demonstration-request-form/
26. http://here.mappingresources.com/
27. http://here.mappingresources.com/wp-content/uploads/2013/07/Built-In-Business-Rules.pdf
28. http://here.mappingresources.com/wp-content/uploads/2013/07/Built-In-Business-Rules.pdf
29. http://www.sbdcnet.org/small-business-research-reports/bookstore-2012
30. http://here.mappingresources.com/
31. http://here.mappingresources.com/common-ground-news-trivia-maps/
32. http://here.mappingresources.com/
33. http://here.mappingresources.com/newsletter-trivia-answers/

GeoMetrx Common Ground News: Volume 2: Issue 6 – Golf Industry on the Upswing: Market entry opportunities

See the newsletter with all graphics at COMMON GROUND VOLUME 2 : ISSUE 6 NEWSLETTER ARCHIVE LINK.  Text only version provided below, links only work in the full archived version via the link above.

Volume 2 : Issue 6

June 2013

Welcome to Common Ground News

In this Issue:

* Feature Article – Golf Industry on the Upswing: Market entry opportunities

* Tips & Techniques – helping you get the most out of our online mapping
application at [1]GeoMetrx “Selecting, Filtering and Mapping Dun & Bradstreet
Business Locations”

* Thematic Map – Golf Participation Heat Map: Sports & Fitness – % Golfed Last
Year

* Trivia Challenge​​ – What is the origin of the term “golf”?

This and all our newsletters are available through our Knowledge Center resource
listed on our website. We encourage you to share our Common Ground News with
your friends and colleagues and we welcome your feedback. Visit our website and
make a comment on the [2]contact us page or send us an email
at [3]info@geo-e.com.

—-Kent Hargesheimer,

Managing Partner

Geo-Legend

Phone: 1.888.848.4436

Web: [4]www.geo-e.com

[5]www.geometrx.com

[6]www.geoprinter.com

[7]www.gis4less.com

Email:

[8] [9]info@geo-e.com

Follow Us:

[10][11] [12][gif] [13]

Blog: [14]Common Ground Blog

Newsletter Archives
• [15]May 2013
• [16]April 2013
• [17]March 2013
• [18]February 2013
• [19]January 2013
• [20]Previous Issues

Golf Industry on the Upswing

Market Entry Opportunities

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Golfing in the U.S. is estimated to be a $25 billion industry – $20 billion in
greens fees, $4 billion in equipment and $1 billion in apparel sales. In
addition to operating golf courses and country clubs, other industry activities
include providing food and beverage services, equipment rental and instruction.
Not included are driving ranges which are part of the $9 billion Golf Driving
Ranges and Family Fun Centers industry, which we will highlight in a future
newsletter.

As has been the case for many industries, the serious and lingering economic
downturn has had an impact on the golf industry as people have cut back on
discretionary and recreational spending. However, in 2012, there was a
measurable rebound in the number of golf outings with golfers playing about 490
million rounds on U.S. courses, up 5.7% from 2011, according to the [21]National
Golf Foundation. Industry analysts estimate that U.S. golf course revenues will
grow at a compound annual growth rate (CAGR) of 3.75% by 2016.

Successful companies in the industry are those who drive up demand through
strong marketing and maintain efficient operations as many costs are fixed,
whether players are on the fairways or not. Some of the most successful US
companies include American Golf, ClubCorp, Evergreen Alliance, and KemperSports.
Small companies can be successful as well using location and unique marketing
strategies to their advantage.

There are approximately 15,500 golf facilities in the US, both public and
private. Nearly three-fourths are public courses, and of those about 20% or,
2,450, are municipal courses. Much of the revenue for private courses is
generated from annual membership dues, while public courses rely mainly on
“daily fees.” While the total number of golf courses has dropped from its
all-time high of 16,000 set in 2004, [22]IBISWorld reports that interest in golf
continues to grow.

In order for the golf industry to remain strong, the sport must not only
continue to appeal to the retiring baby-boomer generation, it must also engage
young new players. Creating affordable entry points for players, especially
juniors, is a must. One group doing just that is the [23]Wadsworth Golf
Charities Foundation. The organization is partnering with a variety of community
and business organizations to build ‘feeder short courses’ of three, six or nine
holes.

Golf courses come in many different sizes and settings, offering a variety of
price point opportunities for market entry.

Sizes
* 18 hole: standard, full-size course with a mix of par 3,4 and 5 holes
* 9 hole: half a standard course with a mix of par 3, 4 and 5 holes
* Executive: 9 or 18 holes, shorter than standard course, with more par 3 and
fewer par 4 and 5 holes
* Par 3: 9 or 18 holes, shorter than an executive course, with all par 3 holes
* Approach or “Pitch and Putt”: 30-40yd length holes used by players to
practice pitching and chipping and by beginners (drop a ball, pitch it to the
green and putt it in)

Settings
* Links course: built on sandy coastlines, open to the wind, few trees,
natural watering of rough and fairways, fast fairways, slow greens, large and
deep bunkers
* Parkland course: typically located inland, built in park like atmosphere,
plenty of trees, manicured fairways, fast greens
* Desert course: built in the desert, tees, fairways and greens are lush, but
often the only grass in the area

Source: [24]about.com guide

For any current or prospective business owners interested in the golf industry,
[25]GeoMetrx can provide an in-depth site location analysis including
demographic, income and traffic data as well as a view of the competitive
landscape. Call us at 1.888.848.4436 or visit us on the web to [26]request a
demo today.

Tips & Techniques –

​Selecting, Filtering and Mapping Dun & Bradstreet Business Locations

Utilizing the Dun & Bradstreet business locations database within
[27]GeoMetrx is a powerful way to size up the competition within your
territories. The database contains location, employee size and sales volume
information. You can create a visual competitive analysis by selecting broad
NAICS codes, more defined subcategories or individual businesses.

This month’s Tip & Technique guide provides a step-by-step walk-through on how
to select, filter and map the Dun & Bradstreet business locataion data.

[28]”Selecting, Filtering and Mapping

[29]Dun & Bradstreet Business Locations”

[30][Selecting-Filtering-and-Mapping-Dun-Bradstreet-Industries.png]

Golf Participation Heat Map

[facebooklike][twittertweet]

Golf is a sport often described to be as frustrating as it is relaxing. It’s
played by all ages and all walks of people. The majority of the U.S. population
lives within a short distance of a golf course, either private, public or
municipal. Whether out for a leisurely weekend tee time, practicing to be the
next big player vying for the privelege of wearing that coveted green jacket, or
taking part in a high power business meeting during the week, there is a course
just right for the occassion. Just remember to keep you cool while strolling the
links!

Interest in golf is on the upswing according to industry experts. Young PGA
players such as Tiger Woods, Rory Mcilroy, and Jason Day along with LPGA players
Stacey Lewis, Ai Miyazato and Cristie Kerr, are inspiring many young boys and
girls to take up the game alongside many other lifetime enthusiasts.

​Below is a heat map displaying the number of adults who took up golf last
year. In addition to the dataset displayed, we also have information on golf
event attendance, and visits to golf and tennis resorts.

If you are interested in teeing up to the golf industry or expanding your
current business enterprise, [31]GeoMetrx has the tools you need to assess the
opportunities, locate the ideal site location, and evaluate the competition.

[32]

Click here to see a [33]larger version of this map.

For more information on how to obtain access to [34]GeoMetrx datasets, contact
us today at 1.888.848.4436.

June 2013 – Trivia Challenge

1) What is the origin of the word ‘golf’?

(Hint: it is not an acronym… no, it does not stand for ‘gentleman only, ladies
forbidden!)

[35]Click Here for the Answers

References

1. http://here.mappingresources.com/
2. http://here.mappingresources.com/contact-us/
3. mailto:info@geo-e.com?subject=October%202012%20Newsletter%20Feedback
4. http://www.geo-e.com/
5. http://here.mappingresources.com/
6. http://www.geoprinter.com/
7. http://www.gis4less.com/
8. mailto:info@geo-e.com
9. mailto:info@geo-e.com
10. http://www.facebook.com/GeoMetrx
11. https://twitter.com/#!/geometrx_
12. http://www.linkedin.com/company/691866
13. http://here.mappingresources.com/feed/
14. http://here.mappingresources.com/blog/
15. http://here.mappingresources.com/2013/05/geometrx-common-ground-news-volume-2-issue-5/
16. http://here.mappingresources.com/2013/04/geometrx-common-ground-news-volume-2-issue-4/
17. http://here.mappingresources.com/2013/03/geometrx-common-ground-news-volume-2-issue-3/
18. http://here.mappingresources.com/2013/02/geometrx-common-ground-news-volume-2-issue-2/
19. http://here.mappingresources.com/2013/01/geometrx-common-ground-news-volume-2-issue-1/
20. http://here.mappingresources.com/category/newsletters/
21. http://www.ngf.org/
22. http://www.ibisworld.com/industry/default.aspx?indid=1652&partnerid=prweb
23. http://wadsworthgolffoundation.org/
24. http://golf.about.com/od/golfcourses/a/The-Different-Types-Of-Golf-Courses.htm
25. http://here.mappingresources.com/
26. http://here.mappingresources.com/geometrx-demonstration-request-form/
27. http://here.mappingresources.com/
28. http://here.mappingresources.com/wp-content/uploads/2013/06/Selecting-Filtering-and-Mapping-Dun-Bradstreet-Industries.pdf
29. http://here.mappingresources.com/wp-content/uploads/2013/06/Selecting-Filtering-and-Mapping-Dun-Bradstreet-Industries.pdf
30. http://here.mappingresources.com/wp-content/uploads/2013/06/Selecting-Filtering-and-Mapping-Dun-Bradstreet-Industries.pdf
31. http://here.mappingresources.com/
32. http://here.mappingresources.com/common-ground-news-trivia-maps/
33. http://here.mappingresources.com/common-ground-news-trivia-maps/
34. http://here.mappingresources.com/
35. http://here.mappingresources.com/newsletter-trivia-answers/

GeoMetrx Common Ground News: Volume 2: Issue 5 – The Winning Ticket: State Lotteries are Big Business for Authorized Retailers

See the newsletter with all graphics at COMMON GROUND VOLUME 2 : ISSUE 5 NEWSLETTER ARCHIVE LINK.  Text only version provided below, links only work in the full archived version via the link above.

Volume 2 : Issue 5

May 2013

Welcome to Common Ground News

In this Issue:

* Feature Article – The Winning Ticket: State Lotteries are Big Business for
Authorized Retailers

* Tips & Techniques – helping you get the most out of our online mapping
application at [1]GeoMetrx “GeoMetrx PC Configuration Guidelines”

* Thematic Map – State Lottery Participation: % Bought a Ticket Last Year

* Trivia Challenge​​ – Lottery – What is the largest unclaimed Powerball
Jackpot?

This and all our newsletters are available through our Knowledge Center resource
listed on our website. We encourage you to share our Common Ground News with
your friends and colleagues and we welcome your feedback. Visit our website and
make a comment on the [2]contact us page or send us an email
at [3]info@geo-e.com.

—-Kent Hargesheimer,

Managing Partner

Geo-Legend

Phone: 1.888.848.4436

Web: [4]www.geo-e.com

[5]www.geometrx.com

[6]www.geoprinter.com

[7]www.gis4less.com

Email:

[8] [9]info@geo-e.com

Follow Us:

[10][11] [12][gif] [13]

Blog: [14]Common Ground Blog

Newsletter Archives
• [15]April 2013
• [16]March 2013
• [17]February 2013
• [18]January 2013
• [19]December 2012
• [20]Previous Issues

The Winning Ticket

State Lotteries are Big Business for Authorized Retailers

[facebooklike][twittertweet]

If you saw the 1998 movie “Waking Ned Devine,” you’ll never forget the opening
scene when poor Ned dies of shock with a smile on his face and the winning
lottery ticket firmly grasped in his hand. The remainder of the movie is filled
with the hilarious high jinks of his fellow townsfolk as they attempt to claim
the money.

We all dream of that magical moment when all five little white ping-pong sized
balls match our numbers and then, to our absolute amazement, the red Powerball
(or gold Mega Millions ball) pops up and matches too!!! And that’s exactly what
happened in Florida earlier this month for the lucky ticket holder of the one
winning ticket sold at a Publix grocery store in the highest Powerball jackpot
in history; an estimated $590.5 million. The winner can take an annual annuity
payment over 30 years for the $590.5 million, or a one-time cash payment of
approximately $370 million (the present value of the installment payments). In
addition, the retailer where the winning ticket was sold will also receive an
$85,000 bonus commission. The ticket holder hasn’t come forward yet to claim the
prize; let’s hope they are more fortunate than poor Ned Divine!

The 43 states where lotteries were legal in 2012 earned more than $19 billion in
profit from lottery ticket sales of nearly $68.8 billion. Authorized lottery
retailers earn commissions and bonuses worth an estimated 4% of annual ticket
sales. Business establishments such as convenience stores, grocery stores, drug
stores, bowling alleys, sports bars, and even hotels are excellent locations
for lottery retailers. Lottery retailers often experience increased foot traffic
and higher revenues as result of being lottery locations as well. These
businesses share the following ideal attributes:
* Location has high in-store traffic;
* Discretionary income or impulse products are sold at the location; and
* Point-of-purchase materials are prominently displayed to build product
awareness

​There are 6 states that do not have lotteries of any kind. The other 44 states
(Wyoming passed a bill to allow for a lottery starting in the summer of 2013),
has its own lottery board, rules and regulations and game offerings. In
addition, there are two large multi-state lotteries organizations which
administer Mega Millions and Powerball in 45 jurisdictions (soon to be 46). The
[21]Mega Millions Consortium is operated by 12 states and the [22]Multi-State
Lottery Association (MUSL), which oversees Powerball, is owned and operated by
31 states, Washington D.C. and the US Virgin Islands.

Prior to 2010, retailers could only sell tickets for the multi-state lottery of
which their state was a member. Since 2010, the two organizations signed an
agreement to allow cross-sales in one another’s jurisdictions. Together,
Powerball and Mega Millions offer jackpot lovers the chance to play four times a
week with Powerball drawings on Wednesdays and Saturdays and Mega Millions
drawings on Tuesdays and Fridays.

On January 15, 2012, the cost of a Powerball ticket increased from $1 to $2.
There was much speculation how the increase would affect ticket sales, with some
believing players would simply cut their play in half. However, the response has
been positive and five of the biggest jackpots have occurred since the increase.

For any current or prospective business owners interested in becoming an
authorized lottery retailer, [23]GeoMetrx can provide an in-depth site location
analysis including demographic, income and traffic data as well as a view of the
competitive landscape. Call us at 1.888.848.4436 or visit us on the web to
[24]request a demo today.

Tips & Techniques –

​GeoMetrx PC Configuration Guidelines

Properly configuring your PC will help you optimize your usage of [25]GeoMetrx.
Many of these configurations will be helpful for other applications run from
your PC as well.

This month’s Tip & Technique guide provides a step-by-step walk-through on a
variety of configuration options including: how to clear temporary internet
files that get cached on your PC; adding trusted sites; managing pop-ups, and
more.

[26]”GeoMetrx PC Configuration Guidelines”

[27][GeoMetrx-PC-Configuration-Guidelines.png]

State Lottery Participation

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Lotteries can be traced back to Roman times and there is even a reference in the
Bible of Moses using a lottery to award land. In the U.S., no sooner did we
claim our independence, than did we institute lotteries to help raise funds to
support the Colonial Army. Universities, including Harvard, Yale, Princeton and
Columbia were funded by lotteries up through the Civil War.

New Hampshire introduced the first modern, state-run lottery in 1964. Today, 44
states now offer some form of lottery. The proceeds of these lotteries are used
to fund projects approved by the state legislatures. For a list of lottery
ticket sales and profits by state for the last two fiscal years (2011, 2012)
visit the [28]North American Association of State and Provincial Lotteries.

State lotteries are also big business for authorized lottery retailers. If you
are business owner interested in becoming a lottery retailer, [29]GeoMetrx has
the tools you need to assess the opportunities, locate the ideal site location,
and evaluate the competition. Additionally, we have an exhaustive list of
Business Establishment datasets by NAICS code as well as a variety of gambling
behavior datasets.

Click here to see a [30]larger version of this map.

For more information on how to obtain access to [31]GeoMetrx datasets, contact
us today at 1.888.848.4436.

May 2013 – Trivia Challenge

1) What is the amount of the largest unclaimed lottery jackpot? (Note: not
including the currently pending jackpot from May 2013)

2) When and where was the unclaimed ticket sold?

[32]Click Here for the Answers

References

1. http://here.mappingresources.com/
2. http://here.mappingresources.com/contact-us/
3. mailto:info@geo-e.com?subject=October%202012%20Newsletter%20Feedback
4. http://www.geo-e.com/
5. http://here.mappingresources.com/
6. http://www.geoprinter.com/
7. http://www.gis4less.com/
8. mailto:info@geo-e.com
9. mailto:info@geo-e.com
10. http://www.facebook.com/GeoMetrx
11. https://twitter.com/#!/geometrx_
12. http://www.linkedin.com/company/691866
13. http://here.mappingresources.com/feed/
14. http://here.mappingresources.com/blog/
15. http://here.mappingresources.com/2013/04/geometrx-common-ground-news-volume-2-issue-4/
16. http://here.mappingresources.com/2013/03/geometrx-common-ground-news-volume-2-issue-3/
17. http://here.mappingresources.com/2013/02/geometrx-common-ground-news-volume-2-issue-2/
18. http://here.mappingresources.com/2013/01/geometrx-common-ground-news-volume-2-issue-1/
19. http://here.mappingresources.com/2012/12/geometrx-common-ground-news-volume-1-issue-12/
20. http://here.mappingresources.com/category/newsletters/
21. http://www.megamillions.com/
22. http://www.musl.com/
23. http://here.mappingresources.com/
24. http://here.mappingresources.com/geometrx-demonstration-request-form/
25. http://here.mappingresources.com/
26. http://here.mappingresources.com/wp-content/uploads/2013/05/GeoMetrx-PC-Configuration-Guidelines.pdf
27. http://here.mappingresources.com/wp-content/uploads/2013/05/GeoMetrx-PC-Configuration-Guidelines.pdf
28. http://www.naspl.org/index.cfm?fuseaction=content&menuid=17&pageid=1025
29. http://here.mappingresources.com/
30. http://here.mappingresources.com/common-ground-news-trivia-maps/
31. http://here.mappingresources.com/
32. http://here.mappingresources.com/newsletter-trivia-answers/

GeoMetrx Common Ground News: Volume 2: Issue 4 – Tax Preparation Industry

See the newsletter with all graphics at COMMON GROUND VOLUME 2 : ISSUE 4 NEWSLETTER ARCHIVE LINK.  Text only version provided below, links only work in the full archived version via the link above.

Volume 2 : Issue 4

April 2013

Welcome to Common Ground News

In this Issue:

* Feature Article – Tax Preparation Industry

* Tips & Techniques – helping you get the most out of our online mapping
application at [1]GeoMetrx “How to Create a Territory Heirarchy from Scratch”

* Thematic Map – Tax Preparation: A Year Round Opportunity

* Trivia Challenge​​ – Third Time is the Charm…

This and all our newsletters are available through our Knowledge Center resource
listed on our website. We encourage you to share our Common Ground News with
your friends and colleagues and we welcome your feedback. Visit our website and
make a comment on the [2]contact us page or send us an email
at [3]info@geo-e.com.

—-Kent Hargesheimer,

Managing Partner

Geo-Legend

Phone: 1.888.848.4436

Web: [4]www.geo-e.com

[5]www.geometrx.com

[6]www.geoprinter.com

[7]www.gis4less.com

Email:

[8] [9]info@geo-e.com

Follow Us:

[10][11] [12][gif] [13]

Blog: [14]Common Ground Blog

Newsletter Archives
• [15]March 2013
• [16]February 2013
• [17]January 2013
• [18]December 2012
• [19]Previous Issues

Tax Preparation Industry

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Many tax professionals can be found this week relaxing on beaches around the
globe, basking in the sunshine and the relief of making it through yet another
frenzied tax season. The vast majority of Americans rely heavily on these
professionals, especially as the annual impending approach of tax day on April
15th creates a ‘sinking’ feeling for many of us. The Titanic also sank on April
15th, 1912… coincidence??? Maybe, maybe not! The 16th amendment permanently
establishing the federal income tax was ratified the following year in 1913,
though it wouldn’t be for another 41 years, in 1954, that April 15th would
officially become tax day; it had previously been March 15th.

Thankfully, this industry of tax professionals, more than 1.2 million strong, is
there to take the helm and steer us safely through each year. Over 140 million
individual and family tax returns are filed annually. Of those, three out of
five, or 60%, pay someone else to fill out the forms, and another 29% turn to
software to help navigate the complexity of the tax code. In the last decade
alone, the U.S. tax code has more than tripled in size, comprising over 73,000
pages, and containing more than 3.8 million words. In comparison, War and Peace
consists of 1,440 pages, and just under 600,000 words. The average adult reads
300 wpm – that’s more than 210 hours of reading to get through all of the rules
and regulations.

This is why so many Americans turn to tax professionals. Not keeping up with the
latest tax code changes can be costly, whether as a result of not taking
advantage of all eligible tax deductions and credits, or by filing an inaccurate
return that may result in an audit by the IRS. In 2013, some of the biggest
changes included payroll tax hikes, Medicare and Social Security wage ceiling
shifts, and Affordable Care Act surcharges on unearned income, just to name a
few.

The tax preparation industry was estimated to have generated $7.7 billion in
revenue last year. According to [20]Franchise Help, the majority of tax
preparations are performed by individuals (37%) or small mom and pop firms
operated by less than ten employees (53%). The three largest tax preparation
franchises are:

* H&R Block
* Liberty Tax
* Jackson Hewitt

While Americans and politicians continue to clamor for a flat tax, or at least a
simplified tax code, industry experts don’t expect this to happen any time soon,
if ever. The reasons for this are myriad, and accordingly, the tax preparation
industry is expected to continue growing at an estimated rate of 4%, compounded
annually, through 2015, and most likely beyond.

Under our current system, there will always be a demand for competent tax
preparers, despite the fear that an increase in tax preparation software will
displace the experts. According to [21]Franchise Help, “…the data is contrary to
this perspective. Studies confirm that no magic tax calculator has enabled
people to easily find all their deductions and hiring someone with a tax
preparer certification translates into larger tax refunds. As Americans reach
higher tax brackets they become more willing to outsource this stressful
task.”

It should be noted, however, that under new IRS rules, tax professionals are now
required to have specific credentials. For those who have been in the profession
for the past several decades, many are opting to leave the industry rather than
go through retraining and certification. This is creating an opportunity for new
and energetic entrepreneurs to enter the market.

There are many opportunities for entrepreneurs and franchisors within the tax
preparation industry. As with any business, location is important, and our
[22]GeoMetrx web-based mapping software is loaded with rich demographic data for
retail site selection, consumer profiling and market analysis. For more
information or a demo call us at 1.888.848.4436.

Tips & Techniques –

​How to Create a Territory Hierarchy from Scratch

One of the most common tasks performed utilizing our [23]GeoMetrx application is
creating a territory heirarchy. A territory heirarchy can have multiple levels.
For example, ZIP Codes can be assigned to individual representatives, which are
part of a larger District, and several districts can comprise a Region, which
then reports to a larger Division.

This month’s Tip & Technique guide provides a step-by-step walk-through on how
to create a territory heirarchy from scratch, as well as some optional steps to
further customize your territory heirarchy(ies).

[24]”How to Create a Territory Hierarchy from Scratch”

[25]

Tax Preparation: A Year-Round Opportunity

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Many tax prepareration specialists, as well as other tax professionals, offer
year-round services including tax debt settlement, tax resolutions, audit
assistance, bookkeeping, record keeping, financial advice and consultation, tax
education, payroll services and more.

Tax professionals are dedicated to the challenge of keeping up with the tax code
and informing their clients of important changes that need to be addressed
throughout the year, rather than simply focusing on January 1st through April
15th only. Tax code changes often affect the way individuals and businesses need
to operate throughout the year in order to minimize the tax liability they will
incur. And as the tax code continues to become increasingly complex, the demand
for tax preparation professionals continues to grow as well.

Whether you are interested in opening a sole proprietorship, becoming part of an
existing franchise or creating a new franchise, at [26]GeoMetrx we have the
tools you need to assess the opportunities, locate the ideal site location, and
create, evaluate and align territories. Additionally, we have an exhaustive list
of Business Establishment datasets by NAICS code including the one depicted
below displaying the concentration of Accounting / Tax Preparation / Bookkeeping
and Payroll Services businesses. Each red dot represents 25 establishments
within that geographical region.

Click here to see a [27]larger version of this map.

For more information on how to obtain access to [28]GeoMetrx datasets, contact
us today at 1.888.848.4436.

April 2013 – Trivia Challenge

It took three tries to get the Federal Income Tax to stick, eventually becoming
the 16th Amendment to the U.S. Constitution in 1913.

Prior to that:

1) In what year was the first income tax imposed and how many years was it in
place before being repealed?

2) In what year was the income tax revived for a second time before being ruled
unconstitutional the following year?

[29]Click Here for the Answers

References

1. http://here.mappingresources.com/
2. http://here.mappingresources.com/contact-us/
3. mailto:info@geo-e.com?subject=October%202012%20Newsletter%20Feedback
4. http://www.geo-e.com/
5. http://here.mappingresources.com/
6. http://www.geoprinter.com/
7. http://www.gis4less.com/
8. mailto:info@geo-e.com
9. mailto:info@geo-e.com
10. http://www.facebook.com/GeoMetrx
11. https://twitter.com/#!/geometrx_
12. http://www.linkedin.com/company/691866
13. http://here.mappingresources.com/feed/
14. http://here.mappingresources.com/blog/
15. http://here.mappingresources.com/2013/03/geometrx-common-ground-news-volume-2-issue-3/
16. http://here.mappingresources.com/2013/02/geometrx-common-ground-news-volume-2-issue-2/
17. http://here.mappingresources.com/2013/01/geometrx-common-ground-news-volume-2-issue-1/
18. http://here.mappingresources.com/2012/12/geometrx-common-ground-news-volume-1-issue-12/
19. http://here.mappingresources.com/category/newsletters/
20. http://www.franchisehelp.com/industry-reports/tax-preparation-industry-report
21. http://www.franchisehelp.com/industry-reports/tax-preparation-industry-report
22. http://here.mappingresources.com/
23. http://here.mappingresources.com/
24. http://here.mappingresources.com/wp-content/uploads/2013/04/Creating-a-Territory-Hierarchy-from-Scratch.pdf
25. http://here.mappingresources.com/wp-content/uploads/2013/04/Creating-a-Territory-Hierarchy-from-Scratch.pdf
26. http://here.mappingresources.com/
27. http://here.mappingresources.com/common-ground-news-trivia-maps/
28. http://here.mappingresources.com/
29. http://here.mappingresources.com/newsletter-trivia-answers/