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Site Location Analysis


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Median Income vs. Median Rent Heat Maps

Median Income vs. Median Rent Heat Maps – business site location analysis tools

Income Rent BalanceWe hear a lot about the real estate market these days and how fluctuating costs are impacting local economies. If your business relies on minimum wage employees, for example, it will be more difficult to maintain a workforce if located in an area with high rents. Likewise, your business needs to be accessible to consumers who can afford your products or services. Furthermore, locating your business in a debt-strapped area could suppress earnings potential.

Kwelia, a company that provides competitive intelligence for the real estate market has created an interactive online heat mapping service at the census tract level. The heat maps allow you to quickly visualize median income, median rent per sq/ft., and most importantly, the combined effect of median rent as a percentage of median income. The maps are available for nearly every metro market in the U.S.

Showcased below is the median income / median rent for the southern portion of the Silicon Valley. The highlighted track (pointing cursor) includes Apple’s headquarters in Cupertino, CA. The median rental share of income in this region is a comfortable 16.6%. San Joaquin Valley to the east, on the other hand, at 46.2%, leaves residents with much less disposable income.

Median Income:

Source: Kwelia.com

Source: Kwelia.com

Median Rent/sq.ft.

Source: Kwelia.com

Source: Kwelia.com

Median Rental Share of Income

Source: Kwelia.com

Source: Kwelia.com

We’ve zoomed in on this same area and applied our GeoMetrx 2013 household income by census tract with an overlay of the top computer and electronic product manufacturers (annual sales over $1 million). You can see there is certainly a lot of competition for well-qualified employees which draws talent to the area and keeps salary levels (e.g. income levels) competitive as well. There is a symbiotic relationship between business activity and the real estate market. However, as the balance shifts between these two forces, the impact can be enormous as we saw in 2008, and the years following as the real estate market has struggled to regain its footing amid the long-running economic downturn.

2013 Median HH Income by Census Tract -- Top Computer & Electronic Product Manufacturers (NAICS 3341)w/Sales $1MM+Source: GeoMetrix.com

2013 Median HH Income by Census Tract —
Top Computer & Electronic Product Manufacturers (NAICS 3341)w/Sales $1MM+
Source: GeoMetrix.com

For a complete retail site selection analysis, consumer profiling and/or market analysis, our GeoMetrx web-based mapping software is loaded with rich demographic data, competitive business data and much more. If you are planning to start a new business, open additional offices or retail locations, or expand your franchise offerings, GeoMetrx can help maximize your decision making portfolio. Call us at 1.888.848.4436 for more information or request a custom demo today.

Meal Preparation Business – A Recipe for Success

Meal Preparation Business – A Recipe for Success

Family MealThe holidays are once again upon us and our busy factor is in overdrive! With the exception of a big holiday meal, we often find ourselves sacrificing time spent with our families around the dinner table. Studies show there are many great benefits of eating together, such as bonding through conversation, teaching children good manners, and more.

 “The family who eats together, stays together” 

A growing trend helping families reclaim time at the table is the meal preparation segment of the food industry. Meal preparation services come in many forms for those who lack the time to shop and prepare dinner each night. While meal preparation businesses may vary Food Preparationin the individual services provided, they all have in common the opportunity for families to purchase homemade meals, whether they will be consumed within several days or frozen for future use. Services range from simply providing the ingredients and work space, which allows customers to assemble their own meals, to preparing entire meals that only require reheating.

Most meal preparation businesses provide 2, 4 or 6 serving meals. Customers can typically purchase a single meal or enough for several weeks at one time. Many of these businesses are taking advantage of the web and allowing their customers to make appointments and order online, which has the added advantage of improved resource allocation and inventory control. Some of the services a meal preparation business may provide include:

  • Recipe creation
  • Menu planning
  • Ingredient preparation
  • Customer workspace
  • Full meal preparation
  • Meal delivery

Homemade MealMany of these services start out as home businesses, with the sole proprietor working out of their own family kitchen, and eventually expanding to a commercial kitchen as the business grows. A successful meal preparation business can easily become a franchise opportunity, as well, for a small business owner. In fact, it is likely the best recipe for success in this market segment as a single meal preparation business location will eventually be limited by its geographical reach.

If you enjoy food and working with others, starting a meal preparation business may be just the right small business choice. At GeoMetrx, our sales and franchise territory alignment application is the right tool to help you start a business or grow an existing business. In addition to managing your business territories, our service can provide an in-depth location and demographic analysis, market opportunity, and a view of the competitive landscape. Call us at 1.888.848.4436 or visit us on the web to request a demo today.

Air Quality – Measurement Industry Opportunities: The Sky is the Limit

Air Quality – Measurement Industry Opportunities:
The Sky is the Limit

Air PollutionOn December 31, 1970, President Richard Nixon signed into law the Clean Air Act intended to “foster the growth of a strong American economy and industry while improving human health and the environment.” In the 40 years plus since, the EPA has been working to improve air quality across the nation. While significant improvement has been made in many of our cities and communities, there remains much more to be done, and opportunity abounds. Read on…

Even before the passing of the Clean Air Act, the government introduced the AQI (Air Quality Index). The AQI is a measurement of how clean or polluted the air is, along with any potential health impacts, based on these five major air pollutants:AQI Map 082713

  • ground-level ozone,
  • particle pollution
    / particulate matter
  • carbon monoxide
  • sulfur dioxide
  • nitrogen dioxide

AQI Table

In the dog days of summer, for those living in areas particularly susceptible to poor air quality, daily air quality index warnings are broadcast through the media and along heavily traveled thoroughfares. Electronic signs encourage residents to drive less, carpool if Air Quality Alertpossible, and reduce overall energy consumption. Daily AQI ratings and forecasts for over 300 cities, can be found here on the EPA’s AirNow website. Links to more detailed state and local air quality data are provided as well.

What does all this have to do with business opportunities? We’re glad you asked… “Next Generation Air Measuring,” that’s what! Traditionally, measuring air quality has required complex and expensive equipment. However, the EPA states, “…as air quality management problems become more complex, there is a need for enhanced air quality and exposure monitoring capabilities.”

Monitoring personal air quality in community settings is of growing interest to the EPA. The door to innovation is wide open. The EPA is collaborating with not only other government agencies and academic groups, but also with community groups and innovative do-it-yourselfers. This is an opportunity for entrepreneurs to get in on the ground floor to develop and market the next cutting edge technology solution company.

Innovation Quotes

Entrepreneurs with an interest in developing affordable air sensors, as well as creative ways for the public to interact with the equipment, are in demand. From cell phone apps to wearable sensors to mobile sensor platforms, such as this solar-powered, air-monitoring bench at a library in Durham, NC, and beyond, the “sky is the limit.” Innovation and entrepreneurship in air quality measurement tools will benefit the health and wealth of our nation, and further the achievement of the goals of the Clean Air Act set nearly a half century ago.

Particular areas of interest in air sensor research at the EPA include:

Air Measurement ResearchTable

For any current or prospective entrepreneurs interested in the air quality measurement industry, GeoMetrx can provide an in-depth site location analysis including an understanding of the competitive landscape. Call us at 1.888.848.4436 or visit us on the web to request a demo today.

Golf Industry on the Upswing

Golf Industry on the Upswing: Market Entry Opportunities

Golfing in the U.S. is estimated to be a $25 billion industry – $20 billion in greens fees, $4 billion in equipment and $1 billion in apparel sales. In addition to operating golf courses and country clubs, other industry activities include providing food and beverage services, equipment rental and instruction. Not included are driving ranges which are part of the $9 billion Golf Driving Ranges and Family Fun Centers industry, which we will highlight in a future newsletter.

As has been the case for many industries, the serious and lingering economic downturn has had an impact on the golf industry as people have cut back on discretionary and recreational spending. However, in 2012, there was a measurable rebound in the number of golf outings with golfers playing about 490 million rounds on U.S. courses, up 5.7% from 2011, according to the National Golf Foundation. Industry analysts estimate that U.S. golf course revenues will grow at a compound annual growth rate (CAGR) of 3.75% by 2016.

Successful companies in the industry are those who drive up demand through strong marketing and maintain efficient operations as many costs are fixed, whether players are on the fairways or not. Some of the most successful US companies include American Golf, ClubCorp, Evergreen Alliance, and KemperSports. Small companies can be successful as well using location and unique marketing strategies to their advantage.

There are approximately 15,500 golf facilities in the US, both public and private. Nearly three-fourths are public courses, and of those about 20% or, 2,450, are municipal courses. Much of the revenue for private courses is generated from annual membership dues, while public courses rely mainly on “daily fees.” While the total number of golf courses has dropped from its all-time high of 16,000 set in 2004, IBISWorld reports that interest in golf continues to grow.

In order for the golf industry to remain strong, the sport must not only continue to appeal to the retiring baby-boomer generation, it must also engage young new players. Creating affordable entry points for players, especially juniors, is a must. One group doing just that is the Wadsworth Golf Charities Foundation. The organization is partnering with a variety of community and business organizations to build ‘feeder short courses’ of three, six or nine holes.

Golf courses come in many different sizes and settings, offering a variety of price point opportunities for market entry.

Sizes

  • 18 hole: standard, full-size course with a mix of par 3,4 and 5 holes
  • 9 hole: half a standard course with a mix of par 3, 4 and 5 holes
  • Executive: 9 or 18 holes, shorter than standard course, with more par 3 and fewer par 4 and 5 holes
  • Par 3: 9 or 18 holes, shorter than an executive course, with all par 3 holes
  • Approach or “Pitch and Putt”: 30-40yd length holes used by players to practice pitching and chipping and by beginners (drop a ball, pitch it to the green and putt it in)

Settings

  • Links course: built on sandy coastlines, open to the wind, few trees, natural watering of rough and fairways, fast fairways, slow greens, large and deep bunkers
  • Parkland course: typically located inland, built in park like atmosphere, plenty of trees, manicured fairways, fast greens
  • Desert course: built in the desert, tees, fairways and greens are lush, but often the only grass in the area

Source: about.com guide

For any current or prospective business owners interested in the golf industry, GeoMetrx can provide an in-depth site location analysis including demographic, income and traffic data as well as a view of the competitive landscape. Call us at 1.888.848.4436 or visit us on the web to request a demo today.

GeoMetrx Common Ground News: Volume 2: Issue 4 – Tax Preparation Industry

See the newsletter with all graphics at COMMON GROUND VOLUME 2 : ISSUE 4 NEWSLETTER ARCHIVE LINK.  Text only version provided below, links only work in the full archived version via the link above.

Volume 2 : Issue 4

April 2013

Welcome to Common Ground News

In this Issue:

* Feature Article – Tax Preparation Industry

* Tips & Techniques – helping you get the most out of our online mapping
application at [1]GeoMetrx “How to Create a Territory Heirarchy from Scratch”

* Thematic Map – Tax Preparation: A Year Round Opportunity

* Trivia Challenge​​ – Third Time is the Charm…

This and all our newsletters are available through our Knowledge Center resource
listed on our website. We encourage you to share our Common Ground News with
your friends and colleagues and we welcome your feedback. Visit our website and
make a comment on the [2]contact us page or send us an email
at [3]info@geo-e.com.

—-Kent Hargesheimer,

Managing Partner

Geo-Legend

Phone: 1.888.848.4436

Web: [4]www.geo-e.com

[5]www.geometrx.com

[6]www.geoprinter.com

[7]www.gis4less.com

Email:

[8] [9]info@geo-e.com

Follow Us:

[10][11] [12][gif] [13]

Blog: [14]Common Ground Blog

Newsletter Archives
• [15]March 2013
• [16]February 2013
• [17]January 2013
• [18]December 2012
• [19]Previous Issues

Tax Preparation Industry

[facebooklike][twittertweet]

Many tax professionals can be found this week relaxing on beaches around the
globe, basking in the sunshine and the relief of making it through yet another
frenzied tax season. The vast majority of Americans rely heavily on these
professionals, especially as the annual impending approach of tax day on April
15th creates a ‘sinking’ feeling for many of us. The Titanic also sank on April
15th, 1912… coincidence??? Maybe, maybe not! The 16th amendment permanently
establishing the federal income tax was ratified the following year in 1913,
though it wouldn’t be for another 41 years, in 1954, that April 15th would
officially become tax day; it had previously been March 15th.

Thankfully, this industry of tax professionals, more than 1.2 million strong, is
there to take the helm and steer us safely through each year. Over 140 million
individual and family tax returns are filed annually. Of those, three out of
five, or 60%, pay someone else to fill out the forms, and another 29% turn to
software to help navigate the complexity of the tax code. In the last decade
alone, the U.S. tax code has more than tripled in size, comprising over 73,000
pages, and containing more than 3.8 million words. In comparison, War and Peace
consists of 1,440 pages, and just under 600,000 words. The average adult reads
300 wpm – that’s more than 210 hours of reading to get through all of the rules
and regulations.

This is why so many Americans turn to tax professionals. Not keeping up with the
latest tax code changes can be costly, whether as a result of not taking
advantage of all eligible tax deductions and credits, or by filing an inaccurate
return that may result in an audit by the IRS. In 2013, some of the biggest
changes included payroll tax hikes, Medicare and Social Security wage ceiling
shifts, and Affordable Care Act surcharges on unearned income, just to name a
few.

The tax preparation industry was estimated to have generated $7.7 billion in
revenue last year. According to [20]Franchise Help, the majority of tax
preparations are performed by individuals (37%) or small mom and pop firms
operated by less than ten employees (53%). The three largest tax preparation
franchises are:

* H&R Block
* Liberty Tax
* Jackson Hewitt

While Americans and politicians continue to clamor for a flat tax, or at least a
simplified tax code, industry experts don’t expect this to happen any time soon,
if ever. The reasons for this are myriad, and accordingly, the tax preparation
industry is expected to continue growing at an estimated rate of 4%, compounded
annually, through 2015, and most likely beyond.

Under our current system, there will always be a demand for competent tax
preparers, despite the fear that an increase in tax preparation software will
displace the experts. According to [21]Franchise Help, “…the data is contrary to
this perspective. Studies confirm that no magic tax calculator has enabled
people to easily find all their deductions and hiring someone with a tax
preparer certification translates into larger tax refunds. As Americans reach
higher tax brackets they become more willing to outsource this stressful
task.”

It should be noted, however, that under new IRS rules, tax professionals are now
required to have specific credentials. For those who have been in the profession
for the past several decades, many are opting to leave the industry rather than
go through retraining and certification. This is creating an opportunity for new
and energetic entrepreneurs to enter the market.

There are many opportunities for entrepreneurs and franchisors within the tax
preparation industry. As with any business, location is important, and our
[22]GeoMetrx web-based mapping software is loaded with rich demographic data for
retail site selection, consumer profiling and market analysis. For more
information or a demo call us at 1.888.848.4436.

Tips & Techniques –

​How to Create a Territory Hierarchy from Scratch

One of the most common tasks performed utilizing our [23]GeoMetrx application is
creating a territory heirarchy. A territory heirarchy can have multiple levels.
For example, ZIP Codes can be assigned to individual representatives, which are
part of a larger District, and several districts can comprise a Region, which
then reports to a larger Division.

This month’s Tip & Technique guide provides a step-by-step walk-through on how
to create a territory heirarchy from scratch, as well as some optional steps to
further customize your territory heirarchy(ies).

[24]”How to Create a Territory Hierarchy from Scratch”

[25]

Tax Preparation: A Year-Round Opportunity

[facebooklike][twittertweet]

Many tax prepareration specialists, as well as other tax professionals, offer
year-round services including tax debt settlement, tax resolutions, audit
assistance, bookkeeping, record keeping, financial advice and consultation, tax
education, payroll services and more.

Tax professionals are dedicated to the challenge of keeping up with the tax code
and informing their clients of important changes that need to be addressed
throughout the year, rather than simply focusing on January 1st through April
15th only. Tax code changes often affect the way individuals and businesses need
to operate throughout the year in order to minimize the tax liability they will
incur. And as the tax code continues to become increasingly complex, the demand
for tax preparation professionals continues to grow as well.

Whether you are interested in opening a sole proprietorship, becoming part of an
existing franchise or creating a new franchise, at [26]GeoMetrx we have the
tools you need to assess the opportunities, locate the ideal site location, and
create, evaluate and align territories. Additionally, we have an exhaustive list
of Business Establishment datasets by NAICS code including the one depicted
below displaying the concentration of Accounting / Tax Preparation / Bookkeeping
and Payroll Services businesses. Each red dot represents 25 establishments
within that geographical region.

Click here to see a [27]larger version of this map.

For more information on how to obtain access to [28]GeoMetrx datasets, contact
us today at 1.888.848.4436.

April 2013 – Trivia Challenge

It took three tries to get the Federal Income Tax to stick, eventually becoming
the 16th Amendment to the U.S. Constitution in 1913.

Prior to that:

1) In what year was the first income tax imposed and how many years was it in
place before being repealed?

2) In what year was the income tax revived for a second time before being ruled
unconstitutional the following year?

[29]Click Here for the Answers

References

1. http://here.mappingresources.com/
2. http://here.mappingresources.com/contact-us/
3. mailto:info@geo-e.com?subject=October%202012%20Newsletter%20Feedback
4. http://www.geo-e.com/
5. http://here.mappingresources.com/
6. http://www.geoprinter.com/
7. http://www.gis4less.com/
8. mailto:info@geo-e.com
9. mailto:info@geo-e.com
10. http://www.facebook.com/GeoMetrx
11. https://twitter.com/#!/geometrx_
12. http://www.linkedin.com/company/691866
13. http://here.mappingresources.com/feed/
14. http://here.mappingresources.com/blog/
15. http://here.mappingresources.com/2013/03/geometrx-common-ground-news-volume-2-issue-3/
16. http://here.mappingresources.com/2013/02/geometrx-common-ground-news-volume-2-issue-2/
17. http://here.mappingresources.com/2013/01/geometrx-common-ground-news-volume-2-issue-1/
18. http://here.mappingresources.com/2012/12/geometrx-common-ground-news-volume-1-issue-12/
19. http://here.mappingresources.com/category/newsletters/
20. http://www.franchisehelp.com/industry-reports/tax-preparation-industry-report
21. http://www.franchisehelp.com/industry-reports/tax-preparation-industry-report
22. http://here.mappingresources.com/
23. http://here.mappingresources.com/
24. http://here.mappingresources.com/wp-content/uploads/2013/04/Creating-a-Territory-Hierarchy-from-Scratch.pdf
25. http://here.mappingresources.com/wp-content/uploads/2013/04/Creating-a-Territory-Hierarchy-from-Scratch.pdf
26. http://here.mappingresources.com/
27. http://here.mappingresources.com/common-ground-news-trivia-maps/
28. http://here.mappingresources.com/
29. http://here.mappingresources.com/newsletter-trivia-answers/

Home Organization Industry: A Clean Sweep

Home Organization Industry: A Clean Sweep

It’s that time of year when the sun starts to shine more, temperatures begin to rise, birds are chirping, delicate flowers push through the earth, fresh breezes gently waft through open windows and many of us are inspired to do our annual spring cleaning, giving ourselves a fresh clean start to the season. For many this also means uncluttering the clutter, and getting ourselves organized. As Isabella Mary Betton wrote in The Book of Household Management, 1861:

 “A place for everything and everything in its place”

It’s easy to become overwhelmed by clutter with the sheer amount of ‘stuff’ we accumulate every day from junk mail to household sundries to all the other bits and pieces that come through the door every day. Whether we are packrats who have difficulty parting with things or minimalists who are compelled to toss out the excess, organization is the key to maintaining one’s sanity. An entire industry of both products and services has been built around our need to organize our homes and offices, and that industry continues to grow even in a sluggish economy.

HOME ORGANIZATION PRODUCTS

According to the Freedonia Group, a leading international business research company, the US Demand for home organization products will increase 3.6% annually, reaching $8.6 billion in 2015.

Decorative products such as bins, baskets and totes account for the largest share of product sales at 37%, while modular unit products are expected to exhibit the largest annual gains of nearly 5% annually through 2015. The dual role of baskets, et.al., being both decorative and functional, is particularly appealing to consumers, as home organizers can easily add on to these storage systems and rearrange them as their needs change. Modular units, while not necessarily decorative in nature are also highly adaptable, making them a popular choice as well.

Product market segments particularly driving the growth of the home organization industry include closet systems and garage systems. Also, the impact of the shifting lifestage of baby boomers is creating a growing number of empty nesters who are moving to smaller homes at the same time their children are moving into college housing. Both groups represent an increased opportunity for marketing space-saving home organization products.

Source: The Freedonia Group, "Home Organization Products: US Industry Study" June 2011

Garage systems are anticipated to grow most rapidly at 5.5% annually through 2015. The Freedonia Group credits this growth to several factors including the relative newness of the segment and increased product offerings combined with larger garage spaces and consumer desires to modify garages into hobby and other activity spaces. More information can be obtained through the full study #2774.

PROFESSIONAL ORGANIZATION SERVICES

In January 2011, Office Max and Kelton Research teamed up to conduct a workplace organization survey of 1,000 adults. The survey assessed their attitudes and behaviors regarding organization and revealed that “clutter at home or the office plagues their productivity, mentality, happiness and confidence as many feel embarrassed by how untidy they are.” ​Despite this, actually getting organized is difficult for many of us.

Have no fear, there is help out there! The National Association of Professional Organizers (NAPO) is a non-profit association representing the home and office organization industry around the world. The association has approximately 4,000 members, and 35 active chapters worldwide, representing the full spectrum of the global industry including professional organizers, productivity specialists, authors,  educators, trainers, manufacturers, and more.

Professional organizers and productivity specialists serve both the home and business sectors helping clients manage space, information, time, events, and even photos and other collections. In 2007, the industry began certifying professionals, and the resulting CPO world-class certification is recognized as the industry standard. According to NAPO, the top five reasons professional organizers are hired are:

• Too much clutter
• General disorganization
• Difficulty determining what to keep and/or discard
• Difficulty finding things
• Selling a home or moving

There are many opportunities for entrepreneurs and franchisors within the professional organizing industry from sole proprietorships to consultancy or subcrontractor companies to multi-faceted corporations. Individuals with a passion for order and efficiency are perfect for this industry. As with any business, location is important. Our GeoMetrx web-based mapping software is loaded with rich demographic data for retail site selection, consumer profiling and market analysis. For more information or a demo call us at 1.888.848.4436.

GeoMetrx Common Ground News: Volume 2: Issue 3 – Home Organization Industry: A Clean Sweep

See the newsletter with all graphics at COMMON GROUND VOLUME 2 : ISSUE 3 NEWSLETTER ARCHIVE LINK.  Text only version provided below, links only work in the full archived version via the link above.

Volume 2 : Issue 3

March 2013

Welcome to Common Ground News

Upcoming Events:

• GeoMetrx will be attending the [1]Multi-Unit Franchising Conference at
Caesars Palace in Las Vegas, March 27-29. Come by Booth #627 to meet Kent
Hargesheimer, Rich Mithoff and Patrick O’Neill.

In this Issue:

* Feature Article – Home Organization Industry: A Clean Sweep

* Tips & Techniques – helping you get the most out of our online mapping
application at [2]GeoMetrx “How to Create a National Level Data Table of
Miscellaneous Geographies”

* Thematic Map – Consumer Attitudes: “Can’t Stand Untidiness”

* Trivia Challenge​​ – A Big Basket or…?

This and all our newsletters are available through our Knowledge Center resource
listed on our website. We encourage you to share our Common Ground News with
your friends and colleagues and we welcome your feedback. Visit our website and
make a comment on the [3]contact us page or send us an email
at [4]info@geo-e.com.

—-Kent Hargesheimer,

Managing Partner

Geo-Legend

Phone: 1.888.848.4436

Web: [5]www.geo-e.com

[6]www.geometrx.com

[7]www.geoprinter.com

[8]www.gis4less.com

Email:

[9] [10]info@geo-e.com

Follow Us:

[11][12] [13][gif] [14]

Blog: [15]Common Ground Blog

Newsletter Archives
• [16]February 2013
• [17]January 2013
• [18]December 2012
• [19]November 2012
• [20]Previous Issues

Home Organization Industry: A Clean Sweep

[facebooklike][twittertweet]

It’s that time of year when the sun starts to shine more, temperatures begin to
rise, birds are chirping, delicate flowers push through the earth, fresh breezes
gently waft through open windows and many of us are inspired to do our annual
spring cleaning, giving ourselves a fresh clean start to the season. For many
this also means uncluttering the clutter, and getting ourselves organized. As
Isabella Mary Betton wrote in The Book of Household Management, 1861:

“A place for everything and everything in its place”

It’s easy to become overwhelmed by clutter with the sheer amount of ‘stuff’ we
accumulate every day from junk mail to household sundries to all the other bits
and pieces that come through the door every day. Whether we are packrats who
have difficulty parting with things or minimalists who are compelled to toss out
the excess, organization is the key to maintaining one’s sanity. An entire
industry of both products and services has been built around our need to
organize our homes and offices, and that industry continues to grow even in a
sluggish economy.

HOME ORGANIZATION PRODUCTS

According to the [21]Freedonia Group, a leading international business research
company, the US Demand for home organization products will increase 3.6%
annually, reaching $8.6 billion in 2015.

Decorative products such as bins, baskets and totes account for the largest
share of product sales at 37%, while modular unit products are expected to
exhibit the largest annual gains of nearly 5% annually through 2015. The dual
role of baskets, et.al., being both decorative and functional, is particularly
appealing to consumers, as home organizers can easily add on to these storage
systems and rearrange them as their needs change. Modular units, while not
necessarily decorative in nature are also highly adaptable, making them a
popular choice as well.

Product market segments particularly driving the growth of the home organization
industry include closet systems and garage systems. Also, the impact of the
shifting lifestage of baby boomers is creating a growing number of empty nesters
who are moving to smaller homes at the same time their children are moving into
college housing. Both groups represent an increased opportunity for marketing
space-saving home organization products.

Source: The Freedonia Group, “Home Organization Products: US Industry Study”
June 2011

Garage systems are anticipated to grow most rapidly at 5.5% annually through
2015. The [22]Freedonia Group credits this growth to several factors including
the relative newness of the segment and increased product offerings combined
with larger garage spaces and consumer desires to modify garages into hobby and
other activity spaces. More information can be obtained through the full study
[23]#2774.

PROFESSIONAL ORGANIZATION SERVICES

In January 2011, Office Max and Kelton Research teamed up to conduct a
[24]workplace organization survey of 1,000 adults. The survey assessed their
attitudes and behaviors regarding organization and revealed that “clutter at
home or the office plagues their productivity, mentality, happiness and
confidence as many feel embarrassed by how untidy they are.” ​Despite this,
actually getting organized is difficult for many of us.

Have no fear, there is help out there! The National Association of Professional
Organizers ([25]NAPO) is a non-profit association representing the home and
office organization industry around the world. The association has approximately
4,000 members, and 35 active chapters worldwide, representing the full spectrum
of the global industry including professional organizers, productivity
specialists, authors, educators, trainers, manufacturers, and more.

Professional organizers and productivity specialists serve both the home and
business sectors helping clients manage space, information, time, events, and
even photos and other collections. In 2007, the industry began certifying
professionals, and the resulting CPO world-class certification is recognized as
the industry standard. According to NAPO, the top five reasons professional
organizers are hired are:

• Too much clutter
• General disorganization
• Difficulty determining what to keep
and/or discard
• Difficulty finding things
• Selling a home or moving

There are many opportunities for entrepreneurs and franchisors within the
professional organizing industry from sole proprietorships to consultancy or
subcrontractor companies to multi-faceted corporations. Individuals with a
passion for order and efficiency are perfect for this industry. As with any
business, location is important. Our [26]GeoMetrx web-based mapping software is
loaded with rich demographic data for retail site selection, consumer profiling
and market analysis. For more information or a demo call us at 1.888.848.4436.

Tips & Techniques –

​How to Create a National Level Data Table of Miscellaneous Geographies

[27]GeoMetrx offers a variety of options for starting any project or analysis.
The ‘Geography Selection’ option is particularly useful when desiring to create
reports based on standard geographies such as states, counties, etc. as well as
creating custom regions, trade areas, labor sheds or territories.

This month’s Tip & Technique guide provides a walk-through on how to create a
National Level Data Table of Miscellaneous Geographies analysis report. In this
example we have generated an analysis report of ranked MSAs for Population and
Income across all states.

[28]”How to Create a National Level Data Table of Miscellaneious Geographies”

[29]

Consumer Attitudes:

“Can’t Bear Untidiness”

[facebooklike][twittertweet]

Whether at home or in the office, it is easy to become overwhelmed by clutter.
The amount of information and products bombarding us in our daily lives is
astounding. Controlling our environment is key to improving productivity, mental
sanity and overall happiness. According to a recent [30]study conducted
in January 2011, by Office Max and Kelton Research, only 32% of adults feel they
are very organized, and of the remaining 68%, only 1% claim they don’t want to
be. That means nearly 2 out of every 3 adults in the U.S. admit there is much
room for improvement. Men admit to being less organized than women, and women
admit to being more motivated to get organized.

At [31]GeoMetrx, we have a variety of consumer attitude datasets including the
one depicted below showing the percentage of adults who “can’t bear untidiness.”
The darker the brown, the higher the percentage of adults who feel this way
within that geographical region.

[32]

Click here to see a [33]larger version of this map.

For more information on how to obtain access to [34]GeoMetrx datasets, contact
us today at 1.888.848.4436.

March 2013 – Trivia Challenge

1) Where is the world’s largest basket and what is it?

[35]Click Here for the Answers

References

1. http://www.multiunitfranchisingconference.com/
2. http://here.mappingresources.com/
3. http://here.mappingresources.com/contact-us/
4. mailto:info@geo-e.com?subject=October%202012%20Newsletter%20Feedback
5. http://www.geo-e.com/
6. http://here.mappingresources.com/
7. http://www.geoprinter.com/
8. http://www.gis4less.com/
9. mailto:info@geo-e.com
10. mailto:info@geo-e.com
11. http://www.facebook.com/GeoMetrx
12. https://twitter.com/#!/geometrx_
13. http://www.linkedin.com/company/691866
14. http://here.mappingresources.com/feed/
15. http://here.mappingresources.com/blog/
16. http://here.mappingresources.com/2013/02/geometrx-common-ground-news-volume-2-issue-2/
17. http://here.mappingresources.com/2013/01/geometrx-common-ground-news-volume-2-issue-1/
18. http://here.mappingresources.com/2012/12/geometrx-common-ground-news-volume-1-issue-12/
19. http://here.mappingresources.com/2012/11/geometrx-common-ground-news-volume-1-issue-11/
20. http://here.mappingresources.com/category/newsletters/
21. http://www.freedoniagroup.com/
22. http://www.freedoniagroup.com/
23. http://www.freedoniagroup.com/FractionalDetails.aspx?DocumentId=557388
24. http://multivu.prnewswire.com/mnr/officemax/46659/docs/46659-NewsWorthy_Analysis.pdf
25. http://www.napo.net/
26. http://here.mappingresources.com/
27. http://here.mappingresources.com/
28. http://here.mappingresources.com/wp-content/uploads/2013/03/Creating-a-National-Data-Table-of-Miscellaneous-Geographies.pdf
29. http://here.mappingresources.com/wp-content/uploads/2013/03/Creating-a-National-Data-Table-of-Miscellaneous-Geographies.pdf
30. http://multivu.prnewswire.com/mnr/officemax/46659/docs/46659-NewsWorthy_Analysis.pdf
31. http://here.mappingresources.com/
32. http://here.mappingresources.com/common-ground-news-trivia-maps/
33. http://here.mappingresources.com/common-ground-news-trivia-maps/
34. http://here.mappingresources.com/
35. http://here.mappingresources.com/newsletter-trivia-answers/

The Evolution of the Grocery Store Industry: Newly Emerging Niche Market Opportunities

The Evolution of the Grocery Store Industry: Newly Emerging Niche Market Opportunities

Back in the 1800s, long before we had cars and refrigeration, food shopping was a much different task than it is now in the modern era. In order to gather all the food items needed, shoppers had to visit several different shopkeepers. Grocers at that time sold mostly canned goods and non-perishable staples (‘dry goods’), while greengrocers sold produce and butchers sold meat. These shopkeepers were separate entities, though they often clustered together for convenience.  Additionally, these shops were not self-serve as they are today. Employees worked behind the counter and filled customers’ orders. Many offered delivery services as well.

“The only constant is change”

And the grocery industry is no exception! After years of little change, the 1920s ushered in a new trend for grocery stores. Owners began establishing regional networks, or chains, of stores. The result was a newly realized economy of scale, offering lower prices for customers than the many small ‘mom and pop’ owned stores could provide. By the 1930s, these grocery store chains not only continued to expand their market areas, they also began to expand their stock.  This new supermarket concept encompassed selling a wider variety of food items beyond just dry goods, as well as offering health and beauty products and more, all under one roof.

The Great Depression further influenced the grocery industry with supermarkets focusing less on personal service and becoming more utilitarian in nature.  Store owners sold goods by placing the stock on shelves and leaving the work of selecting and handling prodcuts to the customer. In some stores the goods were simply left in the packing crate in a no-frills format. By the end of the decade the expanding grocery chains began consolidating their locations. Industry leaders, such as A&P, were replacing five or six smaller stores with one large super store wherever possible. This created even greater profit margins on an inverse scale – sales were increasing as the number of actual stores was decreasing.

By the 1950s, as the advent of the automobile contributed to the redistribution of the population from city centers to suburban communities, so too did it increase consumers’ choices. Competition among neighboring grocery stores made it necessary to increase advertising and introduce customer loyalty programs such as trading stamps, games and contests.  However, these programs increased overhead at a rate faster than gross margins and eventually most if not all of these programs were abandoned. In order to remain competitive and profitable in the following decades, supermarkets chains tried a new approach – discounting – by expanding their offerings with additional general merchandise and cutting prices.  Many chains accomplished this by either placing grocery and discount stores side by side or housing both under one roof. A new customer loyalty tactic, an evolution of price-cutting, was the introduction of savings card programs  which provide loyal shoppers with sales prices and reward points.

As we’ve entered a new millennium, the grocery industry continues to carve out creative strategies to maintain growth and profitability. These strategies include offering private label brands, larger store sizes, and specialty services such as delicatessens, ready-to-eat dishes, bakeries, pharmacies, etc.  Some grocery stores rent space to other businesses such as banks, barbershops and other consumer services.

“Everything old is new again”

As technology infiltrates our lives, many of us long for a simpler and more nostalgic way of life. There is a growing demand among consumers for local, community-oriented businesses. The grocery industry is responding. Small business owners are popping up in communities everywhere to fill niche markets including ethnic food, natural and organic foods and locally produced goods.  As with any business, location is important. Our GeoMetrx web-based mapping software is loaded with rich demographic data for retail site selection, consumer profiling and market analysis. For more information or a demo call us at 1.888.848.4436.

GeoMetrx Common Ground News Volume 1: Issue 7 – High Speed Rail: A Vision for the Future

See the newsletter with all graphics at COMMON GROUND VOLUME 1 : ISSUE 7 NEWSLETTER ARCHIVE LINK.  Text only version provided below, links only work in the full archived version via the link above.

To sign up to receive the very latest and all future Common Ground Newsletters, you can sign up at the link in the top right corner of this website.

Volume I : Issue 7

July 2012

Welcome to Common Ground News

In this issue:

Feature Article – High Speed Rail: A Vision for the Future

Tips & Techniques – helping you get the most out of our online mapping application at GeoMetrx​​​​: “Designing Custom Reports”

Thematic Map – Train Travel – Heat Map (Adult Population %)

Trivia Challenge​​ – Subway Train Trivia

Upcoming Events – GeoMetrx “How To” Webinar Series “Utilizing Your Own Data”

This and all our future newsletters are available through our Knowledge Center resource listed on our website.  We encourage you to share our Common Ground News with your friends and colleagues and we welcome your feedback. Visit our website and make a comment on the contact us page or send us an email at info@geo-e.com.

—-Kent Hargesheimer,
Managing Partner

Geo-Legend

Phone: 1.888.848.4436

Web:  www.geo-e.com
www.geometrx.com
www.geoprinter.com

Email:

info@geo-e.com

Follow Us:

Blog:

Common Ground Blog

Upcoming Events
GeoMetrx “How To” Webinar Series

“Utilizing Your
Own Data”

THURSDAY, August 23rd at 11am PST / 2pm EST

CLICK HERE TO REGISTER
High Speed Rail: A Vision for the Future

The U.S. owes much of its early growth and prosperity to the railroads, and if the visionaries of our country persevere, they may once again regain their prior glory attained during the “Golden Age” of railroading.  Railroads enjoyed the height of their popularity for more than a half-century during the 1880s to 1920s, before other modes of transportation, such as automobiles and airplanes, began to compete in moving goods and people across vast distances.  According to American-Rails.com, “…1916 saw peak mileage at over 254,000 [miles of track] and railroads held virtually 100% of all interstate traffic, both passenger and freight.”

By the end of WWII, the railroad industry was in serious decline, and by the time the 1970s arrived, railroad operators had to cut back so severely that the trains, and even the tracks themselves, were in serious disrepair. Many of the famous railroad companies collapsed during this era, and out of the ashes arose what is now Amtrak (National Railroad Passenger Corporation), a government owned corporation.  The industry was deregulated in 1980, and has slowly been making a comeback ever since. Today, the industry is experiencing a rebirth as many industry leaders and politicians are pushing for the advent of a high-speed US rail system equivalent to those now operating in the European Union, and parts of Asia.

While our passenger system is lacking, our freight rail system is widely held to be the best in the world. The freight rail system, surprisingly perhaps, is running out of capacity as the demand has surged in the last decade to levels that have not been seen since WWII.  Other factors contributing to the revival of the railroad industry are:

• our aging infrastructure
• roadway traffic congestion
• eventual depletion of fossil fuel reserves
• a growing eco-consciousness to reduce our impact on the earth

The challenges facing the industry are great, yet many believe they can be overcome.  These include the varying interests of policy-makers, land rights, the financial obligation of project development and construction, and the lack of connecting local public transportation in many metropolitan areas. Visionaries see the need today to build a passenger rail system that can free us from our utter dependence on the automobile tomorrow. America has long been a world leader and it is, therefore, somewhat baffling that the installation of a high speed rail system is not a higher national priority.

Passenger routes in the US, both current and proposed, are a patchwork of many private regional systems. California is in the midst of long-term planning to build a high speed rail corridor through its central valley that will connect northern cities to southern cities with trains that will travel at 200mph. The northeast is host to the fastest trains currently in operation with the U.S. Amtrak’s Acela service traveling from Boston to Washington at speeds up to 150mph. Improvements are planned that will take the top speed to 160mph.  In comparison, most high speed trains in Europe travel at approximately 110 to 185mph.  The Chinese Shanghai Maglev Train, operating via magnetic levitation, has a top speed of 268mph.

European rail companies are wrestling one another for future control of the industry and the lion’s share of billions in profits, while back in America, we continue to argue whether high speed rail should even exist. One organization, US High Speed Rail Association, an independent, nonprofit 501(c)(6) trade association is focused on “advancing a state-of-the-art national high speed rail network across the country.” The organization hopes to “organize and mobilize the industry with a shared vision for a 21st century, 17,000 mile national high speed rail system built in phases for completion by 2030.” The map below depicts their vision.

While the future of railroads in the US is unknown, one thing is certain – how people will travel in the future impacts long term strategies for many businesses. In the heydays of Route 66, many businesses popped up overnight along the popular east-west corridor. However, as the new Insterstate Highway System eventually bypassed the road, many businesses either closed down or relocated. A national high speed rail system will certainly change the face of America in much the same way, disrupting traffic patterns businesses currently rely upon.

Businesses in large cities with well-established public transportation will fair better than those in metropolitan and suburban areas that are predominantly car-dependent. As local markets develop public transportation to support high speed rail traffic, consumer shopping behaviors will change as well. People who rely on public transportation tend to shop more often and purchase smaller amounts of goods compared with people living in suburbs and driving large vehicles who tend to make fewer trips but purchase greater amounts.

Tips & Techniques – Designing Custom Reports

GeoMetrx has a host of standard reports including executive summaries, detailed demographics, and specific variables such as traffic counts. In addition to the pre-built, quick access reports, you can also  design your own custom reports.

To create a custom report:

Train Travel – Heat Map

Our GeoMetrx online mapping application excels in creating rich demographic reports, demographic mapping, aligning & mapping sales or franchise territories, performing market analysis, retail site selection and much more. You can use our available current year demographic datasets or upload your own company data to aggregate, compare, rank and map data on demand.

Below is a heat map depicting Domestic Railroad Travel, generated from our GeoMetrx mapping application. The data is depicted at the county level and population percents increase from the light yellow to dark green areas.

Click to see a larger version of this map.

For more information on how to obtain access to these datasets, contact us today at 1.888.848.4436.

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July 2012 – Trivia Challenge

1) Where is the oldest subway in the world?
2) Where is the oldest subway tunnel in the world?

Click here for the answers!

GeoMetrx Map Templates

Learn how to create & save map templates in GeoMetrx. Video length 4:11.

GeoMetrx Common Ground News Volume 1: Issue 6 – Travel and Tourism: A Panorama of Opportunity

See the newsletter with all graphics at COMMON GROUND VOLUME 1 : ISSUE 6 NEWSLETTER ARCHIVE LINK.  Text only version provided below, links only work in the full archived version via the link above.

To sign up to receive the very latest and all future Common Ground Newsletters, you can sign up at the link in the top right corner of this website.

Volume I : Issue 6

June 2012

Welcome to Common Ground News

In this issue:

Feature Article – Travel and Tourism: A Panorama of Opportunity

Tips & Techniques – helping you get the most out of our online mapping application at GeoMetrx​​​​: “Changing the Drawing Order of Overlays”

Thematic Map – Domestic Travel Heat Map (Point of Origin)​

Trivia Challenge​​ – America’s Top Tourist Attractions

Upcoming Events – GeoMetrx “How To” Webinar Series “Utilizing Your Own Data”

This and all our future newsletters are available through our Knowledge Center resource listed on our website.  We encourage you to share our Common Ground News with your friends and colleagues and we welcome your feedback. Visit our website and make a comment on the contact us page or send us an email at info@geo-e.com.

—-Kent Hargesheimer,
Managing Partner

Geo-Legend

Phone: 1.888.848.4436

Web:  www.geo-e.com
www.geometrx.com
www.geoprinter.com

Email:

info@geo-e.com

Follow Us:

Blog:

Common Ground Blog

Upcoming Events
GeoMetrx “How To” Webinar Series

“Utilizing Your
Own Data”

THURSDAY, June 14th at 11am PST / 2pm EST

CLICK HERE TO REGISTER
Travel and Tourism: A Panorama of Opportunity

Humans are curious by nature. From the moment we are born we begin to explore the world around us and as soon as we gain mobility we just keep on moving. For many, this curiosity develops into a lifelong passion to travel the world and experience life to the fullest, creating memories that last a lifetime. We travel for many reasons, both business and pleasure. Personal travel is often motivated by the desire to meet new people, reconnect with friends, spend time with loved ones, escape the daily routine, discover new things, see breathtaking vistas, gain a sense of freedom, relax, enjoy, ponder… the list is endless.

Our desire to see the world has a tremendous economic impact. In 2010, the U.S. travel industry amassed $1.8 trillion in spending by domestic and international visitors; $759 billion in direct travel expenditures and another $1 trillion in other industries (Source: The U.S. Travel Association) Direct spending by travelers averaged $2 billion a day, $86.6 million an hour, $1.4 million a minute and $24,000 per second.

Travel and tourism accounted for an impressive 2.7% of our nation’s 2010 GDP (gross domestic product), supporting 14 million jobs in the U.S, and it ranks among the top 10 industries in 48 states for employment.  The reach of the industry is global. According to the World Travel & Tourism Council (WTTC), travel and tourism accounts for 9% of GDP globally and supports 255 million jobs around the world, or one in 12 jobs. The WTTC expects the industry to grow about 3% in 2012, and eventually account for one out of every 10 jobs. As the U.S. economy continues pulling out of its long downturn, Jan Freitag, a senior vice president at Smith Travel Research cited a 4.1 percent gain in first-quarter hotel bookings. The number of hotel workers increased 3.2% in March, and hotel occupancy levels have reached 63.6%, which is close to the historic average. (Source: Bloomberg Business Week)

U.S. travel and tourism industry data can be further divided by leisure vs. business travel, with leisure travel accounting for the lion’s share of activity. More than 1.9 billion person-trips were made in 2010.  Of those, 1.5 billion were for leisure travel, and 448 million were for business purposes. A person-trip is defined as one person traveling away from home overnight in paid accommodations or traveling to places more than 50 miles from home, one-way. The U.S. Travel Association cites the top five leisure travel activities for domestic travelers as follows:

• Visiting Relatives
• Shopping
• Visiting Friends
• Rural Sightseeing
• Beaches

The broad reach of the travel and tourism industry combined with the needs and interests of the individual traveler makes it ideal for small business owners and franchisors to enter the market. Travelers come in many varieties and desire a broad spectrum of offerings. Some prefer eating and lodging at well-known national chains while others seek out local mom and pop establishments. Some prefer adventurous outdoor treks, while others opt for full-service destination resorts. Some like to repeat the same vacation year after year, while others have a long list of places they’d like to visit within their lifetime, never visiting the same location twice.

The travel industry, despite its size, can be very competitive. Whether offering trip planning services, transportation, lodging, activities or other travel services, specializing in a niche market can help limit the competition. There is a vast panorama of opportunity for business owners who can combine their passion with sound business decisions and thorough market research; the road map to success is laid out before them, awaiting their exploration.

Tips & Techniques – Changing the Drawing Order of Overlays

There are many different overlay options available in GeoMetrx including ZIP Code Boundaries, ZIP Code Numbers, County Boundaries, City Labels, Roads, Airports, Rivers and more. When selecting and displaying the overlays on your map, one overlay feature can be covered by another. Changing the order of the overlays to best display the information you need to see is quick and easy.

To change the drawing order:

1) Expand the list of Overlays in the Map Panel by clicking on the +/- sign
2) Click the name of any Overlay and the Edit Overlays dialog box displays
3) In the Group list, select All Overlays – (choose this to alter drawing order)
4) Select the overlay that you want to move up or down in the drawing order, and drag it to the location where you want it to draw. Overlays at the bottom of the list are drawn last, and therefore on top of others.

In the two images below you can see the differences in the order of the overlays of the ZIP Code Number Overlay vs. City Label Overlay and the ZIP Code Boundary Overlay vs. the County Boundary Overlay:

Image 1: ZIP Code Number and County Boundary are at the end of the list and are drawn last, thereby placing them on top of other features

Image 2: City Labels and ZIP Code Boundaries are now at the end of the list and drawn last. Note that ‘Chicago’ can now be clearly seen in the second image, and the ZIP Code Boundaries (blue line) are drawn on top of the wider yellow County Boundaries, making both visible.

Click on any of the above images for a larger viewable version in order to see the true detail of the overlay drawing changes.

Changing the order of overlays is a quick and simple feature and when utilized  can make all the difference in presentation, yet it is often an overlooked option. Try it, we think you’ll like what you see!

Domestic Travelers

Our GeoMetrx online mapping application excels in creating rich demographic reports, demographic mapping, aligning & mapping sales or franchise territories, performing market analysis, retail site selection and much more. You can use our available current year demographic datasets or upload your own company data to aggregate, compare, rank and map data on demand.

Our extensive travel industry data includes the following categories:

• Domestic Travel (Traveled Last Year; 11+ Roundtrips)
• Mode of Travel (Boat/Ship; Bus; Car; Plane; Railroad; RV; Other-Truck)
• Cruise Ship – Areas Traveled (multiple locations)
• Foreign Travel – Country Visited (multiple countries)
• Foreign Travel – Reason for Trip (multiple reasons measured)
• Travel Agent Services Used
• Hotel/Motel – Stay; Loyalty Program
• Average Amount Spent
• Travel Preferences (Organized Activities; Prefer Travel Abroad; Prefer
Travel Domestic; Prefer Different Location Every Trip; and more)
• Business Establishment Data and Retail Potential (Travel Services;
Hotels and Other Accomodations)

Below is a heat map of the point of origin of domestic travelers last year, generated from our GeoMetrx mapping application. The data is depicted at the county level and population percents increase from the lighter to darker areas. Demographic data, such as population density, combined with competitive business data is an extremely useful resource for determining market potential.

Click to see a larger version of this map.

For more information on how to obtain access to these datasets, contact us today at 1.888.848.4436.

❀   ❀   ❀   ❀   ❀   ❀   ❀   ❀   ❀   ❀   ❀   ❀   ❀   ❀   ❀   ❀   ❀   ❀   ❀   ❀   ❀   ❀   ❀   ❀   ❀   ❀   ❀   ❀

June 2012 – Trivia Challenge

1) According to Forbes.com, what were the top three most visited American Tourist Attractions in 2009, in terms of number of visitors?

Click here for the answers!

GeoMetrx Common Ground News Volume 1: Issue 5 – Summertime Fun: Children’s Enrichment Franchises

See the newsletter with all graphics at COMMON GROUND VOLUME 1 : ISSUE 5 NEWSLETTER ARCHIVE LINK.  Text only version provided below, links only work in the full archived version via the link above.

To sign up to receive the very latest and all future Common Ground Newsletters, you can sign up at the link in the top right corner of this website.

Volume I : Issue 5

May 2012

Welcome to Common Ground News

In this issue:

Feature Article – Summertime Fun: Children’s Enrichment Franchises

Tips & Techniques – helping you get the most out of our online mapping application at GeoMetrx​​​​: “Saving Map Views” – how to save and retrieve multiple map locations without readjusting settings

Thematic Map – Where Are All the Children?​​

Trivia Challenge​​

Upcoming Events – GeoMetrx “How To” Webinar Series “Utilizing Your Own Data”

This and all our future newsletters will soon be available through our Knowledge Center resource listed on our website.  We encourage you to share our Common Ground News with your friends and colleagues and we welcome your feedback. Visit our website and make a comment on the contact us page or send us an email at info@geo-e.com.

—-Kent Hargesheimer,
Managing Partner

Geo-Legend

Phone: 1.888.848.4436

Web:  www.geo-e.com
www.geometrx.com
www.geoprinter.com

Email:

info@geo-e.com

Follow Us:

Blog:

Common Ground Blog

Upcoming Events
GeoMetrx “How To” Webinar Series

“Utilizing Your
Own Data”

THURSDAY, June 14th at 11am PST / 2pm EST

CLICK HERE TO REGISTER
Summertime Fun: Children’s Enrichment Franchises

Across the nation, the last school bells of the year are ringing and kids are celebrating the arrival of summer break. Swimming pools, park outings, ball games, summer camps, backyard barbecues and so much more await them. On average, kids are out of school for 6 to 12 weeks and parents are scrambling to finalize their children’s summer activities schedules while balancing the child’s interests with the family budget. Fortunately there are many children’s enrichment franchises in operation offering parents and kids a wide variety of choices. The growing number of children in the U.S. keeps this industry among the top franchise trends in America, and not just during the summer, but all year-round.

The number of children in the U.S. has been steadily rising since the mid-1980s and is projected to continue well into the future. By the year 2030, it is expected the number of children under 18 will reach nearly 88 million.

Further driving demand for summertime activities as well as extracurricular activities during the school year is the number of households with working parents. In 2010, the estimate for the number of households with children under 18 reached 35.2 million. The following pie charts reflect the employment status in two-parent married households and single-parent households.

The most common categories for children’s enrichment franchises are:

• Art Programs: painting, cooking, music, drama, photography, etc.
• Education / Tutoring: mathematics, science, technology, early childhood
development, foreign languages, etc.
• Sports and Fitness: sports clubs, dance, martial arts, children’s gyms, etc.

Traditionally businesses offering child enrichment programs operate from a fixed location with families providing transportation to and from the activity venue. However, a growing trend in the industry is the advent of mobile activities, in which the main program or supplementary programs are brought to the children in after-school care programs, day care facilities, summer resident programs and more. Whether operating from a fixed location, providing a mobile activity or offering private instruction, the opportunities are boundless. (For a comprehensive list of children’s products and services franchise opportunities visit Entrepreneur.com.)

Working with children can be a very rewarding experience, yet it’s not for everyone. It takes a special mix of business and personal skills including patience, flexibility, a sense of fun and wonderment, empathy, and a lot of energy!  Finding the right franchise opportunity is also a special mix combining the business owner’s skills and interests with the best opportunities within a market. The GeoMetrx business database, along with our demographic data, can help franchisors evaluate territories to reveal the competitive landscape, market size and ROI potential. Whether expanding into new markets or realigning existing territories, it’s vital in today’s eco nomy to map your success.

Tips & Techniques – Saving Map Views

In GeoMetrx you can save multiple map views, allowing you to easily navigate among your locations. Saving a Map View is quick and easy.  Saved map views retain the area, scale, and any overlays thus reducing the time and frustration of adjusting your map whenever you switch from one location to another.

To Save a Map View:
• select Strategy Map
• format with your preferred settings
• click the drop down arrow in the Map Panel
• select Save Map View
• in the dialog box enter a name and an
optional description
• click Save as New Map

To Return to a Map View:
• click drop down arrow in Map Panel
• select Restore Map View
• Select the view you want to see from the list of saved map views
• click Restore Selected Map View

You can also delete any map views in this step as well by selecting the saved map view from the list and clicking on Delete Selected Map View.

This is probably one of the most valuable yet least used features in GeoMetrx. Try it, you’ll like it!

Where Are All the Children?

Children’s interests are broad. Parents are constantly looking for new avenues of exploration to fuel their offsprings’ natural inquisitiveness and enthusiasm. With the large variety of children’s enrichment franchise opportunities currently available, a thorough market analysis can help determine which activities are abundant in a market and which are lacking a substantial presence. As this industry continues to burgeon, introducing new and innovative services for children is limited only by one’s imagination.

Below is a density map of the population count of children (ages 0-17) in the lower 48 states generated from our GeoMetrx mapping application. The population counts increase from the lighter to darker areas. Demographic data, such as population density, combined with competitive business data is an extremely useful resource for determining market potential.

U.S. POPULATION DENSITY (Ages 0-17)

Click to see a larger version of this map.

Successful franchisors utilize these data and mapping tools to create highly refined territories, which is important in both sparsely and densely populated areas. The location of competitors can be overlaid on the map and enhanced by distance and drive-time radiuses. Being able to visualize data geographically, rather than merely presented in tables and charts, allows for a greater understanding of market opportunities and risks.

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May 2012 – Trivia Challenge

1) What is the most popular sports-related activity among children aged 7 to 17?

Click here for the answers!

GeoMetrx Common Ground News Volume 1: Issue 4 – The Growing “Locavore” Movement: A Ripe Opportunity

See the newsletter with all graphics at COMMON GROUND VOLUME 1 : ISSUE 4 NEWSLETTER ARCHIVE LINK.  Text only version provided below, links only work in the full archived version via the link above.

To sign up to receive the very latest and all future Common Ground Newsletters, you can sign up at the link in the top right corner of this website.

Volume I : Issue 4

April 2012

Welcome to Common Ground News

In this issue:
Feature Article – The Growing “Locavore” Movement: A Ripe Opportunity

Tips & Techniques – helping you get the most out of our online mapping application at GeoMetrx​​ – “Customizing Territory Colors” – how to access the color selection dialog box using the Alignment panel

Thematic Map – Gardening: A Growing Hobby

Trivia challenge​​ – Tomato Trivia

Upcoming Events – GeoMetrx “How To” Webinar Series “Best Practices for Building and Managing Your Territories”

This and all our future newsletters will soon be available through our Knowledge Center resource listed on our website.  We encourage you to share our Common Ground News with your friends and colleagues and we welcome your feedback. Visit our website and make a comment on the contact us page or send us an email at info@geo-e.com.

—-Kent Hargesheimer,
Managing Partner

Geo-Legend

Phone: 1.888.848.4436

Web:  www.geo-e.com
www.geometrx.com
www.geoprinter.com

Email:

info@geo-e.com

Follow Us:

Blog:

Common Ground Blog

Upcoming Events
GeoMetrx “How To” Webinar Series

“Best Practices for Building and Managing Your Territories”

THURSDAY, April 19th at 11am PST / 2pm EST

CLICK HERE TO REGISTER
The Growing “Locavore” Movement: A Ripe Opportunity

Whether you tout the philosophy of the locavore movement or stand behind the economic theory of free trade, your defenders as well as your detractors will be on hand, ready and willing to share their opinion. Yet, no matter which side of the debate you are on, one fact cannot be denied – the locavore movement is growing, and the opportunties for entrepreneurs are ripe. Based on research conducted by the USDA Economic Research Service, the movement was estimated to have generated $4.8 billion in sales in 2008, and it is projected that locally grown foods will generate nearly $7 billion in sales in 2012.

It’s a movement that is gradually reshaping the economics of the agriculture industry and spurring a revival of small farms, something many thought would never happen. Prior to WWII, nearly two out of five Americans lived on farms and food was locally grown and marketed. Rarely was food transported further than a day’s distance. After WWII our infrastructure expanded greatly, transportation costs decreased and refrigeration became more accessible. These changes allowed meats and produce to be transported greater distances at competitive prices. The increasing eco-conscious focus on sustainability has fueled the locavore movement and caused a major shift in how food is being grown and sold in America.

The term locavore was introduced in 2005 on World Environment Day when four women in Northern California kicked-off a month-long dietary challenge “Celebrate Your Foodshed: Eat Locally”, and began calling themselves “locavores.” A locavore is someone who either exclusively or primarily eats foods from their local or regional foodshed. There is no single definition of what defines a local foodshed as distances vary regionally and are also impacted by population density; yet many locavores use a 100-mile radius as a general guide. Produce sold within 24 hours of harvest is usually considered local as well. In comparison, mass-market food items consumed in the U.S. travel an average of 1,300 to 2,000 miles from farm to store according to ATTRA – National Sustainable Agriculture Information Service.

Locavores have a wide variety of beliefs in support of the movement. In the minds of many, local foods are those that come from small farms that have developed social and economic relationships within the local community. A national study conducted by the Food Marketing Institute in 2009 uncovered the top three reasons for participation cited by consumers:
82% – freshness of the products
75% – support for the local economy
58% – knowing the source of the product
While pinpointing exactly how many people are joining the locavore movement is difficult, there are many signs that it’s gaining mainstream attention. Nearly 80% of respondents in a 2006 national survey said they occasionally to always purchased fresh produce directly from growers (Source: USDA, ERR-97 May 2010). Increased demand is creating opportunities for farmers and growers to expand their marketing channels. Local foods are being sold through farmer’s markets, roadside stands, winter markets, food co-ops, CSAs (community supported agricultural groups), supermarkets, specialty stores, restaurants, hospitals, schools and more.

There are numerous public programs and policies that support local food initiatives and provide financing for local food systems. An example is the farm-to-school programs in which some or all of the produce needs of the school cafeteria are met by nearby farms. The National Farm to School Network, which began with just a handful of farm-to-school programs in the late 90’s, and climbed to 1,000 in 2005, is now estimated to have reached 2,518 programs as of 2012.

Farmers Markets are increasing in numbers across the nation as well. According to the USDA, there were 7,175 farmers markets in 2011, a 17% increase from 2010.

Large retailers are yielding shelf space to meet consumer demand for locally grown foods. Stores such as Walmart, Safeway, Meijer and Weis Markets are participating in local food initiatives. Local restaurants are meeting the demands of their patrons to provide local foods as well.  According to a survey conducted by the National Restaurant Association, 89% of fine-dining and nearly 30% of fast food operators served locally sourced items in 2008; while both believed these items would become more popular, 90% and nearly 50%, respectively.

In St. Louis, Missouri an innovative partnership is bringing “Mobile Markets” to commuters using public transportation for the March-October growing season.  Whatever the motivation of individual locavores, the movement is gaining momentum and the opportunities for entrepreneurs are ripe, whether choosing to enter the market by starting a small urban farm, becoming an intermediary, selling direct-to-consumer, or any of the other numerous entry points. As always, any market entry or expansion should be backed by thorough research to develop a solid strategy.

Tips & Techniques – Changing the Color of a Territory on the Map

You can quickly and easily customize each of your territories in GeoMetrx and you can choose from a preselected chart of colors or select a custom color.

To change the color of a territory:
Display your territories on Strategy Map.
In the Alignment Panel, click the colored square to the left of the territory name.
The Select Color dialog box displays.

To set the color, you have several choices:
Click the colored square that represents the color that you want.
Enter color values in the Red, Green and Blue text boxes.
Enter the color number in the Hex text box.
Use the slider on the rainbow color scale to select the range of color, and then drag the dot in the colored rectangle until the Current sample displays the color you want to use.
Click OK. The territory displays in the color you chose.

Gardening: A Growing Hobby

In the hustle and bustle of our everyday lives, we often seek refuge in our hobbies and interests in hopes of maintaining balance and finding purpose. Gardening has long been a favorite leisure time activity for many Americans, allowing us to reconnect with nature and providing many a sense of peace and harmony with the world.

A fast growing trend in gardening is the participation of the younger generation taking part in home and community gardening projects. According to Dr. Charlie Hall, Professor of Horticulture at Texas A&M, “Gen Y’s are embracing a connection with plants based on economics, environmental impact, health and wellness,” as reported by the Garden Media Group in their latest Garden Trends Report. GMG’s research also shows that vegetable gardening has increased by 20% and community gardening by 60% over last year. In 2010, the average household spent $600 on their yards and gardens.

Below is a heat map of gardening across the lower 48 generated from our GeoMetrx mapping application. The dark green areas show the highest concentration of leisure gardeners. What’s of particular note is that every county across the country has some level of participation ranging from 13.6% to 55% of the population.

Click to see a larger version of this map.

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April 2012 – Trivia Challenge

1) Is a TOMATO a vegetable or a fruit?

2) TRUE or FALSE: In 1893, the Supreme Court ruled on the TOMATO’s status.

Click here for the answers!

GeoMetrx Common Ground News Volume 1: Issue 3 – Expanding Distribution Channels and Exploring New Markets

See the newsletter with all graphics at COMMON GROUND VOLUME 1 : ISSUE 3 NEWSLETTER ARCHIVE LINK.  Text only version provided below, links only work in the full archived version via the link above.

To sign up to receive the very latest and all future Common Ground Newsletters, you can sign up at the link in the top right corner of this website.

Volume I : Issue 3

March 2012

Welcome to Common Ground News

In this issue:

Feature Article – Expanding Distribution Channels and Exploring New Markets

Tips & Techniques – helping you get the most out of our online mapping application at GeoMetrx​​ – “Saving a Map Project” – how to create and save overlay and theme settings and reuse them as a template

Thematic Map – St. Patrick’s Day – Where are the Domestic and Micro-Brew Fans Located?  Plus this month’s trivia challenge​​

Upcoming Events – GeoMetrx “How To” Webinar Series “Best Practices for Building
and Managing Your Territories”

This and all future newsletters will be available on our website under ‘news.’  We encourage you to share our Common Ground News with your friends and colleagues and we welcome your feedback. Visit our website and make a comment on the contact us page or send us an email at info@geo-e.com.

—-Kent Hargesheimer,
Managing Partner

Geo-Legend

Phone: 1.888.848.4436

Web:  www.geo-e.com
www.geometrx.com
www.geoprinter.com

Email:

info@geo-e.com

Follow Us:

Blog:

Common Ground Blog

Upcoming Events
GeoMetrx “How To” Webinar Series

• “Best Practices for Building and Managing Your Territories”

THURSDAY, April 19th at 11am PST / 2pm EST

CLICK HERE TO REGISTER
Expanding Distribution Channels and Exploring New Markets

Every business, no matter how large or how small, wants to sell more of its existing products and services. In order to do so, businesses must expand their market reach to acquire additional customers. Increasing sales in existing markets through advertising and marketing strategies is certainly not to be overlooked; however, the most effective way to gain new customers is to create new distribution channels that reach untapped markets. This can be accomplished by such methods as:

adding retail locations (corporate and/or franchised)
establishing more production facilities
developing reseller relationships (wholesaler, dealer, consultant, etc.)
providing online sales opportunities

Placement (a.k.a. distribution) is one of the “4 Ps” of marketing: product, promotion, price, placement. Gaining new customers through expanding distribution channels has many benefits including: a) boosted profits through increased revenues and reduced per-unit production costs; b) raised awareness among consumers improves brand recognition; and c) reduced market risks by spreading the risks over multiple channels.

The most critical step of any expansion strategy is to evaluate potential markets by comparing their attributes to those of your target market. If you are not certain of your target market, begin by examining your current customer base for common characteristics and interests. Characteristics (demographics) are things such as age, gender, ethnicity, income, education, occupation, marital status, presence of children, pet ownership, owners vs. renters, etc.  Interests (psychographics) are things such as attitudes, behaviors, values, hobbies, leisure activities, lifestyles (health/diet/exercise, etc.), politics, religion, media choices, etc. Be sure to evaluate the data that connects your customers to your products and services.

Defining your target market is the hard part. Once you’ve identified who you are targeting the next step is to locate those markets with the highest concentrations of potential customers. Visualizing your data on an interactive map is one of the best ways to evaluate potential markets as well as site locations. Maps allow you to assess a variety of attributes in addition to your target data including traffic patterns, travel times, competitor locations, business establishments and more. Take a look at this month’s thematic map below to see mapped data in action.

Tips & Techniques – Saving a Map Project

Applying all the same settings from one trade area location to another in GeoMetrx can be time consuming and tricky. Saving your map as a project will make the task easier and give you the results you want.

Watch this short video tutorial and learn how quick and easy it is to save your project overlay and thematic prefrences. Once you’ve saved your project you can change trade area locations and resave the project with a different file name. The next time you access the GeoMetrx territory mapping application you can quickly reload any of your saved projects saving you the time and frustration of recreating your settings.

“Beannachtam na Feile Padraig!”

That’s Irish for Happy St. Patrick’s Day! Celebrated on March 17th, the day honors the most recognized patron saint of Ireland. Over time it has also evolved into a celebration of Irish culture. Whether of Irish descent or not, many revel in the traditions of the holiday from wearing green to attending parades to enjoying beer and traditional Irish fare.

In recognition of the merriment of the month, our thematic map topic for March is beer! We have plotted domestic beer drinkers across the nation. The light colored areas (think light beer) have the lowest concentration of domestic beer drinkers, whereas the darker (think stouts) represent the areas with the highest concentration of domestic beer drinkers.

Click to see a larger version of this map.

​Next we plotted the percent of micro-brewed beer drinkers across the US. When contrasting the two maps there is more than meets the eye. One might conlcude that dark areas on the domestic map that are now light on the micro-brew map would indicate folks in those locations prefer national domestics to local micro-brews. We would suggest the difference is actually due to the lack of availability of micro-brews. In fact, the dark areas on the micro-brew map align with regions that sport a lot of micro-brew activity.

Click to see a larger version of this map.

A great website, The Beer Mapping Project, is a compilation of locations of micro-breweries, brewpubs and other craft beer outlets. Accessing the site’s regional maps, we’ve taken a closer look at three areas where there is clearly a difference between our domestic and microbrew maps: north central Michigan, south central Florida, and the greater Denver, Colorado corridor. The three maps, shown below, reveal that in Michigan and Florida, there is a complete absence of micro-breweries and brew pubs in the disparate areas. The Denver corridor, on the other hand, shows a comparitively high volume of craft beer activity.

As we noted above, expanding into new markets is an excellent way to increase sales of exisiting products and services. It’s essential to conduct thorough market research which includes identifying markets with heavy concentrations of potential customers who fit your company’s target profile. As this example illustrates, it’s important to consider many factors and utilize all your resources of information to find the best new markets.

♣   ♣   ♣   ♣   ♣   ♣   ♣   ♣   ♣   ♣   ♣   ♣   ♣   ♣   ♣   ♣   ♣   ♣   ♣   ♣   ♣   ♣   ♣   ♣   ♣   ♣   ♣   ♣   ♣   ♣

March 2012 – Trivia Challenge

1) True or False: There are more U.S. Residents who claim Irish ancenstry than the entire population of Ireland itself.

2) As of November 2011, how many breweries were operating in the U.S.?

a) 1,142
b) 1,927
c) 2,011
d) 2,348

Click here for the answers!

 

GeoMetrx Common Ground News Volume 1: Issue 2 – Customer Spotlight: CherryBerry Self-Serve Frozen Yogurt – Site Selection​

See the newsletter with all graphics at COMMON GROUND VOLUME 1 : ISSUE 2 NEWSLETTER ARCHIVE LINK.  Text only version provided below, links only work in the full archived version via the link above.

To sign up to receive the very latest and all future Common Ground Newsletters, you can sign up at the link in the top right corner of this website.

Volume I : Issue 2

February 2012

Welcome to Common Ground News

In this issue:

Feature Article – Customer Spotlight: CherryBerry Self-Serve Frozen Yogurt – Site Selection​

Tips & Techniques – helping you get the most out of our online mapping application at GeoMetrx​​ – “Using Unique Competitor Icons on Your Maps”

Thematic Map – Valentine inspired cities and towns. Is Romance on the Horizon? Plus our monthly trivia challenge​​

Upcoming Events – GeoMetrx “How To” Webinar Series “Best Practices for Building and Managing Your Territories” “Franchise Mapping”

This and all future newsletters will be available on our website under ‘news.’  We encourage you to share our Common Ground News with your friends and colleagues and we welcome your feedback. Visit our website and make a comment on the contact us page or send us an email at info@geo-e.com.

—-Kent Hargesheimer, Managing Partner

Geo-Legend

Phone: 1.888.848.4436

Web:  www.geo-e.com
www.geometrx.com
www.geoprinter.com

Email:

info@geo-e.com

Follow Us:

Blog:

Common Ground Blog

Upcoming Events

GeoMetrx “How To” Webinar Series

• “Best Practices for Building and Managing Your Territories”

WEDNESDAY, February 15th at 11am PST / 2pm EST

CLICK HERE TO REGISTER

——————————————————

• “Franchise Mapping”

THURSDAY, February 16th at 11am PST / 2pm EST

​CLICK HERE TO REGISTER

Customer Spotlight:
CherryBerry Self-Serve Frozen Yogurt Bar – Site Selection

The two most important factors affecting the success of any retail business are customers and location, so much so you can’t have one without theother; they are inseparable. However, unlike the age-old question ‘which came first, the chicken or the egg,’ we know that finding customers comes before finding the right location. While it’s true that “location, location, location” is absolutely critical to the success of any retail business, you must first define your target customer profile.

When identifying your target customer, think of them in demographic (census) terms. What age group does your product or service appeal to?  Are there children in the household? Are they homeowners or renters? Do they drive? What is their income range (can they afford your product or service)?  What are their hobbies and interests? Once you have your target customer profile in hand, it’s time to locate them – where they live, where they work, where they shop, where they play.

Our spotlight franchise, CherryBerry Self-Serve Frozen Yogurt Bar, headquartered in Broken Arrow, OK, is rapidly expanding. The majority of stores are located in the mid-west, with locations reaching as far as Colorado, North Dakota, North Carolina, Florida, and Texas; and many new locations are opening soon. The CherryBerry business model is simple in design and highly popular. Customers grab a dish, fill it with any of 50+ rotating flavors of frozen yogurt, add as many toppings as they choose, place it on the scale and pay a flat per ounce fee – easy, quick, delicious, and a healthy choice too!

CherryBerry offers franchise opportunities and uses the power of GeoMetrx to optimize territories and provide detailed data for site selection analysis and more. Each CherryBerry franchise territory is unique and careful site selection within those territories can make the difference in the level of success of each store. Following is a site selection comparison for two CherryBerry locations – one in Enid, OK and one in Glenpool, OK. As you can see from the maps below, the Enid store is located in a more densely populated area than the Glenpool store, yet both stores are flourishing.

A more detailed site analysis reveals some of CherryBerry’s secrets to choosing successful locations:

Tips & Techniques – Using Unique Competitor Icons on Your Maps

In GeoMetrx, you can now display competitors on your maps with unique icons or symbols.  You can either upload your own icons, or let the software generate them.

In order to display your customers you need to import a file with competitor information and include a field that designates an icon will be used.

Just look for Create Competitors by following the menus My Sites, Territories and Data>Groups.  Once you’ve created your competitor group you will have a section on the Map Panel called My Competitors.  From here you can choose to display each competitor with a unique symbol or icon and its trade area.

Is There Romance on the Horizon?

How close are you to finding Romance, Harmony or even your Romeo?  Look no further than our monthly thematic map!  We’ve included a dozen roses, er… cities and towns with names that conjure up images and thoughts of Valentine’s Day. Did you know some of these towns, such as Loveland, CO, have a Valentine’s remailing program providing a romantic postmark on a card for that extra-special someone? Last year volunteers in Colorado cancelled over 160,000 cards and letters from more than 110 countries.

February’s map also includes a thematic layer depicting the percentage of ‘never married’ folks in the U.S. The light pink represents the areas with the fewest and the dark red represents the areas with the highest concentration. Will Valentine’s Day 2012 be the year some of these folks find their soulmate?

Click to see a larger version of this map.

February 2012 – Trivia Challenge

In addition to the United States, can you name the five other countries that celebrate Valentine’s Day?

Click here for the answers!

GeoMetrx 2012 Territory Training Manual

So you want to know what can GeoMetrx do for you?

Download this PDF and get started reading up and learning how to use all the features and functions of GeoMetrx to build your business.

Please contact us to get a copy of the AtlasandGlobeWIcon.csv dataset.

Click to Download PDF

50 Pages

GeoMetrx 2012 Base Training Manual

So you want to know what can GeoMetrx do for you?

Download this PDF and get started reading up and learning how to use all the features and functions of GeoMetrx to build your business.

Please contact us to get a copy of the AtlasandGlobeWIcon.csv dataset.

Click to Download PDF

60 Pages

How to Save Map Projects in GeoMetrx

Demonstrates exactly how to create, save, and reopen map projects in GeoMetrx. Other GeoMetrx features covered include; thematic mapping, changing or adding new map symbols, and map customization. Video length is 4:11.