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Creating Territory Reports with GeoMetrx

This how-to video will show you the steps on creating reports for your Sales or Franchise Territories using GeoMetrx. Video length is 6:10.

GeoMetrx Common Ground News Volume 1: Issue 7 – High Speed Rail: A Vision for the Future

See the newsletter with all graphics at COMMON GROUND VOLUME 1 : ISSUE 7 NEWSLETTER ARCHIVE LINK.  Text only version provided below, links only work in the full archived version via the link above.

To sign up to receive the very latest and all future Common Ground Newsletters, you can sign up at the link in the top right corner of this website.

Volume I : Issue 7

July 2012

Welcome to Common Ground News

In this issue:

Feature Article – High Speed Rail: A Vision for the Future

Tips & Techniques – helping you get the most out of our online mapping application at GeoMetrx​​​​: “Designing Custom Reports”

Thematic Map – Train Travel – Heat Map (Adult Population %)

Trivia Challenge​​ – Subway Train Trivia

Upcoming Events – GeoMetrx “How To” Webinar Series “Utilizing Your Own Data”

This and all our future newsletters are available through our Knowledge Center resource listed on our website.  We encourage you to share our Common Ground News with your friends and colleagues and we welcome your feedback. Visit our website and make a comment on the contact us page or send us an email at info@geo-e.com.

—-Kent Hargesheimer,
Managing Partner

Geo-Legend

Phone: 1.888.848.4436

Web:  www.geo-e.com
www.geometrx.com
www.geoprinter.com

Email:

info@geo-e.com

Follow Us:

Blog:

Common Ground Blog

Upcoming Events
GeoMetrx “How To” Webinar Series

“Utilizing Your
Own Data”

THURSDAY, August 23rd at 11am PST / 2pm EST

CLICK HERE TO REGISTER
High Speed Rail: A Vision for the Future

The U.S. owes much of its early growth and prosperity to the railroads, and if the visionaries of our country persevere, they may once again regain their prior glory attained during the “Golden Age” of railroading.  Railroads enjoyed the height of their popularity for more than a half-century during the 1880s to 1920s, before other modes of transportation, such as automobiles and airplanes, began to compete in moving goods and people across vast distances.  According to American-Rails.com, “…1916 saw peak mileage at over 254,000 [miles of track] and railroads held virtually 100% of all interstate traffic, both passenger and freight.”

By the end of WWII, the railroad industry was in serious decline, and by the time the 1970s arrived, railroad operators had to cut back so severely that the trains, and even the tracks themselves, were in serious disrepair. Many of the famous railroad companies collapsed during this era, and out of the ashes arose what is now Amtrak (National Railroad Passenger Corporation), a government owned corporation.  The industry was deregulated in 1980, and has slowly been making a comeback ever since. Today, the industry is experiencing a rebirth as many industry leaders and politicians are pushing for the advent of a high-speed US rail system equivalent to those now operating in the European Union, and parts of Asia.

While our passenger system is lacking, our freight rail system is widely held to be the best in the world. The freight rail system, surprisingly perhaps, is running out of capacity as the demand has surged in the last decade to levels that have not been seen since WWII.  Other factors contributing to the revival of the railroad industry are:

• our aging infrastructure
• roadway traffic congestion
• eventual depletion of fossil fuel reserves
• a growing eco-consciousness to reduce our impact on the earth

The challenges facing the industry are great, yet many believe they can be overcome.  These include the varying interests of policy-makers, land rights, the financial obligation of project development and construction, and the lack of connecting local public transportation in many metropolitan areas. Visionaries see the need today to build a passenger rail system that can free us from our utter dependence on the automobile tomorrow. America has long been a world leader and it is, therefore, somewhat baffling that the installation of a high speed rail system is not a higher national priority.

Passenger routes in the US, both current and proposed, are a patchwork of many private regional systems. California is in the midst of long-term planning to build a high speed rail corridor through its central valley that will connect northern cities to southern cities with trains that will travel at 200mph. The northeast is host to the fastest trains currently in operation with the U.S. Amtrak’s Acela service traveling from Boston to Washington at speeds up to 150mph. Improvements are planned that will take the top speed to 160mph.  In comparison, most high speed trains in Europe travel at approximately 110 to 185mph.  The Chinese Shanghai Maglev Train, operating via magnetic levitation, has a top speed of 268mph.

European rail companies are wrestling one another for future control of the industry and the lion’s share of billions in profits, while back in America, we continue to argue whether high speed rail should even exist. One organization, US High Speed Rail Association, an independent, nonprofit 501(c)(6) trade association is focused on “advancing a state-of-the-art national high speed rail network across the country.” The organization hopes to “organize and mobilize the industry with a shared vision for a 21st century, 17,000 mile national high speed rail system built in phases for completion by 2030.” The map below depicts their vision.

While the future of railroads in the US is unknown, one thing is certain – how people will travel in the future impacts long term strategies for many businesses. In the heydays of Route 66, many businesses popped up overnight along the popular east-west corridor. However, as the new Insterstate Highway System eventually bypassed the road, many businesses either closed down or relocated. A national high speed rail system will certainly change the face of America in much the same way, disrupting traffic patterns businesses currently rely upon.

Businesses in large cities with well-established public transportation will fair better than those in metropolitan and suburban areas that are predominantly car-dependent. As local markets develop public transportation to support high speed rail traffic, consumer shopping behaviors will change as well. People who rely on public transportation tend to shop more often and purchase smaller amounts of goods compared with people living in suburbs and driving large vehicles who tend to make fewer trips but purchase greater amounts.

Tips & Techniques – Designing Custom Reports

GeoMetrx has a host of standard reports including executive summaries, detailed demographics, and specific variables such as traffic counts. In addition to the pre-built, quick access reports, you can also  design your own custom reports.

To create a custom report:

Train Travel – Heat Map

Our GeoMetrx online mapping application excels in creating rich demographic reports, demographic mapping, aligning & mapping sales or franchise territories, performing market analysis, retail site selection and much more. You can use our available current year demographic datasets or upload your own company data to aggregate, compare, rank and map data on demand.

Below is a heat map depicting Domestic Railroad Travel, generated from our GeoMetrx mapping application. The data is depicted at the county level and population percents increase from the light yellow to dark green areas.

Click to see a larger version of this map.

For more information on how to obtain access to these datasets, contact us today at 1.888.848.4436.

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July 2012 – Trivia Challenge

1) Where is the oldest subway in the world?
2) Where is the oldest subway tunnel in the world?

Click here for the answers!

GeoMetrx Map Templates

Learn how to create & save map templates in GeoMetrx. Video length 4:11.

GeoMetrx Common Ground News Volume 1: Issue 6 – Travel and Tourism: A Panorama of Opportunity

See the newsletter with all graphics at COMMON GROUND VOLUME 1 : ISSUE 6 NEWSLETTER ARCHIVE LINK.  Text only version provided below, links only work in the full archived version via the link above.

To sign up to receive the very latest and all future Common Ground Newsletters, you can sign up at the link in the top right corner of this website.

Volume I : Issue 6

June 2012

Welcome to Common Ground News

In this issue:

Feature Article – Travel and Tourism: A Panorama of Opportunity

Tips & Techniques – helping you get the most out of our online mapping application at GeoMetrx​​​​: “Changing the Drawing Order of Overlays”

Thematic Map – Domestic Travel Heat Map (Point of Origin)​

Trivia Challenge​​ – America’s Top Tourist Attractions

Upcoming Events – GeoMetrx “How To” Webinar Series “Utilizing Your Own Data”

This and all our future newsletters are available through our Knowledge Center resource listed on our website.  We encourage you to share our Common Ground News with your friends and colleagues and we welcome your feedback. Visit our website and make a comment on the contact us page or send us an email at info@geo-e.com.

—-Kent Hargesheimer,
Managing Partner

Geo-Legend

Phone: 1.888.848.4436

Web:  www.geo-e.com
www.geometrx.com
www.geoprinter.com

Email:

info@geo-e.com

Follow Us:

Blog:

Common Ground Blog

Upcoming Events
GeoMetrx “How To” Webinar Series

“Utilizing Your
Own Data”

THURSDAY, June 14th at 11am PST / 2pm EST

CLICK HERE TO REGISTER
Travel and Tourism: A Panorama of Opportunity

Humans are curious by nature. From the moment we are born we begin to explore the world around us and as soon as we gain mobility we just keep on moving. For many, this curiosity develops into a lifelong passion to travel the world and experience life to the fullest, creating memories that last a lifetime. We travel for many reasons, both business and pleasure. Personal travel is often motivated by the desire to meet new people, reconnect with friends, spend time with loved ones, escape the daily routine, discover new things, see breathtaking vistas, gain a sense of freedom, relax, enjoy, ponder… the list is endless.

Our desire to see the world has a tremendous economic impact. In 2010, the U.S. travel industry amassed $1.8 trillion in spending by domestic and international visitors; $759 billion in direct travel expenditures and another $1 trillion in other industries (Source: The U.S. Travel Association) Direct spending by travelers averaged $2 billion a day, $86.6 million an hour, $1.4 million a minute and $24,000 per second.

Travel and tourism accounted for an impressive 2.7% of our nation’s 2010 GDP (gross domestic product), supporting 14 million jobs in the U.S, and it ranks among the top 10 industries in 48 states for employment.  The reach of the industry is global. According to the World Travel & Tourism Council (WTTC), travel and tourism accounts for 9% of GDP globally and supports 255 million jobs around the world, or one in 12 jobs. The WTTC expects the industry to grow about 3% in 2012, and eventually account for one out of every 10 jobs. As the U.S. economy continues pulling out of its long downturn, Jan Freitag, a senior vice president at Smith Travel Research cited a 4.1 percent gain in first-quarter hotel bookings. The number of hotel workers increased 3.2% in March, and hotel occupancy levels have reached 63.6%, which is close to the historic average. (Source: Bloomberg Business Week)

U.S. travel and tourism industry data can be further divided by leisure vs. business travel, with leisure travel accounting for the lion’s share of activity. More than 1.9 billion person-trips were made in 2010.  Of those, 1.5 billion were for leisure travel, and 448 million were for business purposes. A person-trip is defined as one person traveling away from home overnight in paid accommodations or traveling to places more than 50 miles from home, one-way. The U.S. Travel Association cites the top five leisure travel activities for domestic travelers as follows:

• Visiting Relatives
• Shopping
• Visiting Friends
• Rural Sightseeing
• Beaches

The broad reach of the travel and tourism industry combined with the needs and interests of the individual traveler makes it ideal for small business owners and franchisors to enter the market. Travelers come in many varieties and desire a broad spectrum of offerings. Some prefer eating and lodging at well-known national chains while others seek out local mom and pop establishments. Some prefer adventurous outdoor treks, while others opt for full-service destination resorts. Some like to repeat the same vacation year after year, while others have a long list of places they’d like to visit within their lifetime, never visiting the same location twice.

The travel industry, despite its size, can be very competitive. Whether offering trip planning services, transportation, lodging, activities or other travel services, specializing in a niche market can help limit the competition. There is a vast panorama of opportunity for business owners who can combine their passion with sound business decisions and thorough market research; the road map to success is laid out before them, awaiting their exploration.

Tips & Techniques – Changing the Drawing Order of Overlays

There are many different overlay options available in GeoMetrx including ZIP Code Boundaries, ZIP Code Numbers, County Boundaries, City Labels, Roads, Airports, Rivers and more. When selecting and displaying the overlays on your map, one overlay feature can be covered by another. Changing the order of the overlays to best display the information you need to see is quick and easy.

To change the drawing order:

1) Expand the list of Overlays in the Map Panel by clicking on the +/- sign
2) Click the name of any Overlay and the Edit Overlays dialog box displays
3) In the Group list, select All Overlays – (choose this to alter drawing order)
4) Select the overlay that you want to move up or down in the drawing order, and drag it to the location where you want it to draw. Overlays at the bottom of the list are drawn last, and therefore on top of others.

In the two images below you can see the differences in the order of the overlays of the ZIP Code Number Overlay vs. City Label Overlay and the ZIP Code Boundary Overlay vs. the County Boundary Overlay:

Image 1: ZIP Code Number and County Boundary are at the end of the list and are drawn last, thereby placing them on top of other features

Image 2: City Labels and ZIP Code Boundaries are now at the end of the list and drawn last. Note that ‘Chicago’ can now be clearly seen in the second image, and the ZIP Code Boundaries (blue line) are drawn on top of the wider yellow County Boundaries, making both visible.

Click on any of the above images for a larger viewable version in order to see the true detail of the overlay drawing changes.

Changing the order of overlays is a quick and simple feature and when utilized  can make all the difference in presentation, yet it is often an overlooked option. Try it, we think you’ll like what you see!

Domestic Travelers

Our GeoMetrx online mapping application excels in creating rich demographic reports, demographic mapping, aligning & mapping sales or franchise territories, performing market analysis, retail site selection and much more. You can use our available current year demographic datasets or upload your own company data to aggregate, compare, rank and map data on demand.

Our extensive travel industry data includes the following categories:

• Domestic Travel (Traveled Last Year; 11+ Roundtrips)
• Mode of Travel (Boat/Ship; Bus; Car; Plane; Railroad; RV; Other-Truck)
• Cruise Ship – Areas Traveled (multiple locations)
• Foreign Travel – Country Visited (multiple countries)
• Foreign Travel – Reason for Trip (multiple reasons measured)
• Travel Agent Services Used
• Hotel/Motel – Stay; Loyalty Program
• Average Amount Spent
• Travel Preferences (Organized Activities; Prefer Travel Abroad; Prefer
Travel Domestic; Prefer Different Location Every Trip; and more)
• Business Establishment Data and Retail Potential (Travel Services;
Hotels and Other Accomodations)

Below is a heat map of the point of origin of domestic travelers last year, generated from our GeoMetrx mapping application. The data is depicted at the county level and population percents increase from the lighter to darker areas. Demographic data, such as population density, combined with competitive business data is an extremely useful resource for determining market potential.

Click to see a larger version of this map.

For more information on how to obtain access to these datasets, contact us today at 1.888.848.4436.

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June 2012 – Trivia Challenge

1) According to Forbes.com, what were the top three most visited American Tourist Attractions in 2009, in terms of number of visitors?

Click here for the answers!

GeoMetrx Common Ground News Volume 1: Issue 5 – Summertime Fun: Children’s Enrichment Franchises

See the newsletter with all graphics at COMMON GROUND VOLUME 1 : ISSUE 5 NEWSLETTER ARCHIVE LINK.  Text only version provided below, links only work in the full archived version via the link above.

To sign up to receive the very latest and all future Common Ground Newsletters, you can sign up at the link in the top right corner of this website.

Volume I : Issue 5

May 2012

Welcome to Common Ground News

In this issue:

Feature Article – Summertime Fun: Children’s Enrichment Franchises

Tips & Techniques – helping you get the most out of our online mapping application at GeoMetrx​​​​: “Saving Map Views” – how to save and retrieve multiple map locations without readjusting settings

Thematic Map – Where Are All the Children?​​

Trivia Challenge​​

Upcoming Events – GeoMetrx “How To” Webinar Series “Utilizing Your Own Data”

This and all our future newsletters will soon be available through our Knowledge Center resource listed on our website.  We encourage you to share our Common Ground News with your friends and colleagues and we welcome your feedback. Visit our website and make a comment on the contact us page or send us an email at info@geo-e.com.

—-Kent Hargesheimer,
Managing Partner

Geo-Legend

Phone: 1.888.848.4436

Web:  www.geo-e.com
www.geometrx.com
www.geoprinter.com

Email:

info@geo-e.com

Follow Us:

Blog:

Common Ground Blog

Upcoming Events
GeoMetrx “How To” Webinar Series

“Utilizing Your
Own Data”

THURSDAY, June 14th at 11am PST / 2pm EST

CLICK HERE TO REGISTER
Summertime Fun: Children’s Enrichment Franchises

Across the nation, the last school bells of the year are ringing and kids are celebrating the arrival of summer break. Swimming pools, park outings, ball games, summer camps, backyard barbecues and so much more await them. On average, kids are out of school for 6 to 12 weeks and parents are scrambling to finalize their children’s summer activities schedules while balancing the child’s interests with the family budget. Fortunately there are many children’s enrichment franchises in operation offering parents and kids a wide variety of choices. The growing number of children in the U.S. keeps this industry among the top franchise trends in America, and not just during the summer, but all year-round.

The number of children in the U.S. has been steadily rising since the mid-1980s and is projected to continue well into the future. By the year 2030, it is expected the number of children under 18 will reach nearly 88 million.

Further driving demand for summertime activities as well as extracurricular activities during the school year is the number of households with working parents. In 2010, the estimate for the number of households with children under 18 reached 35.2 million. The following pie charts reflect the employment status in two-parent married households and single-parent households.

The most common categories for children’s enrichment franchises are:

• Art Programs: painting, cooking, music, drama, photography, etc.
• Education / Tutoring: mathematics, science, technology, early childhood
development, foreign languages, etc.
• Sports and Fitness: sports clubs, dance, martial arts, children’s gyms, etc.

Traditionally businesses offering child enrichment programs operate from a fixed location with families providing transportation to and from the activity venue. However, a growing trend in the industry is the advent of mobile activities, in which the main program or supplementary programs are brought to the children in after-school care programs, day care facilities, summer resident programs and more. Whether operating from a fixed location, providing a mobile activity or offering private instruction, the opportunities are boundless. (For a comprehensive list of children’s products and services franchise opportunities visit Entrepreneur.com.)

Working with children can be a very rewarding experience, yet it’s not for everyone. It takes a special mix of business and personal skills including patience, flexibility, a sense of fun and wonderment, empathy, and a lot of energy!  Finding the right franchise opportunity is also a special mix combining the business owner’s skills and interests with the best opportunities within a market. The GeoMetrx business database, along with our demographic data, can help franchisors evaluate territories to reveal the competitive landscape, market size and ROI potential. Whether expanding into new markets or realigning existing territories, it’s vital in today’s eco nomy to map your success.

Tips & Techniques – Saving Map Views

In GeoMetrx you can save multiple map views, allowing you to easily navigate among your locations. Saving a Map View is quick and easy.  Saved map views retain the area, scale, and any overlays thus reducing the time and frustration of adjusting your map whenever you switch from one location to another.

To Save a Map View:
• select Strategy Map
• format with your preferred settings
• click the drop down arrow in the Map Panel
• select Save Map View
• in the dialog box enter a name and an
optional description
• click Save as New Map

To Return to a Map View:
• click drop down arrow in Map Panel
• select Restore Map View
• Select the view you want to see from the list of saved map views
• click Restore Selected Map View

You can also delete any map views in this step as well by selecting the saved map view from the list and clicking on Delete Selected Map View.

This is probably one of the most valuable yet least used features in GeoMetrx. Try it, you’ll like it!

Where Are All the Children?

Children’s interests are broad. Parents are constantly looking for new avenues of exploration to fuel their offsprings’ natural inquisitiveness and enthusiasm. With the large variety of children’s enrichment franchise opportunities currently available, a thorough market analysis can help determine which activities are abundant in a market and which are lacking a substantial presence. As this industry continues to burgeon, introducing new and innovative services for children is limited only by one’s imagination.

Below is a density map of the population count of children (ages 0-17) in the lower 48 states generated from our GeoMetrx mapping application. The population counts increase from the lighter to darker areas. Demographic data, such as population density, combined with competitive business data is an extremely useful resource for determining market potential.

U.S. POPULATION DENSITY (Ages 0-17)

Click to see a larger version of this map.

Successful franchisors utilize these data and mapping tools to create highly refined territories, which is important in both sparsely and densely populated areas. The location of competitors can be overlaid on the map and enhanced by distance and drive-time radiuses. Being able to visualize data geographically, rather than merely presented in tables and charts, allows for a greater understanding of market opportunities and risks.

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May 2012 – Trivia Challenge

1) What is the most popular sports-related activity among children aged 7 to 17?

Click here for the answers!

5 Strategies to Optimize Your Territories

With technology options around every corner sales organizations today are faced with a serious challenge. Produce more with less. How does your organization handle this issue? Don’t worry, it’s a rhetorical question, one to get the wheels turning…

Click here to Download this White Paper

GeoMetrx Common Ground News Volume 1: Issue 3 – Expanding Distribution Channels and Exploring New Markets

See the newsletter with all graphics at COMMON GROUND VOLUME 1 : ISSUE 3 NEWSLETTER ARCHIVE LINK.  Text only version provided below, links only work in the full archived version via the link above.

To sign up to receive the very latest and all future Common Ground Newsletters, you can sign up at the link in the top right corner of this website.

Volume I : Issue 3

March 2012

Welcome to Common Ground News

In this issue:

Feature Article – Expanding Distribution Channels and Exploring New Markets

Tips & Techniques – helping you get the most out of our online mapping application at GeoMetrx​​ – “Saving a Map Project” – how to create and save overlay and theme settings and reuse them as a template

Thematic Map – St. Patrick’s Day – Where are the Domestic and Micro-Brew Fans Located?  Plus this month’s trivia challenge​​

Upcoming Events – GeoMetrx “How To” Webinar Series “Best Practices for Building
and Managing Your Territories”

This and all future newsletters will be available on our website under ‘news.’  We encourage you to share our Common Ground News with your friends and colleagues and we welcome your feedback. Visit our website and make a comment on the contact us page or send us an email at info@geo-e.com.

—-Kent Hargesheimer,
Managing Partner

Geo-Legend

Phone: 1.888.848.4436

Web:  www.geo-e.com
www.geometrx.com
www.geoprinter.com

Email:

info@geo-e.com

Follow Us:

Blog:

Common Ground Blog

Upcoming Events
GeoMetrx “How To” Webinar Series

• “Best Practices for Building and Managing Your Territories”

THURSDAY, April 19th at 11am PST / 2pm EST

CLICK HERE TO REGISTER
Expanding Distribution Channels and Exploring New Markets

Every business, no matter how large or how small, wants to sell more of its existing products and services. In order to do so, businesses must expand their market reach to acquire additional customers. Increasing sales in existing markets through advertising and marketing strategies is certainly not to be overlooked; however, the most effective way to gain new customers is to create new distribution channels that reach untapped markets. This can be accomplished by such methods as:

adding retail locations (corporate and/or franchised)
establishing more production facilities
developing reseller relationships (wholesaler, dealer, consultant, etc.)
providing online sales opportunities

Placement (a.k.a. distribution) is one of the “4 Ps” of marketing: product, promotion, price, placement. Gaining new customers through expanding distribution channels has many benefits including: a) boosted profits through increased revenues and reduced per-unit production costs; b) raised awareness among consumers improves brand recognition; and c) reduced market risks by spreading the risks over multiple channels.

The most critical step of any expansion strategy is to evaluate potential markets by comparing their attributes to those of your target market. If you are not certain of your target market, begin by examining your current customer base for common characteristics and interests. Characteristics (demographics) are things such as age, gender, ethnicity, income, education, occupation, marital status, presence of children, pet ownership, owners vs. renters, etc.  Interests (psychographics) are things such as attitudes, behaviors, values, hobbies, leisure activities, lifestyles (health/diet/exercise, etc.), politics, religion, media choices, etc. Be sure to evaluate the data that connects your customers to your products and services.

Defining your target market is the hard part. Once you’ve identified who you are targeting the next step is to locate those markets with the highest concentrations of potential customers. Visualizing your data on an interactive map is one of the best ways to evaluate potential markets as well as site locations. Maps allow you to assess a variety of attributes in addition to your target data including traffic patterns, travel times, competitor locations, business establishments and more. Take a look at this month’s thematic map below to see mapped data in action.

Tips & Techniques – Saving a Map Project

Applying all the same settings from one trade area location to another in GeoMetrx can be time consuming and tricky. Saving your map as a project will make the task easier and give you the results you want.

Watch this short video tutorial and learn how quick and easy it is to save your project overlay and thematic prefrences. Once you’ve saved your project you can change trade area locations and resave the project with a different file name. The next time you access the GeoMetrx territory mapping application you can quickly reload any of your saved projects saving you the time and frustration of recreating your settings.

“Beannachtam na Feile Padraig!”

That’s Irish for Happy St. Patrick’s Day! Celebrated on March 17th, the day honors the most recognized patron saint of Ireland. Over time it has also evolved into a celebration of Irish culture. Whether of Irish descent or not, many revel in the traditions of the holiday from wearing green to attending parades to enjoying beer and traditional Irish fare.

In recognition of the merriment of the month, our thematic map topic for March is beer! We have plotted domestic beer drinkers across the nation. The light colored areas (think light beer) have the lowest concentration of domestic beer drinkers, whereas the darker (think stouts) represent the areas with the highest concentration of domestic beer drinkers.

Click to see a larger version of this map.

​Next we plotted the percent of micro-brewed beer drinkers across the US. When contrasting the two maps there is more than meets the eye. One might conlcude that dark areas on the domestic map that are now light on the micro-brew map would indicate folks in those locations prefer national domestics to local micro-brews. We would suggest the difference is actually due to the lack of availability of micro-brews. In fact, the dark areas on the micro-brew map align with regions that sport a lot of micro-brew activity.

Click to see a larger version of this map.

A great website, The Beer Mapping Project, is a compilation of locations of micro-breweries, brewpubs and other craft beer outlets. Accessing the site’s regional maps, we’ve taken a closer look at three areas where there is clearly a difference between our domestic and microbrew maps: north central Michigan, south central Florida, and the greater Denver, Colorado corridor. The three maps, shown below, reveal that in Michigan and Florida, there is a complete absence of micro-breweries and brew pubs in the disparate areas. The Denver corridor, on the other hand, shows a comparitively high volume of craft beer activity.

As we noted above, expanding into new markets is an excellent way to increase sales of exisiting products and services. It’s essential to conduct thorough market research which includes identifying markets with heavy concentrations of potential customers who fit your company’s target profile. As this example illustrates, it’s important to consider many factors and utilize all your resources of information to find the best new markets.

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March 2012 – Trivia Challenge

1) True or False: There are more U.S. Residents who claim Irish ancenstry than the entire population of Ireland itself.

2) As of November 2011, how many breweries were operating in the U.S.?

a) 1,142
b) 1,927
c) 2,011
d) 2,348

Click here for the answers!

 

How to Create Territories

Demonstrates how to create new territories based on counts of businesses and population using the base territory manager module in GeoMetrx. Using this module, you can select individual geographies (like ZIP Codes or Counties) to combine, or select sets of geographies by drawing a polygon on the map using the polygon select tool. Also show how to save different versions of territories you have created. Video length is 6:30.

GeoMetrx Common Ground News Volume 1: Issue 2 – Customer Spotlight: CherryBerry Self-Serve Frozen Yogurt – Site Selection​

See the newsletter with all graphics at COMMON GROUND VOLUME 1 : ISSUE 2 NEWSLETTER ARCHIVE LINK.  Text only version provided below, links only work in the full archived version via the link above.

To sign up to receive the very latest and all future Common Ground Newsletters, you can sign up at the link in the top right corner of this website.

Volume I : Issue 2

February 2012

Welcome to Common Ground News

In this issue:

Feature Article – Customer Spotlight: CherryBerry Self-Serve Frozen Yogurt – Site Selection​

Tips & Techniques – helping you get the most out of our online mapping application at GeoMetrx​​ – “Using Unique Competitor Icons on Your Maps”

Thematic Map – Valentine inspired cities and towns. Is Romance on the Horizon? Plus our monthly trivia challenge​​

Upcoming Events – GeoMetrx “How To” Webinar Series “Best Practices for Building and Managing Your Territories” “Franchise Mapping”

This and all future newsletters will be available on our website under ‘news.’  We encourage you to share our Common Ground News with your friends and colleagues and we welcome your feedback. Visit our website and make a comment on the contact us page or send us an email at info@geo-e.com.

—-Kent Hargesheimer, Managing Partner

Geo-Legend

Phone: 1.888.848.4436

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www.geometrx.com
www.geoprinter.com

Email:

info@geo-e.com

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Upcoming Events

GeoMetrx “How To” Webinar Series

• “Best Practices for Building and Managing Your Territories”

WEDNESDAY, February 15th at 11am PST / 2pm EST

CLICK HERE TO REGISTER

——————————————————

• “Franchise Mapping”

THURSDAY, February 16th at 11am PST / 2pm EST

​CLICK HERE TO REGISTER

Customer Spotlight:
CherryBerry Self-Serve Frozen Yogurt Bar – Site Selection

The two most important factors affecting the success of any retail business are customers and location, so much so you can’t have one without theother; they are inseparable. However, unlike the age-old question ‘which came first, the chicken or the egg,’ we know that finding customers comes before finding the right location. While it’s true that “location, location, location” is absolutely critical to the success of any retail business, you must first define your target customer profile.

When identifying your target customer, think of them in demographic (census) terms. What age group does your product or service appeal to?  Are there children in the household? Are they homeowners or renters? Do they drive? What is their income range (can they afford your product or service)?  What are their hobbies and interests? Once you have your target customer profile in hand, it’s time to locate them – where they live, where they work, where they shop, where they play.

Our spotlight franchise, CherryBerry Self-Serve Frozen Yogurt Bar, headquartered in Broken Arrow, OK, is rapidly expanding. The majority of stores are located in the mid-west, with locations reaching as far as Colorado, North Dakota, North Carolina, Florida, and Texas; and many new locations are opening soon. The CherryBerry business model is simple in design and highly popular. Customers grab a dish, fill it with any of 50+ rotating flavors of frozen yogurt, add as many toppings as they choose, place it on the scale and pay a flat per ounce fee – easy, quick, delicious, and a healthy choice too!

CherryBerry offers franchise opportunities and uses the power of GeoMetrx to optimize territories and provide detailed data for site selection analysis and more. Each CherryBerry franchise territory is unique and careful site selection within those territories can make the difference in the level of success of each store. Following is a site selection comparison for two CherryBerry locations – one in Enid, OK and one in Glenpool, OK. As you can see from the maps below, the Enid store is located in a more densely populated area than the Glenpool store, yet both stores are flourishing.

A more detailed site analysis reveals some of CherryBerry’s secrets to choosing successful locations:

Tips & Techniques – Using Unique Competitor Icons on Your Maps

In GeoMetrx, you can now display competitors on your maps with unique icons or symbols.  You can either upload your own icons, or let the software generate them.

In order to display your customers you need to import a file with competitor information and include a field that designates an icon will be used.

Just look for Create Competitors by following the menus My Sites, Territories and Data>Groups.  Once you’ve created your competitor group you will have a section on the Map Panel called My Competitors.  From here you can choose to display each competitor with a unique symbol or icon and its trade area.

Is There Romance on the Horizon?

How close are you to finding Romance, Harmony or even your Romeo?  Look no further than our monthly thematic map!  We’ve included a dozen roses, er… cities and towns with names that conjure up images and thoughts of Valentine’s Day. Did you know some of these towns, such as Loveland, CO, have a Valentine’s remailing program providing a romantic postmark on a card for that extra-special someone? Last year volunteers in Colorado cancelled over 160,000 cards and letters from more than 110 countries.

February’s map also includes a thematic layer depicting the percentage of ‘never married’ folks in the U.S. The light pink represents the areas with the fewest and the dark red represents the areas with the highest concentration. Will Valentine’s Day 2012 be the year some of these folks find their soulmate?

Click to see a larger version of this map.

February 2012 – Trivia Challenge

In addition to the United States, can you name the five other countries that celebrate Valentine’s Day?

Click here for the answers!

GeoMetrx 2012 Territory Training Manual

So you want to know what can GeoMetrx do for you?

Download this PDF and get started reading up and learning how to use all the features and functions of GeoMetrx to build your business.

Please contact us to get a copy of the AtlasandGlobeWIcon.csv dataset.

Click to Download PDF

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