GeoMetrx

A Service of Geographic Enterprises

Request Demo

888-848-4436

How to Boost Sales Using Business Mapping

HERE Mapping Resources mapping

Business Applications help you take your business’ location to a whole new level. Business mapping allows you to add a visual element to your sales plan.

See Your Sales Territory

When analyzing your sales territory, it is essential that you identify regions that are underserved. Most mapping software will allow you to create color-coded maps showing where different sales and activities take place. You can look at where you are increasing marketing efforts and how those efforts are paying off. You may also see an area without your marketing presence that would benefit from the additional effort.

You can use the visual data provided by the maps to create realistic sales territories for your team. Most companies rely on zip codes, county or state lines, or city names to determine where sales territories exist. In the real world, these distinctions are often arbitrary and don’t work all that well. Boundaries like highways, rivers, or parts of town can impact more efficient and productive sales territories.

Step Up The Competition

Just as you can analyze your business efforts and results, business mapping also allows you to analyze the work of your competitor. You can see areas of increased energy and determine if you need to improve your presence or potentially back off. You might also see where your overlap with competitors versus where you are the primary provider. Any time you can visually see what your competition is doing, the more likely you are to make better decisions moving forward.

Save Time

There is nothing worse than wasting time on deliveries, supply runs, client visits, or other logistical tasks. Using business maps helps you make better, more efficient plans. Map data can ensure that employees are using time productively.

Examining maps might determine new ways to delegate work. For example, you might see a new part of town with tons of interest for your product or service. This new part of the city is en route to where you are already making deliveries. Mapping data might lead to more productive job descriptions. Perhaps delivery personnel can also drop off marketing materials or even provide quotes while en route for their regular deliveries.

Of course, every business is unique and can benefit from business mapping in different ways. Contact HERE Mapping Resources today to set up a free consultation and demo to determine how your business can boost sales, save time, and make better decisions via business mapping.