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How to Boost Sales Using Business Mapping

HERE Mapping Resources mapping

Business Applications help you take your business’ location to a whole new level. Business mapping allows you to add a visual element to your sales plan.

See Your Sales Territory

When analyzing your sales territory, it is essential that you identify regions that are underserved. Most mapping software will allow you to create color-coded maps showing where different sales and activities take place. You can look at where you are increasing marketing efforts and how those efforts are paying off. You may also see an area without your marketing presence that would benefit from the additional effort.

You can use the visual data provided by the maps to create realistic sales territories for your team. Most companies rely on zip codes, county or state lines, or city names to determine where sales territories exist. In the real world, these distinctions are often arbitrary and don’t work all that well. Boundaries like highways, rivers, or parts of town can impact more efficient and productive sales territories.

Step Up The Competition

Just as you can analyze your business efforts and results, business mapping also allows you to analyze the work of your competitor. You can see areas of increased energy and determine if you need to improve your presence or potentially back off. You might also see where your overlap with competitors versus where you are the primary provider. Any time you can visually see what your competition is doing, the more likely you are to make better decisions moving forward.

Save Time

There is nothing worse than wasting time on deliveries, supply runs, client visits, or other logistical tasks. Using business maps helps you make better, more efficient plans. Map data can ensure that employees are using time productively.

Examining maps might determine new ways to delegate work. For example, you might see a new part of town with tons of interest for your product or service. This new part of the city is en route to where you are already making deliveries. Mapping data might lead to more productive job descriptions. Perhaps delivery personnel can also drop off marketing materials or even provide quotes while en route for their regular deliveries.

Of course, every business is unique and can benefit from business mapping in different ways. Contact HERE Mapping Resources today to set up a free consultation and demo to determine how your business can boost sales, save time, and make better decisions via business mapping.

Top Benefits for Businesses Using Maps

HERE Mapping Resources maps

Map apps are becoming favorites for both customers and businesses. Realizing this fact, Google has spent additional time refining Google Maps – more than any of their other apps. The days of only using maps for directions are long gone; map apps help users find things to do, exciting landmarks, and local businesses. Businesses are missing out if they aren’t utilizing maps in their marketing plans.

Make Your Business Easier To Find

While the physical location of your business is essential to customers, knowing your business even exists is critical. Your customers might search by your company’s name or by manually entering your address into their map app. If they already know your business, you’re doing something right!

What about people who may not know about your company? More people are using mobile apps to find particular kinds of businesses near them. For example, someone might search for “restaurants” or “bookstores.” If your business isn’t utilizing maps, customers won’t find you and will spend their money somewhere else.

Using maps will also help your business be found in regular Google searches. Proximity-based searches are popular, but we haven’t stopped using the search bar. Taking advantage of maps will help your business’ ranking, helping it appear closer to the top of search results.

Increase Word of Mouth

Nothing beats positive customer reviews to bolster sales. Potential customers love seeing true testimonies from other real people. When a maps application pulls up your business, it also gives users access to your reviews.

Of course, getting reviews of your business from happy customers can be difficult. People don’t often need prodding to complain. Make an effort to get your customers to share their positive reviews. Reviews can also help your business appear higher in general searches.

Additionally, by being proactive in garnering positive reviews, your business may be insulated when negative reviews naturally happen. It’s psychologically more natural for people to discount negative reviews when a company has so many positive ones.

Conclusion

As a business owner, you want to make it as easy for people to find your shop as possible. Whether they are using their phones to find the nearest place to spend money or simply researching options in the area, you need to be seen. Using maps helps your brand raise awareness of your physical location as well as your placement in Google searches.

Don’t miss out on a simple but powerful tool. Call 888-848-4436 to talk to an expert and to schedule a free demonstration on how HERE Mapping Resources can help put your business on the map!

Why Car Companies Bought a Mapping Business

HERE Mapping Resources digital Mapping

Whether printed on a globe for teaching children country locations or navigating streets of an unfamiliar city maps have always been valuable. Therefore, it should come as no surprise that three German car manufacturing giants (Audi, BMW, Daimler) paid three billion dollars for Nokia’s HERE mapping division. This move will give the car companies a powerful asset that has drawn the admiration of several tech giants like Facebook for its incredible quality and reliability.

Nokia’s HERE mapping software is regarded as one of the four best in the technological world. The company has been in the digital mapping market since 2001 and has steadily acquired its assets as it has built HERE and expanded upon its capabilities. Since Nokia is restructuring its company and organization, they have decided to part with HERE and get out of the mapping business to focus on reentry into the smartphone and cell phone market.

One of the biggest reasons for the sale is that HERE mapping powers over 80% of all in-car GPS systems on the market today. As cars continue to get more and more advanced, and as we continue towards the automation of driving, the reliable and consistent mapping will provide these companies with an incredible advantage. Over half of the one billion dollars in revenue that HERE generated in the year 2014 was tied directly to the automotive industry. This connection keeps one of the best-kept secrets of the auto industry still in the family.

There’s also a competitive reason for the sale. The other rumored buyer is the ride-sharing app Uber. The Uber app is compatible with several of the mapping apps currently on the market, including Google Maps and Waze. Having their mapping system in-house, especially one this valuable would provide investors another reason to be excited about the company’s IPO launch on the New York Stock Exchange. The German car retailers also ensured that this technology would stay in their cars and not become exclusive to an app many see as exploitive to their employees.

To learn how HERE Mapping Resources can help your business navigate, contact us.

What is the Difference Between HERE Maps and Google Maps

HERE Mapping Resources HERE Maps

A Global Positioning System (GPS) navigation device, GPS receiver, or simply GPS is a device that receives information from satellites and calculates the unit’s geographical position. GPS was initially developed for use by the United States military, but in the 1980s, the United States government opened the system to be used for civilian purposes.

In 1989, Magellan Navigation Inc. unveiled its Magellan NAV 1000, the world’s first commercial handheld GPS receiver. Soon automobile manufacturers, like Mazda, started installed GPS systems in cars. Many cars today have a GPS installed for people to maneuver around easily.

For many people, their phones have become their navigation devices. Even with a large number of cellphone towers available, there are plenty of places in the world that don’t have network coverage. For these situations, you want to have offline maps available.

The two major competitors for offline maps are HERE Maps and Google Maps.

Cost

Both offer their services free of charge. You don’t have to pay anything to download the app or to download maps.

Offline Maps

Google Maps offers the ability to download custom areas for offline maps. That being said, you need to plan those areas out and download them beforehand. Google doesn’t necessarily make it easy to download offline maps.

HERE Maps was designed to have offline maps as a feature. You can download cities, states, and surrounding areas by looking it up on the system. Many users prefer the option to download by named areas they plan to travel without having to do too much research or planning.

Storage Space

In general, Google Maps is known to use more storage space than HERE Maps. During testing performed by Guiding Tech, Google Maps used about double the storage space in 15 days. That being said, both apps used less than 500 MB, not much space when you consider modern phones have around 64 GB of data as a baseline.

Traffic Updates And Rerouting

Both systems use active users to help predict traffic. Due to both systems having a large number of active users, you can get reasonably good traffic estimations from both. Google claims to be able to show you traffic on a per street basis, but this is only as accurate as a prediction can be.

HERE Maps does not offer traffic-based rerouting while you are driving. But the original route provided by HERE Maps tends to be better than the Google Maps.

HERE Maps tends to perform better for a lot of users. It was initially only available on Nokia devices; however, customer demand made it possible on other devices. Users have flocked to the app, giving HERE a more massive user-base than first anticipated.

To learn how HERE maps can help your business navigate, contact us.

Top Industries That Use GIS

HERE Mapping Resources GIS

Geographic Information Systems (GIS) are designed to collect and analyze spatial or geographic data. These systems allow businesses to utilize technology to make strategic decisions based on the data gathered by GIS. Here are some of the top industries currently using GIS technology:

Water Utility Companies

Water utility companies use GIS to view and analyze their assets that lie beneath the surface. Through the use of GIS, they can locate and identify pipes or valves that need maintenance, a feat that is made substantially easier by GIS. They also use GIS to plot their customers and track their water usage, allowing them to service an extensive area more efficiently.

Insurance Companies

Determining the price of insurance for a customer involves the amount of risk involved for the insurance company. One of the most significant indicators of risk is location, as certain regions are more prone to things like natural disasters or crime. Insurance companies use GIS to collect historical records, demographics, and local geography to determine the amount of risk involved.

Supply Chain Management

Delivering product from one place to another involves a great deal of planning and tracking to make the process as efficient as possible. Supply chain professionals rely on GIS to help ensure that things like fresh produce are delivered in good quality via the most efficient route.

Forestry and Timber

The forestry industry uses GIS to map out the weather of specific regions to help re-establish plant species in land plots where they will thrive. It also uses GIS to help preserve ecosystems by recording information on the species in an area and the change of populations over time.

Urban Planning

City planners use GIS technology to account for the impact their work has on the animal and plant life in their city. They use spatial information to decide where to best introduce alternative energy resources like a solar or wind farm to a city.

Health And Human Services

Public health uses GIS to analyze trends in disease, identifying high-risk areas or common origin points of infection. This information allows them to properly direct prevention efforts to best treat and contain illness within communities.

Banking

Banks use GIS to determine which branches to close and where to open new ones based on factors like potential customer base and local crime rates.

For more information on how you can use GIS for your business, contact HERE Mapping Resources at 888-848-4436.

HERE Maps: Cartography: Art or Science?

HERE Mapping Resources cartography

Cartography is a practice that many people take for granted. Google has made maps a standard item in people’s lives. Cartography has been around for centuries. Maps were a way for people to make sense of their world and a tool to navigate through it. As maps evolved, they became a way for explorers to present newly discovered lands. Maps are also ways to present data to an audience – think population maps. Those who delve into the world of cartography often ask if it is an art or science. So what is it?

The word cartography comes from two pieces, “carta” and “graphie.” “Carta” is Latin in origin and means to a chart or card. “Graphie” is French for “to write, to draw.” So combined the word is the study of drawing maps.

Cartography is both an art and a science. While you can learn to draw maps, it takes art skills to craft a map perfectly. Research and knowledge of various geographical terms are critical. How should mountains, rock shelves, rivers, lakes be represented?

Map making is made easier by modern technology. Even though much mapping is completed on a computer nowadays, it still is an art form.

Cartography resources can be retrieved from many services. When help is needed there are plenty of services, tools, and companies explicitly dedicated to cartographic services.

Getting help is sometimes needed whether we are an artist, scientist, or both, sometimes another perspective is required on a project.

The world of cartography includes the making of a large variety of maps: navigation, topography, geographic or street. No matter what the map is used accuracy is essential. A map is a scaled-down version of the Earth, and as such, any small mistake is amplified immensely. But it isn’t just about that. Maps created by an artist aren’t only accurate; they show true craftsmanship.

If your business depends on using maps or needing demographic data for developing territories, contact HERE Mapping Resources for more information.

What is Geospatial?

HERE Mapping Resources geospatial

Geospatial refers to the geography of the earth. The earth itself is a big place. Geography relates to the earth’s surface – its character, arrangement, and the interrelation of the world’s elements (i.e., climate, soil, vegetation, etc.). But before we delve any deeper into that, let’s break down the word geospatial. It might help us understand the term a little more.

Geo is the first part of the word and refers to geography or geographic. The study of physical components of an area or planet. Everything from studying mountains to studying the layout of a town could constitute geography. That definition includes just about everything and is part of what makes narrowing it down so important.

Then, in the second part of the word, we have spatial. Spatial is defined as occupying a particular location. When we put the two pieces of a word together, we get geospatial – relating to a specific geographic place on this planet.

An emerging term is starting to gain traction, that term is geospatially smart. We all know that smart means possessing a significant amount of intelligence, but what does it mean to be geospatially smart?

Being geospatially smart means that you are aware of the geographic features of the earth and what it has to offer. You are also aware of how the rotation of the planet (i.e., time) affects the various geographic features.

In a world of internet, one might wonder why it would be so essential to be geospatially smart. There are many different reasons for which you might need to be geospatially smart. An excellent example of this would be city planning or architecture. You need to be aware of how to build something and where to place highways.

Solar panels, which are becoming commonplace, also require geospatially smart installers. You need to know where to place them and how to place them in the most effective position.

So many different aspects of our lives still revolve around the world around us from how we live, how we commute, how we power our fancy technology. No matter for what reason we need to be aware of geography and how to use it, it is a necessity in almost all industries. The best part about it? It doesn’t take much to start learning about geography.

For more information on geospatial and how to use it in your company contact HERE Mapping Resources at 888-848-4436.

What Is Geolocation Data?

HERE Mapping Resources geolocation dataGeolocation is the process of identifying where in the world you are, where an object is, or where something was retrieved. This information is gathered using satellites and often enhanced by adding details from location networks. People and businesses use geolocation information for a lot of different purposes.

How Is Geolocation Data Presented?

Generally, geolocation data is presented with basic outputs, such as longitude and latitude. Depending on what tool you are using and why you are looking at the data it may be accessed differently.

Some data is bundled in folders on a device which is most common in GPS devices. Another place you can find it is in the properties of a file. For example, geolocation data on images or videos taken by your smartphone is stored in properties (or metadata).

The exact file for viewing the data is specific to your device and purpose. You may need to get a program to interpret the data or open the file in Notepad. Many data files that you open in Notepad view as raw data and will have to be sorted through to interpret.

Why Use Geolocation Data?

On the consumer side, this data is most commonly used to store information on where a picture was taken. You can then look up and see the exact location on a map. Another use is to create maps of your exercise routines (running, walking and bicycling routes). There might be times when you want to share your location with someone on your smartphone.

Businesses have even more purposes for geolocation data. They could use it for the same reasons that a consumer might. But more often than not, it is used to track employee locations. For example, a trucking company can use the data to find out where their trucks are and where they have been.

Mapping out routes and other information is another big reason that businesses might want to use geolocation data.

Although geolocation data is not new, it is still something that many people don’t understand. Once you have the data, you will need mapping software to interpret where exactly the location is. You can do it by hand with a map but will end up with a far less precise data point.

For more information on geolocation data go to HERE Mapping Resources.

Optimize Your Fleet Management with HERE Solutions

HERE Mapping Resources fleet managementManaging any fleet, no matter the industry, is incredibly difficult. There are a lot of different factors to be taken into consideration. Fortunately for the modern fleet company, technology has come in to simplify the process. But that still leaves a big question. What technology do you use to optimize your fleet management?

Standing above all of the other options is HERE solutions. HERE works as a location services fleet planning platform. It allows you to manage planning, routing, tracking, navigation and even takes into account safety. That is a whole lot for one program. Despite that, HERE has lived up to the challenge.

Planning with HERE

Some of HEREs competitors rely merely on maps of cities to plan routing, that is not a viable solution. What about construction? Traffic? All of this can significantly impact your ability to arrive at a destination on time. With HERE, your planning takes all of this into account before routing your fleet.

You get a step further than that too, HERE uses an industry-leading level of accuracy to plot out each point on a trip. All of this accuracy is displayed on one of the wealthiest and most easily read maps that you have used.

Routing With HERE

The routing solutions that HERE utilizes can take into account all of the information. For example, a lot of programs operate on a general routing setting. What happens if you have different trucks or hazmat cargo? You have to plan out some routes manually. Not with HERE. HERE is capable of planning routes based on specific attributes of every vehicle being deployed in the field.

All of the information about the route is also accessible through the map. That means being able to see the traffic lights, height clearances, conditions of the roads, and even the geographical layout of individual parts of the way. Imagine all of that routing power.

HERE Solutions brings with it additional features, such as the ability to send dispatches to drivers via mobile devices. This ability allows for easy tracking and transmission of relevant information – no more relying on phone calls and bad connections.

At HERE you know you are getting one of the best solutions in the industry. Not only will your delivery times and efficiency improve, but your overall safety will too. All of this will work to save you money and improve your ability to serve customers. It isn’t just an investment, for now, it is an investment for your business as it grows. HERE is entirely scalable for any level of fleet management. It becomes with you as you grow.

For more information on fleet management contact HERE Mapping Resources at  888-848-4436.

3 Ways Geo-Location Can Help Business

HERE Mapping Resources location intelligenceWith the changing trends, using location intelligence is becoming increasingly popular among businesses. Location-based marketing helps firms to convert the physical and online traffic into paying customers. By using geo-location intelligence, companies can persuade the potential targeted customers to try out their business. Once the customers are aware of a business, there are many ways in which customers can be tempted to convert to repeat customer.

The following are three significant ways in which geo-location can help a business grow and expand.

Improves the Search Engine Ranking

Location-based services are often ranked higher in the search engine rankings on Google, Bing, and Yahoo search page results. By adding a business on different location-based services platforms such as Google My Business, Facebook Places, and Yelp, it is more likely to appear higher up in the search engine rankings when someone searches the relevant keywords.

Creates Location-Based Content and Marketing Campaigns

There are multiple ways in which the location-based customized content helps to drive online traffic to a business. For instance, taking advantage of the local weather forecasting. One of the local drug companies attained the highest level of brand loyalty among its competitors in allergy medicine because they emailed a daily outlook of pollen-level and other allergy-related information based on customers locations in their email database. Other businesses can also take advantage of this localized approach towards advertising. The location history of an audience can be used to build a profile which then allows for targeted ads based on specific demographics.

Attracts Lots of New Customers

By combining location intelligence with social media advertising, businesses can attract a large group of potential customers. Creating engaging content and targeting prospects on platforms where they frequent, puts brands in front of their target audience, thus raising awareness.

Through location-based marketing, it becomes easier to remove the barriers that hinder sales. Once prospects of the target audience becomes aware of a business, there are far better opportunities to attract them to buy or make a purchase.

With the use of location intelligence, businesses can increase online traffic, develop engaging and more relevant marketing campaigns, raise the awareness of their brand, and convert prospects to become paying and loyal customers.

To learn more about HERE Mapping Resources and how we can help you grow your customers with location intelligence, contact us.