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How to Boost Sales Using Business Mapping

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Business Applications help you take your business’ location to a whole new level. Business mapping allows you to add a visual element to your sales plan.

See Your Sales Territory

When analyzing your sales territory, it is essential that you identify regions that are underserved. Most mapping software will allow you to create color-coded maps showing where different sales and activities take place. You can look at where you are increasing marketing efforts and how those efforts are paying off. You may also see an area without your marketing presence that would benefit from the additional effort.

You can use the visual data provided by the maps to create realistic sales territories for your team. Most companies rely on zip codes, county or state lines, or city names to determine where sales territories exist. In the real world, these distinctions are often arbitrary and don’t work all that well. Boundaries like highways, rivers, or parts of town can impact more efficient and productive sales territories.

Step Up The Competition

Just as you can analyze your business efforts and results, business mapping also allows you to analyze the work of your competitor. You can see areas of increased energy and determine if you need to improve your presence or potentially back off. You might also see where your overlap with competitors versus where you are the primary provider. Any time you can visually see what your competition is doing, the more likely you are to make better decisions moving forward.

Save Time

There is nothing worse than wasting time on deliveries, supply runs, client visits, or other logistical tasks. Using business maps helps you make better, more efficient plans. Map data can ensure that employees are using time productively.

Examining maps might determine new ways to delegate work. For example, you might see a new part of town with tons of interest for your product or service. This new part of the city is en route to where you are already making deliveries. Mapping data might lead to more productive job descriptions. Perhaps delivery personnel can also drop off marketing materials or even provide quotes while en route for their regular deliveries.

Of course, every business is unique and can benefit from business mapping in different ways. Contact HERE Mapping Resources today to set up a free consultation and demo to determine how your business can boost sales, save time, and make better decisions via business mapping.

Top Benefits for Businesses Using Maps

HERE Mapping Resources maps

Map apps are becoming favorites for both customers and businesses. Realizing this fact, Google has spent additional time refining Google Maps – more than any of their other apps. The days of only using maps for directions are long gone; map apps help users find things to do, exciting landmarks, and local businesses. Businesses are missing out if they aren’t utilizing maps in their marketing plans.

Make Your Business Easier To Find

While the physical location of your business is essential to customers, knowing your business even exists is critical. Your customers might search by your company’s name or by manually entering your address into their map app. If they already know your business, you’re doing something right!

What about people who may not know about your company? More people are using mobile apps to find particular kinds of businesses near them. For example, someone might search for “restaurants” or “bookstores.” If your business isn’t utilizing maps, customers won’t find you and will spend their money somewhere else.

Using maps will also help your business be found in regular Google searches. Proximity-based searches are popular, but we haven’t stopped using the search bar. Taking advantage of maps will help your business’ ranking, helping it appear closer to the top of search results.

Increase Word of Mouth

Nothing beats positive customer reviews to bolster sales. Potential customers love seeing true testimonies from other real people. When a maps application pulls up your business, it also gives users access to your reviews.

Of course, getting reviews of your business from happy customers can be difficult. People don’t often need prodding to complain. Make an effort to get your customers to share their positive reviews. Reviews can also help your business appear higher in general searches.

Additionally, by being proactive in garnering positive reviews, your business may be insulated when negative reviews naturally happen. It’s psychologically more natural for people to discount negative reviews when a company has so many positive ones.

Conclusion

As a business owner, you want to make it as easy for people to find your shop as possible. Whether they are using their phones to find the nearest place to spend money or simply researching options in the area, you need to be seen. Using maps helps your brand raise awareness of your physical location as well as your placement in Google searches.

Don’t miss out on a simple but powerful tool. Call 888-848-4436 to talk to an expert and to schedule a free demonstration on how HERE Mapping Resources can help put your business on the map!

Why Location Intelligence Is Good

HERE Mapping Resources location intelligence

The ease of accessibility of data over the internet and the incredibly simple user interface of the Smartphones have made them an integral part of our daily lives — these devices relay usage information to the service providers for market research. Location information is one kind of data that is continuously shared by a phone user with Google if they access Google maps on their device. It may be disturbing for users that someone knows where they have been at any given time. But the access to location information has inspired many companies to use the data effectively. So here are a few positive ways that Location Intelligence impacts our daily lives.

Social Media

If you have used social media, you’d have noticed advertisements in your feed, particular to the location you have visited. Let’s say you’re visiting a restaurant and you share the site on social media. You’re very likely to see ads for businesses near the restaurant pop up on your phone.

Online Payment Services

Google launched Google Pay two years earlier. Even if you are not a tech guy, you are probably aware that Google Pay requires location access to make payments. Making financial transactions secure is necessary to implement such measures. Google tracks your location while you are making payments and matches them with your earlier known sites to make sure your purchase is genuine. If not, the transaction will not be processed. Even credit card company relies on location information to authenticate proper online transactions.

Cab Hailing Services

Companies like Uber and Lyft track user location to provide better services to their customers. Ride-hailing and sharing services rely on map data acquired by the users or cars that drive around with sensors mapping the local area. These services need to correctly predict the ETA for the car to arrive at user location and the total time it will take for the journey. It is the customers using the service that feed the proper data.

Location-Based Advertising

Manufacturers need to create products that are compelling to the buyers. Advertisements can make a product desirable to consumers or drive the product out of the market. Location plays a vital role in feeding the right people, the right commodity. Location-based ads allow manufacturers to cater to the needs of the customer with focused advertising. Location-based advertising enhances the selling process by targeting the right segment of consumers based on their location.

For more information on using location intelligence for your business contact HERE Mapping Resources at 888-848-4436.

Blockchains Help With Location-Based Apps

HERE Mapping Resources location data

The most widely known blockchain is the technology behind Bitcoin. The core working principle of the blockchain system is to use a decentralized ledger to record cryptocurrency transactions on multiple computers. Cryptocurrency is used as a medium of exchange for any content transmitted between network users. Local businesses rely on word of mouth to grow and foster local advocates. Many offer discounts or coupons for products as part of their advertising based on a customer’s location. With blockchains, location-based applications can be promoted or advertised because it adjusts to the interests of the target user.

Location-based application tokens can be used at a local store, just like cash, or in the form of a “completed service” discount. In this way, the self-sustaining system reclaims the value in an integrated, local approach. Local stores don’t have to spend money on advertising to consumers who aren’t loyal to their business. Instead, they can achieve “advertising” results in exchange for small discounts, or even do something to enrich the local area where the store is located.

To earn coins, users need to leave their homes to explore, and the currency has a standard blockchain for recording and verifying all transactions. People seek to establish closer ties with local communities. However, many people don’t know how to make connections, so choose a shopping mall that is easy to patronize or a website that has no connection to their place of residence. The blockchain provides local businesses with access to data that optimizes their work in a way that is easier than ever from a financial perspective. This technology has been built to ensure that user data is protected. The blockchain has no middlemen, so it can provide local businesses with the ability to fine-tune their promotions to capture the best audience.

Mobile devices can be the gateway to the best local experience. Blockchain and location-based applications are helping to build a fast lane where locals can quickly find the companies that are most interested in attracting business. Location-based apps are a response to technology for anonymous globalization.

For more information on using location-based applications contact HERE Mapping Resources at 888-848-4436.

Why Car Companies Bought a Mapping Business

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Whether printed on a globe for teaching children country locations or navigating streets of an unfamiliar city maps have always been valuable. Therefore, it should come as no surprise that three German car manufacturing giants (Audi, BMW, Daimler) paid three billion dollars for Nokia’s HERE mapping division. This move will give the car companies a powerful asset that has drawn the admiration of several tech giants like Facebook for its incredible quality and reliability.

Nokia’s HERE mapping software is regarded as one of the four best in the technological world. The company has been in the digital mapping market since 2001 and has steadily acquired its assets as it has built HERE and expanded upon its capabilities. Since Nokia is restructuring its company and organization, they have decided to part with HERE and get out of the mapping business to focus on reentry into the smartphone and cell phone market.

One of the biggest reasons for the sale is that HERE mapping powers over 80% of all in-car GPS systems on the market today. As cars continue to get more and more advanced, and as we continue towards the automation of driving, the reliable and consistent mapping will provide these companies with an incredible advantage. Over half of the one billion dollars in revenue that HERE generated in the year 2014 was tied directly to the automotive industry. This connection keeps one of the best-kept secrets of the auto industry still in the family.

There’s also a competitive reason for the sale. The other rumored buyer is the ride-sharing app Uber. The Uber app is compatible with several of the mapping apps currently on the market, including Google Maps and Waze. Having their mapping system in-house, especially one this valuable would provide investors another reason to be excited about the company’s IPO launch on the New York Stock Exchange. The German car retailers also ensured that this technology would stay in their cars and not become exclusive to an app many see as exploitive to their employees.

To learn how HERE Mapping Resources can help your business navigate, contact us.

What is the Difference Between HERE Maps and Google Maps

HERE Mapping Resources HERE Maps

A Global Positioning System (GPS) navigation device, GPS receiver, or simply GPS is a device that receives information from satellites and calculates the unit’s geographical position. GPS was initially developed for use by the United States military, but in the 1980s, the United States government opened the system to be used for civilian purposes.

In 1989, Magellan Navigation Inc. unveiled its Magellan NAV 1000, the world’s first commercial handheld GPS receiver. Soon automobile manufacturers, like Mazda, started installed GPS systems in cars. Many cars today have a GPS installed for people to maneuver around easily.

For many people, their phones have become their navigation devices. Even with a large number of cellphone towers available, there are plenty of places in the world that don’t have network coverage. For these situations, you want to have offline maps available.

The two major competitors for offline maps are HERE Maps and Google Maps.

Cost

Both offer their services free of charge. You don’t have to pay anything to download the app or to download maps.

Offline Maps

Google Maps offers the ability to download custom areas for offline maps. That being said, you need to plan those areas out and download them beforehand. Google doesn’t necessarily make it easy to download offline maps.

HERE Maps was designed to have offline maps as a feature. You can download cities, states, and surrounding areas by looking it up on the system. Many users prefer the option to download by named areas they plan to travel without having to do too much research or planning.

Storage Space

In general, Google Maps is known to use more storage space than HERE Maps. During testing performed by Guiding Tech, Google Maps used about double the storage space in 15 days. That being said, both apps used less than 500 MB, not much space when you consider modern phones have around 64 GB of data as a baseline.

Traffic Updates And Rerouting

Both systems use active users to help predict traffic. Due to both systems having a large number of active users, you can get reasonably good traffic estimations from both. Google claims to be able to show you traffic on a per street basis, but this is only as accurate as a prediction can be.

HERE Maps does not offer traffic-based rerouting while you are driving. But the original route provided by HERE Maps tends to be better than the Google Maps.

HERE Maps tends to perform better for a lot of users. It was initially only available on Nokia devices; however, customer demand made it possible on other devices. Users have flocked to the app, giving HERE a more massive user-base than first anticipated.

To learn how HERE maps can help your business navigate, contact us.

Top Industries That Use GIS

HERE Mapping Resources GIS

Geographic Information Systems (GIS) are designed to collect and analyze spatial or geographic data. These systems allow businesses to utilize technology to make strategic decisions based on the data gathered by GIS. Here are some of the top industries currently using GIS technology:

Water Utility Companies

Water utility companies use GIS to view and analyze their assets that lie beneath the surface. Through the use of GIS, they can locate and identify pipes or valves that need maintenance, a feat that is made substantially easier by GIS. They also use GIS to plot their customers and track their water usage, allowing them to service an extensive area more efficiently.

Insurance Companies

Determining the price of insurance for a customer involves the amount of risk involved for the insurance company. One of the most significant indicators of risk is location, as certain regions are more prone to things like natural disasters or crime. Insurance companies use GIS to collect historical records, demographics, and local geography to determine the amount of risk involved.

Supply Chain Management

Delivering product from one place to another involves a great deal of planning and tracking to make the process as efficient as possible. Supply chain professionals rely on GIS to help ensure that things like fresh produce are delivered in good quality via the most efficient route.

Forestry and Timber

The forestry industry uses GIS to map out the weather of specific regions to help re-establish plant species in land plots where they will thrive. It also uses GIS to help preserve ecosystems by recording information on the species in an area and the change of populations over time.

Urban Planning

City planners use GIS technology to account for the impact their work has on the animal and plant life in their city. They use spatial information to decide where to best introduce alternative energy resources like a solar or wind farm to a city.

Health And Human Services

Public health uses GIS to analyze trends in disease, identifying high-risk areas or common origin points of infection. This information allows them to properly direct prevention efforts to best treat and contain illness within communities.

Banking

Banks use GIS to determine which branches to close and where to open new ones based on factors like potential customer base and local crime rates.

For more information on how you can use GIS for your business, contact HERE Mapping Resources at 888-848-4436.

Is GPS Susceptible To Hackers?

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Global Positioning System (GPS) devices triangulate data from several global navigation satellites to determine a position on the earth. This information is provided instantaneously to the unit allowing a moving object to navigate a specified route. Both individuals and commercial entities use GPS units. A hacker is a person or persons who electronically maneuver around security systems to gather information. In some cases, the hacked data is used to disrupt networks to do harm or damage an individual, company or government.

In recent years, there has been a concern that GPS devices may be susceptible to hacking. What would hackers do with this information and how could it be disruptive?

One form of disruption would be misinformation. If a hacker can access the navigation satellite information stream to GPS devices, they may be able to manipulate, change or block that information. If information is blocked, the GPS device becomes useless, but if the information is changed, that will cause chaos. In that case, people or vehicles using that information would receive coordinates for one location when they are actually in a different place. When navigating this could cause accidents as ships to run aground, or airplanes are unable to locate an airport.

The issue of privacy comes into question. Could a hacker follow or locate a person without that person’s knowledge? Remember most phones are GPS devices. In this case, most likely the hacker has accessed the person’s device. There are already friendly uses of this in apps. Those apps allow you to see friends who are near your location, but those apps require permission from each person to enable that information to be shared. In the hands of the wrong person, this information can be a danger.

There is also the issue of spoofing. Spoofing is a relatively new idea that has been tested by researchers to see the possibilities. In this case, a small spoofing device is used to receive the satellite information and then alter it before sending it on to a GPS receiver. The human controllers of the spoofing device can send incorrect information to the GPS to guide a navigating vehicle to a location other than the driver’s intended destination. There is a sophisticated use of map manipulation that fools the driver about the route they are taking. Spoofing works exceptionally well when the driver is unfamiliar with the city or area. It can be detected if the driver pays close attention to street names and other landmarks.

Encryption of the satellite signals would solve these problems. But the task is monumental as there are over a billion GPS devices in use worldwide and all would require updates or replacement. As industries and governments focus on the massive problems a cyber attack on GPS could cause, solutions are being sought. When those solutions are forthcoming is not yet known.

For more information on GPS mapping platforms, contact HERE Mapping Resources at 888-848-4436.

What Is a Risk Assessment In Geography?

HERE Mapping Resources risk assessment

A risk assessment is a careful examination of what could cause harm to people while taking part in a project. It aims to identify whether enough precautions, or ‘control measures,’ are in place, or whether further action is required to minimize, or eliminate, the level of risk identified.

In the business world, risk assessment in a geographic context has to do with mitigating the risk for a company to conduct business in a specific geographic area. What events might prevent that business from succeeding? An example would be oil rigs in the Gulf of Mexico. There is a significant risk that a hurricane will come through from the Atlantic Ocean and disrupt business.

The owner of a retail location most likely has protocols in place to mitigate the risk to their store in a high-risk neighborhood such as security cameras, expensive items under lock and key and insurance policies.

How did the business owner decide on these safeguards? It all comes down to location intelligence and analytics. The business owner completed a risk assessment which consists of five types of risk: strategic, compliance, operational, financial, and reputational. Each business mitigates these risks differently. In our store example, the primary dangers this business owner is looking to reduce with the bulletproof glass and video cameras are the financial and operational risks.

If this store were opened in a less dangerous neighborhood, the business would look a lot different. Assessing the risk potential and the impact of each type of risk is a significant part of mitigating the risks that could exist for your business. You would expect the oil rig in the Gulf of Mexico to have hurricane insurance. But that oil rig might not plan for an earthquake or tsunami.

Risk assessment in a geographic sense is: making sure the business is protected from any negative externalities that could arise based on the location of the company. Each business, each site, will have different needs and different risks to mitigate.

For more information on location-based risk assessment contact HERE Mapping Resources at 888-848-4436.

Transform Supply Chain Visibility With Location Intelligence

HERE Mapping Resources location intelligence


Many factories face a significant challenge of optimizing their supply chain. There are many different tasks involving multiple departments within an organization regarding the dynamics of all products without any real-time or accurate location data. Each department produces its data, and culling that data for actionable intel takes personnel and software. Most businesses have experience with incidents, challenges, misplacements, and delays.

With modern technology and innovative techniques, Here Mapping Resources takes advantage of tracking and location technologies enabling industries complete supply chain visibility. So what is location intelligence?

Local Intelligence

Location intelligence allows businesses to have insight using geospatial data to resolve problems. Different marketing and spatial analytical tools are used to gather knowledge of optimal locations to operate the business and transform the supply chain. It is merely the process of converting the location data to beneficial business outcomes.

How Local Intelligence Helps In Transforming The Supply Chain?

With location intelligence offered by Here Mapping Resources, businesses can track trends and patterns quickly. The use of graphics and detailed maps assists in making informed decisions regarding the products and capitalizing on business opportunities. By locating the customer transaction, and linking that with additional data including demographics enhances business insight. Businesses can make informed decisions at a reduced cost.

Real-time Updates

Getting updates regarding delayed deliveries helps businesses to pre-plan response actions. It allows them to use the tracking data to get the trucks, docks, and goods organized allowing an efficient flow of the assets from the industry to the warehouse and ultimately to the customers. It enables them to have complete knowledge of disturbances such as weather conditions, labor disruptions, shortage of supplies that might result in delayed shipments.

Real-time Reflectivity

It allows the factories to manage the supply of goods without any delays that help in cost reduction. It ensures greater security, transparency, and efficiency of the products. Make use of location intelligence to have complete chart transitions with outdoor and indoor locations.

Utilization Of Assets

Ensure the maximum filling of the vehicles to get the most out of it through real-time and accurate tracking of the assets. This information helps plot delivery routes creating effective use of company fleet.

Transform the supply chain visibility with location intelligence giving the businesses complete global coverage, cost-efficient tracking, real-time and accurate location of the goods, high-quality industrial maps, rich content and completely efficient monitoring of all assets.

For more information on business uses for location intelligence contact HERE Mapping Resources at 888-848-4436.