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Tag Archives: HERE Mapping Resources

What Is Geolocation Data?

HERE Mapping Resources geolocation dataGeolocation is the process of identifying where in the world you are, where an object is, or where something was retrieved. This information is gathered using satellites and often enhanced by adding details from location networks. People and businesses use geolocation information for a lot of different purposes.

How Is Geolocation Data Presented?

Generally, geolocation data is presented with basic outputs, such as longitude and latitude. Depending on what tool you are using and why you are looking at the data it may be accessed differently.

Some data is bundled in folders on a device which is most common in GPS devices. Another place you can find it is in the properties of a file. For example, geolocation data on images or videos taken by your smartphone is stored in properties (or metadata).

The exact file for viewing the data is specific to your device and purpose. You may need to get a program to interpret the data or open the file in Notepad. Many data files that you open in Notepad view as raw data and will have to be sorted through to interpret.

Why Use Geolocation Data?

On the consumer side, this data is most commonly used to store information on where a picture was taken. You can then look up and see the exact location on a map. Another use is to create maps of your exercise routines (running, walking and bicycling routes). There might be times when you want to share your location with someone on your smartphone.

Businesses have even more purposes for geolocation data. They could use it for the same reasons that a consumer might. But more often than not, it is used to track employee locations. For example, a trucking company can use the data to find out where their trucks are and where they have been.

Mapping out routes and other information is another big reason that businesses might want to use geolocation data.

Although geolocation data is not new, it is still something that many people don’t understand. Once you have the data, you will need mapping software to interpret where exactly the location is. You can do it by hand with a map but will end up with a far less precise data point.

For more information on geolocation data go to HERE Mapping Resources.

Connectivity and Digitalization will Disrupt the Automotive Business Model by 2025

HERE Mapping Resources automotive business modelThe automotive industry has seen a lot of changes since the introduction of the internet. For example, used car sales are easier to conduct when you can advertise to a larger population over the internet. But that same connectivity that the internet provides is going to change much more.

Consumers in the automotive industry are increasingly seeking more futuristic versions of cars. And the next evolution we expect to see in vehicles is not just the electric car. What we hope to see are cars that start connecting with the world around them.

Technology helps us accomplish this goal. In the near future, digitizing your car and connecting it with the world will disrupt the automotive industry.

Only those who are willing to think forward will survive past 2025. It will take time for these services to start changing. It won’t happen immediately.

Experts have said that only one out of every three organizations are going to be equipped to meet the changes that are going to be set forth by industry leaders and then demanded by consumers. That means you need to work with other industries to start facing the changes. Three-quarters of industry executives back this statement.

One of the major components needed by the automotive industry is maps and mapping services. Cars will be driving by themselves, showing you where other vehicles are and continuing to deliver top-tier directions.

There are many services that you can choose from but HERE is one of the top in the industry. If your car company is going to succeed you need to embrace vendors such as Here Mapping Resources. Take a look at the company website and see what Here Mapping Resources can start doing for your company.

All of the changes in the automotive industry are similar to that of other sectors in the last few years. Take a look at the phone industry. Before the release of the first truly consumer-friendly smartphones, the landline business was booming. Only those companies that were willing to embrace the change were ready to move forward into the future where they offer cellular devices. Then those devices moved toward smartphones.

The world is continuously changing, and consumers are demanding innovation every day. How is your company going to drive innovation so that it doesn’t fall behind?

Location and Cellular Data Work Together to Maximize Efficiency

HERE Mapping Resources location and cellular dataHERE is working to make driving safer by using location and cellular data together with traffic and weather data to spot hazards. In many places, such as the stretch of the I-70 that goes through the Colorado Rocky Mountains and Denver, driving conditions are often hazardous. Unexpected or severe weather, road hazards, accidents, and many other things can make driving dangerous if the driver is unaware. Fortunately, HERE has a solution, a Digital Transportation Infrastructure solution to be exact. This program is the first of its kind to be launched in North America.

This program is ambitious. Dubbed the RoadX project, it is currently in its pilot phase and will be initially tested in Colorado, primarily along the I-70. This location was chosen because the I-70 is a heavily traveled highway that also happens to present a host of potential hazards and is, therefore, the perfect setting to test the HERE Digital Transportation Infrastructure (DTI) solution. This test is being done in collaboration with the Colorado Department of Transportation (CDOT) in the hopes of making roads, especially busy mountain roads, safer.

The RoadX project works by utilizing vehicle sensors as well as smartphone data. It gathers the information and then synthesizes it with data collected from sources such as traffic management centers, making special note of any hazards. Once a risk is detected, HERE’s DTI solution then sends out an alert, thereby making sure that drivers are aware of the potential danger and are in a position to react accordingly. By utilizing location and cellular data together, HERE can very efficiently collect crucial data that otherwise would take far too long to gather, and potentially save lives in the process. This technology is still in the pilot stage but, provided all goes well; it will start to become much more widespread soon.

This project, HERE and the CDOT are up for the challenge. HERE’s vast array of technology that goes into implementing the RoadX project works to make sure that information is correctly processed and delivered as fast as possible so that the intended recipients of hazard alerts get them almost in real time. By collaborating with the CDOT, HERE can more efficiently access traffic alerts and road hazards that are noted by the department and seamlessly integrate that information with their location and cellular data that is gathered from drivers and devices.

For more information on location and cellular data contact HERE Mapping Resources at 888-848-4436.

Mapping Tools Can Equip Policymakers

HERE Mapping Resources mapping toolsThe world is changing quickly. Populations are rising, the climate is changing, and people need to be prepared for whatever the road has in store for them. Cities need to be able to support more traffic and to plan for severe weather to mitigate the impact that these changes and events will have on the general population. Fortunately, HERE has an answer. By giving policymakers access to mapping tools, HERE is allowing these people to make an informed decision based on live data. City Planners will be able to use this data to decide where certain improvements, such as parks, are most needed and will be able to see how increasing traffic impacts cities. Having this knowledge will allow them to better serve their constituents by making the best decisions regarding urban planning.

Many cities already suffer from extreme traffic congestion, and this is only projected to get worse in some regions of the country. As more and more people move to cities, the traffic problems increase. Policymakers who have access to mapping tools can look at real-time data and propose public works projects designed to accommodate the increase in traffic, thereby helping to reduce the impact that the new residents will have on the already overcrowded roads.

Cities and towns that are at risk for severe weather can benefit from these mapping tools as well. Policymakers can look across their cities and see data broken down by many different categories and demographics. They can then use this information to decide what kinds of improvement projects to undertake, as well as see what areas of the city are underserved. For example, a city that gets a lot of rain will require many “green spaces” to help soak up all of the rainfall. Policymakers can use HERE’s mapping tools to determine the best strategic location for a park, both to soak up the rain and to improve the areas of the community which are already at a higher risk for damage during the storm.

Policymakers with these mapping tools will be able to prepare cities for the challenges of the future. Cities will be able to be equipped for an influx of new residents and new drivers on the roads. Cities that are routinely subjected to severe weather will be able to mitigate the damage that the infrastructure and their residents suffer.

If your city policymakers could benefit from HERE mapping tools and data, is your answer.

Optimize Your Fleet Management with HERE Solutions

HERE Mapping Resources fleet managementManaging any fleet, no matter the industry, is incredibly difficult. There are a lot of different factors to be taken into consideration. Fortunately for the modern fleet company, technology has come in to simplify the process. But that still leaves a big question. What technology do you use to optimize your fleet management?

Standing above all of the other options is HERE solutions. HERE works as a location services fleet planning platform. It allows you to manage planning, routing, tracking, navigation and even takes into account safety. That is a whole lot for one program. Despite that, HERE has lived up to the challenge.

Planning with HERE

Some of HEREs competitors rely merely on maps of cities to plan routing, that is not a viable solution. What about construction? Traffic? All of this can significantly impact your ability to arrive at a destination on time. With HERE, your planning takes all of this into account before routing your fleet.

You get a step further than that too, HERE uses an industry-leading level of accuracy to plot out each point on a trip. All of this accuracy is displayed on one of the wealthiest and most easily read maps that you have used.

Routing With HERE

The routing solutions that HERE utilizes can take into account all of the information. For example, a lot of programs operate on a general routing setting. What happens if you have different trucks or hazmat cargo? You have to plan out some routes manually. Not with HERE. HERE is capable of planning routes based on specific attributes of every vehicle being deployed in the field.

All of the information about the route is also accessible through the map. That means being able to see the traffic lights, height clearances, conditions of the roads, and even the geographical layout of individual parts of the way. Imagine all of that routing power.

HERE Solutions brings with it additional features, such as the ability to send dispatches to drivers via mobile devices. This ability allows for easy tracking and transmission of relevant information – no more relying on phone calls and bad connections.

At HERE you know you are getting one of the best solutions in the industry. Not only will your delivery times and efficiency improve, but your overall safety will too. All of this will work to save you money and improve your ability to serve customers. It isn’t just an investment, for now, it is an investment for your business as it grows. HERE is entirely scalable for any level of fleet management. It becomes with you as you grow.

For more information on fleet management contact HERE Mapping Resources at  888-848-4436.

The Connected Driver: Disrupting the Automotive Industry

HERE Mapping Resources map dataThe trends of technology in the automotive industry have revolutionized the way the industry players respond to all the various consumer behaviors. It drives transformational change and develops partnerships effectively.

Automobile drivers are used to the smart technology installed in their vehicles which have provided them with easy to access information. Map data has helped drivers navigate many things happening on the roads. They have learned shortcuts and have determined the most accessible routes to reach destinations.

HERE Mapping Resources has made it easy for the automotive industry to stay connected to the updated, accurate maps and keep drivers safe on the roads. Today’s economy is dramatically dynamic, triggered by development in rising markets, the accelerated rise of latest technologies, property policies, and changing client preferences. Digitization, increasing automation, and new business models have revolutionized different industries, and the automotive industry is no exception. These forces give rise to four technology-driven trends within the automotive sector: various quality, autonomous driving, electrification, and property.

Most business players and consultants agree that the four tech trends can reinforce and accelerate each other, thus making the automotive business ripe for disruption. Given the widespread understanding that game-changing disruption is already on the horizon, there’s still no integrated perspective on, however, the industry can look in ten to fifteen years as a result of these trends.

There are eight critical views on the “2030 automotive revolution” geared toward providing situations that could reasonably be expected to change, and the way they’ll affect vehicle makers and suppliers, potential new players, regulators, consumers, markets, and, therefore, the automotive price chain.

This study aims to create the upcoming changes tangible and to be able to forecast the first probable assumptions across all four trends. There is no guarantee these trends will happen, however, it provides businesses a higher certainty of potential disruption.

Apart from disruption by connected smart technology, actual driving may be disrupted as well. In situations like these, HERE mapping resources have provided the users with the map data to give the drivers the best road choices.

To learn more about how HERE map data can help your business grow and prepare for technology-driven disruption, contact us.

Using Map Data to Improve Location-Based Advertising

HERE Mapping Resources location-based mappingSmall businesses all over the world are finding ways to bring more traffic to their websites. Ever since location-based mobile advertising (LBA) was introduced, they are now able to target potential customers within their geographic location with more accuracy. According to, location-based advertising is expected to hit $15 billion by the year 2018. If you want to use LBA to bring leads for your business, here are three elements on which to focus.

  • Accurate location data of your target audience
  • In-depth knowledge of the behavior of your consumer
  • Compelling creatives

In the competitive advertising world of today, without an accurate and complete dataset representation of the real world, it is difficult to apply data science in real time. HERE can help you in creating compelling campaigns using map data. Whether you want to understand your consumers, improve segmentation and targeting, or boost the effectiveness of your campaign, you can optimize the region of interest (ROI). HERE uses geometry-based location data for enhancing media buys and optimizing your spending.

Location-based data for advertising is precious, but only 74 percent of the marketers think the data available at hand is accurate. With LBA, you can vary your marketing message by where your target audience is located. You can tailor your message by weather, retail locations, transport routes, etc. Once you know where your customers are and how they behave, you can tap into their behavior for encouraging them to opt for your offers. Since it is a personal form of advertising, you must make sure the results you get from map data is accurate.

Location-based advertising is a little bit complex. You will need specific parameters and use information for productively reaching the target groups. One of the techniques used is hyper-contextual targeting. It uses data in a meaningful way to offer an exceptional experience to the target group. This technique uses local data for delivering contextual messages to the audience and for driving purchase intent. Then there is geo-aware targeting. It has been around for a while and uses real-time location data which is supplied by mobile providers to display mobile ads to customers who are close to the location you want to target. Long story short, the more accurate data you have, the more effective your advertising technique will be.

If you are interested in running location-based advertising, we can help with data. Contact us for a quote.

How One City Partnered with HERE Maps to Improve Safety, Pollution, and Noise

HERE Mapping Resources HERE MapsAs urban centers around the world grow, the city planners face the problems of safety, particulate pollution, and noise. Noise pollution has a drastic impact on the quality of life and activities of residents. It is mainly caused by transport systems, machines, trains, and automobiles. The sound created outside of buildings is known worldwide as environmental noise. Inefficient urban planning has given a significant rise in noise pollution in commercial and residential areas.

HERE maps, in conjunction with urban areas, is assisting in mapping areas where this noise may get deafening. Hamburg, Germany is one of the first cities to work with HERE maps with the goal being to increase safety and reduce noise and vehicle emissions.

By providing HERE maps with information about public transportation, construction sites, significant events and congested areas such as parking venues the city can plan or redirect traffic flow to reduce noise and polluting emissions. Studying the present conditions gives the city planners the information they need to design new areas, thus keeping environmental factors in check. These changes in a city create a much more desirable environment for its residents.

Mapping Noise Pollution

Using location-based data, HERE Maps Technology can pinpoint areas in a city where environmental pollution is significant. This information can then be used to create solutions to those problems. Defining problem areas clearly results in public money not being wasted on creating solutions for non-problem zones.

Planning traffic flow through urban areas now includes the use of autonomous (self-driving) cars. Looking into the future as more and more autonomous vehicles are put into service, this will become a bigger issue for planners.

However, it may be great for the planners, since being able to control traffic flow also allows them to control environmental pollution.

City planners on the cutting edge of this information and technology will make their city a city to watch.

For more information on HERE maps and how the technology can be applied in the world, contact HERE Mapping Resources.

DOT Improved Reliability and Connectivity of Transportation Systems

HERE Mapping Resources HERE dataThe transportation system of a town or city plays a vital role to the residents by fulfilling duties of safety and responsibility. The best thing about automation facilitated by science to human beings is that it provides mobility, environmental benefits, and energy along with providing safety to the people who use the transportation system.

What could a transportation system possibly give to the people?  These are the benefits:

  • Multi-modal connectivity
  • Improved mobility
  • Reduced travel times
  • Better time travel reliability
  • Crash avoidance
  • Lesser energy consumption
  • Reduced vehicle emissions
  • Improved accessibility and efficiency

All these things matter to the common man. These are especially beneficial for the senior citizens of an area. Improving the mobility for the citizens is a matter of concern, and HERE data is giving all it can to the road network for a growing population.

HERE data has been implemented across various DOT functions and has resulted in something very fruitful for the citizens. Translating the data projects for the citizens so that it can benefit them as the primary goal.

Below is what it has done to improve the connectivity and the reliability of the transportation system with the help of HERE data:

Capital Project Prioritization

This item is the process of creating a transportation improvement plan for the entire state. In this, the state must catalog on how they are utilizing the funds. HERE traffic data is being integrated with the linear referencing system of NCDOT which is going to increase the investment return for the speed data. HERE is helping the data in the mapping system of DOT.

Jamming Management

With the help of HERE traffic, DOT has been performing project evaluations of before and after the time of using the mapping services. The post-incident jamming scans get information on the impacts of incidents on the traffic flow and to quantify and visualize these impacts as well. Monitoring the travel times on the routes does the major work as it ensures the traffic get diverted around the crowded roads.

Signal Timing Projects

To operate the traffic signals better than before and to save money and time for the drivers, HERE data’s real-time traffic data analyzing signal system is being operated to keep traffic moving smoothly with less frequent stops.

For more information on how HERE data and how it is used in DOT systems contact HERE Mapping Resources at 888-848-4436.

How to Create a Map that Tourists Love

HERE Mapping Resources Map Creator TourismTravel guides are not just appropriate for popular five-star resorts but also for any business targeting tourists. The final product is an essential tool for all shops that are potential tourist destinations. The Internet today offers an excellent platform to spread your information faster especially with social media. Map Creator for Tourism is a great platform to start the process.

A map is a basic diagram that represents a specific travel destination. It consists of lines, colors, images, and text that help the user to make a definitive and accurate interpretation of the meaning quickly. Scale precision is an extremely critical part of a tourist map because it helps the user to judge distances and sizes. A map created for tourists helps attract potential customers to businesses in and around the tourist spot. All maps should be simple and easy to read, or they will defeat the purpose.

To create a compelling map for tourists you need to take the time to plan the most important things a tourist requires. Here, we will explore how to create a map that tourists love.

Use the Right Images

Photos play a crucial role in the creation of travel maps for tourists. They help to draw the reader’s mind towards depicting themselves at the tourist spot. Avoid photos that look cheap as this will mean the destination is equally undesirable.

Consider their needs for the spot and customize your images to relate to those requirements. A map creator for tourism focuses on the most appealing depictions of the destination. Use sharp, beautiful pictures with high definition and on quality paper.

Photos of tourists enjoying the environment can also be included. Shots of families are the best because they depict the place as safe and with a variety of activities. Let the photos tell a story so the potential customer will take the time to study it.

Use Descriptive Text

Although words should be brief and precise, they should also be capable of marketing the destination. Let the words paint a picture of an attractive must-see spot. The chosen text cannot be replicated or copied. It must be unique to the business.

Some templates can help in getting started. Pick one that relates to the type of destination and makes a quick tourist map especially if there is not the time to do it from scratch. A person may also hire the services of a designer to get the best out of their travel maps.

For more information on Map Creator for Tourism contact HERE Mapping Resources at 888-848-4436.