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How to Boost Sales Using Business Mapping

HERE Mapping Resources mapping

Business Applications help you take your business’ location to a whole new level. Business mapping allows you to add a visual element to your sales plan.

See Your Sales Territory

When analyzing your sales territory, it is essential that you identify regions that are underserved. Most mapping software will allow you to create color-coded maps showing where different sales and activities take place. You can look at where you are increasing marketing efforts and how those efforts are paying off. You may also see an area without your marketing presence that would benefit from the additional effort.

You can use the visual data provided by the maps to create realistic sales territories for your team. Most companies rely on zip codes, county or state lines, or city names to determine where sales territories exist. In the real world, these distinctions are often arbitrary and don’t work all that well. Boundaries like highways, rivers, or parts of town can impact more efficient and productive sales territories.

Step Up The Competition

Just as you can analyze your business efforts and results, business mapping also allows you to analyze the work of your competitor. You can see areas of increased energy and determine if you need to improve your presence or potentially back off. You might also see where your overlap with competitors versus where you are the primary provider. Any time you can visually see what your competition is doing, the more likely you are to make better decisions moving forward.

Save Time

There is nothing worse than wasting time on deliveries, supply runs, client visits, or other logistical tasks. Using business maps helps you make better, more efficient plans. Map data can ensure that employees are using time productively.

Examining maps might determine new ways to delegate work. For example, you might see a new part of town with tons of interest for your product or service. This new part of the city is en route to where you are already making deliveries. Mapping data might lead to more productive job descriptions. Perhaps delivery personnel can also drop off marketing materials or even provide quotes while en route for their regular deliveries.

Of course, every business is unique and can benefit from business mapping in different ways. Contact HERE Mapping Resources today to set up a free consultation and demo to determine how your business can boost sales, save time, and make better decisions via business mapping.

Top Benefits for Businesses Using Maps

HERE Mapping Resources maps

Map apps are becoming favorites for both customers and businesses. Realizing this fact, Google has spent additional time refining Google Maps – more than any of their other apps. The days of only using maps for directions are long gone; map apps help users find things to do, exciting landmarks, and local businesses. Businesses are missing out if they aren’t utilizing maps in their marketing plans.

Make Your Business Easier To Find

While the physical location of your business is essential to customers, knowing your business even exists is critical. Your customers might search by your company’s name or by manually entering your address into their map app. If they already know your business, you’re doing something right!

What about people who may not know about your company? More people are using mobile apps to find particular kinds of businesses near them. For example, someone might search for “restaurants” or “bookstores.” If your business isn’t utilizing maps, customers won’t find you and will spend their money somewhere else.

Using maps will also help your business be found in regular Google searches. Proximity-based searches are popular, but we haven’t stopped using the search bar. Taking advantage of maps will help your business’ ranking, helping it appear closer to the top of search results.

Increase Word of Mouth

Nothing beats positive customer reviews to bolster sales. Potential customers love seeing true testimonies from other real people. When a maps application pulls up your business, it also gives users access to your reviews.

Of course, getting reviews of your business from happy customers can be difficult. People don’t often need prodding to complain. Make an effort to get your customers to share their positive reviews. Reviews can also help your business appear higher in general searches.

Additionally, by being proactive in garnering positive reviews, your business may be insulated when negative reviews naturally happen. It’s psychologically more natural for people to discount negative reviews when a company has so many positive ones.

Conclusion

As a business owner, you want to make it as easy for people to find your shop as possible. Whether they are using their phones to find the nearest place to spend money or simply researching options in the area, you need to be seen. Using maps helps your brand raise awareness of your physical location as well as your placement in Google searches.

Don’t miss out on a simple but powerful tool. Call 888-848-4436 to talk to an expert and to schedule a free demonstration on how HERE Mapping Resources can help put your business on the map!

Why Car Companies Bought a Mapping Business

HERE Mapping Resources digital Mapping

Whether printed on a globe for teaching children country locations or navigating streets of an unfamiliar city maps have always been valuable. Therefore, it should come as no surprise that three German car manufacturing giants (Audi, BMW, Daimler) paid three billion dollars for Nokia’s HERE mapping division. This move will give the car companies a powerful asset that has drawn the admiration of several tech giants like Facebook for its incredible quality and reliability.

Nokia’s HERE mapping software is regarded as one of the four best in the technological world. The company has been in the digital mapping market since 2001 and has steadily acquired its assets as it has built HERE and expanded upon its capabilities. Since Nokia is restructuring its company and organization, they have decided to part with HERE and get out of the mapping business to focus on reentry into the smartphone and cell phone market.

One of the biggest reasons for the sale is that HERE mapping powers over 80% of all in-car GPS systems on the market today. As cars continue to get more and more advanced, and as we continue towards the automation of driving, the reliable and consistent mapping will provide these companies with an incredible advantage. Over half of the one billion dollars in revenue that HERE generated in the year 2014 was tied directly to the automotive industry. This connection keeps one of the best-kept secrets of the auto industry still in the family.

There’s also a competitive reason for the sale. The other rumored buyer is the ride-sharing app Uber. The Uber app is compatible with several of the mapping apps currently on the market, including Google Maps and Waze. Having their mapping system in-house, especially one this valuable would provide investors another reason to be excited about the company’s IPO launch on the New York Stock Exchange. The German car retailers also ensured that this technology would stay in their cars and not become exclusive to an app many see as exploitive to their employees.

To learn how HERE Mapping Resources can help your business navigate, contact us.

What is the Difference Between HERE Maps and Google Maps

HERE Mapping Resources HERE Maps

A Global Positioning System (GPS) navigation device, GPS receiver, or simply GPS is a device that receives information from satellites and calculates the unit’s geographical position. GPS was initially developed for use by the United States military, but in the 1980s, the United States government opened the system to be used for civilian purposes.

In 1989, Magellan Navigation Inc. unveiled its Magellan NAV 1000, the world’s first commercial handheld GPS receiver. Soon automobile manufacturers, like Mazda, started installed GPS systems in cars. Many cars today have a GPS installed for people to maneuver around easily.

For many people, their phones have become their navigation devices. Even with a large number of cellphone towers available, there are plenty of places in the world that don’t have network coverage. For these situations, you want to have offline maps available.

The two major competitors for offline maps are HERE Maps and Google Maps.

Cost

Both offer their services free of charge. You don’t have to pay anything to download the app or to download maps.

Offline Maps

Google Maps offers the ability to download custom areas for offline maps. That being said, you need to plan those areas out and download them beforehand. Google doesn’t necessarily make it easy to download offline maps.

HERE Maps was designed to have offline maps as a feature. You can download cities, states, and surrounding areas by looking it up on the system. Many users prefer the option to download by named areas they plan to travel without having to do too much research or planning.

Storage Space

In general, Google Maps is known to use more storage space than HERE Maps. During testing performed by Guiding Tech, Google Maps used about double the storage space in 15 days. That being said, both apps used less than 500 MB, not much space when you consider modern phones have around 64 GB of data as a baseline.

Traffic Updates And Rerouting

Both systems use active users to help predict traffic. Due to both systems having a large number of active users, you can get reasonably good traffic estimations from both. Google claims to be able to show you traffic on a per street basis, but this is only as accurate as a prediction can be.

HERE Maps does not offer traffic-based rerouting while you are driving. But the original route provided by HERE Maps tends to be better than the Google Maps.

HERE Maps tends to perform better for a lot of users. It was initially only available on Nokia devices; however, customer demand made it possible on other devices. Users have flocked to the app, giving HERE a more massive user-base than first anticipated.

To learn how HERE maps can help your business navigate, contact us.

HERE Maps: Cartography: Art or Science?

HERE Mapping Resources cartography

Cartography is a practice that many people take for granted. Google has made maps a standard item in people’s lives. Cartography has been around for centuries. Maps were a way for people to make sense of their world and a tool to navigate through it. As maps evolved, they became a way for explorers to present newly discovered lands. Maps are also ways to present data to an audience – think population maps. Those who delve into the world of cartography often ask if it is an art or science. So what is it?

The word cartography comes from two pieces, “carta” and “graphie.” “Carta” is Latin in origin and means to a chart or card. “Graphie” is French for “to write, to draw.” So combined the word is the study of drawing maps.

Cartography is both an art and a science. While you can learn to draw maps, it takes art skills to craft a map perfectly. Research and knowledge of various geographical terms are critical. How should mountains, rock shelves, rivers, lakes be represented?

Map making is made easier by modern technology. Even though much mapping is completed on a computer nowadays, it still is an art form.

Cartography resources can be retrieved from many services. When help is needed there are plenty of services, tools, and companies explicitly dedicated to cartographic services.

Getting help is sometimes needed whether we are an artist, scientist, or both, sometimes another perspective is required on a project.

The world of cartography includes the making of a large variety of maps: navigation, topography, geographic or street. No matter what the map is used accuracy is essential. A map is a scaled-down version of the Earth, and as such, any small mistake is amplified immensely. But it isn’t just about that. Maps created by an artist aren’t only accurate; they show true craftsmanship.

If your business depends on using maps or needing demographic data for developing territories, contact HERE Mapping Resources for more information.

How One City Partnered with HERE Maps to Improve Safety, Pollution, and Noise

HERE Mapping Resources HERE MapsAs urban centers around the world grow, the city planners face the problems of safety, particulate pollution, and noise. Noise pollution has a drastic impact on the quality of life and activities of residents. It is mainly caused by transport systems, machines, trains, and automobiles. The sound created outside of buildings is known worldwide as environmental noise. Inefficient urban planning has given a significant rise in noise pollution in commercial and residential areas.

HERE maps, in conjunction with urban areas, is assisting in mapping areas where this noise may get deafening. Hamburg, Germany is one of the first cities to work with HERE maps with the goal being to increase safety and reduce noise and vehicle emissions.

By providing HERE maps with information about public transportation, construction sites, significant events and congested areas such as parking venues the city can plan or redirect traffic flow to reduce noise and polluting emissions. Studying the present conditions gives the city planners the information they need to design new areas, thus keeping environmental factors in check. These changes in a city create a much more desirable environment for its residents.

Mapping Noise Pollution

Using location-based data, HERE Maps Technology can pinpoint areas in a city where environmental pollution is significant. This information can then be used to create solutions to those problems. Defining problem areas clearly results in public money not being wasted on creating solutions for non-problem zones.

Planning traffic flow through urban areas now includes the use of autonomous (self-driving) cars. Looking into the future as more and more autonomous vehicles are put into service, this will become a bigger issue for planners.

However, it may be great for the planners, since being able to control traffic flow also allows them to control environmental pollution.

City planners on the cutting edge of this information and technology will make their city a city to watch.

For more information on HERE maps and how the technology can be applied in the world, contact HERE Mapping Resources.