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What Is Geolocation Data?

HERE Mapping Resources geolocation dataGeolocation is the process of identifying where in the world you are, where an object is, or where something was retrieved. This information is gathered using satellites and often enhanced by adding details from location networks. People and businesses use geolocation information for a lot of different purposes.

How Is Geolocation Data Presented?

Generally, geolocation data is presented with basic outputs, such as longitude and latitude. Depending on what tool you are using and why you are looking at the data it may be accessed differently.

Some data is bundled in folders on a device which is most common in GPS devices. Another place you can find it is in the properties of a file. For example, geolocation data on images or videos taken by your smartphone is stored in properties (or metadata).

The exact file for viewing the data is specific to your device and purpose. You may need to get a program to interpret the data or open the file in Notepad. Many data files that you open in Notepad view as raw data and will have to be sorted through to interpret.

Why Use Geolocation Data?

On the consumer side, this data is most commonly used to store information on where a picture was taken. You can then look up and see the exact location on a map. Another use is to create maps of your exercise routines (running, walking and bicycling routes). There might be times when you want to share your location with someone on your smartphone.

Businesses have even more purposes for geolocation data. They could use it for the same reasons that a consumer might. But more often than not, it is used to track employee locations. For example, a trucking company can use the data to find out where their trucks are and where they have been.

Mapping out routes and other information is another big reason that businesses might want to use geolocation data.

Although geolocation data is not new, it is still something that many people don’t understand. Once you have the data, you will need mapping software to interpret where exactly the location is. You can do it by hand with a map but will end up with a far less precise data point.

For more information on geolocation data go to HERE Mapping Resources.

Connectivity and Digitalization will Disrupt the Automotive Business Model by 2025

HERE Mapping Resources automotive business modelThe automotive industry has seen a lot of changes since the introduction of the internet. For example, used car sales are easier to conduct when you can advertise to a larger population over the internet. But that same connectivity that the internet provides is going to change much more.

Consumers in the automotive industry are increasingly seeking more futuristic versions of cars. And the next evolution we expect to see in vehicles is not just the electric car. What we hope to see are cars that start connecting with the world around them.

Technology helps us accomplish this goal. In the near future, digitizing your car and connecting it with the world will disrupt the automotive industry.

Only those who are willing to think forward will survive past 2025. It will take time for these services to start changing. It won’t happen immediately.

Experts have said that only one out of every three organizations are going to be equipped to meet the changes that are going to be set forth by industry leaders and then demanded by consumers. That means you need to work with other industries to start facing the changes. Three-quarters of industry executives back this statement.

One of the major components needed by the automotive industry is maps and mapping services. Cars will be driving by themselves, showing you where other vehicles are and continuing to deliver top-tier directions.

There are many services that you can choose from but HERE is one of the top in the industry. If your car company is going to succeed you need to embrace vendors such as Here Mapping Resources. Take a look at the company website and see what Here Mapping Resources can start doing for your company.

All of the changes in the automotive industry are similar to that of other sectors in the last few years. Take a look at the phone industry. Before the release of the first truly consumer-friendly smartphones, the landline business was booming. Only those companies that were willing to embrace the change were ready to move forward into the future where they offer cellular devices. Then those devices moved toward smartphones.

The world is continuously changing, and consumers are demanding innovation every day. How is your company going to drive innovation so that it doesn’t fall behind?

The Connected Driver: Disrupting the Automotive Industry

HERE Mapping Resources map dataThe trends of technology in the automotive industry have revolutionized the way the industry players respond to all the various consumer behaviors. It drives transformational change and develops partnerships effectively.

Automobile drivers are used to the smart technology installed in their vehicles which have provided them with easy to access information. Map data has helped drivers navigate many things happening on the roads. They have learned shortcuts and have determined the most accessible routes to reach destinations.

HERE Mapping Resources has made it easy for the automotive industry to stay connected to the updated, accurate maps and keep drivers safe on the roads. Today’s economy is dramatically dynamic, triggered by development in rising markets, the accelerated rise of latest technologies, property policies, and changing client preferences. Digitization, increasing automation, and new business models have revolutionized different industries, and the automotive industry is no exception. These forces give rise to four technology-driven trends within the automotive sector: various quality, autonomous driving, electrification, and property.

Most business players and consultants agree that the four tech trends can reinforce and accelerate each other, thus making the automotive business ripe for disruption. Given the widespread understanding that game-changing disruption is already on the horizon, there’s still no integrated perspective on, however, the industry can look in ten to fifteen years as a result of these trends.

There are eight critical views on the “2030 automotive revolution” geared toward providing situations that could reasonably be expected to change, and the way they’ll affect vehicle makers and suppliers, potential new players, regulators, consumers, markets, and, therefore, the automotive price chain.

This study aims to create the upcoming changes tangible and to be able to forecast the first probable assumptions across all four trends. There is no guarantee these trends will happen, however, it provides businesses a higher certainty of potential disruption.

Apart from disruption by connected smart technology, actual driving may be disrupted as well. In situations like these, HERE mapping resources have provided the users with the map data to give the drivers the best road choices.

To learn more about how HERE map data can help your business grow and prepare for technology-driven disruption, contact us.

Using Map Data to Improve Location-Based Advertising

HERE Mapping Resources location-based mappingSmall businesses all over the world are finding ways to bring more traffic to their websites. Ever since location-based mobile advertising (LBA) was introduced, they are now able to target potential customers within their geographic location with more accuracy. According to, location-based advertising is expected to hit $15 billion by the year 2018. If you want to use LBA to bring leads for your business, here are three elements on which to focus.

  • Accurate location data of your target audience
  • In-depth knowledge of the behavior of your consumer
  • Compelling creatives

In the competitive advertising world of today, without an accurate and complete dataset representation of the real world, it is difficult to apply data science in real time. HERE can help you in creating compelling campaigns using map data. Whether you want to understand your consumers, improve segmentation and targeting, or boost the effectiveness of your campaign, you can optimize the region of interest (ROI). HERE uses geometry-based location data for enhancing media buys and optimizing your spending.

Location-based data for advertising is precious, but only 74 percent of the marketers think the data available at hand is accurate. With LBA, you can vary your marketing message by where your target audience is located. You can tailor your message by weather, retail locations, transport routes, etc. Once you know where your customers are and how they behave, you can tap into their behavior for encouraging them to opt for your offers. Since it is a personal form of advertising, you must make sure the results you get from map data is accurate.

Location-based advertising is a little bit complex. You will need specific parameters and use information for productively reaching the target groups. One of the techniques used is hyper-contextual targeting. It uses data in a meaningful way to offer an exceptional experience to the target group. This technique uses local data for delivering contextual messages to the audience and for driving purchase intent. Then there is geo-aware targeting. It has been around for a while and uses real-time location data which is supplied by mobile providers to display mobile ads to customers who are close to the location you want to target. Long story short, the more accurate data you have, the more effective your advertising technique will be.

If you are interested in running location-based advertising, we can help with data. Contact us for a quote.

DOT Improved Reliability and Connectivity of Transportation Systems

HERE Mapping Resources HERE dataThe transportation system of a town or city plays a vital role to the residents by fulfilling duties of safety and responsibility. The best thing about automation facilitated by science to human beings is that it provides mobility, environmental benefits, and energy along with providing safety to the people who use the transportation system.

What could a transportation system possibly give to the people?  These are the benefits:

  • Multi-modal connectivity
  • Improved mobility
  • Reduced travel times
  • Better time travel reliability
  • Crash avoidance
  • Lesser energy consumption
  • Reduced vehicle emissions
  • Improved accessibility and efficiency

All these things matter to the common man. These are especially beneficial for the senior citizens of an area. Improving the mobility for the citizens is a matter of concern, and HERE data is giving all it can to the road network for a growing population.

HERE data has been implemented across various DOT functions and has resulted in something very fruitful for the citizens. Translating the data projects for the citizens so that it can benefit them as the primary goal.

Below is what it has done to improve the connectivity and the reliability of the transportation system with the help of HERE data:

Capital Project Prioritization

This item is the process of creating a transportation improvement plan for the entire state. In this, the state must catalog on how they are utilizing the funds. HERE traffic data is being integrated with the linear referencing system of NCDOT which is going to increase the investment return for the speed data. HERE is helping the data in the mapping system of DOT.

Jamming Management

With the help of HERE traffic, DOT has been performing project evaluations of before and after the time of using the mapping services. The post-incident jamming scans get information on the impacts of incidents on the traffic flow and to quantify and visualize these impacts as well. Monitoring the travel times on the routes does the major work as it ensures the traffic get diverted around the crowded roads.

Signal Timing Projects

To operate the traffic signals better than before and to save money and time for the drivers, HERE data’s real-time traffic data analyzing signal system is being operated to keep traffic moving smoothly with less frequent stops.

For more information on how HERE data and how it is used in DOT systems contact HERE Mapping Resources at 888-848-4436.

How to Create a Map that Tourists Love

HERE Mapping Resources Map Creator TourismTravel guides are not just appropriate for popular five-star resorts but also for any business targeting tourists. The final product is an essential tool for all shops that are potential tourist destinations. The Internet today offers an excellent platform to spread your information faster especially with social media. Map Creator for Tourism is a great platform to start the process.

A map is a basic diagram that represents a specific travel destination. It consists of lines, colors, images, and text that help the user to make a definitive and accurate interpretation of the meaning quickly. Scale precision is an extremely critical part of a tourist map because it helps the user to judge distances and sizes. A map created for tourists helps attract potential customers to businesses in and around the tourist spot. All maps should be simple and easy to read, or they will defeat the purpose.

To create a compelling map for tourists you need to take the time to plan the most important things a tourist requires. Here, we will explore how to create a map that tourists love.

Use the Right Images

Photos play a crucial role in the creation of travel maps for tourists. They help to draw the reader’s mind towards depicting themselves at the tourist spot. Avoid photos that look cheap as this will mean the destination is equally undesirable.

Consider their needs for the spot and customize your images to relate to those requirements. A map creator for tourism focuses on the most appealing depictions of the destination. Use sharp, beautiful pictures with high definition and on quality paper.

Photos of tourists enjoying the environment can also be included. Shots of families are the best because they depict the place as safe and with a variety of activities. Let the photos tell a story so the potential customer will take the time to study it.

Use Descriptive Text

Although words should be brief and precise, they should also be capable of marketing the destination. Let the words paint a picture of an attractive must-see spot. The chosen text cannot be replicated or copied. It must be unique to the business.

Some templates can help in getting started. Pick one that relates to the type of destination and makes a quick tourist map especially if there is not the time to do it from scratch. A person may also hire the services of a designer to get the best out of their travel maps.

For more information on Map Creator for Tourism contact HERE Mapping Resources at 888-848-4436.

Old and New Map Data Provide Insights

HERE Mapping Resources map dataMaps have always held a significant place in project planning, accounting of essential events and identifying infrastructures (water pipes, roads, electrical lines, etc.).  There was a time before the invention of GIS, when the maps of significant events and infrastructure were necessary for the planners, historians, and data collectors.

For example, during the time of World War II, the United Kingdom kept an in-depth account of almost every bomb which hit the city of London during the time of Blitz (1940-1941). The digitization of this map data now offers a way to compile these historical details and provides innovative ways to comprehend the old data. The use of Web GIS created from the old maps allows to quickly view the history as well as archival data which include photographs of bombed places. In this way, the information is not just provided about the areas that had been attacked but also shows the link data having the historical pictures of the events. The new map data also helped and made it easier to conduct statistical calculations which included damaged areas and the concentration of bombs in a particular area. This overlay, in turn, provided insights into the German’s planning for war.

The old map data is now used for recreation of how the landscapes have been transformed over the course of time and how these areas have now been used. Not just the digitization and use of new map data helps in better historical understanding but also helps in recreation and historical analysis of maps which can play a significant part in future planning. For example, it is essential to collect map data of old infrastructure which is crucial for designing where new infrastructure will be built in future, as it might be necessary to know where old gas, sewer or water lines might be present.

Such maps are particularly useful for the conservationists and town planners because it provides them with data for creating arguments as to why certain kind of developments should be restricted according to the patterns of historical urban growth.

The old and new map data projects are now attempting to archive as well as provide the historical data that is useful in understanding the past but also helps in planning and comprehending the present and future which will be an excellent resource for the coming generations.

If you or your business needs map data, HERE Mapping Resources can help.

3 Ways A Business Can Use Census Data

HERE Mapping Resources census dataBusinesses with employees, especially startups, play a vital role in the growth of the economy with new jobs. While most startups either fail or remain small, some grow to become large and successful firms, in the process transforming industries and the economy. Market research is invaluable to the growth and sustainability of any organization.

HERE is the world’s leading map and location services platform, providing the most accurate, up-to-date maps and location data. Businesses can use census data from HERE in their market research efforts in the following ways:

To locate potential sites for their business: As HERE is a cloud-based application, business sites are a relatively less pressing concern for them. However, several clients might want to approach them with concerns. In such a case, HERE can use Census’ Interactive Population Map to find and compare potential sites. This data will allow HERE to analyze the locations of businesses that avail their services the most and can select prime and easily accessible locations to open their business. Accessibility and visibility are played an integral role in the business’ success, and data census helps facilitate a company in achieving that.

To find target audience: One of the most critical factors to ensure business success is identifying the target market. HERE’s primary target market is companies. They can use census data to determine the geographic locations where there is a higher density of companies that are willing to join the large clientele base that HERE possesses. This information will allow them to efficiently market their product to the specified target market which will help save on marketing costs and increase profits. Once the correct target market has been identified, sales and success rate would naturally increase.

To identify potential markets for expansion: The County and Business Demographics Interactive Map (or CBD Map) is another useful tool that census data has to offer. Good, growing businesses are always looking for ways to expand and increase their clientele base. Census data can provide the means to do so. Rather than just focusing on companies that they generally market their product to, HERE can reach out to other companies that would be interested in the services it has to offer. Since competition is typically low for such companies, HERE would provide the perfect opportunity to help them expand, making it an even more valuable asset to them.

Data Census can prove to be a vital tool in the growth and success of a business. Due to several reasons and, in particular, the ones stated above, data census can prove to be extremely beneficial to HERE.

For more information on census data contact HERE Mapping Resources at 888-848-4436.

What Is Core Based Statistical Area?

HERE Mapping Resources core based statistical areaThe US Office of Management and Budget utilizes different terms to define geographical locations. One of those terms is a core based statistical area. A core based statistical area is the county or counties included in and surrounding an urban center that contains at least 10,000 people.

The term is a catchphrase designed to simplify the census. A core based statistical area includes metropolitan statistical areas and micropolitan statistical areas. There are 362 metropolitan areas in the United States and 560 micropolitan areas.

A modern metropolitan statistical area has a population of over 50,000. On the other hand, a micropolitan area has less than 50,000 people in it and more than 10,000.

Before the 2000 census, the term metropolitan statistical area existed, but it had a different definition. Not every previous metro area is still considered one and not every current one, used to be one. The terms are not interchangeable.

There are multiple ways an area may have changed:

  • Addition or Removal of a County(ies)
  • Merging of Previous Areas
  • Splitting Previous Areas
  • Switching to a Micropolitan Area

Each core based statistical area is assigned a three-digit code that is used as an identifier. The codes are unique in the United States and not reused. Numerous core based statistical areas are consolidated into combined statistical areas.

To qualify as a core based statistical area, the locality has to see at least 25% of its workforce commute in from the outlying areas.

There are currently 229 different core based statistical areas in the US, including Puerto Rico. Twelve of the codes are assigned to Puerto Rico.

The idea behind the creation of the core based statistical area was to simplify the terms used in the census. Classification names are supposed to be clear and define a logical space. Before the CBSA was announced, there were many different terms used to describe regions.

Understanding the definition of a core based statistical area will help you better comprehend the data on US censuses and other information released by the Office of Management and Budget. You also gain a better understanding of the population of the United States and how it is geographically laid out. Those looking for further information can always visit the US Census Bureau website:

To learn more about how GeoMetrx can help your business successfully use Core Based Statistical Area information to increase sales, contact us.

How To Use Census Data For Market Research

HERE Mapping Resources census dataThe thought of using the census data might not cross the minds of business owners, but census data can be a beneficial tool containing useful information as well as resources for the business. Through the use of census data, companies can analyze the economic and demographic data to obtain invaluable insights for determining the markets of potential customers. There are different ways in which the census data can be productively used for market research.

Creation of sample population: due to the availability of census data, it becomes quite easy to pick a sample by age, race, ethnicity, economic status, marital status, and household income. It not only helps to fill the sample but also to define the sample. It is difficult to decide who to target in a marketing campaign if a proper identification of the target population is not completed. The census data helps to determine the ideal potential customers who enable the business to develop a high impact marketing campaign.

Obtaining demographics: Demographics are useful for every business from setting up business plans to deciding the premise and creating targeted marketing campaigns. The economic census data provides information such as number and type of companies, employment counts, industry size and geography which you can use to do market research and launch a targeted marketing campaign.

Industry competition: the economic census data also provides in-depth information and statistics about various businesses like sales, receipts, shipments value, revenue, expenses, products, etc. It also has the information about the business owner characteristics by their industry, gender, race, religion, ethnicity, etc. It can be filtered to the level of city and county. This useful census data information can be beneficial for the start-up businesses that can use it to learn about the competition in their relevant industry and their target market. This information can also be utilized to expand the outreach to potential customers.

Locating potential sites for the businesses: the census data can be a useful tool to identify potential sites for the company. For instance, someone wants to open a casual restaurant primarily for the Hispanic families with young children then the census data can be used to identify the segment of the community by age, race, ethnicity and their housing status in a suitable area that shows the maximum amount of potential customers.

To learn more about how GeoMetrx can help your business successfully use census data, contact us.