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What Is Geolocation Data?

HERE Mapping Resources geolocation dataGeolocation is the process of identifying where in the world you are, where an object is, or where something was retrieved. This information is gathered using satellites and often enhanced by adding details from location networks. People and businesses use geolocation information for a lot of different purposes.

How Is Geolocation Data Presented?

Generally, geolocation data is presented with basic outputs, such as longitude and latitude. Depending on what tool you are using and why you are looking at the data it may be accessed differently.

Some data is bundled in folders on a device which is most common in GPS devices. Another place you can find it is in the properties of a file. For example, geolocation data on images or videos taken by your smartphone is stored in properties (or metadata).

The exact file for viewing the data is specific to your device and purpose. You may need to get a program to interpret the data or open the file in Notepad. Many data files that you open in Notepad view as raw data and will have to be sorted through to interpret.

Why Use Geolocation Data?

On the consumer side, this data is most commonly used to store information on where a picture was taken. You can then look up and see the exact location on a map. Another use is to create maps of your exercise routines (running, walking and bicycling routes). There might be times when you want to share your location with someone on your smartphone.

Businesses have even more purposes for geolocation data. They could use it for the same reasons that a consumer might. But more often than not, it is used to track employee locations. For example, a trucking company can use the data to find out where their trucks are and where they have been.

Mapping out routes and other information is another big reason that businesses might want to use geolocation data.

Although geolocation data is not new, it is still something that many people don’t understand. Once you have the data, you will need mapping software to interpret where exactly the location is. You can do it by hand with a map but will end up with a far less precise data point.

For more information on geolocation data go to HERE Mapping Resources.